Salvador Escoda

What Salvador Escoda does

Salvador Escoda is a Barcelona-headquartered B2B distributor founded in 1974 that supplies HVAC-R installation materials exclusively to professional installers in Spain. The company operates a multi-brand distribution platform combining 50+ third-party import brands (including exclusive rights to Mitsubishi, Daikin, Baxi, Sonnenkraft, Stiebel Eltron, and Alfa Laval) with a portfolio of more than 15 proprietary private-label brands, led by Mundoclima (air conditioning, heat pumps, ventilation, VMC) and supported by Escotherm, Mundofan, Voltimerc, Mercagas, CEYS, Escofred, SEI, Isocell, and others. Its catalogue spans 140,000+ references across 10 product divisions (ventilation, air conditioning, renewables, heating, water, refrigeration, gas, tools, insulation, electricity), with 70,000 references held in permanent stock.

The company generates revenue through wholesale hardware sales to approximately 40,000 professional installer customers served via roughly 95 points of sale and four regional logistics warehouses (Barcelona, Madrid, Seville, Valencia) totaling approximately 150,000 m². Go-to-market is sales-led, organized into five regional commercial divisions (Noroeste, Nordeste, Levante, Andalucía, Centro), with quote-based tariff pricing, dedicated direct sales representatives, and a dedicated export department serving Europe, Latin America, and North Africa. Pricing is not publicly disclosed; tariff catalogues list PVP (suggested retail prices) excluding VAT and are subject to frequent updates with volume pricing available through sales staff. A mobile app (CONECTA) provides WhatsApp-based ordering, while training programs (Escoaula), an annual EscoFeria event (~1,500 attendees in Alicante 2025), and EFINTEC trade fair participation support channel engagement. In 2024, Grafton Group plc acquired 100% of Salvador Escoda as its first Spanish platform acquisition, with the second generation of the founding family continuing to lead the business through a post-acquisition expansion phase that has included new store openings (Plasencia in October 2025, Maó/Menorca in June 2026) and a refresh of the senior management team.

Name

Salvador Escoda

Legal name

SALVADOR ESCODA S.A.U.

Website

https://salvadorescoda.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Salvador Escoda is a Barcelona-based B2B distributor founded in 1974 that supplies HVAC-R installation products through 95 retail points and four warehouses to 40,000+ professional installer customers across Spain, combining exclusive third-party brands with a portfolio of proprietary labels led by Mundoclima.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC-R Material Distribution: Wholesale distribution of installation materials for Air Conditioning, Ventilation, Heating, Water, Gas, Renewable Energy, Electricity, Refrigeration, and Insulation. Revenue generated through sale of third-party branded products and proprietary private labels (Mundoclima, Mercagas, Escotherm, Mundofan, Voltimerc) to professional installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Salvador Escoda is a wholesale distributor of installation products for HVAC-R (Air Conditioning, Ventilation, Heating, Refrigeration), water, gas, renewable energy, electricity, and insulation. The company serves exclusively professional installers across Spain through approximately 95 points of sale and four logistics warehouses, offering 140,000+ catalog references including proprietary private label brands (Mundoclima, Escotherm, Mundofan, etc.) and 50+ third-party import brands.

Product overview

Salvador Escoda is a distributor of industrial installation products with a portfolio of 140,000+ catalog references. The company operates a multi-brand strategy combining distributed third-party brands with proprietary own brands. Key own brands include Mundoclima (flagship HVAC brand covering air conditioning, aerothermia, VMC, air curtains, and purifiers), Mundofan (ventilation), Escotherm (underfloor heating), Escofred (refrigeration), Mercagas (LPG), Voltimerc (electrical components), CEYS (adhesives/sealants), and Isocell (insulation). Additional own brands include SEI/SEIwater/Seipool (water management), Mercabomba (pumps), INPRO (diesel), and MERCAFAN (ceiling fans). The company distributes 50+ import brands including Mitsubishi, Daikin, and Baxi, and offers 16 exclusive distributions. Products span 10 divisions: Ventilation, Air Conditioning, Renewables, Heating, Water, Refrigeration, Gas, Tools, Insulation, and Electricity. The company also offers digital services through its CONECTA mobile app for customer engagement and ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Mundoclima: Flagship brand of the company for air conditioning and climate control solutions.
• Mercagas
• Escotherm
• Mundofan
• Voltimerc
• Sei
• Seiwater
• Seipool
• Isocell
• Mundocontrol
• Escofred

Products and services

• Mundoclima Flagship own brand covering air conditioning, aerothermia, ventilation, and air handling units. Offers residential and commercial HVAC solutions including splits, multisplits, monoblock units, VMC systems, air curtains, and purifiers.
• Escotherm Own brand specializing in radiant floor heating systems, providing complete underfloor heating solutions for residential and commercial applications.
• Mundofan Own brand for ventilation products including industrial and commercial ventilation units, air filtration systems, kitchen hood extraction systems, air curtains, induction air diffusion systems, and fire suppression systems.
• Escofred Own brand providing refrigeration solutions for industrial and commercial cold applications, including components and accessories.
• Mercagas Own brand for LPG (liquefied petroleum gas) products and solutions.
• Voltimerc Own brand for electrical components used in HVAC installations, including wiring and electrical accessories.
• Isocell Own brand for thermal and acoustic insulation products, offering materials for building insulation applications.
• CEYS Own brand for professional adhesives and sealants, recently rebranded under the 'INFALIBLE' concept.
• SEI Water and Pool Solutions Own brand for water management products including plumbing, water pumps, water treatment, pools, and fluid pumps (includes sub-brands SEIwater and Seipool).
• Mercabomba Own brand for fluid pumps used in water and heating applications.
• SuperStars Premium tools brand offering professional-grade tools for installers.
• CONECTA App Mobile application allowing customers to communicate via WhatsApp with Salvador Escoda stores, order products, receive deliveries, access updated pricing, and access exclusive offers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• HIKMICROminorChannel Partner/ Reseller/ Distributor · 27 January 2026Distribution agreement signed in January 2026 to promote thermography solutions in the water and climate control sectors. HIKMICRO specializes in thermal imaging technology.
• AgremiaminorStrategic or Co-development Partner · 18 November 2024Collaboration with Agremia (Association of Refrigeration and Air Conditioning Companies) for joint training sessions, including a Controlled Mechanical Ventilation (VMC) technical day attended by over 60 installers.
• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Mitsubishi products in Spain, one of the leading global HVAC manufacturers.
• DaikincoreChannel Partner/ Reseller/ DistributorDistribution partnership for Daikin products, one of the leading global HVAC manufacturers.
• BAXIcoreChannel Partner/ Reseller/ DistributorDistribution partnership for BAXI heating and HVAC products.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Saltoki: Spanish B2B distributor of HVAC, plumbing, electricity and renewable energy products serving professional installers. Closest direct competitor to Salvador Escoda in the Spanish installer channel, with overlapping catalog and similar store-network model.

Regional players

• CEF (City Electrical Factors): UK-based B2B electrical and HVAC product distributor with branch network serving trade installers. Comparable B2B trade-distribution model, though primarily UK-focused with overlapping HVAC adjacency.
• BigMat: European cooperative of independent building materials distributors active in Spain and other countries. Comparable B2B trade-distribution model with overlapping HVAC and installation product categories.

Broad incumbents

• Rexel: Global B2B distributor of electrical, lighting, HVAC and energy solutions with extensive European branch network. Competes with Salvador Escoda in HVAC distribution at the multi-country level with broader portfolio.
• Sonepar: World's largest B2B electrical products distributor with growing HVAC-R and renewables footprint. Comparable in scale, branch model and installer-channel focus, though wider product breadth than Salvador Escoda.
• Ferguson (formerly Wolseley): Leading North American/UK plumbing and HVAC distributor serving professional contractors. Comparable B2B trade-distribution model, large-scale private-label portfolio, and installer relationships.
• Saint-Gobain Distribution: European building materials distribution arm of Saint-Gobain covering HVAC, plumbing and insulation products. Comparable multi-category trade-distribution model with installer focus across European markets.
• Travis Perkins: UK-listed building materials and HVAC distributor serving trade professionals. Sister-group analogue under the Grafton Group umbrella post-2024 acquisition, providing cross-comparison for distribution unit economics.

Others

• Grafton Group plc: Parent company that acquired Salvador Escoda in 2024; LSE-listed building materials and DIY distribution group. Provides comparable peer benchmark for distribution economics and capital allocation priorities.

Emerging players

• Leroy Merlin Spain: Major Spanish DIY retailer with growing professional-installer segment and HVAC/Renewables offering. Indirect competitor for installation products, particularly among smaller installers and prosumer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SalvadorEscoda
• YouTubeyoutube.com/c/Salvadorescoda_videos
• Facebookfacebook.com/SalvadorEscoda
• LinkedInes.linkedin.com/company/salvador-escoda-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvador Escoda