Point Alliance
- Company typePrivate
- Founded2002
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Point Alliance firmographics
Firmographics- Name
- Point Alliance
- Legal name
- Point Alliance Inc.
- Website
- https://pointalliance.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Point Alliance is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Point Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Professional Services: Point Alliance generates the majority of its revenue through professional services engagements including Microsoft 365 implementations, migrations (from HCL Domino/Lotus Notes, file servers, Google), Azure infrastructure deployments, security assessments, AI strategy & Copilot readiness, data governance, and end-user training. These are project-based or retainer engagements.
- Managed Services: Point Alliance offers ongoing managed service support under the 'Ask Service Desk' brand, providing day-to-day management, troubleshooting, and optimization of cloud environments for clients on Microsoft 365 and Azure.
- Hardware and Software Resale: As a certified Microsoft 365 business partner and reseller of hardware brands (Surface, Dell, HP, Poly/HP, Lenovo) and software (Microsoft, Adobe, AvePoint, DocuSign, HCL), Point Alliance earns margin on hardware and software product sales alongside professional services engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom professional services — scope and pricing determined per engagement |
| Freemium | Pay-as-you-go | Free assessment offerings as lead-generation entry points |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Point Alliance product offering
Product offeringCore offering
No substantive information was provided in the source material; the core offerings cannot be characterized.
Product overview
Point Alliance is a Microsoft Solutions Partner providing professional services for Microsoft 365 and Azure ecosystems since 2002. The company's portfolio is organized around core Microsoft platforms including AI Strategy & Microsoft 365 Copilot, Azure Integration and Development, Microsoft Dynamics 365, and the Microsoft Fabric Accelerator for data analytics. Additional services encompass device management (Intune/Defender), SharePoint intranets, HCL Domino services, and specialized offerings in cloud infrastructure, business process automation, managed support, custom software development (.NET), data analytics (Power BI), data loss prevention (Purview), and migrations. Assessment services include Microsoft 365 Copilot Readiness, Security, and Tenant assessments. The company resells hardware (Surface, Dell, HP, Poly, Lenovo) and software (Microsoft, Adobe, AvePoint, DocuSign, HCL) as a certified business partner. Solutions are delivered through a four-stage accelerator model and address adoption, security, collaboration, compliance, and automation needs for organizations across Canada and the United States.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Cadillac Fairview saved nearly $400,000 per year by going paperless with a BlackBerry leasing solution
- +1 more outcomes
Companies that use Point Alliance
Customer profileNamed customers25 records
Segments3 records
Point Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature1 record
Point Alliance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and supporting.
- MicrosoftflagshipLongstanding certified Microsoft Solutions Partner with five designations (Modern Work, Security, Data & AI, Digital & App Innovation, Azure Infrastructure). Leverages Microsoft's cutting-edge technologies to provide tailored solutions in adoption, security, collaboration, compliance, and automation. Microsoft refers clients directly to Point Alliance as a trusted partner.
- AdobecorePartnership with Adobe enables integration of powerful digital experience tools within Point Alliance's Microsoft 365 offerings. Clients can procure Adobe licenses through Point Alliance, streamlining vendor management.
- AvePointcoreAvePoint partnership strengthens Point Alliance's capabilities in cloud governance, data migration, and data protection within Microsoft 365. AvePoint is a trusted Microsoft ecosystem specialist in managing, protecting, and optimizing Microsoft 365 data.
- HCL SoftwarecorePartnership with HCL Software expands Point Alliance's end-to-end capabilities in HCL Domino migrations and support. Enables seamless transitions from HCL Domino/IBM Domino to Microsoft 365's Exchange Online and SharePoint.
- Poly (HP)supportingPartnership with Poly (now HP) delivers state-of-the-art audio, video, and unified communications hardware to complement Point Alliance's modern workplace solutions. Poly devices optimize Teams meetings and workspaces.
- Agility CMSsupportingAgility CMS, a headless content management system, enables Point Alliance to deliver robust content management solutions within the Microsoft 365 ecosystem. Empowers organizations to create, manage, and optimize digital experiences across multiple channels.
- DocuSignsupportingDocuSign partnership enables seamless integration of electronic signatures into Microsoft 365, streamlining document workflows. Clients procure DocuSign licenses through Point Alliance for secure, legally binding electronic signature solutions.
- LenovosupportingLenovo partnership enables Point Alliance to resell cutting-edge hardware (laptops, desktops, devices) that integrates with Microsoft 365 applications. Lenovo's modern workplace devices complement Point Alliance's software and services offerings.
- Progress SitefinitysupportingProgress Sitefinity partnership provides Point Alliance with a robust web content management platform for building and managing client websites. Integrates with Microsoft 365 for personalized, engaging digital experiences across web and mobile.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Point Alliance competitors and assessment
Company assessmentBroad incumbents
- CDW Corporation: CDW is a large US-headquartered IT solutions provider combining hardware/software resale with Microsoft professional and managed services for enterprise and mid-market. Broad incumbent peer because it competes on Microsoft 365 services and resale for similar enterprise accounts, but with a much wider hardware and multi-vendor portfolio.
- BDO Canada: BDO Canada is the Canadian member of the BDO global network and offers Microsoft 365 advisory and implementation services within a broader professional services portfolio. Broad incumbent peer because it overlaps on Microsoft consulting for Canadian mid-market and enterprise clients but operates across many other advisory, tax, and assurance lines.
Direct peers
- Long View Systems: Long View is a Canadian-headquartered hybrid IT and cloud services provider with deep Microsoft Azure and Microsoft 365 capabilities. Direct peer because it targets the same Canadian mid-market and enterprise buyers with similar Microsoft migration, managed services, and cloud infrastructure offerings.
- Slalom: Slalom is a Microsoft-focused consulting firm with strong Modern Work, Data & AI, and Azure practice areas and is consistently among Microsoft's top global partners. Direct peer because it competes for the same Microsoft 365 implementation, migration, and AI/Copilot readiness engagements at the mid-market and enterprise tier.
- Avanade: Joint venture between Accenture and Microsoft, Avanade is the largest pure-play Microsoft consulting and services firm globally. Direct peer because it sells the same Microsoft 365, Azure, Dynamics 365, Copilot, and Fabric services to similar enterprise and mid-market clients, with the same partner designations and Microsoft co-sell motion.
- Compugen: Compugen is a Canadian IT services and solutions provider with a strong Microsoft 365, Azure, and end-to-end managed services practice. Direct peer because it serves the same Canadian enterprise and mid-market segment with comparable Microsoft-centric services and a similar mix of advisory, implementation, and managed support.
- Softchoice (Crayon Group): Softchoice, now part of Crayon, is a Canadian-founded Microsoft Licensing Solutions Partner and IT services provider with hardware/software resale plus Microsoft 365 professional services. Direct peer because it overlaps directly on the Microsoft 365 resale, assessment, and managed services motion for the same Canadian and US enterprise and mid-market customers.
- Insight Enterprises: Insight is a large global Microsoft partner combining hardware/software resale with Microsoft 365 and Azure professional services. Direct peer because it offers the same Microsoft-centric services-plus-resale business model and targets similar enterprise accounts in Canada and the US.
Emerging players
- 3Cloud: 3Cloud is a pure-play Azure consulting firm specializing in data platform, analytics, and AI work on Microsoft Fabric and Azure Synapse. Emerging player peer because it overlaps on the higher-value data and AI work that Point Alliance is pursuing via the Fabric Accelerator, but does not cover the broader Modern Work / endpoint / migration services.
Regional players
- Konica Minolta IT Services (formerly IT Weapons): Konica Minolta's Canadian IT Services division (formerly IT Weapons) provides managed IT, cloud, and Microsoft 365 services to Canadian SMBs and mid-market. Regional player peer because it competes for similar Microsoft 365 and Azure managed services engagements in Canada but is not a significant player in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Point Alliance social profiles
Digital presencePoint Alliance compliance and trust
Trust signalCompliance5 records
Point Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Alliance leadership team
Management profileNumber of profiles
Point Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Alliance
What does Point Alliance do?
No substantive information was provided in the source material; the core offerings cannot be characterized.
Is Point Alliance a public or private company?
Point Alliance is a private company. It is classified as unknown and is currently operating.
When was Point Alliance founded?
Point Alliance was founded in 2002. It employs 11 to 50 people.
Where is Point Alliance based?
Point Alliance is headquartered in Toronto, Canada, in the North America region.
How does Point Alliance make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are managed Services and hardware and Software Resale.
Who are Point Alliance's main competitors?
Broad incumbents on record are CDW Corporation and BDO Canada. Direct peers are Long View Systems, Slalom, Avanade, Compugen, Softchoice (Crayon Group) and Insight Enterprises. 3Cloud is listed as an emerging player. Konica Minolta IT Services (formerly IT Weapons) is listed as a regional player.
Does Point Alliance have an API?
No public API is recorded for Point Alliance.