What Stepsize does

Stepsize Ltd., a UK-incorporated company founded in 2015 and headquartered in London, builds developer tools aimed at engineering management and software development teams. The company's product portfolio centers on two integrated lines: Stepsize AI, an AI-powered product development reporting tool that ingests data from Jira and Linear issue trackers and generates automated weekly updates, daily standups, sprint reports, Kanban reports, and executive summaries with plain-language AI commentary; and a Technical Debt module delivered via VSCode and JetBrains IDE plugins that lets engineers bookmark code, create issues linked to code, and track tech debt without leaving the editor. Underlying technology combines generative AI, natural language processing, knowledge retrieval with long-term project memory, anomaly detection for delivery risks, and process automation, all deployed on Google Cloud Platform with AES-256 encryption and SOC 2 Type I certification (Type II targeted for Q2 2024). The company explicitly commits to not using customer data to train large language models, a positioning aimed at enterprise buyers.

Stepsize monetizes through a SaaS subscription model with a freemium entry point — the first AI-generated report is free and a 2-week trial is offered without credit card — while enterprise pricing is quote-based. Distribution is hybrid: a self-serve product-led growth motion via the website for mid-market buyers, supplemented by enterprise field sales, with additional reach through VSCode and JetBrains marketplace listings, partner integrations with Jira, Linear, GitHub, Slack, and Asana, and — following its 2023 acquisition by ClickUp — distribution as part of the ClickUp product ecosystem. Named customers include Valve, Snyk, Nivoda, Sensehawk, Edume, Boldare, Terakeet, Arcane, and OpusFlow across gaming, security, jewellery tech, construction tech, EdTech, and software consulting verticals. The company operated with a micro headcount of 1-10 employees and was acquired by ClickUp in 2023.

Name

Stepsize

Legal name

Stepsize Ltd.

Website

https://stepsize.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

1–10 employees

Short description

Stepsize builds AI-powered devtools that generate automated product development reports from Jira and Linear for engineering leadership, plus IDE-based technical debt tracking via VSCode and JetBrains plugins. Now part of ClickUp following its 2023 acquisition.

Ownership category

akta.pro rank

Product category

Developer Tools / AI Engineering Reporting

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI development reporting
• Technical debt tracking
• Agile sprint analytics
• Issue tracker integration
• Engineering management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (AI Product Development Reporting): Stepsize AI operates as a SaaS product delivering AI-generated product development reporting. Customers pay a recurring subscription fee to access automated weekly updates, dashboards, and AI insights based on their issue tracker data. Pricing is likely per-seat or per-team with annual billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Stepsize builds developer tools, primarily Stepsize AI, an AI-powered product development reporting platform that analyses issue tracker activity (Jira, Linear) to generate automated weekly updates, daily standups, sprint reports, and executive summaries for engineering management. The company also offers an editor-first Technical Debt module via VSCode and JetBrains IDE plugins that lets engineers bookmark code, create issues, and track technical debt directly from the IDE.

Product overview

Stepsize offers two integrated product lines: Stepsize AI for AI-powered product development reporting, and a Technical Debt module for tracking and resolving codebase issues. Stepsize AI connects to Jira and Linear to generate automated weekly updates, daily standups, sprint reports, Kanban reports, and executive summaries with AI-generated commentary. The Technical Debt module provides editor-first issue tracking via VSCode and JetBrains IDE plugins, allowing engineers to bookmark code, create issues, and track tech debt without leaving their development environment. Both products share integrations with Jira, Linear, GitHub, and Slack, and the AI capabilities work across the entire platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Stepsize AI AI-powered product development reporting tool that analyzes Jira and Linear issue trackers to generate automated weekly updates, daily standup summaries, sprint reports, Kanban reports, and executive summaries with AI-generated plain-language commentary. Targeted at engineering managers, VPs of engineering, and CTOs.
• Technical Debt Module Editor-first issue tracker module that helps engineers track, prioritize, and fix technical debt directly within their IDE, creating issues linked to code for visibility and actionability.
• VSCode Extension IDE plugin for Visual Studio Code enabling engineers to bookmark problematic code, create issues, view team activity, and mark issues as resolved directly from the editor without context switching.
• JetBrains Plugin IDE plugin for JetBrains IDEs (IntelliJ, PyCharm, WebStorm, etc.) with code bookmarking, issue creation, and code-to-issue linking capabilities.

Quantifiable outcome

• Teams using Stepsize shipped up to 3x faster than teams with no specific tech debt strategy
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered flagship, core and infrastructure.

• ClickUpflagshipStrategic or Co-development Partner · 1 January 2023Stepsize has been acquired by ClickUp. Exciting news announced on the Stepsize website indicating the acquisition, integrating Stepsize AI's product development reporting capabilities into the ClickUp productivity platform ecosystem. Stepsize now redirects to ClickUp and the product is offered as part of the ClickUp product ecosystem.
• Jira (Atlassian)coreTechnology or IntegrationNative integration with Jira issue tracker. Stepsize surfaces how technical debt might impact new features in Jira and allows users to create tasks/issues in Jira. Jira integration enables teams to plan sprints with Jira data within Stepsize.
• LinearcoreTechnology or IntegrationNative integration with Linear issue tracker. Stepsize AI observes everything happening on Linear teams, develops context about projects and goals, and generates automatic weekly reports.
• GitHubcoreTechnology or IntegrationIntegration with GitHub for reporting technical debt during code reviews. API-level authentication ensures secure and compliant access.
• SlackcoreTechnology or IntegrationSlack integration for notifications and daily updates. Stepsize sends AI-generated summaries and updates directly to Slack channels, enabling team alignment without switching tools.
• Visual Studio CodecoreTechnology or IntegrationOfficial VSCode extension enabling engineers to bookmark code, create issues, view team activity, and manage technical debt directly from the editor. Extension is available on the VSCode marketplace.
• JetBrains IDEscoreTechnology or IntegrationJetBrains plugin rebuilt from the ground up using new JetBrains APIs. Enables bookmarking code, creating issues, and viewing the code linked to issues directly from JetBrains IDEs including IntelliJ, PyCharm, WebStorm, and others.
• Google Cloud PlatforminfrastructureTechnology or IntegrationStepsize leverages Google Cloud Platform's security architecture, using 256-bit AES encryption at rest and in transit. Infrastructure provider for the SaaS platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Linear: Linear is a streamlined issue tracker built for software teams and has shipped native AI-powered reporting and project summaries that directly overlap Stepsize AI's core use cases. Both target engineering leadership with workflow-integrated visibility.
• Height: Height is an AI-native project management and issue tracking tool for software teams with built-in autonomous workflows and AI updates, competing for the same engineering-management persona as Stepsize AI.
• Standuply: Standuply automates standups, sprint reports, and retrospectives inside Slack and other chat tools for engineering teams, addressing the same daily-standup and reporting use case that Stepsize AI targets.
• Geekbot: Geekbot runs asynchronous standups and reports inside Slack and Microsoft Teams, focusing on the same engineering team update workflow that Stepsize's Daily Standups use case addresses.
• Swarmia: Swarmia is an engineering productivity platform that combines delivery metrics, tech-debt prioritization, and planning for engineering leaders, directly overlapping Stepsize's tech-debt and reporting modules.
• Jellyfish: Jellyfish provides engineering management dashboards and reporting to engineering leaders, including delivery, productivity, and tech-debt signals sourced from Jira, GitHub, and Linear - the same workflow footprint Stepsize serves.
• Status Hero: Status Hero automates async standups, check-ins, and team status reports and integrates with issue trackers, overlapping Stepsize's core team-update and sprint-reporting use cases.
• Range: Range runs async team check-ins, standups, and status reports and integrates with tools like Jira and GitHub, putting it in direct competition with Stepsize's team-sync and executive-summary use cases.

Broad incumbents

• Jira (Atlassian): Jira is the dominant enterprise issue tracker and primary data source Stepsize analyzes. Atlassian has layered in native AI features (Atlassian Intelligence) that increasingly compete with Stepsize's AI-generated reporting within the same workflow.
• ClickUp: ClickUp is Stepsize's parent company and a broad productivity platform with its own AI, dashboards, sprint views, and standup features that increasingly subsume Stepsize AI's value proposition inside its own suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StepsizeHQ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stepsize