TIES

What TIES does

Ties.com, legally Wild Attire, Inc., is a US-based direct-to-consumer e-commerce retailer specializing in men's neckwear and adjacent formal accessories. Founded approximately in 1998 and headquartered in Garden Grove, California, the company sells through its own online storefront at ties.com, with no physical retail presence. The catalog centers on neckties and bow ties in standard, skinny, extra-long, and novelty formats across silk, cotton, microfiber, knit, and seersucker materials, and extends into dress shirts, dress socks (men's and women's), pocket squares, cufflinks, tie bars, lapel pins, men's scarves, cummerbunds, belts, handkerchiefs, and tie storage. The company operates multiple in-house sub-brands acquired or developed over time, including Alynn / Essentials by Alynn (quality neckwear and socks), Wild Ties (novelty and pop-culture designs), Sock Genius (patterned socks), The American Necktie Co. (collegiate and classic patterns), and Infectious Awareables (medical-themed novelty), giving Ties.com one of the broadest SKU assortments in the online men's neckwear category.

The business operates a primarily one-time-purchase revenue model with an average order size of approximately $79, supplemented by a recurring subscription offering called Guapbox (monthly, semi-annual, and annual curated accessory boxes). Pricing is tiered by material and style, ranging from $2 no-show socks to $100 dress shirts, with free US shipping over $65 and a 60-day return policy. Go-to-market is product-led and self-serve through the e-commerce storefront, supported by an affiliate program paying 12-15% commission on a 45-day cookie, content marketing through The Gentlemanual blog, The Man Academy, and Ties Academy style guides, and an organic social presence across Facebook, Twitter, Pinterest, Instagram, and YouTube. Customer segments span individual male consumers, wedding parties and groomsmen, and corporate/professional buyers, with a wholesale program and a custom neckwear service extending into B2B.

The technology stack is a standard e-commerce platform with product visualization tooling (e.g., the "How Would It Look" feature for previewing ties with shirts and jackets), customer account management, and international fulfillment capability across the US, Canada, the UK, and additional international destinations. There is no indication of significant proprietary AI/ML capability; differentiation rests on catalog breadth, multi-brand positioning, content-driven SEO authority, and a low-touch DTC cost structure. Ties.com has remained privately held under founder and co-founder Omar Sayyed, with no disclosed venture or institutional ownership.

Name

TIES

Legal name

Wild Attire, Inc.

Website

https://ties.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Ties.com (operated by Wild Attire, Inc.) is a US-based direct-to-consumer e-commerce retailer selling men's neckwear, bow ties, dress shirts, socks, and accessories across multiple in-house sub-brands, serving individual consumers, wedding parties, and professional buyers with average orders around $79.

Ownership category

akta.pro rank

Product category

Men's Formalwear and Neckwear E-commerce

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Ties, Bow Ties & Pocket Squares (CRAAAJAH)

akta.pro secondary industry

Men’s Fashion Jewelry (CRAKABAI)

Keywords

• Men's neckwear e-commerce
• Formal accessories retail
• Neckties and bow ties
• Dress shirts online
• Subscription accessories box

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase revenue from direct sales of neckties, bow ties, socks, shirts, pocket squares, and accessories through e-commerce storefront. Average order size approximately $79.
2. Guapbox Subscription: Monthly, semi-annual, and annual subscription boxes containing curated men's accessories. Recurring revenue model with automatic renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ties.com is an online direct-to-consumer retailer of men's neckwear and formal accessories, selling thousands of neckties, bow ties, dress shirts, dress socks, pocket squares, cufflinks, and related accessories through its ties.com e-commerce storefront. The assortment is organized under multiple sub-brands including Alynn, Wild Ties, Sock Genius, The American Necktie Co., and Infectious Awareables, with subscription, custom, and wholesale programs layered on top.

Product overview

Ties.com is an e-commerce retailer offering a comprehensive portfolio of men's formal wear and accessories, anchored by neckwear products including neckties, bow ties, and boys' ties in various styles (standard, skinny, extra-long) and materials (silk, cotton, microfiber). The product line extends to complementary items including dress shirts, dress socks (men's and women's), pocket squares, cufflinks, tie bars, lapel pins, scarves, handkerchiefs, cummerbunds, belts, and tie storage solutions. The company operates several sub-brands including Alynn/Essentials by Alynn for quality neckwear and socks, Wild Ties for novelty designs, Sock Genius for patterned socks, The American Necktie Co. for classic collegiate styles, and Infectious Awareables for medical-themed novelty items. Additional offerings include a subscription service (Guapbox), custom neckwear manufacturing, and wholesale programs for bulk orders.

Differentiator

Problem solved

Functional benefit

Brands

• Guapbox: A monthly subscription service offering curated men's accessories
• The Gentlemanual
• Ties Academy
• Style Guru Society
• The Man Academy

Products and services

• Neckties (including standard, skinny, extra-long, boys, and novelty varieties) Men's neckties in multiple lengths, widths, materials, and patterns; the flagship category of Ties.com, organized into Shop By Color, Size, Material, and Pattern.
• Bow Ties Formal bow ties for black-tie and semi-formal occasions, including cummerbund sets.
• Dress Shirts Men's dress shirts in multiple colors and fits that complement the neckwear assortment.
• Dress Socks (men's, women's, no-show, sock packs) Men's and women's dress socks in various patterns, lengths, and themed packs.
• Pocket Squares and Handkerchiefs Formal pocket squares and handkerchiefs to coordinate with ties and suits.
• Tie Bars and Tie Clips Accessories for securing neckties to the shirt, in multiple widths and styles.
• Cufflinks and Lapel Pins Formal cufflinks and decorative lapel pins for shirts and jackets.
• Men's Scarves Men's scarves including novelty and themed designs.
• Tie Racks and Storage Storage solutions including cedar tie racks, wall-mounted racks, belt hangers, and revolving racks.
• Cummerbunds and Formal Sets Formal cummerbund sets coordinated with bow ties for black-tie events.
• Belts Men's belts for casual and formal occasions, complementing the neckwear and dress shirt offerings.
• Shoelaces and Collar Expanders Waxed shoelaces for dress shoes and collar expanders (Wonder Button) to maintain dress shirt collar shape.
• Gift Packs Curated gift sets combining socks, cufflinks, and accessories for gifting.
• Guapbox Subscription Subscription service delivering curated men's accessories on monthly, semi-annual, and annual cadences with automatic recurring billing.
• Custom Ties Custom neckwear manufacturing service for personalized ties with bespoke designs, colors, and patterns for weddings, corporate events, or personal branding.
• Wholesale Program Wholesale program offering bulk pricing on neckwear and accessories for corporate uniforms, wedding parties, organizations, and retail resale.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonobos: Bonobos is a men's apparel D2C brand known for better-fit dress shirts and suiting. Comparable online-first men's apparel model targeting professional and formal occasions.
• Mr Porter: Mr Porter is a global luxury menswear e-commerce destination offering ties, shirts, and accessories. Comparable D2C formalwear e-commerce platform with international shipping and premium positioning.
• J.Crew: J.Crew is a mainstream apparel brand with ties, dress shirts, and accessories sold online and through retail stores. Broad incumbent with overlapping product categories and similar occasion-driven purchasing.
• Men's Wearhouse: Men's Wearhouse is a large specialty retailer of men's suits, tuxedos, and formal accessories including ties and cufflinks. Overlaps on formalwear, weddings, and corporate uniform purchasing use cases.
• Brooks Brothers: Brooks Brothers is a heritage American formalwear retailer offering ties, suits, and dress shirts both in-store and online. A broad incumbent whose neckwear and formal accessory categories overlap directly with Ties.com.

Direct peers

• Indochino: Indochino is a D2C menswear brand specializing in custom and made-to-measure suits, shirts, and formal accessories. Comparable online-first custom formalwear model and overlapping formal-occasion customer base.
• SprezzaBox: SprezzaBox is a men's accessories subscription box delivering curated ties, socks, and pocket squares monthly. Closely comparable to Ties.com's Guapbox subscription product and target customer.
• The Tie Bar: The Tie Bar is a direct-to-consumer online retailer specializing in men's neckties, bow ties, and accessories. It competes head-to-head with Ties.com on assortment, price points, and the weddings/groomsmen use case.
• TieMart: TieMart is an established online neckwear retailer offering ties, bow ties, and accessories at value pricing. It mirrors Ties.com's positioning in affordable, broad-assortment neckwear DTC.

Emerging players

• Stitch Fix: Stitch Fix is a personal styling subscription service for apparel and accessories. Comparable on subscription-driven apparel discovery model and data-driven merchandising approach to Ties.com's Guapbox.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tiesdotcom
• YouTubeyoutube.com/channel/UCpRfx_WzI7kxgIC27FHJrew
• Facebookfacebook.com/tiesdotcom
• Instagraminstagram.com/tiesdotcom
• Pinterestpinterest.com/tiesdotcom
• LinkedInlinkedin.com/company/ties

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIES