Dental Health Partners

What Dental Health Partners does

Dental Health Partners, P.C. is a privately held, single-location family dental practice operating from 4332 Center Point Rd NE in Cedar Rapids, Iowa, founded approximately 35 years ago (circa 1989) and owned by Dr. Paula Kral. The practice delivers general and cosmetic dentistry to individuals and families across all age groups, with a stated specialization in serving patients with dental anxiety. The clinical team comprises two dentists (Dr. Paula Kral and Dr. Ashley Kerslake, who joined as partner in 2024), three registered dental hygienists, and one registered dental assistant, supporting an 11-50 employee operation.

The practice's service portfolio spans preventive care (exams, cleanings, digital X-rays with 80-90% reduced radiation, fluoride treatments), restorative procedures (CEREC CAD-CAM same-day crowns via Dentsply Sirona, composite fillings, root canals, dental implants, dentures), cosmetic services (porcelain veneers, Zoom in-office whitening, take-home kits, composite bonding), and specialty offerings (CandidPro clear aligners with ProMonitoring app, VELscope oral cancer screening, sleep apnea appliances, TMJ treatment, wisdom teeth extraction, pediatric dentistry from age 1). Technology partnerships with Dentsply Sirona (CEREC), Candid, Philips, Zoom/Discus Dental, and VELscope underpin the clinical toolkit.

The business operates on a fee-for-service professional services revenue model with direct-to-consumer distribution through a single physical office. Revenue is generated per procedure with insurance coordination support across most traditional dental plans; a 5% discount is offered for cash or check payments. Patient acquisition relies on the practice website, blog content, Facebook presence, online booking, and a Care to Share referral program that rewards both referrer and new patient with gift cards. The practice is a professional corporation domiciled in Iowa with no parent company, subsidiaries, disclosed funding rounds, or external investment.

Name

Dental Health Partners

Legal name

Dental Health Partners, P.C.

Website

https://dentalhealthpartners.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental Health Partners is a privately held, single-location family dental practice in Cedar Rapids, Iowa, founded circa 1989 and owned by Dr. Paula Kral. It delivers general, cosmetic, and specialty dental services to individuals and families across all age groups, with a stated focus on patients with dental anxiety.

Ownership category

akta.pro rank

Product category

Family Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Orthodontic Group Practices (HLABAKAC)

Keywords

• Family dentistry
• General dentistry
• Cosmetic dentistry
• Preventive dental care
• Restorative dentistry

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care revenue from general and cosmetic dental procedures including exams, cleanings, fillings, crowns, veneers, whitening, orthodontics, extractions, and oral surgery. Services are billed directly to patients with insurance coordination support.
2. Dental Insurance Coordination: The practice accepts most traditional dental insurance plans and submits treatment plans and claims to insurance companies. They help patients understand benefits and co-payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dental Health Partners is a single-location family dental practice in Cedar Rapids, Iowa that sells general and cosmetic dental services to individuals and families. Its core offering spans preventive care (exams, cleanings, fluoride), restorative procedures (CEREC same-day crowns, composite fillings, root canals, implants, dentures), cosmetic services (porcelain veneers, Zoom and take-home whitening, composite bonding), and specialty treatments (VELscope oral cancer screening, CandidPro clear aligners, sleep apnea appliances, TMJ/mouth guards, wisdom teeth extraction, pediatric dentistry).

Product overview

Dental Health Partners is a family dental practice offering comprehensive general and cosmetic dentistry services. The practice provides a unified portfolio of dental care organized around preventive care (dental exams, cleanings, digital x-rays, fluoride treatments), restorative procedures (CEREC same-day crowns, composite fillings, dental implants, root canals, dentures), cosmetic services (porcelain veneers, tooth whitening via Zoom and take-home kits, composite bonding), and specialty services (VELscope oral cancer screening, sleep apnea appliances, TMJ treatment, CandidPro clear aligners). The core offering centers on general and cosmetic dentistry for all ages, supported by advanced technology including digital radiography, CEREC CAD-CAM same-day crown fabrication, and VELscope fluorescence visualization for early oral cancer detection.

Differentiator

Problem solved

Functional benefit

Products and services

• General and Cosmetic Dentistry Comprehensive family dental care including routine exams, cleanings, and cosmetic procedures (whitening, veneers, bonding) for individuals and families across all age groups.
• Dental Exam and Cleaning Comprehensive dental examinations including diagnostic x-rays, oral cancer screening, gum disease evaluation, and professional teeth cleaning (prophylaxis) performed by registered dental hygienists.
• Digital X-Rays Digital radiography that captures and stores dental images electronically, reducing radiation 80-90% compared to traditional film x-rays and enabling instant, enlargable on-screen diagnostic review.
• VELscope Oral Cancer Screening FDA-approved fluorescence visualization examination using bright blue light to detect oral cancer and precancerous cell changes that are invisible to the naked eye during routine exams.
• CEREC Same-Day Crowns Chairside CAD-CAM design and milling of custom ceramic restorations (crowns, onlays, inlays, veneers) in a single office visit, eliminating temporaries and multiple appointments.
• Composite Fillings Tooth-colored composite resin fillings used to repair teeth affected by decay, cracks, or fractures, matched to the natural color of existing teeth.
• Porcelain Veneers Custom-made thin porcelain shells bonded to the front of teeth to create a uniform, white smile, correcting crooked, misshapen, discolored, or gapped teeth.
• Tooth Whitening Professional teeth whitening including Zoom in-office light-activated whitening and take-home kits to enhance smile aesthetics.
• Dental Crowns (Caps) Porcelain tooth-colored crowns that encase the entire tooth surface, restoring shape and size while protecting weakened tooth structure, including same-day CEREC options.
• Root Canal Therapy Endodontic procedure that eliminates infection from the root canal by removing damaged pulp, cleaning the canals, and sealing the tooth to prevent extraction.
• Wisdom Teeth Extraction Surgical removal of wisdom teeth (third molars) including impacted teeth, performed on an outpatient basis under local, sedation, or general anesthesia.
• Sleep Apnea Appliances Oral Sleep Appliances (OSA) that reposition the jaw forward to maintain an open upper airway, serving as an alternative to C-PAP machines.
• CandidPro Clear Aligners BPA-free clear aligner orthodontic system for teens and adults using medical-grade material, featuring the ProMonitoring app for home progress tracking and minimized office visits.
• TMJ and Mouth Guards Treatment for temporomandibular joint dysfunction (TMJ) and custom-fitted mouth guards for teeth grinding (bruxism) and sports protection.
• Dental Implants Surgical placement of dental implants to replace missing teeth and restore smile functionality and aesthetics.
• Dentures and Partial Dentures Removable dental appliances that replace missing teeth, available as full dentures or partial dentures.
• Composite Bonding Cosmetic bonding procedure using composite resin to close spaces, repair fractures, or restore worn teeth, performed conservatively in a single visit without temporary restorations.
• Fluoride Treatments Professional fluoride application to harden tooth enamel and make teeth more resistant to cavities, including prescription chewable fluoride tablets for children.
• Pediatric Dentistry Dental care for children starting at age 1 (or within 6 months of first tooth) through adolescence, including oral health assessments, parent education, and accommodations for dental anxiety in young patients.

Quantifiable outcome

• Digital x-rays reduce radiation 80-90% compared to traditional dental x-rays
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• CandidcoreTechnology or IntegrationDental Health Partners offers CandidPro clear aligners as their orthodontic treatment option. CandidPro provides tooth straightening for teens and adults using clear aligner technology with a home monitoring smartphone app. The practice provides consultation and treatment monitoring for CandidPro aligner therapy.
• Zoom (Discus Dental)coreTechnology or IntegrationDental Health Partners offers Zoom Chairside Whitening System for in-office teeth whitening. The Zoom system uses hydrogen peroxide gel activated by specialized light to achieve rapid whitening results in a single office visit.
• Dentsply Sirona (CEREC)coreTechnology or IntegrationThe practice uses CEREC (Chairside Economical Restorations of Esthetic Ceramic) CAD-CAM technology for same-day crown fabrication. This Dentsply Sirona system enables in-office design and milling of ceramic dental restorations including crowns, onlays, inlays, and veneers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: DSO supporting dental practices with general and specialty services, including modern technology enablement. Comparable in service breadth and technology adoption philosophy to Dental Health Partners' CEREC and digital workflow investments.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting thousands of dentist offices across general, cosmetic, and specialty care. Directly comparable service mix to Dental Health Partners but at massive scale and with corporate infrastructure Dental Health Partners lacks.
• Aspen Dental: National DSO brand operating hundreds of independently owned dental offices across the U.S. Offers general dentistry, restorative, and cosmetic services with strong consumer marketing. Comparable offering but with multi-location scale and brand awareness Dental Health Partners cannot match.
• MB2 Dental: Dental partnership organization (DPO) affiliated with hundreds of practices across the U.S., focusing on preserving dentist autonomy while providing back-office support. Represents both a competitive threat and a potential partnership/acquisition path for an independent practice like Dental Health Partners.
• Sonrava Health: Multi-specialty DSO operating brands offering general dentistry, orthodontics, oral surgery, and cosmetic services. Comparable service portfolio (general + cosmetic + orthodontic via aligners) to Dental Health Partners, with significantly broader geographic and operational scale.
• Smile Brands: Multi-brand DSO supporting hundreds of affiliated dental practices with general, specialty, and orthodontic services. Provides the same fee-for-service + insurance mix Dental Health Partners operates under, but at scale with centralized marketing and operations.
• Benevis: Dental support organization focused on practices serving families and Medicaid-insured patients across multiple states. Comparable family/general dentistry positioning, though primarily Medicaid-focused rather than fee-for-service.
• InterDent Service Corporation: Dental support organization providing administrative services to dental and orthodontic practices across multiple U.S. states. Comparable general dentistry service mix and operating philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CRDentalHealthPartners
• Xx.com/tweetsrulzteeth
• LinkedInlinkedin.com/company/dental-health-partners-p-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Health Partners