Joyful Bath

Name

Joyful Bath

Legal name

Joyful Bath Co. LLC

Website

https://joyfulbathco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Natural Bath & Body Care

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAB

Bath & Shower Products (Soaps, Body Wash, Bath Additives)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRANAHAB

CBD/Hemp Topicals & Beauty Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRABAEAE

Bath Additives (Bath Bombs, Salts, Oils, Soaks)

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

Keywords

• Natural bath products
• Handmade bath bombs
• Aromatherapy shower steamers
• Hemp body care
• Vegan bath soaps

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through Shopify-powered online store at joyfulbathco.com. Customers purchase individual products at listed prices with free shipping on orders over $75.
2. Wholesale to Retailers: Wholesale distribution to independent retailers, natural and organic stores, and pharmacies across the country. Contact through [email protected] or via Faire marketplace.
3. Loyalty Rewards Program: Points-based loyalty program where customers earn points on purchases redeemable for discounts, gifts, and free shipping, encouraging repeat purchases.
4. Party Favors and Bulk Orders: Custom gift sets and bulk quantities for corporate events, weddings, bridal and baby showers, and other special occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Joyful Bath Co. manufactures and sells handmade natural and organic bath and body care products including bath bombs, aromatherapy shower steamers, face and body bar soaps, therapeutic bath salts, hemp-infused products (bath bombs, balm, pet balm, soap), and soy candles. All products are vegan, cruelty-free, free from parabens, phthalates, SLS, and synthetic dyes, and are formulated with natural ingredients such as coconut oil, essential oils, Epsom salts, and CO2-extracted THC-free hemp extract from US-grown organic hemp. The company distributes through its own Shopify e-commerce store, a physical retail location in Kensington, MD, wholesale partnerships with natural and organic retailers and pharmacies, and an Etsy marketplace store.

Product overview

Joyful Bath Co. is a natural and organic body care company offering a diverse portfolio of handmade bath and body products. Their core offerings include Hemp Bath Bombs (with 35mg hemp extract), standard Bath Bombs, Aromatherapy Shower Steamers (18 scents), Face & Body Soaps, Bath Salts, Hemp-infused products (balms and soaps), Soy Candles, and Bubble Bath Scoops. All products are vegan, cruelty-free, made with natural ingredients including coconut oil, essential oils, and natural mineral colors, and are packaged with eco-friendly materials including reusable hair ties. The company sells wholesale to natural and organic retailers across the country.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products stay fresh for up to 2 years when stored properly
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting Joyful Bath Co.'s online store. Provides the online store infrastructure enabling direct-to-consumer sales, order processing, and payment handling.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling independent retailers to order Joyful Bath Co. products for resale.
• Third-Party Hemp Testing LaboratoriescoreTechnology or IntegrationIndependent laboratories providing Certificate of Analysis testing for hemp extract batches, ensuring purity, potency, and consistency of hemp products.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EO Products: Family-owned maker of natural and organic soaps, bath products and personal care sold through natural, grocery and specialty retail as well as DTC - a closely analogous small-batch, naturals-channel brand.
• Lush: Handmade, fresh, vegan and cruelty-free bath bombs, shower products, soaps and bath oils sold DTC and through physical retail - the most direct conceptual analogue to Joyful Bath Co.'s handmade natural bath-and-body positioning.
• Hempz: Hemp-seed-infused body care line spanning moisturizers, scrubs and bath products sold through mass and beauty retail. Closest peer for Joyful Bath's THC-free hemp-extract bath bombs, balms and soaps.
• Pacifica Beauty: Vegan, cruelty-free, phthalate-free fragrance, body care and bath products with broad natural/mass distribution. Comparable to Joyful Bath on clean ingredients and natural-channel positioning, though wider category scope.

Broad incumbents

• The Body Shop: Global bath, body and skincare retailer with a values-led, natural-ingredients heritage. Comparable on values-based positioning and broad bath/body product mix, but operates at vastly larger scale and category breadth.
• Dr. Bronner's: Family-run, natural and organic personal-care maker (castile soaps, lotions, balms) with deep natural and mainstream retail presence. Comparable ingredient philosophy and values-driven branding, but at materially larger scale.
• Bath & Body Works: Specialty retailer of scented candles, soaps, bath bombs and body care with hundreds of company-owned stores and DTC. Defines the mainstream competitive frame for any handmade bath-and-body brand, but with mass-market, conventional ingredients.
• Mrs. Meyer's: Natural-derived personal care and home products sold through mass grocery and natural channels. Comparable on clean-ingredient positioning and natural-channel wholesale placement, though oriented to household cleaning more than bath ritual.

Emerging players

• cbdMD: CBD-infused topicals, bath and wellness products with national distribution and stronger marketing spend. Comparable to Joyful Bath on the hemp/CBD topicals pivot, with deeper capital but weaker handmade/natural credibility.
• Vertly: CBD-infused bath, body and skincare products marketed through natural retailers and DTC. Mirrors Joyful Bath's hemp/CBD topicals positioning at a smaller scale and narrower product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joyfulbathco
• YouTubeyoutube.com/joyfulbathco
• Facebookfacebook.com/joyfulbathco
• Instagraminstagram.com/joyfulbathco
• TikToktiktok.com/@joyfulbathco
• Pinterestpinterest.com/joyfulbathco
• LinkedInlinkedin.com/company/joyful-bath-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joyful Bath