Azumio
Azumio is a Redwood City-based AI digital health company that develops consumer mobile health apps (Instant Heart Rate, Glucose Buddy, Fitness Buddy, Calorie Mama AI, Argus, Sleep Time) and enterprise API/SDK products (Food Lens AI, Azumio 360, Instant Diabetes Test) for healthcare providers, insurers, employers, and app developers worldwide.
- Company typePrivate
- Founded2011
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Azumio does
Azumio is a privately held, AI-driven digital health company founded in 2011 and headquartered in Redwood City, California. It operates a dual-track business model: a B2C suite of consumer mobile applications distributed through Apple App Store and Google Play, and a B2B enterprise API/SDK business targeting healthcare providers, insurers, employers, and app developers. The consumer portfolio includes Instant Heart Rate, Glucose Buddy, Fitness Buddy, Calorie Mama AI, Argus, Sleep Time, and Meal IQ, with Glucose Buddy described as a top-rated diabetes tracker for over 10 years. The enterprise suite comprises the Food Lens AI food-recognition API (recognizing 5,000+ dishes across 10+ languages), the Azumio 360 unified health-data platform, and the Instant Diabetes Test PPG-based biomarker for Type 2 diabetes trained on data from more than 150,000 people.
The company's core technology relies on proprietary deep-learning and computer-vision models: a PPG-based heart-rate and diabetes-risk pipeline (sequence-to-sequence ML), a food-recognition convolutional model, and a recommendation engine for DNA+ Premium that pairs with Helix sequencing. The company has accumulated over 100 million cumulative downloads, with reported usage of more than 1 billion heart beats, 1 million food photos, and 10 billion steps processed per day, giving it a sizable proprietary health-data asset. The apps are available in more than 150 countries. B2B customers disclosed on its website include Samsung, Prudential, AIA, Stanford, UCSF, WellDoc, Rally, and Prenetics.
Azumio monetizes through three revenue streams: freemium-to-premium subscriptions across its consumer apps, API/SDK and white-label licensing of its AI assets to enterprise customers, and a subscription DNA+ Premium service offered jointly with Helix. The company has raised approximately $3.4 million in total funding across a 2011 Series A (Accel, Felicis, Founders Fund) and 2014 venture debt (Western Technology Investment), and has a small operating team of roughly 11–50 employees. Its active product launches (Instant Diabetes Test, Azumio 360) and DNA+ partnership indicate a strategic emphasis on converting its installed consumer base into an enterprise health-AI licensing business.
Azumio firmographics
Firmographics- Name
- Azumio
- Legal name
- Azumio Inc.
- Website
- https://azumio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Azumio is a Redwood City-based AI digital health company that develops consumer mobile health apps (Instant Heart Rate, Glucose Buddy, Fitness Buddy, Calorie Mama AI, Argus, Sleep Time) and enterprise API/SDK products (Food Lens AI, Azumio 360, Instant Diabetes Test) for healthcare providers, insurers, employers, and app developers worldwide.
- Ownership category
- akta.pro rank
Azumio industry classification
Industry- Product category
- Digital Health Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Software Publishers (5132)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Azumio is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Azumio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Azumio Premium Subscription: Premium subscription service offering advanced features across all Azumio apps. Subscriptions are paid in advance (monthly or annual), auto-renew automatically unless cancelled 24 hours before the end of the current period. Special terms apply to Helix DNA+ integrated products.
- API/SDK Licensing: Food Recognition API (Food Lens) and Azumio 360 SDK/APIs offered to enterprise customers for integration into their own applications. Pricing available at dev.caloriemama.ai with free tier available for developers. Commercial licensing for businesses with custom usage-based or subscription pricing.
- Mobile App Distribution: Apps distributed through Apple App Store and Google Play with freemium model. Core features free with premium subscription upgrades. In-app purchases and subscriptions processed through Apple, Google, Amazon, PayPal, and Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium tier with basic heart rate, fitness tracking, and food logging features |
| Subscription | Monthly | Azumio Premium subscription with full feature access |
| Subscription | Annual | Azumio Premium annual subscription with discounted rate |
| Freemium | Pay-as-you-go | Food Lens API developer free tier |
| Subscription | Annual | Food Lens API commercial licensing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Azumio product offering
Product offeringCore offering
Azumio develops and operates a portfolio of consumer mobile health and fitness applications (including Instant Heart Rate, Glucose Buddy, Fitness Buddy, Calorie Mama AI, Argus, and Sleep Time) and sells enterprise AI/ML API and SDK solutions (Food Lens AI, Azumio 360, Instant Diabetes Test) that enable businesses to embed food recognition, health data tracking, and non-invasive diabetes risk screening into their own products. Its technology stack relies on deep learning, computer vision, and photoplethysmography (PPG) signal processing to deliver health insights via smartphone cameras.
Product overview
Azumio is an AI-driven digital health company offering a portfolio of consumer mobile health apps and enterprise API/SDK solutions. The consumer suite includes six core apps: Instant Heart Rate (heart rate monitoring), Glucose Buddy (diabetes tracking), Fitness Buddy (workout tracking), Calorie Mama AI (AI-powered nutrition tracking with food recognition), Argus (community fitness), and Sleep Time (sleep analysis). Business solutions include Food Lens AI (food recognition API recognizing 5,000+ dishes in 15+ languages), Azumio 360 (unified health data API for diet/fitness/sleep tracking), and Instant Diabetes Test (PPG-based diabetes biomarker using machine learning). The company also offers DNA+ Premium combining genetic insights with fitness/nutrition recommendations. With over 100 million downloads and partnerships with Samsung, Stanford, UCSF, and Prudential, Azumio provides both direct-to-consumer apps and B2B APIs for enterprise health applications.
Differentiator
Problem solved
Functional benefit
Brands
- Glucose Buddy: Top rated all-in-one diabetes tracker for over 10 years
- Calorie Mama AI
- Argus
- Sleep Time
- Instant Heart Rate
- Fitness Buddy
- Food Lens AI
- Azumio 360
- Instant Diabetes Test
- Meal IQ
Products and services
- Instant Heart Rate Consumer mobile app that measures heart rate via the smartphone camera using photoplethysmography (PPG), aimed at individuals seeking convenient personal heart rate monitoring without specialized hardware.
- Glucose Buddy Consumer mobile app for tracking blood glucose, medication, meals, and other diabetes management data, targeted at people with diabetes and pre-diabetes.
- Fitness Buddy Consumer mobile app for tracking workouts, exercises, and fitness routines, aimed at individuals pursuing structured exercise programs.
- Calorie Mama AI Consumer mobile app that uses AI food recognition to identify foods from photos and provide calorie and macronutrient information for users logging meals.
- Argus Consumer mobile app that combines activity, step, and sleep tracking with a community-driven fitness experience for individual users.
- Sleep Time Consumer mobile app that analyzes sleep cycles and acts as a smart alarm clock to wake users during light sleep phases.
- Food Lens AI (Food Recognition API/SDK) AI-powered food recognition API and SDK using deep learning and computer vision to identify dishes and return structured nutrition data, designed for integration by app developers, health platforms, and enterprise customers.
- Azumio 360 API/SDK Cloud-based health data platform API/SDK that aggregates diet, fitness, sleep, and related health metrics, allowing enterprises (insurers, employers, healthcare providers, app developers) to build white-label health applications and dashboards.
- Instant Diabetes Test (IDT) Non-invasive digital biomarker API that uses a smartphone camera to capture PPG signals and a sequence-to-sequence ML model to predict the probability of Type 2 diabetes or pre-diabetes, intended for healthcare providers, insurers, and clinical researchers.
- DNA+ Premium Subscription service that combines Helix DNA sequencing with Azumio's analytics to deliver personalized workout and nutrition insights based on genetic makeup, available to consumers sequenced by Helix.
Quantifiable outcome
- PPG-based diabetes detection specificity and sensitivity matches Fasting Plasma Glucose clinical method
- +4 more outcomes
Companies that use Azumio
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Azumio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Azumio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HelixcoreHelix is Azumio's genetic testing partner for DNA+ Premium features. Helix sequences user DNA and provides specific genetic markers related to nutrition and fitness to Azumio, which then analyzes genetic variations for personalized wellness recommendations. Users must be sequenced by Helix to access Azumio DNA+ Premium membership features including genetic-based fitness and nutrition insights.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Azumio competitors and assessment
Company assessmentDirect peers
- MyFitnessPal: Consumer nutrition tracking app with one of the largest food databases in the world and a subscription model. Directly comparable to Azumio's Calorie Mama AI and broader nutrition/fitness tracking apps in terms of target user, GTM, and content library.
- Noom: Subscription-based digital health app focused on weight management, nutrition logging, and behavior change. Comparable to Azumio in consumer health subscription economics and overlap in calorie tracking and diet coaching use cases.
- Omada Health: Digital therapeutics company focused on cardiometabolic chronic disease prevention and management, including diabetes, hypertension, and obesity. Highly comparable to Azumio's Glucose Buddy and IDT in the cardiometabolic RPM and chronic disease management category.
- Foodvisor: AI-powered food recognition and nutrition tracking app with B2C and B2B offerings. Comparable to Azumio's Calorie Mama AI and Food Lens in food recognition accuracy and developer API positioning.
- WellDoc: Digital therapeutics platform for diabetes and chronic disease management with FDA-cleared products and enterprise payer/provider distribution. Comparable to Azumio's Glucose Buddy, IDT, and Azumio 360 in serving the same healthcare enterprise and chronic disease workflow.
- Passio AI: Food recognition AI offered via SDK/API to app developers and enterprises. Direct competitor to Azumio's Food Lens AI in computer-vision-based food identification and nutrition analysis as a B2B API.
Broad incumbents
- Samsung Health: Samsung's pre-installed health platform across Galaxy devices with heart rate, sleep, fitness, and nutrition tracking. Both a customer of Azumio's Food Lens AI and a competing platform for the same end users.
- Apple Health: OS-level health platform on iOS that aggregates heart rate, sleep, activity, and increasingly nutrition data across native and third-party apps. Represents the most significant platform-level competitive threat to Azumio's standalone consumer health apps.
- Livongo (Teladoc Health): Large-scale chronic condition management platform, originally focused on diabetes, now part of Teladoc Health. Comparable to Azumio's Glucose Buddy and IDT in the cardiometabolic chronic disease enterprise space.
- Google Fit: Android-native health and activity platform with deep sensor integration across device OEMs. Competes with Azumio on activity, heart rate, and sleep tracking and is embedded by default on the majority of Azumio's Android distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Azumio social profiles
Digital presenceAzumio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azumio leadership team
Management profileNumber of profiles
Profiles4 records
Azumio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azumio M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azumio
What does Azumio do?
Azumio develops and operates a portfolio of consumer mobile health and fitness applications (including Instant Heart Rate, Glucose Buddy, Fitness Buddy, Calorie Mama AI, Argus, and Sleep Time) and sells enterprise AI/ML API and SDK solutions (Food Lens AI, Azumio 360, Instant Diabetes Test) that enable businesses to embed food recognition, health data tracking, and non-invasive diabetes risk screening into their own products. Its technology stack relies on deep learning, computer vision, and photoplethysmography (PPG) signal processing to deliver health insights via smartphone cameras.
Is Azumio a public or private company?
Azumio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Azumio founded?
Azumio was founded in 2011. It employs 11 to 50 people.
Where is Azumio based?
Azumio is headquartered in Palo Alto, United States, in the North America region.
How does Azumio make money?
Three revenue lines are on record. Azumio Premium Subscription is the primary driver. The others are API/SDK Licensing and mobile App Distribution.
Who are Azumio's main competitors?
Direct peers on record are MyFitnessPal, Noom, Omada Health, Foodvisor, WellDoc and Passio AI. Broad incumbents are Samsung Health, Apple Health, Livongo (Teladoc Health) and Google Fit.
Does Azumio have an API?
Yes. Azumio offers Food Recognition API (Food Lens) for food identification, nutrition analysis, and categorization using deep learning AI. The API supports recognition of over 5,000 dishes and foods globally, translated in over 10 languages. Available via API and SDK integration with customization options for business and application needs. Documentation available at dev.caloriemama.ai with pricing at dev.caloriemama.ai. Developer documentation is at dev.caloriemama.ai/docs.
What industry is Azumio in?
Azumio's product category is Digital Health Software. Its primary akta.pro industry code is HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 334510 and its SIC code is 3845.