Wet Noses
Wet Noses is a Monroe, Washington-based pet treat manufacturer producing human-grade dog and cat treats in its own USDA-certified facility, selling through DTC e-commerce, Petco, Costco.com, Chewy, and Amazon, plus private label co-manufacturing for third-party brands.
- Company typePrivate
- Founded1998
- HeadquartersMonroe, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wet Noses does
Wet Noses is a US-based pet treat manufacturer founded in 1998 by Jasmine Galligan, headquartered in Monroe, Washington, where it operates an in-house, USDA-certified human grade, SQF- and WSDA-certified production facility with no third-party co-packers. The company produces oven-baked and soft-baked dog treats and, as of 2026, cat treats under the Purrks sub-brand, across multiple formats including crunchy, soft-baked, organic, grain-free, training-size, 5lb boxes, and 20lb bulk buckets, with formulations built around human-grade ingredients sourced from US Human Food suppliers and fresh-ground peanut butter for every batch. Wet Noses generates revenue through three streams: direct-to-consumer sales via its Shopify storefront with a subscription option (10% discount), wholesale and retail distribution through Petco, Costco.com (exclusive 5lb organic SKU), Chewy, Amazon, and independent retailers, and a private label/co-manufacturing service that sells formulation, baking, packaging, and fulfillment capacity to third-party brands and retailers from its USDA-certified kitchen. The company has operated for 25+ years, was acquired by Beach Point Capital Management in February 2023, and has since expanded its production capability to soft-baked formats (Feb 2025), launched new retail SKUs at Petco and Costco (2025), and entered the cat treat category with Purrks (2026).
Wet Noses firmographics
Firmographics- Name
- Wet Noses
- Legal name
- Wet Noses Inc.
- Website
- https://wet-noses.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wet Noses is a Monroe, Washington-based pet treat manufacturer producing human-grade dog and cat treats in its own USDA-certified facility, selling through DTC e-commerce, Petco, Costco.com, Chewy, and Amazon, plus private label co-manufacturing for third-party brands.
- Ownership category
- akta.pro rank
Wet Noses industry classification
Industry- Product category
- Pet Treats
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Pet Treats & Chews (AFADAFAF)
- akta.pro secondary industry
- Treats & Chews (CRADAFAE)
Keywords
Where Wet Noses is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wet Noses business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of dog and cat treats through company website and subscription service, with 10% subscriber discounts
- Retail Distribution: Wholesale and retail distribution through Petco, independent retailers, Amazon, Chewy, and Costco.com
- Private Label & Co-Manufacturing: Partnerships with retailers and brands to create high-quality human grade pet products under their brands using Wet Noses manufacturing capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Soft Baked Treats 8oz |
| Unit Pricing | Monthly | Crunchy Baked Treats 10oz |
| Unit Pricing | Monthly | Grain Free Original Treats 14oz |
| Unit Pricing | Monthly | Purrks Cat Treats 4oz |
| Unit Pricing | Monthly | Purrks Cat Treats 8oz |
| Unit Pricing | Monthly | 5lb Treat Boxes |
| Unit Pricing | Monthly | 20lb Bulk Buckets |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Wet Noses product offering
Product offeringCore offering
Wet Noses manufactures and markets human-grade, oven-baked dog and cat treats under its own brand and sub-brand (Purrks), in soft-baked, crunchy, organic, and bulk formats. All products are produced in-house at an SQF-audited, WSDA-certified, USDA-certified human-grade bakery in Monroe, Washington, with fresh-ground peanut butter in every batch. The company also offers a private label and co-manufacturing service for retailers and brands seeking human-grade pet products.
Product overview
Wet Noses is a pet treat company offering human-grade dog and cat treats across multiple formats (soft-baked, crunchy, organic, bulk) and a private label manufacturing service. The core product portfolio consists of: Purrks (cat treats sub-brand launched 2026), Soft Baked Treats (new 2025 soft-baked dog treats), Crunchy Baked Treats (original hard-baked format, 25-year legacy), Organic Crunchy Treats (USDA certified organic line), 5lb Bulk Boxes and 20lb Bulk Buckets (high-volume formats), and Training Treats (small-size Little Stars). The company also operates a private label and co-manufacturing service for third-party brands, leveraging their in-house SQF- and WSDA-certified facility in Monroe, Washington.
Differentiator
Problem solved
Functional benefit
Brands
- Purrks: Human-grade crunchy cat treats available in Catnip Crunchies, Chicken Crunchies, and Beef Crunchies varieties, sold in 4oz and 8oz resealable bags.
Products and services
- Purrks Cat Treats Human-grade crunchy cat treats made with real chicken, beef, and bone broth under the Purrks sub-brand. Available in Chicken & Catnip, Chicken & Bone Broth, and Beef & Bone Broth varieties in 4oz and 8oz resealable bags, for cat owners seeking human-grade quality treats.
- Soft Baked Treats Soft-baked dog treats with a chewy, cookie-like texture made with human-grade ingredients including pumpkin, peanut butter, bananas, and superfoods. Sold in resealable 8oz bags (Pumpkin, Peanut Butter Banana, Superfoods, Peanut Butter Berry).
- Crunchy Baked Treats
Quantifiable outcome
- 100% human grade ingredients sourced from US Human Food suppliers
Companies that use Wet Noses
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Wet Noses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wet Noses partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights5 records
Wet Noses competitors and assessment
Company assessmentDirect peers
- Bocce's Bakery: Premium, soft-baked and oven-baked dog treats brand sold through national pet specialty and mass channels. Highly comparable to Wet Noses on product format (bakery-style treats), ingredient-quality positioning, and DTC-plus-retail GTM.
- Cloud Star: Natural and limited-ingredient dog treat brand (e.g., Tricky Trainers, Buddy Biscuits). Comparable to Wet Noses in natural-ingredient positioning, training-treat format, and pet specialty retail distribution.
- Old Mother Hubbard (Wellness Pet Company): Heritage natural dog treat brand (Wellness, Old Mother Hubbard). Directly comparable as a long-standing natural dog treat brand distributed through mass and pet specialty channels, with overlapping baking/treat formats.
- Fruitables (Manna Pro): Natural, functional dog treats including pumpkin-based crunchy treats. Comparable to Wet Noses on crunchy baked format, natural ingredient story, and broad retail distribution through pet specialty and mass.
- Open Farm: Premium, ethically sourced pet food and treat brand with strong DTC and retail presence. Comparable to Wet Noses on human-grade / premium ingredient positioning and certified supply chain storytelling.
- Three Dog Bakery: Bakery-style dog treat brand with retail storefronts and packaged goods. Comparable to Wet Noses on oven-baked, human-grade treat formats and premium positioning for special-occasion and everyday pet treats.
Broad incumbents
- Zuke's (Nestlé Purina): Natural dog training treats brand owned by Nestlé Purina. Comparable to Wet Noses on training-treat format and natural-ingredient positioning, but now backed by a major incumbent with much broader distribution.
- Rachael Ray Nutrish (Smucker / Big Heart): Mass-market natural pet food and treat brand with significant retail presence. Comparable to Wet Noses on natural-ingredient positioning for treats, but operating at substantially larger scale as part of a major CPG portfolio.
- Blue Buffalo (Mars Petcare): Large natural pet food and treat brand owned by Mars Petcare. Comparable as a natural-ingredient pet brand with treat lines, though operating at materially larger scale and with broader pet food portfolio coverage.
- Castor & Pollux (Mars Petcare): Organic and natural pet food and treat brand (Organix) under Mars Petcare. Comparable to Wet Noses on USDA-organic positioning in treats, but with the scale and trade leverage of an incumbent owner.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wet Noses social profiles
Digital presenceWet Noses compliance and trust
Trust signalCompliance6 records
Wet Noses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wet Noses leadership team
Management profileNumber of profiles
Profiles1 record
Wet Noses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wet Noses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wet Noses
What does Wet Noses do?
Wet Noses manufactures and markets human-grade, oven-baked dog and cat treats under its own brand and sub-brand (Purrks), in soft-baked, crunchy, organic, and bulk formats. All products are produced in-house at an SQF-audited, WSDA-certified, USDA-certified human-grade bakery in Monroe, Washington, with fresh-ground peanut butter in every batch. The company also offers a private label and co-manufacturing service for retailers and brands seeking human-grade pet products.
Is Wet Noses a public or private company?
Wet Noses is a private company. It is classified as private equity controlled and is currently operating.
When was Wet Noses founded?
Wet Noses was founded in 1998. It employs 101 to 250 people.
Where is Wet Noses based?
Wet Noses is headquartered in Monroe, United States, in the North America region.
How does Wet Noses make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution and private Label & Co-Manufacturing.
Who are Wet Noses's main competitors?
Direct peers on record are Bocce's Bakery, Cloud Star, Old Mother Hubbard (Wellness Pet Company), Fruitables (Manna Pro), Open Farm and Three Dog Bakery. Broad incumbents are Zuke's (Nestlé Purina), Rachael Ray Nutrish (Smucker / Big Heart), Blue Buffalo (Mars Petcare) and Castor & Pollux (Mars Petcare).
Does Wet Noses have an API?
No public API is recorded for Wet Noses.
What industry is Wet Noses in?
Wet Noses's product category is Pet Treats. Its primary akta.pro industry code is AFADAFAF, Pet Treats & Chews, with a secondary code of CRADAFAE, Treats & Chews. Its NAICS code is 311111 and its SIC code is 2000.