Quipper

What Quipper does

Quipper is a K-12 education technology company that operates a cloud-based Learning Management System (LMS) hosted on Amazon Web Services, serving private schools, teachers, students, and parents across the Philippines and Indonesia (with a historical presence in Japan and the UK). Founded in London in 2010 and acquired by Recruit Marketing Partners in 2015, Quipper has built a multi-product platform spanning Quipper School (core LMS with automated assignment checking, item analysis, and content management tools), Quipper School Premium (hybrid learning solution with teaching materials), Quipper Video (curriculum-aligned video lessons), Quipper Essays (essay assignment and grading workflow), Q-Learn/Q-Link/Q-Create (student, teacher, and content creator portals), a Parent App, Quipper Campus (university guidance portal), and Super Teacher (teacher professional development). The platform is accessible via iOS, Android, PC, Mac, and major web browsers, and is supported by a curriculum-aligned content library of 4,000+ study guides, 1,000+ video lessons, and tens of thousands of practice questions.

The company operates a dual go-to-market model: in the Philippines, it pursues enterprise field sales to private K-12 schools (with demo requests, multi-year contracts, and a network of 100+ partner schools); in Indonesia, it operates a blended self-serve and community-led model, monetizing through Quipper School Premium and Quipper Video subscriptions to individual students and teachers, supplemented by bulk school purchases. Quipper monetizes primarily via recurring subscription fees, with pricing tiers including monthly individual subscriptions, annual plans, and multi-year B2B school contracts. Specific pricing is not publicly disclosed. As of the available data, the platform has reached 5M+ students and 316,239 teachers in the Philippines, and 6M+ students and 400,000+ teachers in Indonesia, making it one of the larger K-12 edtech platforms in Southeast Asia by user reach.

Quipper holds local operating entities (Quipper Philippines Inc. and PT Quipper Edukasi Indonesia) with compliance to the Philippine Data Privacy Act (2012) and Indonesian Personal Data Protection Act (No. 27/2022). The company is led by CEO Fumihiro Yamaguchi, with three VPs overseeing business development. It has raised approximately $10.06M in disclosed venture funding (2011-2014) prior to the Recruit acquisition. The business model relies on subscription revenue from schools and individual users, with the Philippines market primarily B2B and the Indonesia market primarily B2C/B2SMB.

Name

Quipper

Legal name

Quipper Limited

Website

https://quipper.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Quipper is a K-12 edtech company operating a cloud-based LMS and content platform serving private schools, teachers, students, and parents across the Philippines and Indonesia, with a combined user base exceeding 11 million students and 700,000 teachers.

Ownership category

akta.pro rank

Product category

K-12 Learning Management System (EdTech)

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (611110)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• K-12 e-learning
• Learning management system
• Online education platform
• Digital curriculum content
• Virtual classroom tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. K-12 LMS and Content Subscriptions: Schools and individual users pay recurring subscription fees for access to the Quipper LMS and digital content. The Philippines platform is positioned as a paid school solution, with subscription details posted on the website and drawn to users' attention during registration. Indonesia offers Quipper Video (online video lessons at additional charge) and Quipper School Premium (LMS plus teaching materials for hybrid learning) on subscription plans with periodic fees.
2. Quipper Video Subscriptions (Indonesia): Quipper Video provides online video lessons on a subscription basis, with users able to stream videos via web browser and compatible devices. The subscription grants access for a limited period during the subscription period. Individual subscription plans are available for students and teachers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Quipper provides a cloud-based K-12 learning management system (LMS) with curriculum-aligned digital content, delivered via web and native iOS/Android apps. Its core offering, Quipper School, supports automated assignment checking, item analysis, content management, and essay grading, and is bundled with a library of 4,000+ study guides and 1,000+ video lessons for the Philippines market. The platform serves teachers, students, school administrators, and parents, enabling face-to-face, blended, and online learning modalities across Indonesian and Philippine K-12 schools.

Product overview

Quipper is an online education platform providing multiple integrated products for K-12 education across Indonesia and the Philippines. The core product is Quipper School, a learning management system (LMS) aligned with approved curriculums, offering features such as automated student activity checking, item analysis, and content management. This core platform is complemented by Quipper School Premium (enhanced hybrid learning solution with teaching materials), Quipper Video (online video lessons), and Quipper Essays (essay assignment and grading platform with student and teacher portals). Additional supporting products include Q-Learn (student portal), Q-Link (teacher portal), Q-Create (content creator portal), the Parents App (parent monitoring portal), Quipper Campus (university guidance portal for Indonesia), and Super Teacher (teacher video platform). Founded in 2010 in London, England, and operating under the tagline 'Distributors of Wisdom,' Quipper joined Recruit Marketing Partners in 2015 and serves markets in Japan, Indonesia, and the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• Quipper School: Digital school platform for students and teachers providing LMS and learning materials
• Quipper School Premium
• Quipper Campus
• Quipper Video

Products and services

• Quipper School

Quantifiable outcome

• 5,000,000+ students reached in the Philippines; 6,000,000+ registered students in Indonesia
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Department of Education (DepEd) PhilippinescoreStrategic or Co-development PartnerQuipper participates in the Philippines digital education ecosystem alongside DepEd's nationwide AI integration initiatives (AGAP.AI and E-CAIR). While not explicitly stated as a formal partnership, Quipper operates within the DepEd-driven digital learning environment in the Philippines, with DepEd being a key government stakeholder shaping the online education market.
• Globe Telecom (Philippines)supportingTechnology or IntegrationGlobe Telecom is listed as a key telecom operator accelerating digital learning adoption in the Philippines alongside PLDT-Smart. Globe provides connectivity infrastructure enabling Quipper's mobile-first LMS platform to reach students across Luzon, Visayas, and Mindanao.
• PLDT-Smart (Philippines)supportingTechnology or IntegrationPLDT-Smart is listed alongside Globe as a telecom operator accelerating digital learning adoption in the Philippines. Connectivity infrastructure provided by PLDT-Smart supports the reach of Quipper's mobile-first LMS across the Philippine archipelago.
• Khan Academy PhilippinessupportingStrategic or Co-development PartnerKhan Academy Philippines is listed as an edtech firm collaborating with government agencies and telecom operators to accelerate digital learning adoption across the Philippines. Both Quipper and Khan Academy Philippines serve the same K-12 online education market in the Philippines.
• EDGE Tutor (Philippines)supportingStrategic or Co-development PartnerEDGE Tutor is listed as an edtech firm partnering with government agencies and telecom operators to accelerate digital learning adoption in the Philippines online education market. Both edtech platforms operate in the same K-12 market segment.
• Amazon Web Services (AWS)coreTechnology or IntegrationQuipper's servers are hosted by Amazon Web Services in the United States of America. AWS provides the cloud infrastructure underpinning the entire Quipper platform (LMS, content delivery, data storage). This is a critical infrastructure dependency for platform delivery.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ruangguru: Indonesia's largest K-12 edtech platform offering subscription-based learning content, video tutoring, and an LMS for students and teachers. Directly comparable to Quipper Indonesia's Quipper School / Quipper Video stack, competing for the same 6M+ student user base.
• EDGE Tutor: Philippines-based K-12 edtech platform offering online tutoring and digital learning tools. Directly comparable as a domestic competitor to Quipper Philippines in the same private K-12 school market.
• Zenius: Indonesian K-12 edtech platform providing curriculum-aligned video lessons, practice questions, and adaptive learning tools. Closely comparable to Quipper's content library and assessment offering in Indonesia.
• Khan Academy Philippines: Localized K-12 learning platform operating in the Philippines with free curriculum-aligned video lessons and practice exercises. Competes with Quipper Philippines for teacher adoption and student usage in the same K-12 segment.

Regional players

• Sekolah.mu: Indonesian K-12 online learning platform with live tutoring, video content, and LMS features. Comparable to Quipper Indonesia's blended subscription model serving students across the archipelago.
• Wisdom Edu (formerly Koolearn): China-based K-12 and higher education platform from New Oriental, expanding into Southeast Asia. Comparable in scale and product breadth (LMS, video content, tutoring) and a potential cross-border competitor as it enters Indonesia and the Philippines.

Broad incumbents

• Google Classroom: Free, broadly adopted LMS from Google serving K-12 and higher education globally, including the Philippines and Indonesia. Competes with Quipper School on the teacher/administrator workflow layer, though without Quipper's curriculum-aligned localized content library.
• Microsoft Teams for Education: Microsoft's education collaboration and LMS offering integrated with Office 365, used by many schools in Southeast Asia. A broad incumbent competing with Quipper on classroom workflow, assignment distribution, and parent communication.

Emerging players

• CoLearn: Indonesian edtech startup offering a free learning app with on-demand tutoring and video lessons. Comparable to Quipper's Indonesia mobile-first, consumer-led growth motion targeting K-12 students.

Others

• EduSpaze: Singapore-based edtech accelerator and ecosystem builder focused on Southeast Asian K-12 startups. Adjacent ecosystem participant rather than a direct competitor, but operates in the same SEA K-12 market Quipper serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfYR3EKs3yCVoyNqgehMDBg
• Facebookfacebook.com/QuipperIndia
• LinkedInlinkedin.com/company/quipper-limited
• Xx.com/QuipperSchool

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quipper