What Birdi does

Birdi is a U.S. digital mail-order and specialty pharmacy founded in 2021, headquartered in Novi, Michigan, with additional specialty pharmacy operations in Tempe, Arizona and North Canton, Ohio. The company fills more than 600,000 prescriptions annually for over 100,000 customers across all 50 states and Guam, having cumulatively dispensed more than 5 million prescriptions through its predecessor and current operations. Birdi serves three primary customer segments: individual consumers seeking low-cost mail-order prescriptions with free standard delivery, health plans / employers / PBMs contracting Birdi as a home-delivery pharmacy benefit partner, and specialty patients managing complex chronic conditions such as cancer, hepatitis C, rheumatoid arthritis, and multiple sclerosis. The company reports a 20-second average speed to answer and sub-half-day prescription processing time, positions cash pricing at up to 80% below retail, and offers accessibility features including ScripTalk RFID audible labels and Grade 2 Braille labels for visually impaired patients.

Birdi's technology stack centers on a proprietary digital pharmacy platform that handles prescription processing, insurance verification, electronic prescribing ingestion, and shipment tracking, delivered through a consumer website and native iOS/Android mobile applications. The platform supports prescription transfers, automatic refills, family account management, pharmacist chat, and FSA/HSA payment, with fulfillment carried out from company-operated facilities in Michigan (mail-order) and Arizona/Ohio (specialty), and shipping handled via USPS (free standard) and UPS ($25 express). Birdi holds URAC Specialty and Mail Order Pharmacy accreditations, ACHC Gold Seal, NABP Digital Pharmacy accreditation, .pharmacy Verified Website status, and operates under HIPAA-compliant privacy practices.

Birdi generates revenue primarily on a transaction-fee basis by dispensing prescription medications and billing insurance plans, PBMs, and patients, with additional revenue from cash/discount pricing, $25 UPS express shipping fees, and specialty medication services that include care coordination and financial assistance programs. Distribution occurs through direct-to-consumer e-commerce (website and mobile app) as well as enterprise channel partnerships with health plans, employers, and PBMs that direct members to Birdi for mail-order fulfillment. The company employs 51-100 staff and is privately held with no disclosed funding rounds, acquisitions, or parent company relationships.

Name

Birdi

Legal name

Birdi, Inc.

Website

https://birdirx.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Birdi is a U.S. digital mail-order and specialty pharmacy founded in 2021, dispensing 600,000+ prescriptions annually to over 100,000 consumers, health plans, employers, and PBMs across all 50 states, with free shipping, specialty chronic-condition services, and multi-accreditation compliance.

Ownership category

akta.pro rank

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Drug Fulfillment: Birdi generates revenue by dispensing prescription medications to patients. The company bills insurance companies and health plans directly, with patients paying deductibles or copays as applicable. The service includes free standard shipping.
2. Cash/Discount Pricing: Birdi offers cash prices for medications not covered by insurance, with savings up to 80% below retail cash price. This provides an alternative revenue stream for uninsured or underinsured patients.
3. Express Shipping Fees: While standard shipping is free, Birdi charges $25 for UPS express delivery options when faster shipping is needed.
4. Specialty Medication Services: Specialty pharmacy services for complex conditions (cancer, hepatitis C, etc.) with dedicated care coordination, including potential nursing services coordination and financial assistance programs.
5. Enterprise/B2B Contracts: Birdi provides home delivery pharmacy programs to health plans, employers, and PBMs, serving as a contracted pharmacy benefit provider.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Birdi is a NABP-, ACHC-, and URAC-accredited digital pharmacy that dispenses prescription medications via mail order with free standard delivery to all 50 U.S. states and Guam. It serves individual consumers directly through a website and mobile app and operates a specialty pharmacy service (Specialty by Birdi) for complex conditions such as cancer and hepatitis C, with cash prices up to 80% below retail, accessibility features (ScripTalk talking labels and Braille labels), and B2B home delivery programs for health plans, employers, and PBMs.

Product overview

Birdi operates as a digital pharmacy offering a portfolio of interconnected services. The core offering is Birdi Mail Order, a mail order pharmacy providing low-cost drugs with free delivery. Specialty by Birdi handles complex chronic conditions requiring specialized medications. The company also offers a Birdi Discount Card for savings, Birdi for Groups for employer/health plan partnerships, and a mobile app for iOS and Android. All services share a common patient portal, prescription management system, and U.S.-based pharmacist access, enabling customers to manage both routine and specialty medications through a unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Specialty by Birdi: Specialty medication service for complex chronic conditions such as cancer, hepatitis C, and other conditions requiring specialized medications with personal patient support services.

Products and services

• Birdi Mail Order Mail order prescription fulfillment service for individual patients providing low-cost medications, free standard delivery, rush shipping options, prescription transfer support, insurance billing, automatic refills, and 24/7 access to U.S.-based licensed pharmacists.
• Specialty by Birdi Specialty pharmacy service for patients with complex chronic conditions, providing personalized patient support, delivery coordination, financial assistance programs, and medication management for high-cost specialty drugs such as those used in oncology and hepatitis C treatment.
• Birdi Discount Card Cash savings program providing discounted pricing on prescription medications for customers without insurance coverage or whose medications are not covered by their plan, with savings up to 80% below retail cash price.
• Birdi for Groups B2B home delivery pharmacy program for health plans, employers, and PBMs offering clinical, operations, technology, and fulfillment expertise along with member-facing digital pharmacy tools for managing mail-order prescriptions.
• Birdi for Business Partner program offering businesses integrated prescription delivery services including prescription tracking, cash pricing up to 80% below retail, and access to patient care specialists.

Quantifiable outcome

• Speed to answer: 20 seconds average (less than half industry average)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Health PlanscoreChannel Partner/ Reseller/ DistributorBirdi partners with health insurance plans to provide home delivery pharmacy services as part of plan pharmacy benefits. Members are directed to Birdi for mail-order prescription fulfillment.
• EmployerscoreChannel Partner/ Reseller/ DistributorBirdi provides employer-sponsored pharmacy benefits through home delivery programs, offering employees discounted medications and free shipping as part of employee benefits packages.
• Pharmacy Benefit Managers (PBMs)coreChannel Partner/ Reseller/ DistributorBirdi serves as a contracted mail-order pharmacy within PBM networks, fulfilling prescriptions for members whose PBM includes Birdi in their pharmacy benefit network.
• URACminorOthersBirdi maintains URAC accreditation for both specialty pharmacy and mail order pharmacy, demonstrating compliance with national quality standards for pharmacy care.
• ACHCminorOthersBirdi holds ACHC Gold Seal accreditation, demonstrating compliance with healthcare quality standards through independent third-party evaluation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amazon Pharmacy: Amazon Pharmacy is a digital-first pharmacy integrated into Prime that delivers prescriptions nationwide and offers transparent Prime Rx pricing — directly competing with Birdi on mail-order, cash pricing, and nationwide reach.
• Alto Pharmacy: Alto is a venture-backed digital pharmacy offering same-day delivery, app-based prescription management, and specialty services — directly comparable to Birdi's mail-order and Specialty by Birdi offerings in product, customer base, and digital-first GTM.
• Mark Cuban Cost Plus Drug Company: Cost Plus Drugs sells generic prescriptions at transparent cost-plus pricing via mail order, overlapping directly with Birdi's value proposition of lower-cost, transparent prescription fulfillment delivered to patients' homes.
• Capsule: Capsule is a digital pharmacy providing prescription delivery, app-based transfers, and insurance coordination in major U.S. metros — closely overlapping with Birdi's core mail-order platform, consumer experience, and DTC focus.
• PillPack (Amazon): PillPack is Amazon Pharmacy's dose-packaging mail-order service for chronic-condition patients, targeting the same multi-medication adherence use case as Birdi's mail-order and Specialty by Birdi, and competing for health-plan and employer contracts.

Others

• Express Scripts (Evernorth): Express Scripts is one of the three largest U.S. PBMs and operates a large mail-order and specialty pharmacy serving tens of millions of members — a broad incumbent whose B2B contracts and pricing power define the market Birdi competes in.

Broad incumbents

• CVS Caremark Mail Order: CVS Caremark is the largest U.S. PBM and operates a national mail-order pharmacy through CVS Health — the dominant incumbent that Birdi must be included within to access insured lives, and a broad comparator on mail-order and specialty fulfillment at scale.
• Walgreens Mail Service Pharmacy: Walgreens operates a national mail-service pharmacy serving insured and cash-paying customers through its retail footprint; it is a broad incumbent comparable on mail-order reach and is increasingly competing on same-day and delivery via partnerships.
• Optum Rx: Optum Rx is the PBM arm of UnitedHealth Group and runs a national mail-order and specialty pharmacy — a broad incumbent comparable to Birdi on mail-order, specialty, and health-plan channel partnerships, but at vastly greater scale.

Emerging players

• Hims & Hers Health: Hims & Hers is a digital health company combining telehealth with mail-order pharmacy for select conditions; it overlaps with Birdi on app-based prescription delivery and cash-pay customers, but is more verticalized into specific therapeutic categories.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BirdiRx
• Facebookfacebook.com/BirdiPharmacy
• LinkedInlinkedin.com/company/birdipharmacy/about
• Instagraminstagram.com/birdirx

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birdi