What oddfellows does

Oddfellows is a visual strategy and storytelling studio headquartered at 523 SE 9th Ave in Portland, Oregon, operating since 2011 as a privately held creative services agency with 11-50 employees. The studio delivers motion design, illustration, brand storytelling, design systems, creative direction, and visual strategy to enterprise clients across technology, entertainment, fashion, consumer, media, and nonprofit industries. Named client work includes Google, Netflix, Nike, Spotify, TikTok, Adobe, Discord, Replit, Sony Interactive Entertainment, Savage x Fenty, Refinery29, and Airbnb.org.

The studio operates a B2B project-based professional services model with custom pricing tied to scope, team size, and complexity, rather than recurring subscriptions. Work is acquired through direct enterprise engagement, referrals, and portfolio visibility, with no proprietary technology platform; deliverables are creative services rendered through human production augmented by project teams that can scale to 30+ creatives on flagship engagements such as Google's Most Searched Playground (2024), which reached over 24.3 million users. In 2024 Oddfellows underwent a brand refresh, adopting the positioning 'Builders of Moving Experiences,' and expanded into Web3 verticals through partnerships with Textile (Tableland NFT collection) and Number 0 (Iroh brand identity). The studio also runs a mentorship program with Gunner School supporting 25 young creatives and maintains a Discord community and monthly Virtual Open Studio events for the broader creative community.

Name

oddfellows

Legal name

Oddfellows

Website

https://oddfellows.tv

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Oddfellows is a Portland-based visual strategy and storytelling studio that delivers motion design, illustration, brand systems, and creative direction to enterprise clients including Google, Netflix, Nike, and Spotify on a project-based services model.

Ownership category

akta.pro rank

Product category

Motion Design and Animation Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Motion Graphics & Title Design (MPADACAD)

akta.pro secondary industries

2D Character Animation (MPAHACAA), 3D Product/Explainer Animation (MPAHACAD)

Keywords

• Motion design services
• Brand storytelling studio
• Visual identity systems
• Creative direction services
• Illustration design

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services Projects: Project-based creative engagements for enterprise clients including brand films, visual systems, illustration systems, motion design, and animated content. Revenue generated through client contracts for specific creative deliverables rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Oddfellows is a visual strategy and storytelling studio that delivers project-based creative services for enterprise brands. The studio produces brand films, motion design systems, illustration systems, visual identity systems, and animated content, alongside strategic creative direction and visual strategy consulting. Its work spans technology, entertainment, fashion, media, finance, health, and arts & culture clients.

Product overview

Oddfellows is a visual strategy and storytelling studio, not a software product company. The company offers a unified suite of creative agency services centered around building moving experiences for ambitious brands. Their core service offerings include Motion Design (animation and motion graphics), Illustration (custom visual assets), Storytelling (brand narrative development), Systems (brand identity and design systems), Creative Direction (strategic artistic leadership), and Visual Strategy (design consulting). These services are delivered to clients across Technology, Entertainment, Finance, Health, Fashion, and Arts & Culture industries, working with brands such as Google, Netflix, Nike, Airbnb, TikTok, Discord, Adobe, Sony, Spotify, Replit, Savage x Fenty, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Design Animation and motion graphics services that bring brands to life through dynamic visual storytelling, including product films, brand films, and animated content for enterprise clients.
• Illustration Custom illustration services creating distinctive visual assets for brand identity systems, icons, murals, and marketing materials for enterprise clients.
• Storytelling Strategic narrative development and brand storytelling that transforms ideas into emotionally resonant experiences connecting with audiences for enterprise clients.
• Systems Comprehensive visual identity and brand system development including design systems, illustration systems, icon systems, and cohesive visual languages for enterprise clients.
• Creative Direction Strategic creative leadership guiding brand vision, design direction, and artistic execution across multiple touchpoints and campaigns for enterprise clients.
• Visual Strategy Strategic design consulting that develops clearly defined strategies and design briefs to guide creative work toward business goals for enterprise clients.

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• TextilecoreStrategic or Co-development PartnerOddfellows partnered with Textile to develop Tableland's visual universe and narrative strategy for their open-source, permissionless database. Created the Rigs NFT collection (1,074 handcrafted artworks) and 3,000-piece generative NFT collection built on Ethereum.
• Number 0 (Iroh)coreStrategic or Co-development PartnerDeveloped comprehensive brand identity for Iroh including brand strategy, voice and tone guidelines, logo designs, website design, and cohesive iconography for their Web3 infrastructure platform.
• Google Brand StudioflagshipStrategic or Co-development PartnerCollaboration with Google Brand Studio team on the Most Searched Playground interactive doodle celebrating 25 years of Google Search. Over 24.3 million users engaged with the project.
• Gunner SchoolcoreStrategic or Co-development PartnerPartnership with Gunner School to provide free mentorship for aspiring artists. Oddfellows supplies mentors and access to help train young creatives in professional creative careers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Psyop: Psyop is a global creative production studio specializing in animation, motion design, and film for advertising and entertainment. Comparable to Oddfellows at the intersection of design strategy, motion graphics, and brand storytelling for major enterprise clients.
• Not To Scale: Not To Scale is an independent animation studio producing commercials, branded content, and short films for major brands. Comparable to Oddfellows as a boutique animation-led creative shop serving enterprise clients.
• Buck: Buck is a globally recognized motion design and animation studio with offices in Los Angeles, New York, and Sydney. It is one of the most analogous peers to Oddfellows in terms of offering brand films, motion design, and illustration systems to enterprise clients across technology, entertainment, and consumer brands.
• Giant Ant: Giant Ant is an animation and motion design studio based in Toronto serving enterprise brands with illustration systems, animated content, and brand storytelling. Directly comparable to Oddfellows' combination of motion design, illustration, and visual identity work for major tech and consumer clients.
• Moth Collective: Moth Collective is a London-based design and animation studio producing illustration systems, motion design, and brand films for enterprise clients. Comparable to Oddfellows in approach and service mix.
• Gentleman Scholar: Gentleman Scholar is a Los Angeles-based animation and motion design studio producing brand films, illustration systems, and creative content for enterprise and entertainment clients. Direct competitor to Oddfellows in motion design for major brands.
• Block & Tackle: Block & Tackle is a Brooklyn-based motion design and creative studio producing animated content, brand films, and visual identity work. Comparable to Oddfellows in the boutique motion-design-for-brands category.
• Ordinary Folk: Ordinary Folk is a boutique design and animation studio focused on brand identity, motion, and illustration systems for ambitious technology and consumer brands. Closely comparable to Oddfellows in size, scope, and enterprise client orientation.
• Sarofsky: Sarofsky is a Chicago-based design and animation studio known for title sequences, motion design, and brand films for entertainment and enterprise clients. Comparable to Oddfellows for its motion graphics focus and entertainment-industry client base (including Netflix-adjacent work).

Broad incumbents

• The Mill: The Mill is a much larger global creative studio and VFX/animation powerhouse serving major brands across advertising, entertainment, and gaming. Overlaps with Oddfellows in motion design and brand storytelling but at significantly greater scale and broader service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/odd-fellows
• Instagraminstagram.com/oddfellowstv
• Xx.com/oddfellowstv
• Facebookfacebook.com/oddfellowstv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oddfellows