Passio.ai
Passio.ai provides an AI-powered nutrition intelligence platform via SDKs and REST APIs, enabling healthcare systems, digital health platforms, and wellness companies to integrate food recognition, voice logging, barcode scanning, and meal planning into their applications using a 3.5M+ food database.
- Company typePrivate
- Founded2018
- HeadquartersMenlo Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Passio.ai does
Passio.ai operates a B2B AI-powered nutrition intelligence platform that enables healthcare systems, digital health companies, and wellness platforms to integrate food recognition, nutrition analysis, and meal planning into their applications via mobile SDKs (iOS, Android, Flutter, React Native) and a REST API. The platform converts unstructured meal input — photos, voice descriptions, barcodes, and free text — into structured, healthcare-ready nutrition data spanning a 3.5M+ food database with 2.5M+ categorized items, and processes more than 100 million API requests per year at reported 99.8% uptime.
The underlying technology stacks computer vision for image-based meal detection, natural language processing for voice logging and semantic food search, OCR for barcode and nutrition label scanning, and custom fine-tuned large language models (e.g., the Junk Food Score model deployed with Dr. Berg). Passio holds multiple granted US patents (including US 11,942,208B2 and US 9734426) with additional applications pending, and the core IP traces to more than a decade of computer vision and machine learning R&D conducted at SRI International prior to the company's spin-out.
Passio runs a token-based subscription model with three primary tiers (Starter at $99/month, Growth at $599/month, Pro at $2,999/month) plus usage-based overage billing and volume discounts, supplemented by custom enterprise contracts for deployments exceeding 50,000 active users. Named enterprise customers span MyFitnessPal, Elevance Health (Sydney Health app), Teladoc, Novo Nordisk, Ochsner, BSWH, Dr. Berg, Fastic, Ellerca Health, and InsideTracker. The company also offers MealPlan AI ($6.99/month) as a generative-AI sub-product and uses a hybrid product-led growth and enterprise field sales motion, with only $3M in disclosed funding to date (SRI Ventures, 2021).
Passio.ai firmographics
Firmographics- Name
- Passio.ai
- Legal name
- Passio, Inc.
- Website
- https://passio.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passio.ai provides an AI-powered nutrition intelligence platform via SDKs and REST APIs, enabling healthcare systems, digital health platforms, and wellness companies to integrate food recognition, voice logging, barcode scanning, and meal planning into their applications using a 3.5M+ food database.
- Ownership category
- akta.pro rank
Passio.ai industry classification
Industry- Product category
- Healthcare AI Software / Nutrition Intelligence Platform
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where Passio.ai is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Markets served
Passio.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Token-Based): Monthly subscription plans (Starter $99, Growth $599, Pro $2,999) that include monthly token allocations. Tokens power all AI features including photo recognition, voice logging, barcode scanning, and chat interactions. Users can also purchase token refills when they exceed their monthly allocation.
- Token Refill/Overages: Additional token purchases at tiered rates when monthly allocation is exceeded. Refill rates vary by plan (Starter: $25/1M, Growth: $10/1M, Pro: $2.50/1M). Auto-refill option available at $2.50/1M tokens.
- MealPlan AI Subscription: MealPlan AI available for $6.99/month (33% discount from regular price) or $6.99 per meal plan after the first 3 free plans. Targets wellness apps, clinical platforms, and digital meal prep services.
- Enterprise Custom Plans: Custom pricing arrangements for enterprise companies with requirements exceeding 50,000 active users, including dedicated integration support, design customization, and enterprise-level service agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - $99/month for early-stage integration and prototype deployment |
| Subscription | Monthly | Growth Plan - $599/month for scaling digital health platforms |
| Subscription | Monthly | Pro Plan - $2,999/month for high-scale production deployments |
| Subscription | Monthly | MealPlan AI - $6.99/month subscription or $6.99 per meal plan |
| Usage-based | Pay-as-you-go | Token Volume Discounts |
| Subscription | Multi-year contract | Custom Enterprise Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Passio.ai product offering
Product offeringCore offering
Passio operates the Nutrition-AI Hub, an AI-powered nutrition intelligence platform distributed through mobile SDKs (iOS, Android, Flutter, React Native) and a REST API that transforms unstructured meal input (photos, voice, barcodes, text) into structured, healthcare-ready nutrition data. The platform ingests meals via computer vision and NLP, normalizes them against a database of 3.5M+ structured foods, and surfaces outputs such as calorie and macronutrient breakdowns, dietary scoring, and AI-generated personalized meal plans for integration by healthcare systems, digital health apps, and wellness platforms.
Product overview
Passio offers Nutrition-AI Hub, a unified nutrition intelligence platform comprising mobile SDKs (iOS, Android, Flutter, React Native) and a REST API. The core platform integrates four key product modules: Photo Logging (computer-vision food recognition from photos), Voice Logging (natural language meal description parsing), MealPlan AI (personalized diet-aware meal plan generation), and a Food Database API (3.5M+ structured foods with barcode scanning, semantic search, and AI nutrition advisor). Token-based pricing scales from Starter ($99/month, 1M tokens) to Pro ($2,999/month, 100M tokens), with overage billing. The company also offers a free developer tool, Go Inline-pgFormatter (VS Code extension for SQL formatting in Go).
Differentiator
Problem solved
Functional benefit
Brands
- Nutrition-AI Hub: The company's flagship AI-powered nutrition intelligence platform featuring SDKs and REST APIs for food recognition and nutrition analysis.
- MealPlan AI
- Photo Logging
- Voice Logging
Products and services
- Nutrition-AI Hub Flagship AI-powered nutrition intelligence platform providing mobile SDKs (iOS, Android, Flutter, React Native) and a REST API that transforms unstructured meal input (photos, voice, barcodes, text) into structured, healthcare-ready nutrition data for healthcare, digital health, and wellness applications.
- Nutrition-AI Mobile SDKs Software development kits for iOS, Android, Flutter, and React Native that embed Passio's food recognition, voice logging, barcode scanning, and nutrition analysis capabilities directly into third-party mobile applications.
- Nutrition-AI Food Database REST API REST API exposing Passio's food database of 3.5M+ foods across global brands, restaurant items, packaged foods, whole foods, and recipes, including food search, nutrition lookup, barcode scanning, computer vision food recognition routes, and AI assistant endpoints.
- MealPlan AI AI-powered meal plan generation API that produces personalized diet-aware meal plans with one-click generation, flexible nutrition filters (calories, protein %, carbs, fats, allergens), and export in JSON/CSV/PDF formats for clinical, wellness, and food commerce platforms; supports keto, Mediterranean, low-FODMAP, vegan, and other diets.
Quantifiable outcome
- 90%+ of healthcare professionals recognize nutrition tracking potential for improving health outcomes
- +2 more outcomes
Companies that use Passio.ai
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Passio.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature9 records
Passio.ai partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- SRI InternationalcorePassio was originally spun out of SRI International, drawing on deep expertise in computer vision and machine learning developed over more than a decade of R&D at SRI. SRI's pioneering work in food recognition paved the way for Passio's success in the field.
- Ellerca HealthmajorPartnership to integrate Passio's Nutrition AI technology into the Ellerca Health platform, enabling AI-powered nutrition tracking for individualized health management with actionable health insights.
- FasticmajorPartnership to bring real-time food recognition technology to Fastic's fasting app, allowing millions of users to track nutrition by aiming their phone at foods for instant identification and nutritional information.
- SheWorksminorAI for Good partnership with SheWorks to create job opportunities around the world, focusing on empowering female talent in data annotation and training work for AI systems.
- DeepLearning.AIminorCollaboration with DeepLearning.AI (Andre Ng's company) to organize AI Series focused on machine learning breakthroughs, featuring Passio's work in large-scale food recognition systems.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Passio.ai competitors and assessment
Company assessmentDirect peers
- Edamam: Edamam provides nutrition data APIs and AI-powered food analysis used by health apps, food brands, and wellness platforms. It is the most direct competitor to Passio's Nutrition-AI REST API in serving nutrition intelligence to digital health developers.
- Nutritionix: Nutritionix offers a nutrition database and API (including barcode and restaurant data) widely embedded in fitness and health apps such as Fitbit and other platforms. It competes with Passio on the developer-facing nutrition data and barcode-scanning layer.
- LogMeal: LogMeal is a food recognition API that identifies dishes from images and returns nutritional information. It is comparable to Passio's computer-vision image-based meal detection for B2B integration.
- Foodvisor: Foodvisor provides AI-powered image food recognition and a nutrition API with a database of foods. Its image recognition and developer API offerings directly overlap with Passio's Photo Logging and Food Database products.
- FatSecret Platform API: FatSecret offers a nutrition and food database API used by health and fitness apps for food logging, barcode lookup, and nutrient tracking. It competes with Passio on the structured nutrition data layer for digital health integrators.
Emerging players
- Bite AI (Bite): Bite offers AI-driven food logging and nutrition tracking via its consumer app and is increasingly exposing its recognition capabilities to partners. It overlaps with Passio on AI food recognition, though primarily from a consumer-app angle.
- MyFitnessPal (API/MealScan): MyFitnessPal is both a customer and an adjacent competitor: its MealScan feature uses Passio's SDK, but its parent (Francisco Partners / later MyFitnessPal Inc.) has historically explored proprietary food recognition. Comparable because of the overlap in food-recognition and nutrition-data capabilities.
Broad incumbents
- Google Cloud Vision / Vertex AI for Health: Google's general-purpose vision APIs and Vertex AI Health offerings can be applied to food recognition and are used by health platforms as broader alternatives. Not nutrition-specialized, but the closest large-platform incumbent a buyer would consider.
Regional players
- HealthifyMe: HealthifyMe is a large AI-powered nutrition and fitness coaching platform with proprietary food recognition ("Snap") serving primarily the South Asian market. Comparable to Passio on AI nutrition technology, though with direct consumer/coaching rather than B2B API focus.
Others
- Open Food Facts: Open Food Facts is an open-source collaborative food database with an API frequently used by health and wellness apps for barcode and nutrient lookup. It is an adjacent, partially overlapping alternative to Passio's nutrition database layer, particularly for developers seeking lower-cost options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Passio.ai social profiles
Digital presencePassio.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passio.ai leadership team
Management profileNumber of profiles
Profiles2 records
Passio.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passio.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passio.ai
What does Passio.ai do?
Passio operates the Nutrition-AI Hub, an AI-powered nutrition intelligence platform distributed through mobile SDKs (iOS, Android, Flutter, React Native) and a REST API that transforms unstructured meal input (photos, voice, barcodes, text) into structured, healthcare-ready nutrition data. The platform ingests meals via computer vision and NLP, normalizes them against a database of 3.5M+ structured foods, and surfaces outputs such as calorie and macronutrient breakdowns, dietary scoring, and AI-generated personalized meal plans for integration by healthcare systems, digital health apps, and wellness platforms.
Is Passio.ai a public or private company?
Passio.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Passio.ai founded?
Passio.ai was founded in 2018. It employs 11 to 50 people.
Where is Passio.ai based?
Passio.ai is headquartered in Menlo Park, United States, in the North America region.
How does Passio.ai make money?
Four revenue lines are on record. Subscription Plans (Token-Based) is the primary driver. The others are token Refill/Overages, mealPlan AI Subscription and enterprise Custom Plans.
Who are Passio.ai's main competitors?
Direct peers on record are Edamam, Nutritionix, LogMeal, Foodvisor and FatSecret Platform API. Emerging players are Bite AI (Bite) and MyFitnessPal (API/MealScan). Google Cloud Vision / Vertex AI for Health is listed as a broad incumbent. HealthifyMe is listed as a regional player. Open Food Facts is listed as an others.
Does Passio.ai have an API?
Yes. Passio offers a REST API providing access to its food database and AI endpoints. Capabilities include: text-search foods, full food details and nutrition, meal plans retrieval and management, barcode scan for food information, computer vision routes for food recognition, and AI assistant tools including visually similar food suggestions based on user profiles and AI nutritionist conversations. The REST API is required for mobile SDK functionality and is available across multiple platforms including iOS, Android, Flutter, React Native, and web/backend applications. Token-based pricing with volume discounts is used for API usage. Developer documentation is at passio.gitbook.io/nutrition-ai.
What industry is Passio.ai in?
Passio.ai's product category is Healthcare AI Software / Nutrition Intelligence Platform. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance).