What trackNOW does

trackNOW is an Indian fleet management and telematics company founded in 2016 and headquartered in Ahmedabad, Gujarat. The company provides GPS-based real-time vehicle tracking, AI/ML-driven driver behavior analytics, geofencing, speed monitoring, biometric driver authentication, and ERP integration via APIs. Its product suite includes ARAI-certified AIS 140 hardware (tnavIC), a flagship fleet tracking platform (msbtrack), an employee tracking module (msbtracker), a school bus safety solution (myskoolbus), and a security tracking product (imsecure), supported by iOS and Android mobile apps. The company targets enterprise and mid-market B2B customers across logistics and cold chain, hospital and pharma, schools and colleges, agriculture and construction, and oil/gas and mining, with a stated book of 36,849-60,000+ vehicles tracked and named customers including HCG Hospitals, Narayana Health, Zydus, Nirma University, Oerlikon, Magna, and Adani Vidya Mandir. The company is ISO 9001:2015 and AIS 140 certified, and is empanelled with state authorities in Gujarat, Telangana, and Rajasthan.

trackNOW generates revenue through a hybrid model combining subscription-based SaaS for its software platform, sale of GPS hardware devices, and professional services for installation, Vahan certification, and control room setup. Pricing is quote-based, varies with fleet size, and is not publicly disclosed. Go-to-market is primarily direct enterprise sales (with 'Request a Demo' and 'Get a Quote' CTAs), supplemented by a pan-India partner/reseller program covering referral, distributor associate, IT training and support, and customer service partnerships, and self-serve mobile apps. The company has raised seed funding from GI Ventures and Anmol Jaggi (May 2024) and extended seed funding from the Poonawalla Group led by Yohan and Michelle Poonawalla (January 2025, with a further 2026 follow-on), and has been recognized through Google for Startups Accelerator 2022 and incubation at NSRCEL IIM-Bangalore. Infrastructure is built on AWS and the company claims 98% customer retention and 200% year-over-year client growth.

Name

trackNOW

Legal name

trackNOW Pvt Ltd

Website

https://tracknow.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

trackNOW is an India-based GPS telematics and fleet management SaaS company, founded in 2016 in Ahmedabad, that provides AI-assisted real-time vehicle tracking, driver behavior analytics, AIS 140-certified hardware, and industry-specific solutions to enterprise and mid-market customers across logistics, healthcare, education, mining, and oil & gas in India.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Support Activities for Transportation (488), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Transportation Technology Systems (GPS/Telematics, Fleet Tracking, ELD) (EDAEADAK), Geofencing, Security & Theft Recovery (TLABAJAJ), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

Keywords

• Fleet management software
• GPS vehicle tracking
• Telematics solutions
• Fleet analytics platform
• GPS tracking hardware

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fleet Management SaaS Subscription: Subscription-based software platform for fleet tracking and management, likely with per-vehicle or tiered pricing.
2. GPS Hardware Devices: Sale of GPS tracking hardware devices including tnavIC (AIS 140 certified), msbtrack, msbtracker, and myskoolbus products.
3. Professional Services: Installation, implementation, and ongoing support services including Vahan certification and control room setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

trackNOW is an intelligent vehicle fleet management platform that combines GPS tracking hardware, IoT telematics, and AI/ML-powered analytics delivered via a cloud-based SaaS platform with mobile apps for Android and iOS. The company sells GPS tracking devices (including ARAI-certified AIS 140 compliant units), a centralized fleet management software platform, and tailored vertical solutions for logistics, healthcare (ambulance), education (school bus), mining, oil & gas, and construction sectors.

Product overview

trackNOW is an intelligent vehicle fleet management platform that combines GPS tracking with AI/ML tools. The platform offers a unified ecosystem with hardware devices (tnavIC - AIS 140 certified GNSS tracker) and software solutions. The core product msbtrack provides fleet-wide GPS tracking and telematics, while msbtracker extends employee field management and myskoolbus addresses K-12 school bus safety. All products integrate through a central platform with real-time tracking, analytics dashboards, and ERP integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• tnavIC: ARAI Certified GNSS Vehicle Location Tracking Device - AIS 140 compliant GPS tracker for commercial vehicles.
• msbtrack
• msbtracker
• myskoolbus
• imsecure

Products and services

• msbtrack Advanced GPS tracking solution for fleet managers providing real-time vehicle tracking, telematics monitoring, and asset performance analytics.
• tnavIC ARAI-certified GNSS vehicle location tracking device compliant with AIS 140 standards for commercial vehicle tracking and government mandate compliance.
• myskoolbus Real-time school bus GPS tracking system with student location monitoring and a parent mobile app, designed for K-12 transportation safety.
• msbtracker Smart employee tracking solution that converts employee smartphones or feature phones into location tracking and mobile workforce management tools with worksite geo-fencing.
• msbtrack with Biometric Authentication GPS tracking solution integrated with fingerprint and facial recognition linked to vehicle ignition, providing driver authentication to eliminate unauthorized driver substitution.

Quantifiable outcome

• 98% customer retention rate
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google for Startups AcceleratorcoreStrategic or Co-development Partner · 1 January 2022trackNOW was recognized by Google for Startups Accelerator 2022, providing access to Google's resources, mentorship, and technology platform.
• NSRCEL IIM BangalorecoreStrategic or Co-development PartnertrackNOW is incubated at NSRCEL, the startup incubator at IIM Bangalore, providing mentorship, resources, and institutional backing.
• Cherie Blair Foundation for WomencoreStrategic or Co-development PartnertrackNOW co-founders were mentored by the Cherie Blair Foundation and graduated from their program for women entrepreneurs.
• 10,000 Startups (NASSCOM)minorStrategic or Co-development PartnerVirtually incubated at NASSCOM's 10,000 Startups program for technology startups in India.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure powered by AWS, providing scalable and reliable cloud-based platform services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geotab: Geotab is a leading global fleet telematics platform with deep data analytics capabilities and a large ecosystem of integrations. It represents the data-driven, API-enabled fleet management benchmark that trackNOW's ERP integration and analytics features are targeting.
• Mahindra Logistics (Mahindra SmartShift / FleetPro): Mahindra Logistics offers connected fleet and telematics solutions as part of its broader Indian logistics services portfolio. It competes with trackNOW in fleet visibility and tracking for enterprise and commercial customers in India.
• Omnitracs: Omnitracs is a long-established North American fleet management and telematics provider offering GPS tracking, route optimization, and compliance solutions. While geographically focused on the US, it represents the mature end-state of the fleet SaaS model trackNOW aspires to build.
• Webfleet (Bridgestone): Webfleet is a global fleet management SaaS platform owned by Bridgestone, offering GPS tracking, vehicle diagnostics, and compliance solutions. It competes in the same fleet telematics category as trackNOW, though with global scale and a different distribution model.
• Samsara: Samsara is a leading IoT and fleet management platform with hardware-software integrated telematics solutions for commercial fleets. It serves as a benchmark for the integrated hardware-AI fleet management model that trackNOW is pursuing, though at much larger scale and primarily in Western markets.
• MapmyIndia (C.E. Info Systems): MapmyIndia is a publicly listed Indian digital mapping and location technology company offering GPS tracking, IoT telematics, and fleet management solutions. It overlaps with trackNOW in vehicle tracking and AIS 140 compliance devices, but operates at significantly larger scale with broader geographic data services.
• Blackbuck (BlackBuck Logistics): BlackBuck is a large, well-funded Indian digital freight and trucking platform that has expanded into telematics and fleet management. It competes with trackNOW in fleet visibility for truck operators and logistics companies, though as part of a broader freight marketplace.

Emerging players

• Motive (formerly KeepTruckin): Motive is a US-headquartered fleet management and AI dashcam platform serving SMB and enterprise trucking/logistics customers globally. While not active in India, it represents the modern AI-first telematics playbook that trackNOW is emulating with its AI/ML driver scoring features.

Direct peers

• iTriangle Infotech: iTriangle Infotech is an Indian telematics and AIS 140 GPS device manufacturer with government empanelment. It directly competes with trackNOW's tnavIC product in the regulated AIS 140 compliance market for commercial vehicles in India.
• LocoNav: LocoNav is a leading Indian fleet telematics and GPS tracking company offering vehicle tracking, driver behavior monitoring, and fleet management SaaS. It directly competes with trackNOW in the Indian B2B market across logistics, transportation, and commercial vehicle segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trackNOW_in
• Facebookfacebook.com/trackNOW.in
• LinkedInlinkedin.com/company/tracknow-pvt-ltd
• Instagraminstagram.com/tracknow.in

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trackNOW