Kledo
Kledo is an Indonesian cloud-based accounting SaaS platform serving 75,000+ UMKM and SMBs with modular invoicing, inventory, manufacturing, payroll, and POS tools, sold via freemium and tiered subscriptions in Indonesian Rupiah.
- Company typePrivate
- Founded-
- HeadquartersYogyakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kledo does
Kledo is an Indonesian cloud-based accounting SaaS platform built for small and medium enterprises (UMKM), operating under the legal entity PT Kledo Berhati Nyaman and headquartered in Yogyakarta. The platform delivers a modular suite including core accounting (chart of accounts, general ledger, sub-ledger), invoicing, purchasing, expense tracking, fixed assets with automatic depreciation, multi-warehouse inventory, manufacturing (with serial number and production code/expiration tracking), HRIS, payroll, POS, e-Meterai, and 50+ real-time financial reports. Underlying technology is a web and mobile SaaS (native iOS/Android apps) hosted on Amazon AWS with SSL encryption and ISO/IEC 27001 certification (BSI certificate IS 818977), and integrations with Bank BCA, Shopee, Tokopedia, Xendit, and Midtrans, plus a public REST API.
The business model is freemium-plus-subscription. Kledo offers a free forever tier for single-user companies and three paid annual subscriptions: Pro at Rp 159,900/month (~USD 10), Elite at Rp 279,900/month, and Champion at Rp 399,900/month (~USD 25), each unlocking more users, warehouses, and modules such as manufacturing, multi-currency, budgeting, and subsidiary consolidation. Annual billing delivers 35% savings versus quarterly. Distribution is product-led with a self-serve 14-day trial and free tier signup, supplemented by a WhatsApp-assisted sales motion, demo scheduling, SEO/content marketing, and a referral partner program paying Rp 150,000 per successful 3-month subscription. The company serves a fragmented customer base of 75,000+ Indonesian businesses across trading, retail, online selling, manufacturing, services, cooperatives, and startups, with no external funding disclosed and 43 employees.
Kledo firmographics
Firmographics- Name
- Kledo
- Legal name
- PT Kledo Berhati Nyaman
- Website
- https://kledo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kledo is an Indonesian cloud-based accounting SaaS platform serving 75,000+ UMKM and SMBs with modular invoicing, inventory, manufacturing, payroll, and POS tools, sold via freemium and tiered subscriptions in Indonesian Rupiah.
- Ownership category
- akta.pro rank
Kledo industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where Kledo is headquartered
LocationHeadquarters
- HQ city
- Yogyakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Kledo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Package: Monthly or quarterly subscription at Rp 159,900/month (billed quarterly at Rp 246,000) with 3 users, 1 warehouse, full business workflow, inventory management, multi-branch and multi-project support
- Subscription - Elite Package: Monthly or quarterly subscription at Rp 279,900/month (billed quarterly at Rp 430,615) with 5 users, 10 warehouses, manufacturing features, marketplace connect, advance sales commission, custom invoice templates
- Subscription - Champion Package: Monthly or quarterly subscription at Rp 399,900/month (billed quarterly at Rp 615,231) with 7 users, 20 warehouses, budgeting, subsidiary consolidation, multi-currency, approval workflow, join invoice, proforma invoice
- Free Package: Free forever tier with 1 user, expense monitoring, sales and purchase tracking, cash and bank balance monitoring
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Package - 1 User, basic features |
| Subscription | Annual | Pro Package - Rp 159,900/month with full business workflow |
| Subscription | Annual | Elite Package - Rp 279,900/month with advanced features |
| Subscription | Annual | Champion Package - Rp 399,900/month with enterprise features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Kledo product offering
Product offeringCore offering
Kledo provides a cloud-based online accounting platform tailored for Indonesian businesses, delivering integrated invoicing, purchasing, expense recording, multi-warehouse inventory, fixed asset management with auto-depreciation, HRIS, payroll, POS, and 50+ real-time financial reports. The platform is offered in a Free tier plus three paid subscription tiers (Pro, Elite, Champion) and integrates with Bank BCA, Shopee, Tokopedia, Xendit, and Midtrans to support local tax compliance and e-commerce workflows.
Product overview
Kledo is a cloud-based online accounting software platform designed for Indonesian businesses, offering a comprehensive suite of integrated financial management modules. The core Kledo platform includes accounting, invoicing (with 50+ templates via Invoice Generator), purchasing, expense recording, inventory management (with multi-warehouse support), fixed assets with automatic depreciation, HRIS, payroll, POS, payment gateway integration, e-Meterai, and 50+ financial reports. The platform is offered through four pricing tiers: Free (1 user), Pro (3 users, IDR 159,900/month), Elite (5 users, IDR 279,900/month), and Champion (7 users, IDR 399,900/month). Integrations include Bank BCA, Shopee, Tokopedia, Xendit, and Midtrans. Key features include multi-branch support, production code tracking with expiration dates, and serial number management for products like electronics.
Differentiator
Problem solved
Functional benefit
Brands
- Kledo POS: Aplikasi Kasir (Point of Sale) - cash register application for business transactions
- Invoice Generator
Products and services
- Kledo Cloud Accounting Platform Comprehensive cloud-based online accounting platform for Indonesian businesses, offering invoicing, purchasing, expense recording, multi-warehouse inventory, fixed asset management, HRIS, payroll, POS, payment gateway integration, e-Meterai, and 50+ financial reports under a Free plus Pro/Elite/Champion subscription model.
- Kledo POS (Aplikasi Kasir) Standalone point of sale application (Aplikasi Kasir) for retail and online shop operations, natively integrated with the Kledo accounting platform for seamless sales data flow.
- Kledo Invoice Generator Free online invoice template tool allowing users to create and download professional invoices in PDF, Excel, and Word formats with 50+ templates, serving as a lead generation channel for the Kledo platform.
Quantifiable outcome
- 50% reduction in administrative time
- +2 more outcomes
Companies that use Kledo
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles5 records
Kledo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature11 records
Kledo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Bank BCAcoreBank integration allowing account connection for transaction tracking and reconciliation. Users can link their Bank BCA accounts to Kledo for automated bank mutation matching and cash flow tracking.
- ShopeecoreMarketplace integration for online sellers to sync orders and sales data with Kledo accounting system.
- TokopediacoreMarketplace integration for Tokopedia sellers to import transaction data into Kledo for accounting purposes.
- KledoPOScorePoint of Sale integration connecting retail operations with accounting system for seamless sales data flow.
- Amazon Web Services (AWS)coreCloud infrastructure provider for data storage. Files and user data are encrypted and stored with Amazon's storage service per privacy policy.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Kledo competitors and assessment
Company assessmentBroad incumbents
- Xero: Global SMB accounting SaaS with growing APAC presence. Comparable core functionality (invoicing, reporting, multi-currency) but competes from a global scale advantage and smaller Indonesian localization.
- FreshBooks: SMB-focused accounting SaaS with invoicing, expense tracking, and time billing. Comparable on SMB customer profile and self-serve onboarding, though primarily serving Western markets.
- Accurate (CPSSoft): Long-standing Indonesian accounting software (desktop and cloud) with deep local tax compliance and large SMB installed base. Highly comparable on localization and customer profile, but with a more traditional on-premise heritage.
- QuickBooks (Intuit): Global SMB accounting platform with invoicing, expense tracking, and reporting. Comparable target customer profile and feature set, but lacking Kledo's depth of Indonesian tax-specific localization.
- MYOB: Established APAC SMB accounting platform (Australia/SE Asia heritage). Comparable on SMB accounting feature set and regional presence, though with weaker Indonesia-specific localization than Kledo.
- Zoho Books: Part of Zoho's broader SMB software suite, offering invoicing, banking, and inventory. Comparable in feature scope and SMB targeting, though Kledo has stronger Indonesian regulatory niche.
Emerging players
- Wave Accounting: Free/freemium SMB accounting SaaS with invoicing and bookkeeping. Comparable on freemium SMB GTM, though it targets North American SMBs rather than the Indonesian market.
- Sleekr: Indonesian SaaS offering HR, payroll, and accounting for SMBs. Partial overlap with Kledo's HRIS/payroll modules and Indonesian target market, though Sleekr is more HR-centric.
Direct peers
- BukuKas: Indonesia-focused SMB finance management app with cash flow tracking, invoicing, and marketplace integrations. Closely comparable on Indonesian UMKM customer base and PLG mobile-first approach.
- Mekari Jurnal: Direct Indonesian SMB cloud accounting SaaS competitor with overlapping invoicing, expense, and inventory features. Most comparable due to shared Indonesian market focus, SMB target, and PLG/freemium monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kledo social profiles
Digital presenceKledo compliance and trust
Trust signalCompliance1 record
Kledo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kledo leadership team
Management profileNumber of profiles
Kledo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kledo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kledo
What does Kledo do?
Kledo provides a cloud-based online accounting platform tailored for Indonesian businesses, delivering integrated invoicing, purchasing, expense recording, multi-warehouse inventory, fixed asset management with auto-depreciation, HRIS, payroll, POS, and 50+ real-time financial reports. The platform is offered in a Free tier plus three paid subscription tiers (Pro, Elite, Champion) and integrates with Bank BCA, Shopee, Tokopedia, Xendit, and Midtrans to support local tax compliance and e-commerce workflows.
Is Kledo a public or private company?
Kledo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kledo founded?
Kledo was founded in -1. It employs 11 to 50 people.
Where is Kledo based?
Kledo is headquartered in Yogyakarta, Indonesia, in the Asia region.
How does Kledo make money?
Four revenue lines are on record. Subscription - Pro Package is the primary driver. The others are subscription - Elite Package, subscription - Champion Package and free Package.
Who are Kledo's main competitors?
Broad incumbents on record are Xero, FreshBooks, Accurate (CPSSoft), QuickBooks (Intuit), MYOB and Zoho Books. Emerging players are Wave Accounting and Sleekr. Direct peers are BukuKas and Mekari Jurnal.
Does Kledo have an API?
Yes. Kledo provides a REST API that allows developers to integrate their applications with Kledo's platform. The API uses URL endpoints that can be discovered by monitoring network requests in Chrome developer tools. Example endpoint mentioned: https://api.kledo.com/v1/invoices. The API supports various modules including sales invoices, purchases, and reimbursements. Parameters and payloads can be examined through the Network tab in browser developer tools.
What industry is Kledo in?
Kledo's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 5132 and its SIC code is 7370.