What Coldwell Banker Howard Perry and Walston does

Coldwell Banker Howard Perry and Walston (legal entity Howard Perry and Walston Realty, Inc.) is a privately held, founder-owned residential real estate brokerage headquartered in Raleigh, North Carolina, operating as an independently owned franchise of Coldwell Banker Real Estate LLC. Founded locally in 1970 and affiliated with the Coldwell Banker network for more than 50 years, the company serves the Triangle market (Raleigh, Durham, Chapel Hill) and broader North Carolina through a network of more than 900 agents, supplemented by sub-brands and wholly-owned subsidiaries covering luxury real estate (HPW Luxury / Coldwell Banker Global Luxury), new construction sales and marketing (HPW New Homes & Land, serving over 1,000 communities since 1979), rental property management (HPW Rentals), title insurance (HPW Market Title), and real estate education (HPW Real Estate School). The firm's technology platform aggregates listings from five MLS systems (NCRMLS, Triad MLS, Canopy MLS, Doorify MLS, and High Country Association of Realtors), supports advanced property search with Matterport virtual tour filtering and multilingual access via Google Translate, and is built on the Back At You website framework.

The company's revenue model is transaction-fee driven at its core: it earns traditional real estate commissions from residential and commercial brokerage, with negotiated agent commission splits, and supplements this with professional services revenue across property management, title insurance, new construction sales and marketing, real estate education, and corporate and individual relocation services through a partnership with Cartus. Pricing is commission-based (industry-standard total rates of approximately 5-6% per transaction) and is not publicly disclosed at the firm level. Distribution operates through direct agent sales across multiple Triangle-area offices, a self-service property search portal with 93,498+ listings, and the Coldwell Banker Global Luxury network for high-end properties.

Leadership is concentrated and stable, with Founder and Chairman Don Walston (43+ years at the firm) and President and Broker-in-Charge Tina Bernhardt (38+ years, responsible for over $1B in new home sales across Triangle master-planned communities) providing long-tenured operational continuity. The company is a going concern with no disclosed funding rounds, M&A activity, or private equity ownership, and is structured as a traditional franchise brokerage with vertical integration across the transaction lifecycle.

Name

Coldwell Banker Howard Perry and Walston

Legal name

Howard Perry and Walston Realty, Inc.

Website

https://hpw.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Coldwell Banker Howard Perry and Walston is a privately held, founder-owned residential real estate brokerage operating as a Coldwell Banker franchise in the Triangle area of North Carolina. It serves home buyers, sellers, and builders through 900+ agents and integrated subsidiaries spanning luxury, new construction, property management, title, and education.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Insurance Agencies and Brokerages (52421), Residential Property Managers (531311), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531), Title Insurance (6361)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Retail Brokerage (BPAJABAB), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

• Residential real estate brokerage
• Property management services
• Title insurance services
• Relocation services
• Luxury real estate

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from residential and commercial property transactions. Agents work on commission splits with the brokerage.
2. Property Management: Rental property management services through HPW Rentals
3. Title Insurance: Title insurance services through HPW Market Title
4. New Homes Sales and Marketing: HPW New Homes & Land provides comprehensive new construction sales and marketing services to developers and homebuilders. Has accounted for success of over 1,000 new home communities since 1979.
5. Real Estate Education: HPW Real Estate School provides real estate education and training
6. Relocation Services: Corporate and individual relocation services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Coldwell Banker Howard Perry and Walston is a full-service residential real estate brokerage operating in the Triangle area of North Carolina with a network of 900+ agents. The company provides buying and selling services for residential, commercial, and land properties, complemented by property management, title insurance, real estate education, relocation, and luxury home services.

Product overview

Coldwell Banker Howard Perry and Walston operates as a comprehensive full-service residential real estate company serving the Triangle area of North Carolina since 1906. The company offers a unified platform combining core brokerage services with specialized divisions including residential and commercial property sales, land transactions, and new construction through CBHPW New Homes and Land. Supporting services include property management (HPW Rentals), title insurance (HPW Market Title), real estate education (HPW School), relocation services, and a Global Luxury program for high-value properties. The technology platform provides property search with advanced filtering, virtual tours, school district search, and market valuation tools, all powered by multiple MLS data exchanges.

Differentiator

Problem solved

Functional benefit

Brands

• HPW Luxury: Luxury real estate division specializing in high-value properties with access to Coldwell Banker Global Luxury program
• HPW New Homes & Land

Products and services

• Residential Real Estate Brokerage Full-service residential real estate brokerage providing buying and selling services through a network of 900+ agents in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill).
• Commercial Real Estate Brokerage Commercial property listings and sales services including office, retail, industrial, and multi-unit commercial properties with filtering by square footage and zoning.
• Land Sales Land and lot listings for sale with filtering by acreage and zoning requirements, representing land transactions through agent services.
• HPW Rentals (Property Management) Rental property management services and rental listings for tenants and landlords, operating through a separate portal at hpwrentals.com.
• HPW New Homes & Land New construction homes sales and marketing services for developers and homebuilders, with expertise in new home communities since 1979 and over 1,000 new home community successes.
• HPW Real Estate School Real estate education and training programs for aspiring real estate professionals, accessible at hpwschool.com.
• HPW Market Title Insurance Title insurance services providing title searches, title insurance policies, and closing services to protect property owners and lenders.
• Global Luxury Program Luxury real estate services featuring high-value properties typically priced over $600,000, supported by Coldwell Banker's Global Luxury program with dedicated specialists, exclusive marketing resources, and international reach.
• Relocation Services Relocation services for individuals and families moving to or from the Triangle area, with partnerships including Cartus for corporate relocation support.
• Military Rewards Program Special real estate services and incentives for military personnel and veterans relocating to the Triangle area.

Quantifiable outcome

• 900+ experienced agents serving the Triangle area
• +5 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coldwell Banker Real Estate LLCcoreChannel Partner/ Reseller/ DistributorColdwell Banker Howard Perry and Walston operates as a Coldwell Banker franchisee, utilizing the Coldwell Banker brand, technology platform, training resources, and Global Luxury program. The company has been a Coldwell Banker affiliate for over 50 years.
• CartuscoreStrategic or Co-development PartnerCartus provides relocation services for corporate and individual clients, enabling HPW to offer comprehensive relocation support to transferring employees and families.
• The Realty AllianceminorChannel Partner/ Reseller/ DistributorNetwork membership providing access to additional real estate industry resources and referrals.
• NCRMLS (North Carolina Regional Multiple Listing Service)coreTechnology or IntegrationPrimary MLS provider for North Carolina listings, enabling property data distribution and listing synchronization.
• Triad MLS, Inc.coreTechnology or IntegrationMLS provider serving the Roanoke Valley area with listing data exchange.
• Canopy MLScoreTechnology or IntegrationMLS distribution network for property listings across the region.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allen Tate Realtors: Carolinas-based full-service residential real estate firm with a large agent network across NC and SC. Direct competitor to HPW in the Triangle and broader NC market, with similar franchise-backed (Howard Hanna) full-service model including mortgage, insurance, and title.
• Howard Hanna Real Estate: Largest privately held real estate brokerage in the US, operating in the Mid-Atlantic, Midwest, and Southeast. Highly comparable to HPW as a full-service, family-owned/operated regional powerhouse offering mortgage, title, insurance, and relocation services.
• Berkshire Hathaway HomeServices: National residential real estate franchise network comparable to Coldwell Banker. Directly competes for franchisee relationships, brand prestige, and luxury market positioning alongside HPW's parent franchise.
• Compass: Tech-enabled national residential brokerage aggressively expanding into secondary markets including the Triangle. Competes with HPW for agent recruiting through equity incentives and proprietary technology platform.
• eXp Realty: Cloud-based residential brokerage with a rapidly growing agent count and low-overhead model. Recruits agents from traditional firms like HPW with attractive commission splits and stock-based incentives.
• Weichert Realtors: Regional full-service residential real estate firm with strong Mid-Atlantic presence and similar franchise/affiliate structure. Comparable to HPW in providing mortgage, insurance, and relocation services alongside brokerage.
• Keller Williams Realty: Largest real estate franchise by agent count in the US with a heavy presence in residential brokerage. Direct competitor in the Triangle for agent recruiting and market share.
• Sotheby's International Realty: Global luxury residential real estate franchise competing with Coldwell Banker Global Luxury. Comparable to HPW's luxury division in serving high-net-worth buyers and providing international referral reach.
• Redfin: Tech-enabled residential brokerage with a discount commission model. Operates in the Triangle market and competes for tech-savvy buyers, putting pressure on traditional full-service brokerages like HPW.

Broad incumbents

• HomeServices of America: Berkshire Hathaway-owned residential real estate brokerage holding company operating multiple regional brands. A broader incumbent providing scale, ancillary services, and competitive pressure across multiple markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbhpw
• Facebookfacebook.com/howardperryandwalston
• LinkedInlinkedin.com/company/coldwell-banker-hpw

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Howard Perry and Walston