Givery
Givery is a Tokyo-based AI enablement company founded in 2009 that provides generative AI platforms, HR-tech, marketing DX, and cybersecurity solutions to large Japanese enterprises, with 4,000+ cumulative supported companies including Toyota, Nissan, Kirin, and Kao.
- Company typePrivate
- Founded2009
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Givery does
Givery (株式会社ギブリー) is a Tokyo-based AI enablement company founded in 2009 that helps Japanese enterprises adopt generative AI, HR-tech, marketing digital transformation, and cybersecurity solutions. The company organizes its offerings around four core segments: AI Transformation (MANA Studio multi-LLM platform, 法人GAI generative AI suite, Givery AI Advisor subscription, and Givery AI Lab co-development), Marketing DX (DECA), Human Capital Intelligence (Track talent assessment and learning platform), and Cybersecurity (Secure Cycle subsidiary). Givery also recently extended into hardware with the Givery AI Recorder and is building a methodology layer through the AI Skill Standard/2026 and AI Native Company Transformation Support Program.
The underlying technology stack is anchored by MANA Studio, a multi-LLM orchestration platform that integrates Claude, GPT, Gemini, and other foundation models behind AI agents such as MANA Buddy, with RAG-based capabilities and enterprise integrations. The Track platform generates proprietary data assets (500K+ coding test records, 1M+ skill profiles, 10K+ training content items) used for talent assessment and AI-driven upskilling. Givery holds ISO 27001, ISO 27017, and Privacy Mark certifications, supporting enterprise sales.
Givery's business model combines subscription revenue (AI Advisor at 330K-1.65M JPY/month per client), enterprise implementation fees, hardware sales, and training/certification programs. The company serves large Japanese enterprises including Toyota, Nissan, Nissin Foods, Kirin, Kao, Ajinomoto, Suntory, Nitori, Cainz, and Kewpie, with cumulative support exceeding 4,000 companies. The group had 581 employees as of June 2025 and expanded internationally for the first time via a March 2026 partnership with India's Zuari Management Services.
Givery firmographics
Firmographics- Name
- Givery
- Legal name
- 株式会社ギブリー
- Website
- https://givery.co.jp
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Givery is a Tokyo-based AI enablement company founded in 2009 that provides generative AI platforms, HR-tech, marketing DX, and cybersecurity solutions to large Japanese enterprises, with 4,000+ cumulative supported companies including Toyota, Nissan, Kirin, and Kao.
- Ownership category
- akta.pro rank
Givery industry classification
Industry- Product category
- Enterprise AI Agent Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), AI/ML Engineering & Model Development Services (BPAEAHAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Givery is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Givery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AIトランスフォーメーション (AX) 事業: Revenue from MANA Studio platform and related AI transformation consulting services. Includes AI agent development, RAG implementation, and enterprise AI integration projects. Core recurring revenue stream with subscription and project-based components.
- 人的資本インテリジェンス事業 (Track): HR technology revenue from skill intelligence platform Track, coding test tools, LMS, and AI interview services. Revenue model combines subscription licensing with usage-based testing and assessment fees. Enterprise subscription tier with per-seat components.
- マーケティングDX事業 (DECA): Marketing digital transformation services including AI-powered customer experience solutions, CRM optimization, and marketing process automation. Revenue from professional services engagements and platform subscriptions.
- サイバーセキュリティ事業: Security services including vulnerability assessment (web apps, APIs, mobile, platforms), penetration testing, cloud security audits, SOC automation, and AI security monitoring. Revenue from professional services and project-based assessments.
- コンサルティング・システム開発事業: General consulting and system development covering AI strategy, business process transformation, and implementation support. Revenue from professional services engagements.
- Givery AI Recorder (ハードウェア): Enterprise AI hardware device sold as individual unit with custom quotation pricing. Device revenue from one-time hardware sales to enterprise customers.
- Givery AI 顧問サービス: Technical advisory service with tiered subscription plans: Chat Plan at 330,000 JPY/month and AI Strategy Partner Plan at 1,650,000 JPY/month. Includes chat support, technical advisory, prompt engineering, and on-site consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Givery AI Recorder - Individual unit pricing (custom quotation) |
| Subscription | Monthly | Chat Plan - Basic chat support tier |
| Subscription | Monthly | AI Strategy Partner Plan - Premium strategic partnership tier |
| Subscription | Multi-year contract | Individual project consultation (ASK) |
| Per seat | Pay-as-you-go | AI Skill Assessment - All roles common (base tier) |
| Per seat | Pay-as-you-go | AI Skill Assessment - Developer add-on option |
| Per seat | Pay-as-you-go | AI Skill Assessment - Manager/AI promoter add-on option |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Givery product offering
Product offeringCore offering
Givery develops and sells enterprise AI agent platforms and SaaS products, centered on MANA Studio (an AI agent platform with 600+ pre-built agents and 20+ data integrations), the Track skill management cloud, the DECA MA/CRM platform, and the Secure Cycle cybersecurity platform. It also delivers generative AI implementation support, AI consulting, AI monitoring, vulnerability assessment, AI red team assessment, and security training services to Japanese enterprises pursuing digital and AI transformation.
Product overview
Givery operates as an AI Enablement company offering a platform-plus-services portfolio organized around four business domains: AI Transformation (MANA Studio, 法人GAI), Marketing DX (DECA), Human Capital Intelligence (Track), and Cybersecurity. Core platforms include MANA Studio for generative AI and AI agent development supporting multiple LLMs (Claude, GPT, Gemini), and Track for skill intelligence covering recruitment, development, and evaluation with iCD certification. Supporting services include Givery AI Lab for co-creative AI development, Givery AI 顧問 for technical advisory, and AI Monitoring for security and ROI visibility. The company also offers cybersecurity services through subsidiary Secure Cycle, including vulnerability assessment and incident response. Recent additions include Givery AI, an enterprise hardware recorder for tacit knowledge capture, and the AI Native Company Transformation Support Program for Claude Code adoption.
Differentiator
Problem solved
Functional benefit
Brands
- MANA: AI transformation platform for organizational productivity enhancement, includes MANA Studio and MANA Buddy AI agents
- DECA
- Track
- 法人GAI
- Givery AI Lab
- Givery AI 顧問
- Givery AI
- Secure Cycle
Products and services
- MANA Studio (AI Agent Platform) Enterprise AI agent platform that provides access to a proprietary library of 600+ pre-built AI agents and integrations with 20+ data sources and SaaS tools, enabling companies to deploy generative AI workflows across business functions. Targeted at corporate AI/DX teams.
- 法人GAI (Enterprise Generative AI) Enterprise generative AI chat tool that uses company-internal data to answer questions and supports secure, company-specific use of generative AI. Targeted at corporate IT, HR, sales, and other departments that need controlled access to LLM-based chat.
- Givery AI (AI Recorder) Hardware device that records, transcribes, and summarizes meetings, providing AI-generated meeting notes and related AI productivity features. Targeted at business users and corporate teams needing automated meeting documentation.
- Givery AI Lab Co-creative AI development service that builds and tunes custom generative AI applications, including model selection, fine-tuning, and implementation support, for enterprise customers. Targeted at enterprises that need custom AI solutions beyond off-the-shelf agents.
- Givery AI 顧問 (AI Advisory) Subscription-style AI advisory service providing on-demand access to AI experts for strategy, use-case selection, and execution support. Targeted at corporate leaders and DX promotion teams lacking in-house AI expertise.
- AI Monitoring Service Service that continuously monitors the output, accuracy, and behavior of deployed generative AI systems to support safe operation, quality control, and risk management. Targeted at enterprises running production generative AI workloads.
- Track (Skill Management Cloud) Cloud-based skill management platform that visualizes, scores, and analyzes employee skills and competencies, supporting skill-based HR, talent development, and internal mobility. Targeted at HR departments and HR-tech adopters.
- Track Job Recruitment platform that connects candidate skills verified through Track with hiring companies, enabling skill-based matching between job seekers and employers. Targeted at hiring companies, recruitment agencies, and job seekers.
- Track Academy Skill development program offering structured learning, workshops, and certifications aligned with the Track skill taxonomy to upskill employees. Targeted at corporate learning and development teams.
- AI Skill Assessment Service that evaluates and certifies individual AI skills and competencies against Givery's AI skill standards, providing assessment results and recommendations. Targeted at companies and individuals seeking to validate AI capabilities.
- Givery AI スキル標準 / AI Skill Standards Standardized framework and criteria defining required AI skills, levels, and evaluation methods, used to assess organizational and individual AI capability. Targeted at corporate HR, L&D, and DX teams.
- AI Native Company Transformation Support Program Consulting program that supports companies in transforming into AI-native organizations by redesigning operations, culture, and skills around AI. Targeted at executive teams pursuing company-wide AI transformation.
- DECA (MA/CRM Platform) Marketing automation and CRM platform that captures customer data from corporate websites and apps, scores leads, and orchestrates email, LINE, and other customer engagement campaigns. Targeted at B2B marketing and sales teams.
- Secure Cycle (Cybersecurity Platform) Cybersecurity platform providing vulnerability assessment and continuous monitoring of web applications, systems, and infrastructure to identify and remediate security risks. Targeted at corporate security and IT teams.
- AI Red Team Assessment Service that performs attack-style testing of AI systems to identify prompt injection, data leakage, and other AI-specific security risks. Targeted at enterprises operating AI systems that require security validation.
- Security Training Service Security training program that delivers workshops and educational content to improve employee awareness of cybersecurity threats, including AI-related risks. Targeted at corporate security and HR teams.
- Plerdy Website conversion analysis and optimization tool that helps marketers understand user behavior and improve website conversion rates. Targeted at marketing and web operations teams.
Quantifiable outcome
- 87% reduction in sales training time (from 230 min/session to 30 min/session), achieving 440 hours of annual work reduction at a major food company
- +4 more outcomes
Companies that use Givery
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Givery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability13 records
Feature8 records
Givery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zuari Management Services (ZMSL)coreNon-exclusive sales agency agreement for Indian market. ZMSL, a subsidiary of Zuari Industries Limited, promotes and sells Givery's AI-powered HR platform suite including Track Skills Platform, Track LMS, Track Test, and Track AI Interview in India. Supports Indian organizations' adoption of AI-driven hiring decisions and workforce capability building.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Givery competitors and assessment
Company assessmentDirect peers
- PKSHA Technology: Tokyo-headquartered AI company providing ML/NLP platforms and AI solutions for Japanese enterprises. Closest Japanese listed peer with overlapping AI transformation, natural language processing, and enterprise software offerings.
- HEROZ: Japanese AI company offering AI solutions and services to enterprises across multiple industries. Comparable in providing AI-powered business transformation and AI-as-a-service offerings to Japanese enterprise customers.
- BizReach / Visional: Japanese HR tech operator running BizReach (executive recruitment) and HRMOS. Direct competitor to Givery's Track platform in the Japanese HR technology and engineering talent assessment market.
- Wantedly: Japanese HR tech platform focused on engineer/creative recruitment with business-to-business matching tools. Competes with Track in talent assessment and HR platform categories for the Japanese market.
- Works Applications: Japanese enterprise software company and former employer of several Givery executives. Competes in HR tech and AI-powered enterprise transformation for large Japanese corporations.
- Notta: Japan-originated AI meeting transcription and summarization service. Most direct competitor to Givery AI Recorder in the Japanese AI-powered meeting/conversation capture category.
Broad incumbents
- Accenture Japan: Global management consulting and technology services firm with major Japan operations. Competes directly for AI transformation engagements and has far deeper resources to pursue large Japanese enterprise AI deployments.
- Deloitte Tohmatsu Consulting: Big Four consulting firm with substantial Japan practice. Pursues AI strategy, transformation, and GenAI implementation engagements that directly compete with Givery's AI Enablement offerings.
- NTT Data: Japan's largest IT services and consulting firm with extensive AI transformation capabilities. Competes for large enterprise digital transformation, AI, and consulting engagements across the same Japanese customer base as Givery.
Emerging players
- HRBrain: Japanese HR tech SaaS company offering talent management, evaluation, and HR analytics platforms. Partial overlap with Track in the Japanese enterprise HR technology category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Givery social profiles
Digital presenceGivery compliance and trust
Trust signalCompliance6 records
Givery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Givery leadership team
Management profileNumber of profiles
Profiles16 records
Givery subsidiaries and ownership
Company hierarchySubsidiaries4 records
Givery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Givery M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Givery
What does Givery do?
Givery develops and sells enterprise AI agent platforms and SaaS products, centered on MANA Studio (an AI agent platform with 600+ pre-built agents and 20+ data integrations), the Track skill management cloud, the DECA MA/CRM platform, and the Secure Cycle cybersecurity platform. It also delivers generative AI implementation support, AI consulting, AI monitoring, vulnerability assessment, AI red team assessment, and security training services to Japanese enterprises pursuing digital and AI transformation.
Is Givery a public or private company?
Givery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Givery founded?
Givery was founded in 2009. It employs 101 to 250 people.
Where is Givery based?
Givery is headquartered in Tokyo, Japan, in the Asia region.
How does Givery make money?
Seven revenue lines are on record. AIトランスフォーメーション (AX) 事業 is the primary driver. The others are 人的資本インテリジェンス事業 (Track), マーケティングDX事業 (DECA), サイバーセキュリティ事業, コンサルティング・システム開発事業, givery AI Recorder (ハードウェア) and givery AI 顧問サービス.
Who are Givery's main competitors?
Direct peers on record are PKSHA Technology, HEROZ, BizReach / Visional, Wantedly, Works Applications and Notta. Broad incumbents are Accenture Japan, Deloitte Tohmatsu Consulting and NTT Data. HRBrain is listed as an emerging player.
Does Givery have an API?
No public API is recorded for Givery.
What industry is Givery in?
Givery's product category is Enterprise AI Agent Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5132 and its SIC code is 7372.