Beekman1802
- Company typePrivate
- Founded2008
- HeadquartersSharon Springs, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Beekman1802 firmographics
Firmographics- Name
- Beekman1802
- Legal name
- Beekman 1802
- Website
- https://beekman1802.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Beekman1802 industry classification
Industry- Product category
- Natural Skincare and Bodycare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Goat Farming (112420)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Dairy Goat Farming (Milk Production) (AFAEAFAC)
Keywords
Where Beekman1802 is headquartered
LocationHeadquarters
- HQ city
- Sharon Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beekman1802 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales through beekman1802.com, offering skincare, bodycare, and haircare products with prices ranging from $7 to over $100 for individual items.
- Subscription Programs: Subscribe & Save program offering 15% discount with free shipping on auto-renewing orders (30, 60, or 90-day frequencies). Beauty Subscription Box at $75/quarter ($190 value) and Seasonal Fragrance Tote at $65/quarter ($146 value).
- Wholesale/Retail: Wholesale program for indie retailers and presence in retail partners including Ulta Beauty. Products distributed through physical retail locations alongside direct e-commerce channels.
- Physical Retail (Kindness Shop): Company-owned retail storefront in Sharon Springs, NY offering the complete product range plus exclusive items and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Subscribe & Save Program - 15% off + Free Shipping |
| Subscription | Multi-year contract | B.1802 Beauty Subscription Box - $75/quarter |
| Subscription | Multi-year contract | Seasonal Fragrance Tote Subscription - $65/quarter |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Bar Soaps |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Skincare |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Bodycare |
| Unit Pricing | Pay-as-you-go | Bundles and Sets Pricing |
| Subscription | Monthly | Neighbor Rewards Loyalty Program - Points Redemption |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Beekman1802 product offering
Product offeringCore offering
Beekman 1802 manufactures and sells goat milk-based skincare, bodycare, and haircare products directly to consumers via its e-commerce store, its Kindness Shop flagship in Sharon Springs, NY, and through wholesale and retail partners including Ulta Beauty. Its portfolio spans bar soaps, cleansers, serums, moisturizers, anti-aging treatments, suncare, and haircare products featuring proprietary Rexosome goat milk exosome delivery technology.
Differentiator
Problem solved
Functional benefit
Brands
- Milk RX: Advanced better aging skincare line utilizing goat milk exosomes and Rexosome delivery technology for anti-aging treatments
- Bloom Cream
- Milk Drops
- Milk Shake
- Solar Milk
- Dream Booster
- Golden Booster
- Magnesium Milk
- Micellar Milk Froth
- Mushroom Milk
- Milk Therapy
- Oh! Mega Milky Oil
- Wonder Milk
Products and services
- Milk RX Advanced Better Aging Cream Premium anti-aging moisturizer featuring Rexosome goat milk exosome delivery technology for improved skin tone, texture, and resilience without irritation. Part of the flagship Milk RX advanced better-aging line for sensitive-skin consumers.
- Milk RX Advanced Better Aging Wrinkle Serum Advanced wrinkle serum targeting fine lines and signs of aging using Milk RX Rexosome technology.
- Milk RX Advanced Better Aging Dual Eye Treatments Dual-eye treatment cream designed to smooth under-eye wrinkles and visibly lift and firm eyelids.
- Bloom Cream Daily Face Moisturizer Bestselling daily facial moisturizer enriched with goat milk, niacinamide, and Epsom salt. Certified microbiome-friendly.
- Milk Drops Ceramide Serum Lightweight serum with ceramides, squalane, hyaluronic acid, and plant enzymes to support the skin barrier.
- Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist 2-in-1 facial toner mist providing hydration with Epsom salt in a convenient spray format.
- Micellar Milk Froth Cleansing Gel & Makeup Remover 2-in-1 sulfate-free cleanser and makeup remover for sensitive skin. Named Best Makeup Remover in Marie Claire's 2025 Skin & Hair Awards.
- Oh! Mega Milky Oil Fermented Barrier Boosting Facial Oil Fermented barrier-boosting facial oil designed to nourish and strengthen the skin barrier.
- Golden Booster Amla Berry Vitamin C Brightening Serum Brightening serum powered by amla berry (20x more vitamin C than oranges) to even skin tone and reduce dark spots.
- Dream Booster Bakuchiol Better Aging Serum Plant-based retinol alternative serum providing anti-aging benefits without skin sensitization.
- Magnesium Milk Barrier Reset Jelly Mist Jelly mist formula addressing the root cause of skin redness by calming redness and reducing skin stress without disrupting the microbiome.
- Solar Milk Clear SPF 50 Sunscreen Gel for Face Clear SPF 50 sunscreen gel providing invisible protection for daily wear under makeup.
- Mushroom Milk Brightening & Energizing Eye Cream Eye cream targeting dark circles and puffiness using mushroom extracts for brightening and energizing effects.
- Goat Milk Bar Soaps Flagship goat milk cleansing bar soaps available in multiple scents including Pure, Lavender, Vanilla Absolute, and Pistachio & Dark Cherry. Over 60 million bars sold.
- Whipped Body Cream Ultra-hydrating whipped body cream available in multiple scents including Pure, Lavender, Honeyed Grapefruit, and Vanilla Absolute.
- B.1802 Beauty Subscription Box Quarterly curated subscription box featuring bestsellers and new product launches. $75 per quarter ($190 value). Cancel anytime.
- Seasonal Fragrance Tote Subscription Quarterly subscription delivering full-sized bodycare products in seasonal scent collections. $65 per quarter ($146 value).
- Beekman 1802 x Wicked Collaboration Limited-edition Wicked-themed skincare gift sets and holiday collections leveraging the musical film's cultural relevance and fanbase.
- Gift Cards Digital gift cards redeemable across the Beekman 1802 product catalog.
Quantifiable outcome
- 60 million+ bars of soap sold since founding
- +6 more outcomes
Companies that use Beekman1802
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles3 records
Beekman1802 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Beekman1802 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and major.
- e.l.f. CosmeticsminorJoint activation for World Kindness Day in Roblox metaverse platform, combining both brands' 'kindness' positioning in an innovative digital marketing campaign targeting younger consumers.
- Wicked (Musical/Production)majorExclusive Wicked-themed skincare collaboration featuring limited-edition products inspired by the Broadway musical. Included gift sets and holiday collections leveraging the entertainment property's cultural relevance and fanbase.
- MacKenzie-ChildsminorCovent Garden collection collaboration featuring co-branded palm-sized goat milk soaps, hand creams, and hand & body washes. Combines Beekman 1802's skincare expertise with MacKenzie-Childs' luxury home goods aesthetic.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Beekman1802 competitors and assessment
Company assessmentDirect peers
- Honest Beauty: Clean beauty brand founded by Jessica Alba with similar cruelty-free/clean positioning. Comparable target demographic, DTC + retail distribution, and product breadth across skincare, bodycare, and beauty.
- Herbivore Botanicals: Natural skincare brand with similar clean ingredient positioning, Sephora distribution, and millennial/Gen-Z target audience. Comparable DTC-led growth model.
- Tula Skincare: Probiotic-based clean skincare brand with similar DTC model, subscription programs, and Ulta Beauty distribution. Comparable price points and ingredient-story positioning around natural fermentation. Acquired by P&G, indicating strategic appeal of category.
- Glow Recipe: Clean K-beauty-inspired skincare brand with similar DTC model, Sephora distribution, and ingredient-driven product storytelling. Comparable price points and consumer demographic.
- Kopari Beauty: Clean beauty brand built around a single hero ingredient (coconut), analogous to Beekman's goat milk positioning. Similar DTC model, subscription offerings, and Sephora/Ulta presence.
- Tata Harper: Luxury natural skincare brand with farm-based authenticity story similar to Beekman's Sharon Springs heritage. Comparable clean/natural positioning at premium price points.
- Drunk Elephant: Premium clean/biocompatible skincare brand with similar DTC-first model and retail expansion (Sephora). Comparable price points and similar target demographic of ingredient-conscious consumers. Acquired by Shiseido for ~$845M, validating the category.
- Youth to the People: Clean skincare brand with similar premium positioning, Sephora/Ulta distribution, and ingredient-led marketing (superfood extracts). Comparable price points and target consumer.
Broad incumbents
- Dr. Squatch: Men's natural grooming brand (bar soaps, body care) with similar bootstrapped-to-scale narrative and DTC/retail hybrid model. Comparable brand-led marketing approach and natural ingredient positioning.
- First Aid Beauty: Sensitive-skin-focused skincare brand owned by P&G with similar clinical positioning and ingredient-driven story. Direct overlap with Beekman's primary customer segment (sensitive skin consumers) and Target/Ulta retail presence.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Beekman1802 social profiles
Digital presenceBeekman1802 compliance and trust
Trust signalCompliance3 records
Beekman1802 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beekman1802 leadership team
Management profileNumber of profiles
Profiles7 records
Beekman1802 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beekman1802 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beekman1802
What does Beekman1802 do?
Beekman 1802 manufactures and sells goat milk-based skincare, bodycare, and haircare products directly to consumers via its e-commerce store, its Kindness Shop flagship in Sharon Springs, NY, and through wholesale and retail partners including Ulta Beauty. Its portfolio spans bar soaps, cleansers, serums, moisturizers, anti-aging treatments, suncare, and haircare products featuring proprietary Rexosome goat milk exosome delivery technology.
Is Beekman1802 a public or private company?
Beekman1802 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beekman1802 founded?
Beekman1802 was founded in 2008. It employs 101 to 250 people.
Where is Beekman1802 based?
Beekman1802 is headquartered in Sharon Springs, United States, in the North America region.
How does Beekman1802 make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription Programs, wholesale/Retail and physical Retail (Kindness Shop).
Who are Beekman1802's main competitors?
Direct peers on record are Honest Beauty, Herbivore Botanicals, Tula Skincare, Glow Recipe, Kopari Beauty, Tata Harper, Drunk Elephant and Youth to the People. Broad incumbents are Dr. Squatch and First Aid Beauty.
Does Beekman1802 have an API?
No public API is recorded for Beekman1802.
What industry is Beekman1802 in?
Beekman1802's product category is Natural Skincare and Bodycare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of AFAEAFAC, Dairy Goat Farming (Milk Production). Its NAICS code is 45612 and its SIC code is 2844.