Smart Destinations
- Company typePrivate
- Founded2003
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Smart Destinations firmographics
Firmographics- Name
- Smart Destinations
- Legal name
- Smart Destinations
- Website
- https://smartdestinations.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smart Destinations industry classification
Industry- Product category
- Sightseeing & Tourism
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industry
- Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN)
Keywords
Where Smart Destinations is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Smart Destinations business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Attraction Pass Sales: Go City generates revenue through the sale of digital sightseeing passes. Customers purchase passes at a set price that grants access to multiple attractions within a destination. Passes are sold directly through the Go City website and mobile apps. The company offers four pass tiers (Essentials, Explorer, All-Inclusive, All-Inclusive Plus) with varying price points based on number of attractions and duration. Revenue is transaction-based, derived from the difference between pass price and the cost of individual attraction tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Essentials Pass: Choose 3 attractions from a curated selection |
| Transaction based/ take rate | Pay-as-you-go | Explorer Pass: Select 2-10 attractions with up to 30 days to visit |
| Transaction based/ take rate | Pay-as-you-go | All-Inclusive Pass: Unlimited access to attractions for 1-10 days |
| Transaction based/ take rate | Pay-as-you-go | All-Inclusive Pass Plus: Unlimited access plus premium attractions |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Smart Destinations product offering
Product offeringCore offering
Smart Destinations operates Go City, a digital multi-attraction sightseeing pass platform that sells bundled access to 1,500+ attractions across 28 global destinations. Customers purchase passes (Essentials, Explorer, All-Inclusive, All-Inclusive Plus) that grant entry to multiple attractions within a destination via a mobile app with QR code scanning, eliminating the need for individual tickets.
Product overview
Smart Destinations operates Go City, a multi-attraction sightseeing pass platform offering digital passes across 28 global destinations. The platform provides four distinct pass types: the Essentials Pass (3 curated attractions), Explorer Pass (2-10 attractions with up to 30-day validity), All-Inclusive Pass (unlimited access for 1-10 days), and All-Inclusive Pass Plus (premium attractions in select destinations). Destination-specific sub-brands include The New York Pass, The London Pass, and The Paris Pass. The offering is delivered via a consumer-facing website and mobile app, with passes providing entry to over 1,500 attractions and savings up to 50% versus individual ticket purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Go City Pass
Quantifiable outcome
- Customers save up to 50% compared to buying individual attraction tickets
Companies that use Smart Destinations
Customer profileSegments1 record
Ideal customer profiles1 record
Smart Destinations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smart Destinations partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Smart Destinations competitors and assessment
Company assessmentBroad incumbents
- Booking.com Experiences: Attractions and experiences vertical of Booking Holdings. Competes with Go City at the attraction discovery and booking layer, leveraging massive travel demand from hotel and flight customers.
- Viator (Tripadvisor): Global activity and attraction marketplace owned by Tripadvisor. Overlaps with Go City on attraction ticketing and multi-day passes but operates a much broader marketplace model with individual SKUs.
- GetYourGuide: Berlin-based global activity booking marketplace offering tours, attractions, and multi-attraction passes. Comparable as an attraction aggregation platform with strong European footprint overlapping Go City's European destinations.
- Klook: Asia-Pacific-focused activity and attraction booking platform expanding globally. Competes with Go City on destination passes, particularly in APAC cities like Singapore and Hong Kong.
Direct peers
- Turbopass: European city pass provider covering attractions in multiple European destinations. Direct peer in the sightseeing pass category with overlap in cities like Paris, Rome, and Barcelona.
- CityPASS: Multi-attraction city pass bundler covering major US destinations with a curated bundle model. Direct competitor in the sightseeing pass category, though smaller in geographic scope than Go City.
Emerging players
- Headout: Mobile-first activity and attraction marketplace offering last-minute inventory and curated experiences. Competes on the attraction booking side of Go City's offering with a younger, app-native audience.
- Isango (Hotelbeds): Activity and sightseeing experience platform, now part of Hotelbeds Group. Comparable as an aggregator of tours and attraction experiences with global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Destinations social profiles
Digital presenceSmart Destinations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Destinations leadership team
Management profileNumber of profiles
Profiles1 record
Smart Destinations subsidiaries and ownership
Company hierarchySubsidiaries3 records
Smart Destinations funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Destinations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Destinations
What does Smart Destinations do?
Smart Destinations operates Go City, a digital multi-attraction sightseeing pass platform that sells bundled access to 1,500+ attractions across 28 global destinations. Customers purchase passes (Essentials, Explorer, All-Inclusive, All-Inclusive Plus) that grant entry to multiple attractions within a destination via a mobile app with QR code scanning, eliminating the need for individual tickets.
Is Smart Destinations a public or private company?
Smart Destinations is a private company. It is classified as venture growth investor backed and is currently operating.
When was Smart Destinations founded?
Smart Destinations was founded in 2003. It employs 11 to 50 people.
Where is Smart Destinations based?
Smart Destinations is headquartered in Boston, United States, in the North America region.
How does Smart Destinations make money?
One revenue line is on record: attraction Pass Sales.
Who are Smart Destinations's main competitors?
Broad incumbents on record are Booking.com Experiences, Viator (Tripadvisor), GetYourGuide and Klook. Direct peers are Turbopass and CityPASS. Emerging players are Headout and Isango (Hotelbeds).
Does Smart Destinations have an API?
No public API is recorded for Smart Destinations.
What industry is Smart Destinations in?
Smart Destinations's product category is Sightseeing & Tourism. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of BPAMAIAN, Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades). Its SIC code is 7900.