Green Giftz
Green Giftz is a WBENC-certified woman-owned branded merchandise agency in Grand Rapids, Michigan, designing custom sustainable promotional products, corporate e-Stores, and upcycled corporate gifts for enterprise clients including Steelcase, Haworth, and MillerKnoll.
- Company typePrivate
- Founded1990
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Green Giftz does
Green Giftz, operating under the legal entity Promotional Impact, Inc., is a WBENC-certified woman-owned branded merchandise agency headquartered in Grand Rapids, Michigan. Founded circa 1990, the company designs, sources, and distributes custom and environmentally sustainable promotional products for enterprise and mid-market clients, with named accounts spanning office furniture (Steelcase, Haworth, MillerKnoll/Herman Miller, Stiles Machinery), industrial/automation (ELGi, JR Automation), consumer goods (Kellogg's, Chrysler, Boxed Water), waste management (Waste Management), and government/education (Grand Rapids Public Library, Grand Valley State University).
The company's offering is organized around four pillars: (1) branded merchandise and corporate apparel via the greengiftzpromo.com storefront; (2) a proprietary corporate e-Store platform with SOCII/GDPR/PCI compliance, user hierarchies, points/coupons, print-on-demand, and multilingual/multicurrency support; (3) an upcycled and custom projects service that converts client scrap materials (leather, fabric, wood, glass, and bitcoin server components) into bespoke corporate gifts; and (4) employee experience programs including onboarding kits, recognition awards, and seasonal pop-up shops. Green Giftz also runs in-house custom metal name badge production in West Michigan.
Green Giftz generates revenue through a mix of one-time merchandise sales, project-based fees for upcycled/custom work, recurring e-Store subscriptions with dedicated account management, and unit-priced badge orders. Go-to-market is primarily sales-led and enterprise-oriented, with project managers and designers embedded as extensions of client marketing and HR teams, supplemented by self-service e-commerce and content marketing across LinkedIn, Instagram, Facebook, Pinterest, and a company blog. The company remains privately held, founder/management-owned (Karen Scarpino, CEO/Owner; Lou Scarpino, Co-Owner), with no disclosed external funding.
Green Giftz firmographics
Firmographics- Name
- Green Giftz
- Legal name
- Promotional Impact, Inc.
- Website
- https://greengiftz.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Giftz is a WBENC-certified woman-owned branded merchandise agency in Grand Rapids, Michigan, designing custom sustainable promotional products, corporate e-Stores, and upcycled corporate gifts for enterprise clients including Steelcase, Haworth, and MillerKnoll.
- Ownership category
- akta.pro rank
Green Giftz industry classification
Industry- Product category
- Promotional Products & Branded Merchandise
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Corporate & Client Gifting Programs (HSACANAE), Gift Packaging Design & Branded Packaging (HSACANAH), Group Gifting & Registry Fulfillment (HSACANAL)
Keywords
Where Green Giftz is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Giftz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Branded Merchandise Sales: Sale of branded merchandise including corporate apparel, drinkware, bags, and promotional products. Products are sold with custom branding through one-time purchases or ongoing relationships.
- Upcycled Custom Projects: Custom corporate gifts created from client's scrap materials and post-consumer waste. Includes design, sampling, and full production services.
- Corporate e-Store Solutions: Ongoing e-Store platform subscriptions with dedicated account management. Includes initial setup, customization, and maintenance with regular meetings (monthly, bi-monthly, or quarterly).
- Custom Name Badge Orders: Custom metal name badges with minimum 30-piece orders. Small badges start at $7.50/ea, large at $7.70/ea. Paid in full before shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Metal Name Badges - Small Size |
| Unit Pricing | Pay-as-you-go | Custom Metal Name Badges - Large Size |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Green Giftz product offering
Product offeringCore offering
Green Giftz is a woman-owned branded merchandise agency that designs, sources, and distributes custom and sustainable promotional products for corporate clients. They deliver corporate e-Stores, upcycled custom projects, employee experience programs (onboarding, recognition, rewards), custom metal name badges, and pop-up shops, functioning as an extension of client marketing and HR teams through dedicated project managers and designers.
Product overview
Green Giftz operates as a service-based branded merchandise agency rather than a software product company. Their core offering is a suite of branded merchandise and employee gifting services organized around three main pillars: (1) Branded Merchandise and Corporate Apparel through their Shop Now platform (greengiftzpromo.com); (2) Corporate e-Stores, a custom e-commerce solution for managing company-wide merchandise programs with inventory management, print-on-demand, and user hierarchy features; and (3) Upcycled & Custom Projects that transform company scrap materials into bespoke corporate gifts. Supporting services include Employee Experience Programs (onboarding kits, milestone celebrations, recognition awards), Custom Metal Name Badges, and Lookbooks. The company also offers seasonal Pop-Up Shops for temporary gifting needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Merchandise Custom branded merchandise and corporate apparel including sustainable promotional options for events, giveaways, and company swag. Sold through the greengiftzpromo.com storefront for SMB and individual buyers, with broader availability through enterprise sales engagement.
- Employee Experience Program Program for HR professionals covering onboarding, engagement, retention, recognition, and reward programs for employees throughout their tenure. Includes welcome kits, milestone celebrations, and recognition awards designed to attract, engage, and retain talent through branded merchandise experiences.
- Corporate e-Stores Custom e-commerce platform enabling organizations to manage branded merchandise programs across departments. Features include inventory management, print-on-demand, user hierarchies, points/coupons/gift cards, seasonal or year-round availability, and multilingual/multi-currency support. Sold as ongoing subscriptions with monthly, bi-monthly, or quarterly account meetings.
- Upcycled & Custom Projects Circular design service that transforms company scrap and post-consumer materials (leather, fabric, wood, glass, bitcoin server components) into custom sustainable corporate gifts and awards. Includes design, sampling, and full production services for sustainability-focused brand programs.
- Custom Metal Name Badges Recycled metal name badges designed and manufactured in West Michigan with minimum order quantity of 30 pieces per size. Small badge pricing starts at $7.50/ea and large badge pricing starts at $7.70/ea, paid in full before shipping.
- Onboarding Kits Curated sustainable welcome kits for new hires featuring personalized branded merchandise designed to create memorable onboarding experiences. Sold through dedicated onboarding kit e-stores separate from the main promotional storefront.
- Pop-Up Shops Seasonal or temporary e-commerce storefronts for branded merchandise, providing easy and affordable team outfitting or holiday celebration solutions for corporate clients.
Quantifiable outcome
- Over 2,000 library card signups achieved through branded keychain incentive program
- +3 more outcomes
Companies that use Green Giftz
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Green Giftz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Green Giftz partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Green Giftz competitors and assessment
Company assessmentDirect peers
- Crestline Promotional Products: Mid-to-large promotional products distributor serving enterprise clients with branded merchandise, awards, and apparel — overlapping significantly with Green Giftz's core offering.
- HALO Branded Solutions: Large enterprise-focused promotional products and corporate gifting distributor. Directly comparable in serving enterprise marketing and HR buyers with custom branded merchandise and store solutions.
- Corporate Specialties: Mid-market branded merchandise and corporate gifting agency. Comparable in scale, service-led approach, and target customer profile to Green Giftz.
- BAMKO: Promotional products and corporate gifting distributor with strong sustainability positioning and enterprise clients. Closely comparable to Green Giftz in mission and customer profile.
- 4imprint: One of the largest direct marketers of promotional products in North America. Competes head-on with Green Giftz for enterprise branded merchandise spend, with a much larger catalog and broader fulfillment footprint.
- Boundless (formerly BrandVia): Promotional products agency specializing in custom branded merchandise and corporate gifting programs with sustainability focus — directly comparable in positioning and customer base.
Emerging players
- SwagUp: Tech-enabled promotional products platform offering custom swag packs and corporate stores. Competes with Green Giftz's e-Store offering but with more standardized, software-led approach versus bespoke service.
- Printfection: Software-driven swag management platform for distributed teams. Adjacent competitor for Green Giftz's corporate e-Store business, particularly for tech and remote-work clients.
- Snappy: Digital gifting platform enabling recipients to choose their own gifts. Overlaps with Green Giftz's recognition and gifting programs but takes a self-service, software-led approach.
Broad incumbents
- Proforma: Largest promotional products and printing distributor network in North America. A broad incumbent offering overlapping capabilities through its franchise network, including branded merchandise and corporate stores.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Giftz social profiles
Digital presenceGreen Giftz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Giftz leadership team
Management profileNumber of profiles
Profiles8 records
Green Giftz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Giftz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Giftz
What does Green Giftz do?
Green Giftz is a woman-owned branded merchandise agency that designs, sources, and distributes custom and sustainable promotional products for corporate clients. They deliver corporate e-Stores, upcycled custom projects, employee experience programs (onboarding, recognition, rewards), custom metal name badges, and pop-up shops, functioning as an extension of client marketing and HR teams through dedicated project managers and designers.
Is Green Giftz a public or private company?
Green Giftz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Giftz founded?
Green Giftz was founded in 1990. It employs 1 to 10 people.
Where is Green Giftz based?
Green Giftz is headquartered in Grand Rapids, United States, in the North America region.
How does Green Giftz make money?
Four revenue lines are on record. Branded Merchandise Sales are the primary driver. The others are upcycled Custom Projects, corporate e-Store Solutions and custom Name Badge Orders.
Who are Green Giftz's main competitors?
Direct peers on record are Crestline Promotional Products, HALO Branded Solutions, Corporate Specialties, BAMKO, 4imprint and Boundless (formerly BrandVia). Emerging players are SwagUp, Printfection and Snappy. Proforma is listed as a broad incumbent.
Does Green Giftz have an API?
No public API is recorded for Green Giftz.
What industry is Green Giftz in?
Green Giftz's product category is Promotional Products & Branded Merchandise. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of HSACANAE, Corporate & Client Gifting Programs. Its NAICS code is 45942.