Hive MLS

What Hive MLS does

Hive MLS is a member-owned wholesale cooperative Multiple Listing Service headquartered in Wilmington, North Carolina, serving brokers, agents, and appraisers across the Southeast United States. Founded in 2016 as North Carolina Regional MLS and rebranded to Hive MLS in October 2024, the organization has grown from roughly 6,000 subscribers to over 19,450 brokers and appraisers across 20 member associations spanning North Carolina, South Carolina, Georgia, Virginia, Tennessee, and Alabama, covering 652 cities and towns. The platform is built on the FlexMLS system from FBS and operates to RESO 2.0 data standards across more than 200 fields, with IDX distribution via SmartFrame and WordPress integrations.

The product surface combines the core FlexMLS MLS with an integrated toolset spanning property data (RPR, CRS Data), showing management (BrokerBay), transaction management (DotLoop), consumer search (HiveMLS.com via Solid Earth), syndication (Realtor.com+, IDX Website Partners), and AI-enabled features including Roomvo for renovation visualization, Ocusell for listing automation, and Aragon.ai for image analysis. Hive MLS does not develop proprietary AI models; AI capabilities are delivered through partner integrations. A 2026 SourceRE pilot adds Data Dye forensic tracking to monitor vendor data usage and licensing compliance.

Hive MLS operates a cooperative wholesale revenue model in which brokers, agents, and appraisers access the platform via membership in one of the 20 member REALTOR associations, with additional revenue from technology vendor and partner arrangements. Pricing is not publicly disclosed. The company is led by CEO Daniel Jones, supported by a lean 11-50 person staff, and has no venture capital, private equity, or public ownership. Recent momentum includes consecutive top honors in the WAV Group CXI survey (5 of 7 categories in 2025, all 7 in 2026) and multiple 2026 industry leadership awards for the CEO.

Name

Hive MLS

Legal name

Hive MLS, LLC

Website

https://ncrmls.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hive MLS is a member-owned wholesale cooperative MLS serving over 19,450 brokers and appraisers across 20 REALTOR associations in the Southeast U.S., built on the FlexMLS platform with integrated AI visualization and listing tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MLS Membership Subscription: Brokers, agents, and appraisers access the MLS platform through membership in one of the 20 association board offices. Membership dues are paid to the individual associations, which participate in the Hive MLS cooperative. The cooperative model provides Associations and MLSs with greater purchasing power for tools and services.
2. Vendor and Partner Services: Hive MLS provides access to a suite of technological tools and services including FlexMLS, RPR, BrokerBay, MyFloodStatus, and others. Revenue may be generated through arrangements with technology vendors and partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hive MLS operates a wholesale cooperative Multiple Listing Service (MLS) platform serving over 19,450 brokers, agents, and appraisers across the Southeast U.S. (NC, SC, GA, VA, TN, AL). The platform is built on the FlexMLS system, RESO 2.0 compliant data standards, and integrates IDX distribution, AI-powered visualization tools, showing management, transaction management, and member training delivered through 20 member REALTOR associations.

Product overview

Hive MLS operates as a wholesale cooperative Multiple Listing Service platform serving over 19,450 brokers and appraisers across the Southeast U.S. (North Carolina, South Carolina, Georgia, Virginia, Tennessee, and Alabama). The offering is a unified platform-plus-modules architecture centered on the FlexMLS MLS system (provided by FBS), supplemented by integrated tools for property data (RPR, CRS Data), listing distribution (IDX, Realtor.com), showing management (BrokerBay), transaction management (DotLoop), and AI-powered visualization (Roomvo, Aragon.ai). The consumer-facing HiveMLS.com public portal and the enterprise Hive Solutions platform for associations and other MLSs extend the core offering. The cooperative model enables 20 member associations to share infrastructure, data, and purchasing power while maintaining local identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Hive MLS Cooperative Membership
• FlexMLS Platform Access
• HiveMLS.com Public Portal
• Hive Solutions
• IDX Solutions (SmartFrame, Feed Website, Website Partners)
• SourceRE Data Dye Forensic Tracking

Quantifiable outcome

• 75% reduction in listing compliance violations
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• RoomvocoreTechnology or Integration · 28 April 2026AI-powered home design and room visualization partnership allowing users to modify flooring, wall colors, and finishes directly within property listing photos. The Roomvo integration enables buyers to preview potential renovations and evaluate properties that might otherwise be overlooked due to outdated interiors.
• Solid EarthcoreTechnology or Integration · 21 April 2026Website platform partnership powering the new HiveMLS.com public portal. Delivers real-time listing accuracy and streamlined search experience across Hive's expanding multi-state footprint. Focuses on modern, connected experience for brokers and consumers.
• SourceREcoreTechnology or Integration · 21 April 2026Groundbreaking forensic pilot partnership using SourceRE's proprietary Data Dye forensic tracking technology. Applied different Data Dye markers to each vendor pulling data from the MLS to identify unauthorized data distribution, license circumvention, under-reporting, and misclassification.
• Realtor.com (Realtor.com+)coreStrategic or Co-development Partner · 21 January 2026Collaborative home search platform partnership. Hive MLS participates in the Realtor.com+ initiative representing over 122,000 real estate professionals, the largest multi-MLS co-branded portal collaboration since online data sharing began.
• OcusellcoreTechnology or IntegrationPartnership to deliver smarter listing tools to Hive MLS subscribers. The cutting-edge add/edit tool speeds up time-to-list and reduces listing compliance violations by up to 75%.
• FBS (FlexMLS)coreTechnology or IntegrationPrimary MLS platform provider delivering FlexMLS, a fully mobile MLS system giving real estate professionals autonomy to run their business. Provides data freedom, innovation, and reliable performance.
• Realtors Property Resource (RPR)coreTechnology or IntegrationTraining partnership providing REALTORS with on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS. Offers commercial content, market trends, and valuation tools.
• BrokerBaycoreTechnology or IntegrationShowing management ecosystem partnership drastically reducing agent and staff workloads. Empowers agents to do more deals and thoroughly impress clients from one central location.
• CRS DatacoreTechnology or IntegrationPowerful property data, information and analysis partner providing comprehensive property data services to Hive MLS members.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Others

• FBS (FlexMLS): Vendor that provides Hive MLS's core MLS platform; included as a strategic technology counterpart since Hive MLS's differentiation depends in part on FBS's roadmap.

Direct peers

• Bright MLS: Large Mid-Atlantic cooperative MLS covering multiple states with a similar member-association model and shared-infrastructure approach. Most direct comparable in structure, scale, and geographic strategy to Hive MLS.
• Stellar MLS: Florida-based regional MLS formed through consolidation of multiple associations; comparable multi-association cooperative model serving a similar subscriber scale to Hive MLS.
• Heartland MLS: Large regional MLS serving Kansas and Missouri with a similar multi-association cooperative structure and FlexMLS-equivalent platform offering.
• Midwest Real Estate Data (MRED): Chicago-area MLS serving Illinois and surrounding states with a multi-association model, comparable in member-based governance and regional focus.
• REcolorado: Colorado regional MLS structured as a shared service for member associations, directly comparable in multi-association model and subscription-based member services.
• Northwest MLS: Pacific Northwest regional MLS serving Washington and Oregon with a similar shared-services model for member associations, providing geographic parallel to Hive MLS's Southeast footprint.
• MLS PIN: New England-based regional MLS with member-shareholder structure, similar in cooperative governance and multi-association model to Hive MLS.

Broad incumbents

• California Regional MLS (CRMLS): Largest MLS in the U.S., operating a regional cooperative model across California. Represents the upper bound of scale in the regional MLS cooperative category.

Regional players

• Triangle MLS: Raleigh-Durham area MLS operating in North Carolina. Geographic overlap makes it a direct regional competitor for North Carolina listings and member associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hivemls

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hive MLS