Studio I do

What Studio I do does

Studio I Do Bridals operates an appointment-based direct-to-consumer bridal retail business from two physical showrooms in Virginia (Virginia Beach flagship at 3217 Virginia Beach Blvd Suite 200; secondary location in Roanoke). Founded in 2014 as a rebrand of the bridal department of All the Rage Stores (operating since 1980), the company is owned by Ashley Kimberl McAchran and carries a stated inventory of more than 1,000 unique wedding dresses, positioning it as the largest bridal shop in Virginia.

The core product is the wedding gown, with bridal collections starting at $1,799 and most brides spending $2,000-$3,000, plus a Couture Collection starting at $5,000 served via an upgraded Couturier Luxury Lounge appointment. Adjacent revenue lines include in-house alterations (charged separately from the dress price), dress storage packages of up to 6 months, bridal accessories (veils, headpieces, belts, jewelry), mother-of-the-bride formalwear, and menswear offered through a Generation Tux partnership under buy-or-borrow terms. Distribution is exclusively through physical retail, with customers booking 90-minute to 2-hour private styling appointments rather than self-service browsing.

The go-to-market is local/regional within Virginia, driven by Instagram (#studioidobride), the company website with online appointment booking, recurring trunk shows and designer preview events, and word-of-mouth referrals generated by the "Say Yes" experience. There is no disclosed external funding, no parent-company investment beyond the All the Rage Stores affiliation, and no public listing. Operational scale sits in the 11-50 employee band, with an affiliated ecosystem of sister stores (Here and Now Bridals, Mom & Me, Couturier Bride, Wedding Party Edit) extending brand reach across price points and timelines.

Name

Studio I do

Legal name

Studio I Do Bridals

Website

https://studioido.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio I Do Bridals is a Virginia-based, appointment-driven bridal boutique operating two showrooms (Virginia Beach and Roanoke) that sells 1,000+ wedding gowns from $1,799, plus couture, alterations, accessories, and menswear, serving brides and their wedding parties across the state.

Ownership category

akta.pro rank

Product category

Bridal Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

akta.pro secondary industry

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

Keywords

• Bridal boutique retail
• Wedding gown sales
• Bridal alterations service
• Bridal styling appointments
• Mother of the bride dresses

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wedding Dress Sales: Core revenue from selling wedding gowns. Bridal collections start at $1,799 with most brides spending $2,000-$3,000. Couture Collection starts at $5,000. Payment plans available with initial payment at order and balance due upon arrival.
2. Alterations Services: In-house alterations services provided by experienced bridal tailors. Alterations are not included in dress price and are charged separately.
3. Menswear Sales and Rentals: Tuxedo and suit sales and rentals through partnership with Generation Tux. Offers buy or borrow options with DIY and styling appointment services.
4. Dress Storage: Storage packages offered in blocks of up to 6 months for wedding dresses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Studio I Do is a bridal boutique operating physical retail locations in Virginia (Virginia Beach and Roanoke) that sells wedding gowns, mother-of-the-bride dresses, and men's tuxedos/suits, complemented by in-house alterations, private styling appointments, dress storage, and bridal accessories. The boutique carries over 1,000 unique wedding dresses spanning multiple designer collections and price tiers, with bridal collections starting at $1,799 and a Couture Collection starting at $5,000.

Product overview

Studio I Do is a bridal retail shop operating as a single-location boutique with multiple product categories. The core offerings include wedding gowns (with over 1000 unique styles), mother of the bride dresses, and men's tuxedos/suits. These are complemented by alteration services, bridal appointments with expert stylists, and a Couture Collection for high-end luxury gowns. The company also offers accessory items (veils, headpieces, belts, jewelry), storage packages, and a complimentary I Do Planning Guide for brides. The product architecture is organized by occasion (bridal, mothers, menswear) with sub-categories by style, designer, and price point.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Gowns / Bridal Dresses Over 1,000 unique wedding dresses available in-store across categories including New Arrivals, Clean & Simple, Plus Size Pretties, Lovely Lace, Bold in Black, and Boho Chic styles. Collections start at $1,799 with most brides spending $2,000-$3,000, targeting individual brides seeking wedding gowns in the Virginia market.
• Mother of the Bride Dresses Formal dresses for mothers of the bride and groom featuring designers such as Alexander by Daymor, Cameron Blake, Feriani Couture, Montage, and MLNY, available in sizes 00-26W. Targets mothers and family members of the wedding party needing attire for wedding events.
• Tuxedos and Suits Men's formal wear including tuxedos and suits available for purchase or rental through the Generation Tux partnership, featuring Allure Men collections including The Ridge Collection, The Brunswick Collection, and The Venice Velvet line. Targets grooms and wedding party members.
• Bridal Accessories Curated collection of veils, headpieces, belts, and jewelry designed to complement wedding gowns and complete the bridal look. Targets brides purchasing gowns at the boutique.
• Alteration Services In-house bridal tailoring services provided by experienced seamstresses to ensure proper fit of wedding gowns. Charged separately from dress purchase. Targets brides who have purchased dresses at Studio I Do.
• Bridal Styling Appointments Private one-on-one styling appointments lasting 90 minutes to 2 hours with expert bridal stylists. Includes standard appointments, Couturier Luxury Lounge for viewing luxe gowns, and Designer Testing Events. Targets brides seeking a guided wedding dress shopping experience.
• Wedding Dress Storage Packages Dress storage packages offered in blocks of up to 6 months for brides who need to store their wedding gowns before the wedding date. Targets brides purchasing gowns at Studio I Do.

Quantifiable outcome

• Most brides find their dress during first visit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Generation TuxcoreChannel Partner/ Reseller/ DistributorGeneration Tux is partnered with Studio I Do to provide a new approach to menswear shopping. With 40 years of rental experience, Generation Tux offers buy or borrow options for suits and tuxedos with DIY options and at-home try-ons. The partnership allows Studio I Do to offer complete wedding party styling services.
• Here and Now BridalsminorOthersSister store specializing in off-the-rack wedding dresses. Recommended for brides with weddings less than 4 months away who need faster turnaround.
• All The Rage StorescoreOthersParent company that has specialized in wedding and formal fashion since 1980. Studio I Do was created in 2014 as a rebrand for the bridal department of All the Rage Stores.
• Wedding Party EditminorOthersSister store within the All the Rage Stores family, listed alongside other affiliated boutiques (Mom & Me, Couturier Bride) for multi-location bridal shopping.
• Mom & MeminorOthersSister store within the All the Rage Stores family of bridal boutiques.
• Couturier BrideminorOthersSister store within the All the Rage Stores family of bridal boutiques.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Justin Alexander: Major bridal designer whose gowns are sold at Studio I Do. Representative wholesale partner supplying the inventory that boutique bridal retailers like Studio I Do resell to consumers.
• Generation Tux: Menswear rental and sales partner to Studio I Do for tuxedo and suit offerings. Comparable in serving the same bride/groom customer base but focused on the groom's wardrobe rather than bridal.

Emerging players

• Lulus: Online occasionwear retailer with a growing bridal-adjacent assortment (white dresses, bridesmaid). Competes for share of the modern bride's wardrobe spend, especially among younger and price-sensitive shoppers.
• Floravere: Direct-to-consumer bridal brand with an at-home try-on model and made-to-order gowns. Closely comparable to Studio I Do's mid-market bridal positioning but operates without physical stores.
• Azazie: Online-first DTC bridal and occasionwear brand offering try-at-home gowns at lower price points. Represents the e-commerce disruption risk to Studio I Do's brick-and-mortar appointment model.

Direct peers

• BHLDN: Anthropologie-owned bridal and occasionwear retailer selling wedding gowns, bridesmaid dresses, and accessories. Comparable in carrying curated designer bridal collections with a premium positioning similar to Studio I Do's assortment.
• Kleinfeld Bridal: Iconic New York appointment-based bridal boutique featured on 'Say Yes to the Dress.' Operates the same high-touch, private-appointment model as Studio I Do with a similar designer gown assortment and luxury tiers.
• David's Bridal: Largest U.S. bridal retailer with hundreds of stores selling wedding gowns, bridesmaid dresses, and formalwear. Closest national direct competitor to Studio I Do in core bridal dress assortment and price tiers.

Broad incumbents

• All the Rage Stores: Parent bridal/formal fashion brand since 1980 and Studio I Do's founding entity. Shares supplier relationships, ownership, and customer base with Studio I Do, operating an overlapping but broader formalwear assortment.

Regional players

• Here and Now Bridal: Sister store within the All the Rage Stores family specializing in off-the-rack wedding dresses for brides with shorter timelines. Operates the same bridal retail model within Studio I Do's broader family of brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/StudioIDoBridals
• LinkedInlinkedin.com/company/studio-i-do

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio I do