What Foodvisor does

Foodvisor is a Paris-based consumer health technology company founded in 2015 that develops and operates an AI-powered mobile application for nutrition tracking and calorie counting. The company's product addresses the pain point of manual and error-prone food logging by using computer vision and machine learning to enable photo-based meal recognition: users photograph their food and the system automatically identifies items and estimates nutritional content including calories and macronutrients. The app is led by CEO and founder Charles Boes and serves individual health-conscious consumers, fitness enthusiasts, and users pursuing weight management or dietary improvement goals.

The core product is a single mobile application distributed through Apple App Store and Google Play Store on a global basis, with revenue generated through consumer subscription pricing on a recurring model. Foodvisor employs a product-led growth go-to-market strategy, relying on app store visibility and earned media coverage for customer acquisition rather than sales-driven enterprise motions. The underlying technology stack is built around proprietary AI models trained specifically for food identification and nutritional estimation, representing the company's primary technical differentiation. The company has no disclosed API, SDK, or third-party integrations, and operates as a vertically integrated consumer app without a platform or ecosystem play.

Across its history, Foodvisor has raised approximately $5.7 million in disclosed funding across four rounds between 2017 and 2019, with the largest being a $4.4 million round in November 2019 led by Demeter with participation from Leonis Investissement. Earlier rounds included Kima Ventures and Bpifrance. No new funding has been disclosed since November 2019. The company remains privately held with no public market indicators, and operates with a lean team of 1-10 employees.

Name

Foodvisor

Website

https://foodvisor.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodvisor is a Paris-based consumer mobile app that uses AI-powered computer vision to let individual users photograph meals and automatically track calories and nutritional content. It serves health-conscious consumers and fitness enthusiasts globally via app store subscriptions.

Ownership category

akta.pro rank

Product category

Consumer Health & Nutrition Software

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Nutrition tracking
• Calorie counter
• AI food recognition
• Meal logging
• Health coaching app

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Mobile App Subscription: Revenue generated from app downloads/subscriptions for AI-powered calorie and nutrition tracking services delivered through mobile application

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Foodvisor is a mobile nutrition-tracking application that uses AI-powered image recognition to identify food from photos and automatically estimate calorie and nutrient intake. The app also provides personalized coaching, weight-tracking, and meal-planning features for individual users. It is offered as a freemium subscription service in multiple languages.

Product overview

Foodvisor offers a single mobile application for nutrition coaching and calorie tracking. The core product is the Foodvisor App, which uses AI-powered photo recognition to identify food items and estimate nutritional content from meal photos, helping users monitor their diet and achieve weight loss goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodvisor App

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MyFitnessPal: Global category leader in calorie and macro tracking with a massive food database; directly comparable to Foodvisor on core functionality (nutrition logging) and target user (health-conscious consumers), though MyFitnessPal lacks AI photo recognition as a primary input.
• Yazio: Germany-based AI-powered nutrition and calorie tracking app; nearly identical product (photo recognition, macro tracking, subscription model) and serves the same European consumer base, making it the closest direct competitor to Foodvisor.
• Lose It!: US consumer weight-loss app combining calorie counting, food logging, and goal tracking; competes head-to-head with Foodvisor on nutrition tracking functionality and health-conscious consumer targeting.
• Lifesum: Swedish nutrition and meal planning subscription app offering calorie tracking, macro counting, and personalized diet plans; comparable to Foodvisor in European origin, subscription model, and nutrition coaching focus.
• Noom: Subscription weight-management app combining psychology-based coaching with food logging; comparable to Foodvisor on consumer weight-management focus and subscription monetization, with stronger clinical coaching layer.
• Cronometer: Detailed nutrition tracking app focused on micronutrient and macro tracking for health-conscious users; directly comparable on nutrition analysis depth and health-conscious consumer persona.
• FatSecret: Free calorie counter and nutrition tracker with a large food database; competes with Foodvisor on core nutrition tracking use case for the same consumer segment.

Broad incumbents

• Apple Health: Apple's platform-level health ecosystem that aggregates nutrition, activity, and biometrics across iOS; competes indirectly with Foodvisor by offering native nutrition tracking that may displace standalone apps.
• Google Fit: Google's cross-platform health and activity service with nutrition tracking integrations; competes indirectly with Foodvisor on Android distribution and consumer health tracking.
• Samsung Health: Pre-installed Android health platform offering nutrition logging alongside activity, sleep, and vitals; an indirect competitor that bundles nutrition tracking into a broader health suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/foodvisor_app
• Facebookfacebook.com/foodvisor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodvisor