Sameday Health

What Sameday Health does

Sameday Health, operating under legal entity Rume Health LLC, is a direct-to-consumer healthcare services company founded in 2020 by Felix Huettenbach during the COVID-19 pandemic. The firm delivers a horizontal platform of outpatient services — including IV therapy drips and vitamin injections, rapid diagnostic testing (STD, UTI, COVID/flu/RSV/strep), lab panels, weight loss consultations, virtual care, primary care, addiction treatment, and vaccines — through two California physical clinics in Manhattan Beach and Costa Mesa, supplemented by a telemedicine channel.

The technology backbone is deliberately lightweight: the company runs on the third-party Acuity Scheduling platform for online self-serve booking, uses email and SMS for digital intake and result delivery, and operates a conventional virtual care video-consultation flow. HIPAA-compliant operations are referenced, but clinical services are delivered through an arrangement in which Sameday Health acts as a technology and management services organization while independent professional corporations supply the licensed providers.

Commercially, Sameday Health pursues a hybrid revenue model combining self-pay fee-for-service (transparent unit pricing, e.g., $175 Tri Immune IV, $300 NAD+ IV, $200 Rapid STD Panel) with insurance reimbursement across five major payers (Aetna, Cigna, Blue Shield of California, United Healthcare, Medicare). Payment flexibility is extended via HSA/FSA acceptance and Afterpay installments. The company reaches consumers through Google/Yelp reviews, Instagram, SEO-optimized website content, and direct phone/email contact, and claims 4 million lifetime patients treated with a 4.9-star average rating. Post-peak, the firm has materially contracted from 50+ pandemic-era locations to two physical clinics and 11-50 employees, and the founding CEO departed in June 2026.

Name

Sameday Health

Legal name

Rume Health LLC

Website

https://sameday-testing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Sameday Health is a direct-to-consumer outpatient healthcare provider operating two California clinics and a virtual care channel, delivering IV therapy, rapid diagnostic testing, weight loss consultations, primary care, and wellness services to individual patients on a self-pay and insurance basis.

Ownership category

akta.pro rank

Product category

Consumer Healthcare Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)

akta.pro secondary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Preventive health testing
• IV therapy services
• Weight loss treatment
• Virtual primary care
• Walk-in clinic services

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fee-for-Service (Self-Pay): Patients pay directly for services at point of care using credit/debit cards, HSA/FSA, or Afterpay installment payments. Services include IV therapy, STD testing, weight loss consultations, lab panels, and wellness treatments with transparent per-service pricing.
2. Insurance Reimbursement: Sameday Health accepts most major insurance providers (Aetna, Cigna, Blue Shield of California, United Healthcare, Medicare) and bills insurance for covered services, creating a third-party payer revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sameday Health is a consumer-facing healthcare services company that delivers same-day in-person and virtual care across primary care, preventive testing, IV therapy and vitamin injections, medically supervised weight loss, lab panels, addiction treatment, and vaccines. Patients self-book through an online scheduling platform, choose in-clinic or virtual visits, and pay per service via self-pay, insurance, HSA/FSA, or Afterpay installments at clinic locations in Manhattan Beach and Costa Mesa, California.

Product overview

Sameday Health is a healthcare services company operating a platform-plus-multiple-service-lines architecture. The core offering combines Direct Primary Care with Virtual Care (telemedicine), In-Clinic Care at physical locations, and Health Assessments & Lab Testing. The company provides wellness treatments including IV Therapy Drips & Injections (Tri Immune IV, NAD+ IV, Glutathione IV, Hydration IV, Beauty Boost, Workout Boost, Weight Loss Boost) and diagnostic testing services (COVID/Flu/RSV/Strep Testing, Rapid STD Panel, Extended STD Test, Rapid UTI Test, Food Allergy Test, Wellness Screening). Additional specialty services include Weight Loss Treatment, Addiction Treatment, Vaccines, and Men's & Women's Health. The platform enables same-day care delivery through appointment booking via Acuity Scheduling integration, with locations in Manhattan Beach and Costa Mesa, California. The company accepts insurance from major providers (Aetna, Cigna, Blue Shield, United Healthcare, Medicare) and offers self-pay, HSA/FSA, and Afterpay payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Primary Care Comprehensive primary care service providing client-centered healthcare with direct access to licensed providers, available via in-clinic and virtual channels for individual patients.
• Virtual Care Telemedicine offering that lets patients consult healthcare providers remotely for conditions including colds, allergies, fatigue, rashes, and stomach pain.
• In-Clinic Care In-person healthcare services delivered at the company's Manhattan Beach and Costa Mesa, California clinic locations, accepting both walk-ins and scheduled appointments.
• Tri Immune IV Immune-support IV drip therapy priced at $175 per session, available for individual patients seeking general wellness and immune function support.
• NAD+ IV IV drip therapy priced at $300 per session featuring NAD+ for cellular energy and anti-aging benefits, targeted at health-conscious individual consumers.
• IV Therapy Drips & Injections Collection of IV drip therapies and vitamin injections such as Glutathione IV, Hydration IV, Beauty Boost, Workout Boost, and Weight Loss Boost, sold per session to individual wellness consumers.
• Rapid STD Panel Fast-results sexually transmitted infection testing service priced at $200 per panel, designed for individuals seeking quick, discreet diagnostic answers.
• Extended STD Test Comprehensive sexually transmitted infection testing panel covering a broader range of conditions for individual patients who need more thorough screening.
• Wellness Screening | Basic Entry-level health assessment with laboratory work priced at $250, designed for preventive health monitoring by individual patients.
• Lab Panels Comprehensive laboratory testing services including basic wellness screening and specialized diagnostic panels for individual patients.
• COVID, Flu, RSV & Strep Testing Rapid testing services for respiratory infections including COVID-19, influenza, RSV, and strep throat, aimed at individuals seeking fast diagnostic answers.
• Rapid UTI Test Quick-turnaround urinary tract infection diagnostic testing service for individual patients needing fast answers.
• Food Allergy Test Allergy testing service that identifies food sensitivities and allergies for individual patients.
• Weight Loss Treatment/Consultation Virtual and in-clinic medically supervised weight loss programs, including consultations and ongoing treatment plans that may involve GLP-1 prescriptions and lifestyle coaching for individual patients.
• Addiction Treatment Professional addiction treatment programs offering medically supervised support and care for individuals with substance use disorders.
• Vaccines Immunization services for disease prevention and health protection, available to individual patients.
• Men's & Women's Health Gender-specific healthcare services addressing the unique health needs of men and women, available to individual patients.

Quantifiable outcome

• 4 million patients treated historically
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• AetnaminorOthersMajor health insurance provider whose members can use their insurance coverage for Sameday Health services. Sameday Health is an in-network provider for Aetna plans.
• CignaminorOthersMajor health insurance provider whose members can use their insurance coverage for Sameday Health services. Sameday Health is an in-network provider for Cigna plans.
• Blue Shield of CaliforniaminorOthersCalifornia-based health insurance provider whose members can use their insurance coverage for Sameday Health services.
• United HealthcareminorOthersMajor national health insurance provider whose members can use their insurance coverage for Sameday Health services.
• MedicareminorOthersFederal health insurance program for seniors and qualifying individuals whose members can use their Medicare coverage for eligible Sameday Health services.
• AfterpayminorOthersBuy now, pay later service partner that allows patients to pay for services in installment payments rather than full upfront cost.
• Acuity SchedulingcoreTechnology or IntegrationAppointment scheduling software platform that powers Sameday Health's online booking system. Patients book appointments through Acuity Scheduling links integrated into the Sameday Health website for all services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The IV Doc: Mobile and in-clinic IV therapy service offering hydration, immune, and wellness drips. Comparable to Sameday Health's IV therapy and injection catalog with a similar DTC, on-demand service delivery model.
• Mobile IV Medics: Mobile IV hydration and vitamin therapy provider delivering drips and injections directly to consumers. Comparable to Sameday Health's IV therapy and injection offerings, though focused exclusively on mobile delivery.
• Restore Hyper Wellness: National franchise offering IV therapy, vitamin injections, cryotherapy, and wellness services in a retail clinic format. Closely comparable to Sameday Health in core service mix (IV drips, vitamin injections), DTC positioning, and franchise/owned clinic hybrid model.
• Hydreight: Mobile IV therapy and wellness services platform with a network of independent providers. Comparable to Sameday Health's IV therapy/wellness offering with an asset-light provider network model.
• Vitamin Drip Bar: Wellness clinic chain offering IV vitamin drips, injections, and aesthetic treatments. Direct peer in retail-storefront IV therapy and wellness positioning.
• Ivme Wellness: IV therapy and wellness clinic offering hydration, immunity, beauty, and recovery drips in a DTC retail clinic format. Highly comparable service catalog and customer positioning to Sameday Health.

Emerging players

• Tia: Women's health DTC provider combining virtual care with in-person clinics. Comparable to Sameday Health's hybrid virtual + in-clinic model and primary care orientation, with overlap in men's and women's health services.

Broad incumbents

• NextCare Urgent Care: Multi-state urgent care operator offering walk-in diagnostic testing, primary care, and occupational health. Comparable to Sameday Health's walk-in clinic model and rapid testing service line but at much larger scale.
• Hims & Hers Health: Public DTC telehealth platform offering primary care, weight loss (including GLP-1s), mental health, and wellness products. Directly competes with Sameday Health's virtual care and weight loss offerings but operates at vastly greater scale and broader category breadth.
• Ro: DTC telehealth company operating across weight loss (Ro Body), men's/women's health, and primary care. Comparable to Sameday Health's virtual care, weight loss, and men's/women's health services but with a fully virtual model and far larger marketing footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/samedayhealth
• Xx.com/sameday_testing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sameday Health