Detektor International

What Detektor International does

AR Media International AB, founded in 1990 in Hägersten, Sweden, and controlled since 1995 by sole owner and CEO Lennart Alexandrie, operates Detektor International as the flagship product of a niche security-industry media portfolio. The company publishes print trade magazines (Detektor International, Detektor Scandinavia, SecurityUser and the annual Sakerhet Plus supplement distributed with Dagens Industri), maintains online news portals (SecurityWorldMarket.com and SecurityUser.com), organizes industry events including the Sectech trade exhibition (a 50/50 joint venture with Stockholmsmässan since 2001), SkyddGolfen Detektor Open, Detektor Football Cup at IFSEC and SecurityUser Expo, and sells market research reports covering physical security, video surveillance, IoT in smart buildings, and cybersecurity in commercial buildings.

The publication reaches security professionals globally through subscription and physical distribution at international security fairs in Europe, Asia, the USA and South America, with Detektor International circulating 10,000 copies (approximately 85% in EMEA) and SecurityUser.com distributing 14,700 printed copies in Sweden. Revenue is generated through recurring magazine subscriptions, advertising sold with series discounts to security technology vendors, paid event participation, and market research report sales. The customer base spans installers, consultants, distributors and manufacturers on the readership side, with security OEMs and system integrators as advertisers and event sponsors. The company operates wholly-owned sales branches in Taiwan (covering Taiwan, China and South Korea) and Denmark, and is recognized in the Nordic region as the most well-known security trade publication per IMS Research's 2005 Security Media Brand Awareness survey, with 95% of Sectech 2011 exhibitors reporting regular readership.

The firm is privately held with no institutional investors, public listing or disclosed financials, and the operating entity is a Swedish private limited company (corporate registration number 556-393-0170). Technology footprint is modest: a web developer maintains the company websites and an online subscription platform, while the core platform remains editorial content production rather than a software product; no APIs, AI capabilities, or third-party integrations are documented in the source material.

Name

Detektor International

Legal name

AR Media International AB

Website

https://detektor.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

AR Media International AB is a Swedish private trade publisher operating Detektor International, a security-industry magazine with 10,000-copy global circulation, alongside Detektor Scandinavia, online news portals, the Sectech trade exhibition, and market research reports serving security vendors and professionals across EMEA and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Hägersten

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Magazine Subscriptions: Subscription-based distribution of Detektor International magazine to security professionals. The publication is published twice yearly and distributed globally to readers in the security industry.
2. Advertising: Advertising rates are offered with series discounts, targeting the global security industry professional audience. The publication includes a security buyers guide and reaches security professionals across EMEA.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Detektor International is a global B2B trade magazine focused on the latest security technology and business developments within the security field. Published twice yearly by AR Media International AB, it has a circulation of 10,000 copies distributed through subscriptions and at international security fairs across Europe, Asia, USA, and South America. The publication includes exclusive previews and reports from international security exhibitions, product overviews across multiple security segments, and market analysis.

Product overview

Detektor International operates as a comprehensive media and event portfolio within the security industry. The core products include Detektor International (international security technology magazine, published twice yearly) and Detektor Scandinavia (Scandinavia's leading security trade magazine, published four times yearly). Supporting these publications are online platforms: SecurityWorldMarket.com (global news portal) and SecurityUser.com (targeting Swedish and Danish markets). The portfolio also includes industry events: Sectech (trade exhibitions in Scandinavia), SkyddGolfen Detektor Open (corporate golf tournament), Detektor Football Cup (soccer tournament), and SecurityUser Expo (Danish security event). Additionally, AR Media distributes market research reports including The Physical Security Business, The Global Video Surveillance Business, IoT Platforms in Smart Commercial Buildings, and Cyber Security in Smart Commercial Buildings. The Detektor International Award program recognizes innovation in security technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Detektor International Magazine International security technology trade magazine published twice yearly with global circulation of 10,000 copies, distributed via subscription and at international security fairs in Europe, Asia, USA and South America. Targets security professionals and industry advertisers.
• Detektor Scandinavia Magazine Scandinavia's leading security technology trade magazine published four times per year, covering the Swedish, Danish, and Norwegian security markets. Targets security industry professionals in the Nordic region.
• SecurityWorldMarket.com Online news portal covering the global security market plus regional editions for North America, EMEA, UK, Sweden, Denmark, and Norway. Targets security industry professionals seeking news and market intelligence.
• SecurityUser.com Online news portal and printed publication serving the Swedish and Danish security markets. Swedish edition published four times per year as a print magazine with 14,700 copies circulation. Official media channel for think tank SNOS.
• Sectech Trade Exhibition Trade exhibition with seminars focused on security technology in Scandinavia. Held in Stockholm, Oslo, and Copenhagen. Targets security professionals working with alarm systems, access control and video surveillance.
• The Physical Security Business Market Report 234-page annual market analysis report covering Access Control, Video Surveillance and Intruder Alarm/Perimeter Protection with market forecasts, competitive analysis, M&A trends, and technology assessments.
• The Global Video Surveillance Business Report 246-page in-depth market analysis covering cameras, video storage, software and analytics. Includes market sizing, competitive positioning, AI integration, and growth projections through 2030.
• IoT Platforms in Smart Commercial Buildings Report Comprehensive analysis of the Building Internet of Things platforms ecosystem, examining market growth projections to $101 billion by 2030, vendor positioning, and strategic roadmaps for smart building technology.
• Cyber Security in Smart Commercial Buildings Report 187-page market research report assessing cyber security hardware, software and services in commercial buildings. Provides market sizing, vendor landscape analysis, and growth forecasts.
• Säkerhet Plus Annual Supplement Annual security magazine distributed as supplement in Dagens Industri (Sweden's Financial Times) and at security fairs. Covers all aspects of business security including guards, locks, access systems, alarms, and IT security.
• SecurityUser Expo Two-day trade event organized in cooperation with the Danish industry association SikkerhedsBranchen. Serves as a meeting place for the Danish security market with conference programming.
• Detektor International Award Award program rewarding and encouraging research and development within security technology. Recognizes innovative and market-adapted security technology products.
• SkyddGolfen Detektor Open Annual corporate golf tournament dedicated to security professionals, recognized as the world's largest golf tournament dedicated to security industry professionals. Serves as networking event.

Quantifiable outcome

• 10,000 copies circulation globally
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Stockholmsmässan (Stockholm International Fairs)coreStrategic or Co-development Partner · 1 January 2001AR Media International and Stockholmsmässan formed a 50/50 joint venture in 2001 to organize Sectech, a security technology exhibition with seminars in Scandinavia. The partnership has continued through multiple editions of Sectech in Stockholm, Oslo, and Copenhagen, representing the premier security trade show in the Nordic region.
• RaytecminorGTM or Marketing PartnerRaytec partnered with Detektor magazine to organize the Detektor Football Cup, a soccer tournament held during IFSEC security exhibition week in Birmingham. The event combined football, security industry networking, and social activities for security professionals.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• SourceSecurity.com: Online security trade publication with strong EMEA/APAC coverage of physical security products, manufacturers, and integrators. Closely comparable to SecurityWorldMarket.com and Detektor International in audience and digital-native trade publishing model.
• Security Magazine: Long-running US security trade publication covering physical and cyber security for enterprise security directors. Comparable to Detektor International as a security trade magazine targeting enterprise security buyers with technology and business content.
• SecurityInfoWatch.com: Online trade publication covering video surveillance, access control, and intrusion detection with daily news, product reviews, and integrator business content. Comparable to Detektor's mix of product overviews, exhibition reports, and market analysis in a digital trade media format.
• Security Sales & Integration (SSI): US-based trade magazine for security system integrators and dealers, covering physical security technology products and business. Direct comparable to Detektor International in audience (installers, integrators, distributors) and print + digital trade publishing model.
• International Security Journal: International security trade publication covering access control, video surveillance, perimeter security, and cyber-physical convergence for enterprise and government buyers. Comparable to Detektor's focus on international security technology content and exhibitions.
• Security Today (1105 Media): Multi-channel security trade media brand covering enterprise physical security, access control, video surveillance, and cybersecurity. Directly comparable to Detektor's positioning across print, digital, and event content serving enterprise security buyers.
• IFSEC Global (Informa): Global security trade show brand and online content portal, originally UK-based, now owned by Informa. Closely comparable to Detektor International + Sectech combined portfolio of trade publishing and major security exhibitions.
• Security Dealer & Integrator (SD&I): Trade publication serving security dealers, integrators, and installers with product overviews, market analysis, and installation business content. Closely comparable to Detektor's vertical positioning for security installation professionals in the EMEA market.

Broad incumbents

• ASIS International: Global professional association for security management with industry standards, conferences (GSX), and member publications. A broader incumbent in the security industry that competes with Detektor's trade media and event offerings for audience and advertiser attention, though not narrowly a B2B publisher.

Emerging players

• SecurityWeek: Leading digital security news and analysis platform with broad coverage spanning cybersecurity and physical security. An adjacent digital-first security media peer that competes for advertising dollars and reader attention in the same security professional audience Detektor serves.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ARMediaInt
• Instagraminstagram.com/armediainternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Detektor International