isango!
isango! is a London-based specialist online travel retailer founded in 2006 that curates and resells 10,000+ tours, sightseeing experiences, and attraction tickets across 800+ global destinations, primarily serving individual leisure travelers via a direct-to-consumer e-commerce marketplace.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What isango! does
isango! is a London-based, privately held online travel retailer founded in 2006 that operates as a specialist marketplace for tours, sightseeing experiences, and attraction tickets across more than 800 global destinations. The company curates a catalogue of over 10,000 experiences sourced from vetted local operators and resells them through a direct-to-consumer e-commerce platform, charging transaction fees or commissions on each booking. Beyond the flagship isango.com marketplace, the company operates three category-specialist sub-brands — hop-on-hop-off-bus.com, attraction-passes.com, and the-boat-tours.com — to capture segment-specific demand, and publishes a travel content platform called The Guidebook to support top-of-funnel customer acquisition. The platform supports 11 currencies and 3 languages and is supplied by a roster of 15+ named global partners including City Sightseeing, BigBus, Toot Bus, Go City, Tiqets, Golden Tours, Hornblower, JuliaTravel, Reykjavik Excursions, Global Tix, Rayna Tours, and DLP Paris. The primary customer base consists of individual leisure travelers booking per-person tickets and tours at price points ranging from roughly US$13 (e.g., a hop-on-hop-off bus ticket) to over US$200 (e.g., a full-day guided excursion), with offerings discounted via promotional deals on the marketplace.
The company is led by co-founder and COO Aseem Sadana, supported by a small leadership team including a VP of Retail, VP of Europe, and Director of Products, with total headcount estimated at 11-50. isango! is privately held with no parent company, no institutional investor disclosures, and only one funding round on record — an $8M raise in March 2008 — suggesting a capital-efficient operating model sustained for nearly two decades without repeated dilutive financing. Distribution is overwhelmingly direct-to-consumer through owned digital channels (isango.com and the specialist sub-brand sites) supplemented by organic social, email, and content marketing; the company does not maintain a mobile app or a publicly documented API or SDK.
isango! firmographics
Firmographics- Name
- isango!
- Legal name
- isango!
- Website
- https://isango.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- isango! is a London-based specialist online travel retailer founded in 2006 that curates and resells 10,000+ tours, sightseeing experiences, and attraction tickets across 800+ global destinations, primarily serving individual leisure travelers via a direct-to-consumer e-commerce marketplace.
- Ownership category
- akta.pro rank
isango! industry classification
Industry- Product category
- Online Travel Agency — Tours, Activities & Attraction Tickets
- NAICS
- Travel Agencies (561510), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industries
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
Keywords
Where isango! is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
isango! business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Tour and Activity Bookings: isango! acts as a specialist retailer of tours, experiences and attraction tickets, earning commissions or transaction fees from bookings made through its platform. The company curates and sells travel products sourced from local operators worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-person ticket/experience pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
isango! product offering
Product offeringCore offering
isango! is a specialist online retailer of tours, sightseeing experiences, and attraction tickets, aggregating 10,000+ curated experiences from vetted local operators across 800+ global destinations. The platform functions as a unified e-commerce portal where individual travelers can browse, book, and receive instant confirmation and e-vouchers for tours, hop-on hop-off buses, boat cruises, and attraction tickets, with multi-currency and multi-language support. It operates multiple brand sites (isango.com, hop-on-hop-off-bus.com, attraction-passes.com, the-boat-tours.com) and earns commissions and transaction fees on bookings.
Product overview
isango! is a specialist retailer of tours, experiences, and attraction tickets operating across 800+ destinations with more than 10,000 experiences. The platform functions as a unified e-commerce portal where customers can browse and book curated travel activities. The company operates several sub-brands including hop-on-hop-off-bus.com (bus tours), attraction-passes.com (passes), and the-boat-tours.com (boat cruises), all under the main isango! platform. Additionally, The Guidebook serves as an editorial content arm providing travel inspiration and destination guides. The platform aggregates experiences from local tour operators worldwide, offering tickets to attractions, hop-on hop-off tours, cruises, and sightseeing experiences through a single booking interface.
Differentiator
Problem solved
Functional benefit
Brands
- The Guidebook: Travel and lifestyle magazine/blog operated by isango! featuring destination guides, travel tips, and inspiration content
- hop-on-hop-off-bus.com
- attraction-passes.com
- the-boat-tours.com
Products and services
- isango! Platform A specialist online retail platform for booking curated tours, sightseeing experiences, and attraction tickets across 800+ global destinations, offering more than 10,000 experiences sourced from vetted local operators, with instant confirmation, e-voucher delivery, multi-currency, and multi-language support. Targeted at individual leisure travelers planning personal trips.
- hop-on-hop-off-bus.com A dedicated brand entity (sub-brand of isango!) specializing in hop-on hop-off bus tour bookings across global cities, offering tickets to operators such as City Sightseeing, BigBus, and Tootbus. Targeted at individual leisure travelers seeking flexible sightseeing bus tours.
- attraction-passes.com A dedicated brand entity (sub-brand of isango!) for attraction passes and ticket bundles, including multi-attraction passes such as those offered by Go City. Targeted at individual leisure travelers seeking bundled attraction access.
- the-boat-tours.com A dedicated brand entity (sub-brand of isango!) specializing in boat tour and cruise bookings globally, including operators such as Hornblower. Targeted at individual leisure travelers seeking boat-based sightseeing experiences.
Companies that use isango!
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
isango! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
isango! partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- City SightseeingcoreCity Sightseeing is a major hop-on hop-off bus tour operator providing tours across global destinations. Their products are distributed through isango!'s marketplace platform.
- BigBuscoreBigBus is a global hop-on hop-off sightseeing tour operator whose tours are available through isango!'s platform.
- Toot BuscoreToot Bus operates open-top sightseeing bus tours in various cities, with their tour products distributed via isango!
- Go CitycoreGo City offers attraction passes for multiple cities, distributed through isango!'s platform.
- TiqetscoreTiqets provides attraction tickets and experiences distributed through isango!'s marketplace.
- Golden TourscoreGolden Tours is a sightseeing tour operator (particularly prominent in London) whose products are available through isango!
- Gray Line IcelandcoreGray Line Iceland operates tours in Iceland, with distribution via isango!'s platform.
- HornblowercoreHornblower operates boat tours and cruises in various destinations, distributed through isango!
- JuliaTravelcoreJuliaTravel provides guided tours and travel experiences distributed via isango!
- Reykjavik ExcursionscoreReykjavik Excursions provides tours and transfers in Iceland, distributed through isango!
- Global TixcoreGlobal Tix provides attraction tickets and tour experiences distributed via isango!
- Rayna TourscoreRayna Tours operates tours primarily in the UAE and Middle East region, distributed through isango!
- Aot InboundcoreAot Inbound provides tours and travel experiences distributed via isango!
- CSS ExperiencecoreCSS Experience provides curated tours and experiences distributed through isango!
- DLP PariscoreDLP Paris provides Disneyland Paris-related tours and tickets distributed through isango!
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
isango! competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
isango! social profiles
Digital presenceisango! financial estimates
Financial estimateRevenue estimate
Valuation estimate
isango! leadership team
Management profileNumber of profiles
Profiles4 records
isango! subsidiaries and ownership
Company hierarchySubsidiaries3 records
isango! funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
isango! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about isango!
What does isango! do?
isango! is a specialist online retailer of tours, sightseeing experiences, and attraction tickets, aggregating 10,000+ curated experiences from vetted local operators across 800+ global destinations. The platform functions as a unified e-commerce portal where individual travelers can browse, book, and receive instant confirmation and e-vouchers for tours, hop-on hop-off buses, boat cruises, and attraction tickets, with multi-currency and multi-language support. It operates multiple brand sites (isango.com, hop-on-hop-off-bus.com, attraction-passes.com, the-boat-tours.com) and earns commissions and transaction fees on bookings.
Is isango! a public or private company?
isango! is a private company. It is classified as venture growth investor backed and is currently operating.
When was isango! founded?
isango! was founded in 2006. It employs 11 to 50 people.
Where is isango! based?
isango! is headquartered in London, United Kingdom, in the Europe region.
How does isango! make money?
One revenue line is on record: tour and Activity Bookings.
Does isango! have an API?
No public API is recorded for isango!.
What industry is isango! in?
isango!'s product category is Online Travel Agency — Tours, Activities & Attraction Tickets. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of THALAFAF, Tours, Activities & Experiences Booking Marketplaces. Its NAICS code is 561510 and its SIC code is 7900.