JULO
JULO is an OJK-licensed Indonesian digital lending platform that provides mobile-first revolving credit, PayLater, and bill payment services to underbanked consumers via AI-driven underwriting, serving 3.3 million+ users with IDR 27T+ in cumulative disbursements.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What JULO does
JULO is an Indonesian digital lending platform founded in 2016, operating as PT JULO Teknologi Finansial under an OJK-issued P2P lending license (KEP-16/D.05/2020). The company serves over 3.3 million users with cumulative disbursements exceeding IDR 27 trillion (~USD 1.7 billion) since inception, providing unsecured revolving credit to underbanked Indonesian consumers who lack access to traditional bank financing. Its core product is a unified digital credit limit (initial up to Rp 15 million, expandable to Rp 50 million for qualified users) that is accessible across multiple use cases: cash withdrawals to bank accounts and e-wallets (Dana Tunai), PayLater purchases on major e-commerce platforms, bill payments (PLN electricity, PDAM water, mobile pulsa/data, postpaid, BPJS health insurance), and installment purchases for motorcycles, phones, laptops, and education.
The platform is built on a proprietary AI/ML credit underwriting engine that combines big data, machine learning algorithms, and alternative data to deliver five-minute credit limit approvals with minimal documentation (KTP plus email). JULO reports a 99% TKB90 repayment success rate and employs dedicated fraud detection and portfolio optimization capabilities, with ISO 27001 and ISO 27701 certifications supporting its information security and privacy posture. The architecture supports multi-product usage from a single revolving limit without requiring prior cycles to be fully repaid.
Revenue is generated transactionally through interest on credit line drawdowns (0.1%-8% per month, compliant with OJK's 0.4% daily cap), PayLater transaction fees across e-commerce partners, and bill payment processing fees. Distribution is product-led via the JULO mobile app on Android and iOS, with embedded reach through PayLater integrations with Tokopedia, Shopee, Lazada, Blibli, and TikTok Shop, and cash-out integrations with GoPay, OVO, LinkAja, ShopeePay, and DANA. Geographic reach extends across Indonesia with over 25% of loans disbursed outside Java, indicating meaningful penetration beyond the country's primary economic corridor.
JULO firmographics
Firmographics- Name
- JULO
- Legal name
- PT JULO Teknologi Finansial
- Website
- https://julo.co.id
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- JULO is an OJK-licensed Indonesian digital lending platform that provides mobile-first revolving credit, PayLater, and bill payment services to underbanked consumers via AI-driven underwriting, serving 3.3 million+ users with IDR 27T+ in cumulative disbursements.
- Ownership category
- akta.pro rank
JULO industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Sales Financing (522220), Sales Financing (52222), Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- E-commerce & Digital Checkout Installment Financing (FSAKAFAC)
- akta.pro secondary industries
- BNPL Card / Virtual Card Programs (FSAKACAC), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where JULO is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
JULO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Interest Income from Digital Loans: JULO generates primary revenue through interest charged on digital credit limit disbursements. Interest rates range from 0.1% per day (minimum) to 3%-8% per month (~APR 36%-96%), applied to borrowers who draw down on their credit limits.
- PayLater Transactions: Revenue generated from buy-now-pay-later services integrated with e-commerce platforms (Tokopedia, Shopee, Lazada, Blibli, TikTok Shop), charging fees or interest on installment purchases.
- Bill Payment Services: Processing fees from bill payment services including electricity (PLN), water (PDAM), mobile pulsa/data, postpaid bills, and BPJS health insurance payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Digital Credit Limit - Up to Rp 15 Million |
| Transaction based/ take rate | Monthly | Digital Credit Limit - Up to Rp 50 Million |
| Unit Pricing | Monthly | Loan Simulation: Rp 8 Million over 6 months |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
JULO product offering
Product offeringCore offering
JULO operates a digital lending platform offering a unified revolving credit limit (up to Rp 15-50 million) that Indonesian consumers can use across cash withdrawals, e-commerce PayLater purchases, bill payments, and installment credit for HP, laptops, motorcycles, and education. Credit decisions are delivered in approximately 5 minutes via an AI- and big-data-driven underwriting engine that requires only a KTP and email for onboarding.
Product overview
JULO is a digital credit platform offering a unified credit limit system accessible across multiple products. The core offering consists of a digital credit limit (Kredit Digital) that users can access through Dana Tunai (cash withdrawals), Paylater (e-commerce installments), Tagihan Online (bill payments), and various installment credit products (HP, Laptop, Motor, Education). Users receive a single credit limit up to Rp 15 million that can be flexibly used across all services without waiting for previous installments to be fully paid.
Differentiator
Problem solved
Functional benefit
Products and services
- Dana Tunai (Cash Withdrawal / Pinjaman Online) Digital cash withdrawal feature allowing users to draw down their approved JULO credit limit (up to Rp 50 million) directly to bank accounts or partner e-wallets, with flexible repayment tenor up to 9 months at interest starting from 0.1% per day.
- PayLater Buy-now-pay-later service embedded within major Indonesian e-commerce platforms (Tokopedia, Shopee, Lazada, Blibli, TikTok Shop), enabling consumers to make installment purchases using their JULO credit limit.
- Tagihan Online (Online Bill Payment) Online bill payment service within the JULO app covering electricity (PLN), water utility (PDAM), mobile pulsa and data, postpaid phone bills, and national health insurance (BPJS Kesehatan), paid via the user's JULO credit limit.
- Kredit HP (Handphone Installment Credit) Installment credit product for purchasing mobile phones using JULO's digital credit limit, with flexible repayment terms.
- Kredit Laptop (Laptop Installment Credit) Installment credit product for purchasing laptops using JULO's digital credit limit, with flexible repayment terms.
- Kredit Motor (Motorcycle Installment Credit) Installment credit product for purchasing motorcycles using JULO's digital credit limit, with flexible repayment terms.
- Biaya Pendidikan (Education Expense Financing) Education expense financing service that allows users to pay tuition and other education-related costs in installments using their JULO credit limit.
Quantifiable outcome
- 99% 90-day repayment success rate (TKB90)
- +3 more outcomes
Companies that use JULO
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
JULO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature3 records
JULO partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TokopediacoreMajor Indonesian e-commerce platform integration for JULO PayLater service, allowing users to make installment purchases on Tokopedia.
- ShopeecoreLeading Southeast Asian e-commerce platform offering JULO PayLater integration for Shopee purchases.
- LazadacoreE-commerce platform integration for JULO PayLater payment option at Lazada.
- BliblicoreIndonesian e-commerce platform partnership for PayLater services.
- TikTok ShopcoreSocial commerce platform integration for JULO PayLater services.
- GoPaycoreDigital wallet integration for fund withdrawals and payments from JULO platform.
- OVOcoreE-wallet partnership enabling fund withdrawals and payment services.
- LinkAjacoreIndonesian e-wallet integration for transactions and fund transfers.
- ShopeePaycoreE-wallet integration for payments and fund withdrawals.
- GrabminorSuper app partnership for digital financial services integration.
- DOKUminorPayment gateway partnership for transaction processing.
- DANAminorE-wallet integration for fund transfers and payments.
- SepulsaminorDigital payment services partner for pulsa and bill payment services.
- Otoritas Jasa Keuangan (OJK)coreIndonesian financial services regulatory authority that licenses and supervises JULO as a registered P2P lending provider (KEP-16/D.05/2020) under POJK 40/2024.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
JULO competitors and assessment
Company assessmentEmerging players
- DANA: Indonesian e-wallet expanding into embedded credit and PayLater services. Increasingly overlapping with JULO as it integrates financial services into its payment platform, though primarily a payment-focused player expanding into credit.
Direct peers
- Kredivo: Indonesian digital lending platform offering PayLater and personal credit lines via mobile app. Directly competes with JULO on multi-product digital credit for Indonesian consumers, including e-commerce checkout financing and cash loans with AI-driven underwriting.
- Traveloka PayLater: BNPL offering from Indonesian travel super-app Traveloka, expanding into general e-commerce and lifestyle purchases. Competes with JULO on Indonesian consumer installment credit, particularly for travel and online retail purchases.
- Akseleran: Indonesian OJK-licensed P2P lending platform offering business and consumer loans. Comparable to JULO in operating under similar Indonesian fintech lending regulatory framework with diversified product offerings.
- GoPay Later (by GoTo): BNPL and digital credit product within the GoTo/GoPay super-app ecosystem. Competes directly with JULO on Indonesian consumer credit and e-commerce financing, with the advantage of GoPay's massive user base and merchant network.
- Investree: Indonesian P2P lending platform licensed by OJK, focused on SME and consumer lending. Comparable business model to JULO with similar regulatory framework and underwriting approach, though with different segment emphasis.
- Shopee PayLater: BNPL service offered within Shopee Indonesia, integrated into one of the country's largest e-commerce platforms. Directly competes with JULO's PayLater offering for Shopee transactions, leveraging Shopee's distribution advantage.
- Akulaku: Indonesia- and Southeast Asia-focused BNPL and digital credit provider offering installments and virtual credit cards. Competes head-to-head with JULO in Indonesian e-commerce PayLater and consumer cash loans, with similar target segments.
- Atome: BNPL provider operating across Southeast Asia including Indonesia, offering interest-free installment payments at partner merchants. Overlaps with JULO on e-commerce and offline retail installment financing in Indonesia.
Broad incumbents
- Home Credit Indonesia: Established multinational consumer finance provider operating in Indonesia with installment lending for electronics, motorcycles, and durable goods. Overlaps with JULO's HP, laptop, and motor financing products, with broader incumbent distribution and brand recognition.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
JULO social profiles
Digital presenceJULO compliance and trust
Trust signalCompliance4 records
JULO financial estimates
Financial estimateRevenue estimate
Valuation estimate
JULO leadership team
Management profileNumber of profiles
Profiles5 records
JULO funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JULO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JULO
What does JULO do?
JULO operates a digital lending platform offering a unified revolving credit limit (up to Rp 15-50 million) that Indonesian consumers can use across cash withdrawals, e-commerce PayLater purchases, bill payments, and installment credit for HP, laptops, motorcycles, and education. Credit decisions are delivered in approximately 5 minutes via an AI- and big-data-driven underwriting engine that requires only a KTP and email for onboarding.
Is JULO a public or private company?
JULO is a private company. It is classified as venture growth investor backed and is currently operating.
When was JULO founded?
JULO was founded in 2016. It employs 501 to 1,000 people.
Where is JULO based?
JULO is headquartered in Jakarta, Indonesia, in the Asia region.
How does JULO make money?
Three revenue lines are on record. Interest Income from Digital Loans are the primary driver. The others are payLater Transactions and bill Payment Services.
Who are JULO's main competitors?
DANA is listed as an emerging player. Direct peers are Kredivo, Traveloka PayLater, Akseleran, GoPay Later (by GoTo), Investree, Shopee PayLater, Akulaku and Atome. Home Credit Indonesia is listed as a broad incumbent.
Does JULO have an API?
No public API is recorded for JULO.
What industry is JULO in?
JULO's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAFAC, E-commerce & Digital Checkout Installment Financing, with a secondary code of FSAKACAC, BNPL Card / Virtual Card Programs. Its NAICS code is 522220 and its SIC code is 6141.