Healthcare Experience Foundation

What Healthcare Experience Foundation does

Healthcare Experience Foundation (HXF) is a Pensacola, U.S.-based specialized consulting and advisory firm focused on improving patient experience, workforce engagement, safety, and quality outcomes for healthcare organizations. Founded by Katie Owens (Founder and CEO), HXF serves more than 600 healthcare organizations and has worked with 10,000+ professionals nationwide through advisory services, training programs, speaking engagements, and educational content. The firm engages across the healthcare leadership continuum, from boards and executive teams to C-suite leaders (CEOs, CMOs, CNOs, CHROs), physician and nurse leaders, and front-line clinical teams.

HXF's core product surface is organized around four proprietary Accelerator programs: Patient Experience & Loyalty Accelerator, Quality & Safety Accelerator, Leader & Staff Accelerator, and Medical Staff & Clinician Accelerator. These accelerators are complemented by HX Academy, an online learning platform offering 18+ on-demand courses, and the OAS CAHPS Excellence Guide, a forthcoming reference product accepting pre-orders. HXF does not operate proprietary technology infrastructure; the accelerators are delivered through human advisory engagements rather than software, and HX Academy is a course-delivery layer. On 2026-06-09, HXF announced a strategic partnership with NRC Health to integrate NRC's experience platform and analytics with HXF's leadership programs, combining data analytics with proven leadership practices to produce documented outcomes including double-digit gains in communication and overall ratings, 15-20 point increases in patient loyalty, and over 30% improvements in readmission outcomes.

HXF's business model combines professional services (advisory, training, speaking) with a recurring/subscription educational component via HX Academy. The go-to-market is sales-led and consultative, with a 'Speak with an HXF Advisor' entry point on the website and direct engagement of boards, executive teams, and front-line leaders. Pricing is not publicly disclosed and operates on a quote-based, engagement-by-engagement model. Revenue figures are not publicly disclosed; the firm is privately held with no disclosed institutional investors or funding rounds.

Name

Healthcare Experience Foundation

Legal name

Healthcare Experience Foundation

Website

https://healthcareexperience.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthcare Experience Foundation (HXF) is a Pensacola-based healthcare consulting firm serving 600+ U.S. healthcare organizations and 10,000+ professionals through four Accelerator programs (Patient Experience & Loyalty, Quality & Safety, Leader & Staff, Medical Staff & Clinician), HX Academy online courses, and advisory engagements.

Ownership category

akta.pro rank

Product category

Healthcare Consulting & Advisory Services

NAICS

Offices of All Other Miscellaneous Health Practitioners (621399), Ambulatory Health Care Services (621)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

akta.pro secondary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

Keywords

• Healthcare consulting services
• Patient experience advisory
• Healthcare leadership training
• Clinical quality improvement
• Healthcare staff development

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Advisory Services: HXF generates revenue through advisory services that engage healthcare organizations across departments, divisions, and teams. Services include advisory consulting, training programs, speaking engagements, and educational programs delivered by experienced healthcare executives and clinician leaders.
2. Educational Programs (HX Academy): HXF offers on-demand courses through HX Academy, providing 18+ courses designed for healthcare leaders. This represents a structured educational program component of their service offerings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Healthcare Experience Foundation is a specialized consulting and advisory firm that delivers accelerator programs, advisory services, training, speaking engagements, and educational programs to healthcare organizations. Its offerings target improvements in patient experience and loyalty, workforce engagement, quality and safety outcomes, and alignment between executive leaders and clinical teams, serving more than 600 healthcare organizations and 10,000 professionals nationwide.

Product overview

Healthcare Experience Foundation (HXF) is a specialized consulting firm offering a portfolio of Accelerator programs designed to transform healthcare organizations. The core offerings include four distinct Accelerators: Patient Experience & Loyalty Accelerator, Quality & Safety Accelerator, Leader & Staff Accelerator, and Medical Staff & Clinician Accelerator. These programs are complemented by HX Academy, an on-demand learning platform with 18+ courses for healthcare leaders, and the OAS CAHPS Excellence Guide. Together, these solutions address the full continuum of care—from boardroom strategy to bedside implementation—serving over 600 healthcare organizations and 10,000 professionals nationwide through advisory services, training, speaking, and educational programs. The firm recently announced a strategic partnership with NRC Health to combine data analytics with leadership programs to achieve measurable improvements in patient experience, workforce engagement, and safety outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Leader & Staff Accelerator An accelerator program that helps healthcare organizations foster high-performing team cultures and amplify a unified voice across the organization, engaging front-line teams and nurse leaders. Designed for healthcare executives and clinical leadership teams.
• Medical Staff & Clinician Accelerator A program designed to align executive leaders and clinical teams around an organization's brand promise, reconnecting physicians and advanced practice providers to their authentic practice.
• Patient Experience & Loyalty Accelerator A solution that helps healthcare teams align and elevate every moment where patient experience matters, driving loyalty improvements through structured care transition programs.
• Quality & Safety Accelerator A program that creates seamless, coordinated systems of care where quality, safety, and experience converge, contributing to documented improvements in readmission outcomes.
• HX Academy An on-demand educational platform offering 18+ courses designed for healthcare leaders, providing structured training and development programs for professionals seeking to build leadership and patient experience skills.
• OAS CAHPS Excellence Guide A comprehensive guide focused on OAS CAHPS excellence, designed to help healthcare organizations improve their survey performance, available to professionals who pre-order via the HXF waitlist with a 15% discount.

Quantifiable outcome

• Double-digit gains in communication and overall ratings from leadership programs
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NRC HealthcoreStrategic or Co-development Partner · 9 June 2026NRC Health and HXF announced a strategic partnership to expand expertise and programs available to healthcare leaders for improving patient experience, workforce engagement, and safety. The partnership combines NRC Health's experience platform and analytics with HXF's established leadership programs. HXF's programs have delivered double-digit gains in communication and overall ratings, 15-20 point increases in patient loyalty from leadership rounding, and over 30 percent improvements in readmission outcomes from structured care transition programs. Katie Owens, Founder and CEO of HXF, noted that the partnership brings data together with proven leadership practices to help healthcare organizations achieve measurable, sustainable results.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kaufman Hall: Kaufman Hall provides strategic, financial, and operational advisory services to healthcare organizations. While its core is financial advisory, it overlaps HXF in enterprise healthcare consulting and board/executive advisory work.
• Huron Consulting Group: Huron is a large diversified consulting firm with a substantial healthcare practice (including Studer Group) spanning operations, clinical performance, and patient experience. It competes with HXF for enterprise healthcare advisory work.
• Gallup: Gallup provides employee engagement and leadership research that healthcare systems use to improve workforce and patient experience. It competes with HXF's Leader & Staff Accelerator on engagement and culture analytics.
• Advisory Board Company (Optum): Advisory Board, now part of Optum, offers healthcare research, executive education, and consulting on patient experience, workforce, and quality. It is a broader incumbent overlapping with HXF's C-suite advisory and HX Academy content.
• Vizient: Vizient is a large healthcare performance improvement company offering analytics, consulting, and networking to hospitals and health systems. Its quality and safety advisory overlaps HXF's Quality & Safety Accelerator and CAHPS-related offerings.

Others

• NRC Health: NRC Health is a patient experience analytics and insights platform that, as of June 2026, has a strategic partnership with HXF. It is included as an ecosystem participant rather than direct competitor given the active alliance.

Direct peers

• Planetree International: Planetree is a non-profit focused on patient-centered care certification, training, and consulting. Its mission-driven, patient-experience focus and educational programming make it highly comparable to HXF's accelerators and academy.
• Studer Group (Huron): Studer Group, now part of Huron, provides healthcare leadership coaching, rounding tools, and patient experience improvement frameworks that closely mirror HXF's accelerator portfolio and leadership rounding methodologies.
• The Beryl Institute: The Beryl Institute is a global community of practice focused on improving the patient experience, offering research, certification, and member resources. It directly overlaps HXF's patient-experience advisory and educational offerings.
• Press Ganey: Press Ganey is the largest patient experience measurement and consulting firm in the US, serving thousands of hospitals with CAHPS benchmarking, analytics, and advisory services. It is the closest direct competitor to HXF in healthcare experience advisory.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheHXF
• YouTubeyoutube.com/@HealthcareExperience
• Facebookfacebook.com/HXFoundation
• LinkedInlinkedin.com/company/healthcareexperience
• Instagraminstagram.com/healthcareexperiencefoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Experience Foundation