Agility CMS
Agility CMS is a Toronto-based enterprise headless CMS provider (founded 2003) that combines API-first content delivery with visual page building for marketing and developer teams, sold via tiered subscription contracts to regulated and multi-brand organizations.
- Company typePrivate
- Founded2003
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Agility CMS does
Agility CMS is a Toronto-based, privately held enterprise headless content management system provider founded in 2003. The platform combines an API-first, MACH-compliant (Microservices, API-first, Cloud-native, Headless) content layer built on Microsoft Azure with Fastly CDN, exposing content via REST and GraphQL APIs alongside a built-in visual page builder and marketer-owned page management interface. It targets enterprise marketing and developer teams across verticals including entertainment, banking, real estate, manufacturing, insurance, sports, and food services, with named customers such as Cineplex, Scotiabank, Oxford Properties, Mitsubishi Electric, Hockey Canada, and Culver's. Differentiators versus pure headless competitors include hybrid visual editing, structured content architecture consumable by AI assistants via the Agility MCP Server, and fixed subscription pricing scaled by team and site count rather than API volume.
The company operates a hybrid go-to-market combining direct enterprise field sales with custom-quote multi-year contracts, self-serve free trials for Starter and Pro tiers, and a community-led motion via Agility Academy and Slack. Pricing tiers are published at $1,425/month (Starter, up to 10 users) and $2,850/month (Pro, up to 25 users), with Enterprise as custom. Revenue is generated primarily through recurring subscription licensing supplemented by onboarding, training, and professional services delivered with help from implementation partners including Dotfusion and Point Alliance. The platform holds SOC 2 Type II, GovRAMP, ISO 27001/27018, and Gold CSA Star certifications, and is a Gold Microsoft Partner and MACH Alliance member, supporting sales into security-conscious and regulated enterprise buyers. Headcount is reported in the 11–50 range and ownership structure is not publicly disclosed beyond Canadian incorporation as Agility Inc.
Agility CMS firmographics
Firmographics- Name
- Agility CMS
- Legal name
- Agility Inc.
- Website
- https://agilitycms.com?utm_source=crunchbase
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agility CMS is a Toronto-based enterprise headless CMS provider (founded 2003) that combines API-first content delivery with visual page building for marketing and developer teams, sold via tiered subscription contracts to regulated and multi-brand organizations.
- Ownership category
- akta.pro rank
Agility CMS industry classification
Industry- Product category
- Headless Content Management System
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
Keywords
Where Agility CMS is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Agility CMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Tiered subscription model with Starter ($1,425/month), Pro ($2,850/month), and Enterprise (custom) tiers. All tiers include unlimited content models, API requests, and locales. Pricing scales with team size and number of sites, not API call volume.
- Professional Services: Onboarding, training, and implementation packages available. Dedicated Customer Success Manager for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: Single website, small teams, 10 users max |
| Subscription | Annual | Pro: Larger teams, multiple websites, content hubs, 25 users max |
| Subscription | Multi-year contract | Enterprise: Custom scale, multiple properties, granular control, 50+ users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Agility CMS product offering
Product offeringCore offering
Agility CMS is an API-first, cloud-native headless content management system that combines full headless architecture with a built-in visual page builder and marketer-owned page management. The platform delivers content via REST and GraphQL APIs to any frontend (web, mobile, apps, digital signage) and supports multi-site, multi-brand, multi-region enterprise deployments. It is MACH-compliant and built on Microsoft Azure with Fastly CDN, providing structured content, AI tool integration via MCP, and enterprise-grade security.
Product overview
Agility CMS is a composable enterprise content management platform built around a headless CMS core. The platform consists of the Headless CMS as the primary product, complemented by Composable Content Management for MACH-compliant digital experience architecture, and an Enterprise tier with dedicated support and unlimited scalability. The product portfolio includes specialized interfaces for Content Managers (marketer-friendly) and Developers (API-first with framework freedom), plus the Agility MCP Server enabling AI-powered content management through natural language. Additional offerings include Agility Academy for training and certification, plus three pricing tiers (Starter, Pro, Enterprise Custom). The platform delivers content via REST and GraphQL APIs to any frontend, supporting omnichannel experiences across web, mobile, apps, and digital signage.
Differentiator
Problem solved
Functional benefit
Products and services
- Headless CMS API-first headless content management system combining headless CMS architecture with a built-in visual page builder and marketer-owned page management, supporting omnichannel content delivery via REST and GraphQL APIs. For enterprise marketing and developer teams.
- Composable Content Management API-first, MACH-compliant content hub enabling composable digital experience architecture. Provides a cloud-based, microservices approach for overseeing, enriching, and distributing content across touchpoints at scale.
- Agility CMS Enterprise Enterprise-tier headless CMS offering unlimited scalability, dedicated Customer Success Manager, priority support up to 24x7x365, SLAs up to 99.99%, and onboarding and training packages. Built on Microsoft Azure with Fastly CDN.
- Content Managers Interface Marketing-focused product interface with intuitive UI and familiar authoring experience for creating, publishing, and managing content across digital channels without developer assistance.
- Developers Platform Developer-focused product providing API-first CMS with full framework freedom, REST and GraphQL APIs, open source SDKs for JavaScript and .NET, and starter kits for Next.js, Nuxt, Gatsby, Astro, and ASP.NET.
- Agility MCP Server Model Context Protocol server with 19 tools and OAuth 2.0 authentication enabling AI assistants to manage content, create pages, and handle media assets through natural language commands.
- Agility Academy Self-guided learning platform with interactive courses, flexible learning paths, and certification programs for mastering Agility CMS.
Quantifiable outcome
- 47x faster site updates (Open GI)
- +9 more outcomes
Companies that use Agility CMS
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Agility CMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature7 records
Agility CMS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- FastlycoreCDN partnership providing industry-leading content delivery network. Agility's Assets and APIs are deployed on Fastly CDN to guarantee performance, uptime, and redundancy globally.
- Auth0coreAuthentication partnership using Auth0 for standards-based SSO including OAuth 2.0, SAML, AD, LDAP, ADFS. Provides enterprise-grade authentication layer compliant with SOC 2, ISO27001, ISO27018, Gold CSA Star.
- Microsoft AzurecoreCloud infrastructure backbone with Gold Certified Microsoft Partner status. Provides most comprehensive compliance coverage including GovRAMP readiness. 99.95% uptime SLA.
- NetlifycoreHosting and deployment partnership for Jamstack architectures. Dedicated integration for build and deployment workflows.
- VercelcoreHosting and deployment partnership for Next.js and other frameworks. Instant deployment and automatic scaling integration.
- DotfusioncoreImplementation partner for enterprise deployments. Collaborated on Mitsubishi Electric Power Products (MEPPI) website rebuild and Oxford Properties case study.
- Point AllianceminorImplementation partner that assisted with Hockey Canada site performance optimization and hosting environment scaling.
- MACH AllianceflagshipAlliance membership promoting composable architectures for digital experiences. Certified compliant with MACH principles (Microservices, API-first, Cloud-native SaaS, Headless). Signals enterprise buyers of clean integration with best-of-breed services.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Agility CMS competitors and assessment
Company assessmentDirect peers
- Contentful: Contentful is the leading enterprise API-first headless CMS, serving developer and marketing teams with composable content delivery. Direct competitor to Agility CMS in the same enterprise headless CMS category, with a larger funding base and broader market share.
- Sanity: Sanity is a developer-first headless CMS with a structured content platform and Studio customization. It directly competes with Agility in the enterprise headless segment and is well known for its developer tooling and real-time collaboration features.
- Prismic: Prismic is a headless CMS offering a Page Builder for marketers and API-driven delivery for developers. It directly competes with Agility in the hybrid headless-plus-visual-editing category targeting enterprise marketing teams.
- Storyblok: Storyblok is a headless CMS with a visual editor for marketers and a headless API for developers. It is a very close direct competitor to Agility because of its hybrid headless-plus-visual-editor positioning.
- Hygraph: Hygraph (formerly GraphCMS) is a GraphQL-native headless CMS for enterprise content federation. It is a direct competitor to Agility in the API-first headless category, with a strong focus on federated content and GraphQL workflows.
- Strapi: Strapi is an open-source headless CMS built on Node.js with REST and GraphQL APIs. It is a direct peer to Agility in the headless CMS category, particularly for developer-driven teams seeking self-hosted and customizable solutions.
Broad incumbents
- Sitecore: Sitecore is a broad enterprise digital experience platform with composable CMS offerings. It is a broad incumbent that competes with Agility for enterprise CMS replacement deals, with significantly larger scale and a wider product portfolio.
- Adobe Experience Manager: Adobe Experience Manager is a broad enterprise CMS and DAM platform within Adobe's Experience Cloud. It competes with Agility for large enterprise content management deals and is named in Agility's own migration displacement messaging.
Emerging players
- Payload CMS: Payload is an open-source, TypeScript-native headless CMS with self-hosted and cloud deployment options. It is an emerging competitor to Agility, particularly for developer-led enterprise teams, and has raised notable venture funding.
- Builder.io: Builder.io provides a visual headless CMS and no-code page builder with structured content APIs. It is an emerging player in the same hybrid headless category as Agility, with strong drag-and-drop visual editing capabilities for marketing teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Agility CMS social profiles
Digital presenceAgility CMS compliance and trust
Trust signalCompliance6 records
Agility CMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agility CMS leadership team
Management profileNumber of profiles
Profiles5 records
Agility CMS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agility CMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agility CMS
What does Agility CMS do?
Agility CMS is an API-first, cloud-native headless content management system that combines full headless architecture with a built-in visual page builder and marketer-owned page management. The platform delivers content via REST and GraphQL APIs to any frontend (web, mobile, apps, digital signage) and supports multi-site, multi-brand, multi-region enterprise deployments. It is MACH-compliant and built on Microsoft Azure with Fastly CDN, providing structured content, AI tool integration via MCP, and enterprise-grade security.
Is Agility CMS a public or private company?
Agility CMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agility CMS founded?
Agility CMS was founded in 2003. It employs 11 to 50 people.
Where is Agility CMS based?
Agility CMS is headquartered in Toronto, Canada, in the North America region.
How does Agility CMS make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services.
Who are Agility CMS's main competitors?
Direct peers on record are Contentful, Sanity, Prismic, Storyblok, Hygraph and Strapi. Broad incumbents are Sitecore and Adobe Experience Manager. Emerging players are Payload CMS and Builder.io.
Does Agility CMS have an API?
Yes. Agility CMS provides multiple APIs for content management and delivery: Content Fetch API (REST), Content Sync API, Content Management API, and GraphQL API. The platform offers TypeScript and JavaScript SDKs (open source but controlled by Agility), a content sync SDK for static generation, and webhook support for CI/CD pipelines. APIs work with any JavaScript or .NET framework. Authentication uses OAuth 2.0. Documentation available at /docs/developers/ Developer documentation is at agilitycms.com/docs.
What industry is Agility CMS in?
Agility CMS's product category is Headless Content Management System. Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms. Its NAICS code is 5132 and its SIC code is 7372.