Sleekr

What Sleekr does

Sleekr, legally PT Mid Solusi Nusantara, is an Indonesian cloud-based SaaS company headquartered in Jakarta that has transitioned from a standalone HR software provider into the content marketing blog arm of the Mekari ecosystem. The sleekr.co domain publishes Indonesian-language educational articles on HR, payroll, accounting, tax, and SME business topics, driving top-of-funnel demand into Mekari's integrated suite. Sleekr historically acquired Kiper (cloud accounting, August 2016), Talenta (HR/payroll, May 2018), and Jurnal.id (cloud accounting, October 2018) before being merged into Mekari, under which the legacy products now operate as Mekari Talenta, Mekari Jurnal, Mekari Klikpajak (tax e-billing/e-filing/e-SPT), Mekari Qontak (omnichannel CRM with AI chatbot), and adjacent products including Mekari Flex, Sign, Expense, Officeless, Pay, Capital, and Desty.

The platform architecture is cloud-based with web and mobile access, offering automated payroll with Indonesian-specific PPh 21 and BPJS calculations, real-time financial reporting compliant with SAK ETAP accounting standards, online attendance and leave management, employee self-service, centralized HRIS, e-invoicing, and tax filing workflows. Distribution combines self-serve website signups with WhatsApp-assisted sales, demo requests, and free trials; the company maintains offices in Jakarta (MidPlaza 2), Bandung, and Surabaya.

The revenue model is subscription-based SaaS with monthly billing and quote-based pricing not publicly disclosed. Customer segmentation is horizontal, targeting Indonesian SMEs for accounting/tax and HR departments across industries for payroll/HRIS, with named reference customer Tokopedia (e-commerce/technology enterprise). The legal entity is privately held with no public listing, a 2018 Analog Capital funding round on file, and a current headcount of 11-50 employees consistent with Sleekr's role as the Mekari blog arm rather than the full operating company.

Name

Sleekr

Legal name

PT Mid Solusi Nusantara

Website

https://sleekr.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sleekr (PT Mid Solusi Nusantara) is a Jakarta-based Indonesian SaaS company that now operates as the content marketing blog of the Mekari ecosystem. After acquiring Talenta and Jurnal.id, it merged into Mekari's cloud platform offering HR, payroll, accounting, tax, and CRM tools to Indonesian SMEs and enterprises.

Ownership category

akta.pro rank

Product category

Cloud Business Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Cloud HR software
• Payroll management software
• Online accounting software
• Tax compliance software
• Business productivity SaaS

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Mekari operates on a subscription-based SaaS model providing cloud-based HR, accounting, and tax software solutions to Indonesian businesses with recurring monthly/annual subscription fees

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sleekr operates the sleekr.co content marketing blog for the Mekari ecosystem, educating Indonesian businesses on HR, accounting, and tax topics while driving demand for Mekari's integrated cloud-based SaaS products. The underlying product suite includes Mekari Talenta (HRIS, payroll, attendance), Mekari Jurnal (cloud accounting), Mekari Klikpajak (e-Billing, e-Filing, e-SPT tax tools), and Mekari Qontak (omnichannel CRM with AI chatbot). The platform is targeted at Indonesian SMBs and enterprises requiring localized compliance with PPh 21, BPJS, and SAK ETAP standards.

Product overview

Mekari is Indonesia's leading cloud-based SaaS company offering an integrated suite of business software solutions. The company acquired Sleekr, which was previously a standalone HR software provider. The product portfolio includes Mekari Talenta (HRIS, payroll, time management, and attendance), Mekari Jurnal (cloud accounting and financial reporting), Mekari Klikpajak (e-billing, e-filing, and e-SPT for tax compliance), Mekari Qontak (omnichannel CRM with AI-powered chatbot), and additional products including Mekari Flex, Sign, Expense, Officeless, Pay, Capital, and Desty. The products are designed for Indonesian SMEs and work together within a unified cloud ecosystem with data integration across modules.

Differentiator

Problem solved

Functional benefit

Brands

• Mekari Talenta: HRIS, payroll management, time management, and attendance solutions
• Mekari Jurnal
• Mekari Klikpajak
• Mekari Qontak
• Mekari Flex

Products and services

• Mekari Talenta Cloud-based HR management platform providing automated payroll processing, time management with attendance tracking and scheduling, and HRIS for centralized employee database and administration. Used by Indonesian companies (including Tokopedia) for HR and payroll administration.
• Mekari Jurnal Cloud-based accounting software enabling automated financial processes, real-time business performance monitoring, and comprehensive financial reporting for Indonesian SMBs, with SAK ETAP-compliant reporting.
• Mekari Klikpajak Tax management platform providing e-Billing for tax payment, e-Filing for online tax reporting across various tax types, and e-SPT Online for efficient tax return filing.
• Mekari Qontak Customer engagement platform offering omnichannel communication across multiple business channels and AI-powered WhatsApp chatbot for automated customer interactions.
• Mekari Flex Employee expense management solution providing flexible spending, claims, and reimbursement workflows integrated with the Mekari HR and finance stack.
• Mekari Sign Digital signature solution for document signing, used to execute agreements electronically within Indonesian business workflows.
• Mekari Expense Expense management solution for tracking, submitting, and managing business expenses, integrated with Mekari accounting and HR products.
• Mekari Officeless Remote work and officeless workplace solution supporting distributed teams with workforce coordination and management features.
• Mekari Pay Payment solution integrated within the Mekari ecosystem for processing business transactions.
• Mekari Capital Business capital and financing solution providing access to credit or working capital for Indonesian businesses using the Mekari platform.
• Mekari Desty Link-in-bio and digital profile solution enabling creators and SMBs to consolidate links, storefronts, and online presence from a single page.

Quantifiable outcome

• Payroll processing completed in 2 minutes
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• MekaricoreStrategic or Co-development PartnerSleekr has merged with and become part of Mekari, Indonesia's leading cloud-based SaaS company. The Sleekr blog now presents Mekari products and drives traffic to Mekari's suite of business software solutions including Talenta (HR/Payroll), Jurnal (Accounting), Klikpajak (Tax), Qontak (CRM), and other products. Sleekr operates as the content marketing arm of the Mekari ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Xero: Global cloud accounting SaaS for SMEs. Comparable product category to Mekari Jurnal, though Xero has limited Indonesian localization compared with Mekari's PPh 21/SAK ETAP support.
• Workday: Global cloud HR and finance platform serving mid-market and enterprise. Comparable to Mekari Talenta in HR/payroll category, though focused on larger customers outside Indonesia's core SME segment.

Direct peers

• Accurate.id: Established Indonesian accounting software (desktop and cloud) for SMEs and accountants with SAK ETAP compliance. Comparable to Mekari Jurnal in the Indonesian accounting market.
• HashMicro: Indonesian cloud ERP and HR SaaS provider serving SMEs and mid-market with HR, accounting, payroll, and inventory modules. Directly competes with Mekari/Sleekr in Indonesian HR and back-office SaaS.
• Gadjian: Indonesian HRIS and payroll SaaS offering attendance, payroll (including PPh 21 and BPJS), and employee database management. Direct competitor to Mekari Talenta.
• BukuKas: Indonesia-focused financial management app targeting small merchants and SMEs with bookkeeping and cash flow tracking. Competes in the Indonesian SME financial software category.
• Talenta (now Mekari Talenta): Indonesian HR/payroll/attendance SaaS originally independent; acquired by Sleekr/Mekari in 2018 and now operates as Mekari Talenta within the Sleekr product ecosystem.
• Paper.id: Indonesian B2B invoicing, billing, and payment platform serving SMEs. Overlaps with Mekari's invoicing and payments offerings in the Indonesian market.
• Kledo: Indonesian cloud accounting SaaS for SMEs with integrated invoicing, inventory, and tax features. Comparable to Mekari Jurnal in the Indonesian SME accounting segment.
• Qontak (now Mekari Qontak): Indonesian omnichannel CRM and WhatsApp Business API platform; now part of Mekari ecosystem and direct peer for the CRM/chatbot capabilities within the Sleekr portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sleekrco
• Facebookfacebook.com/mekaricom
• LinkedInid.linkedin.com/company/mekari
• Instagraminstagram.com/mekaricom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleekr