Cicil
Cicil is a Jakarta-based fintech founded in 2016 that operates a digital financing platform providing accessible, fast supply chain and working capital loans to Indonesian businesses, SMBs, and consumers. The self-serve platform operates within Indonesia's USD 8.6 billion BNPL and consumer credit market.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Cicil does
Cicil is an Indonesia-based fintech company founded in 2016 that operates a digital financing platform targeting businesses and individuals requiring capital for supply chain operations. The platform positions itself as an easy and fast alternative to traditional financing channels, addressing the difficulty and complexity Indonesian businesses face in obtaining working capital. Cicil operates within Indonesia's BNPL and consumer credit market, which is estimated at USD 8.6 billion and projected to reach USD 13.59 billion by 2030.
The company's core product is a single, unified digital financing solution accessible through its self-serve platform at cicil.co.id. The platform serves as a horizontal solution for business supply chain participants, including SMBs and individual consumers, who need accessible financing for working capital and supply chain activities. The go-to-market model is direct-to-customer via the digital platform, with no disclosed enterprise sales motion or channel partnerships.
Cicil's business model is based on providing financing solutions—likely generating revenue through interest income, origination fees, or spread on loans—though specific pricing models and revenue mechanics are not publicly disclosed. The company has raised seed and Series A funding from East Ventures, Vertex Ventures, Accord Ventures, Ethos Partners, and K3, and participated in Google Launchpad Accelerator in 2017. The company is headquartered in Jakarta, Indonesia, with 51-100 employees, and co-founded by Leslie Lim.
Cicil firmographics
Firmographics- Name
- Cicil
- Website
- https://cicil.co.id
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cicil is a Jakarta-based fintech founded in 2016 that operates a digital financing platform providing accessible, fast supply chain and working capital loans to Indonesian businesses, SMBs, and consumers. The self-serve platform operates within Indonesia's USD 8.6 billion BNPL and consumer credit market.
- Ownership category
- akta.pro rank
Cicil industry classification
Industry- Product category
- Supply Chain Financing
- NAICS
- Sales Financing (522220), Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
Keywords
Where Cicil is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Cicil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Cicil product offering
Product offeringCore offering
Cicil provides digital financing solutions that support business supply-chain activities in Indonesia. Per its Indonesian description, the platform offers "Solusi Pembiayaan untuk Kegiatan Rantai Pasok Bisnis yang Mudah dan Cepat" — financing for business supply-chain operations that is easy and fast to access. The company is categorized under FinTech, BNPL, and Consumer Lending.
Product overview
Cicil is a single unified fintech platform providing financing solutions specifically designed for business supply chain activities. Operating in Indonesia's buy-now-pay-later and consumer credit market, the platform offers easy and fast access to financing for supply chain operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Cicil financing platform Digital financing platform that provides financing solutions for business supply-chain activities, positioned within Indonesia's FinTech BNPL and consumer credit market.
Companies that use Cicil
Customer profileSegments1 record
Ideal customer profiles1 record
Cicil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cicil partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Cicil competitors and assessment
Company assessmentDirect peers
- Atome: BNPL platform operating across Southeast Asia including Indonesia. Direct competitor in pay-later financing with similar merchant- and consumer-facing proposition.
- Akulaku: Leading Southeast Asian BNPL and consumer fintech platform with strong Indonesia presence. Competes head-to-head with Cicil in consumer credit, virtual cards, and digital lending.
- Kredivo: Indonesian BNPL and digital credit platform offering pay-later and personal loan products to consumers and SMBs. Directly comparable to Cicil in geography, customer base, product category (BNPL/consumer credit), and digital-first GTM.
- Julo: Indonesia-licensed digital lending platform providing cash loans and credit products to consumers. Comparable to Cicil in target market, regulatory regime, and product category.
- Kredit Pintar: Indonesia-focused mobile lending app offering cash loans to consumers. Comparable to Cicil in target customer, distribution channel (mobile-first), and credit product.
- Indodana: Indonesian digital lending platform offering cash loans and pay-later products. Closely comparable to Cicil in market, product mix, and digital distribution.
Regional players
- Tunaiku (Bank Amar): Indonesian digital lending platform from Bank Amar offering unsecured personal loans. Comparable as a domestic competitor in Indonesian consumer credit, though bank-backed with different funding structure.
Broad incumbents
- Home Credit Indonesia: Established multinational consumer finance provider operating in Indonesia. Comparable in consumer credit product category, with broader regional footprint and deeper capital base than Cicil.
- GoTo (GoPayLater / GoPintar): Indonesian super-app ecosystem offering BNPL and lending products through GoPayLater/GoPintar. Comparable as a competitor in Indonesian BNPL but with vastly larger distribution and balance sheet.
- Shopee PayLater: BNPL product embedded in Shopee's Indonesia e-commerce platform. Indirect competitor in the BNPL space with massive merchant and consumer reach that could overshadow Cicil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Cicil social profiles
Digital presenceCicil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cicil leadership team
Management profileNumber of profiles
Profiles1 record
Cicil funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cicil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cicil
What does Cicil do?
Cicil provides digital financing solutions that support business supply-chain activities in Indonesia. Per its Indonesian description, the platform offers "Solusi Pembiayaan untuk Kegiatan Rantai Pasok Bisnis yang Mudah dan Cepat" — financing for business supply-chain operations that is easy and fast to access. The company is categorized under FinTech, BNPL, and Consumer Lending.
Is Cicil a public or private company?
Cicil is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cicil founded?
Cicil was founded in 2016. It employs 51 to 100 people.
Where is Cicil based?
Cicil is headquartered in Jakarta, Indonesia, in the Asia region.
Who are Cicil's main competitors?
Direct peers on record are Atome, Akulaku, Kredivo, Julo, Kredit Pintar and Indodana. Tunaiku (Bank Amar) is listed as a regional player. Broad incumbents are Home Credit Indonesia, GoTo (GoPayLater / GoPintar) and Shopee PayLater.
Does Cicil have an API?
No public API is recorded for Cicil.
What industry is Cicil in?
Cicil's product category is Supply Chain Financing. Its primary akta.pro industry code is FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P). Its NAICS code is 522220 and its SIC code is 6141.