Florida Seating

What Florida Seating does

Florida Seating, Inc. is a Clearwater, Florida-based manufacturer and distributor of commercial furniture serving the restaurant, hospitality, and design industries, founded in 1998. The company's product portfolio spans indoor seating (chairs, barstools), indoor tables (tops, bases, dining, coffee, end tables), outdoor seating and tables, and a pool/cabana line (sunloungers, cabanas, pavilions), organized across 30+ named collections including Palm Beach, Mediterranean, Redington, Crystal Beach, Fiji, Monaco, Jupiter, and Dublin. Core technology centers on powdercoated aluminum frame construction with multiple finish options, Batyline sling seating, real teak and wood-look accents, heavy-duty PE faux wicker, quick-dry foam, and custom cushions manufactured with Sunbrella outdoor fabrics or customer-supplied materials (C.O.M. program).

The business operates a direct-to-customer model selling through its own e-commerce website (floridaseating.com), phone (888-818-4480), and email ([email protected]), supplemented by an AutoQuotes dealer integration portal (support.aq-fes.com) for B2B procurement. Pricing is quote-based across standard product, Quick Ship (1-2 and 2-3 week lead times), custom cushion, and Closeout/Sale tiers. Marketing is supported by social channels (Facebook, Instagram, Twitter, LinkedIn), brochures, an Installations gallery, and a luxury catalog. The company holds WBENC Women's Business Enterprise certification, providing access to corporate diversity-sourcing procurement mandates. Operating geographies are restricted to the United States, with 51-100 employees based at the Clearwater headquarters.

Name

Florida Seating

Legal name

Florida Seating, Inc.

Website

https://floridaseating.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Florida Seating is a Clearwater, Florida-based manufacturer and distributor of commercial indoor and outdoor furniture serving restaurants, hotels, resorts, and design professionals across the United States with 30+ collections.

Ownership category

akta.pro rank

Product category

Commercial Hospitality Furniture

NAICS

Furniture and Related Product Manufacturing (337), Household and Institutional Furniture Manufacturing (33712), Furniture Retailers (449110), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Commercial furniture
• Hospitality furniture
• Restaurant seating
• Outdoor patio furniture
• Pool cabana furniture

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Indoor Furniture Sales: Sale of indoor seating (chairs, barstools) and tables (tops, bases, dining tables, coffee tables, end/side tables) to commercial and residential customers
2. Outdoor Furniture Sales: Sale of outdoor seating, barstools, lounge sets, and outdoor tables for hospitality, pool, and patio applications
3. Pool & Cabana Products: Sale of premium pool furniture including sunloungers, cabanas, and pavilions for resort and hospitality settings
4. Luxury Collection Products: Sale of high-end furniture collections (Palm Beach, Mediterranean, Crystal Beach, and other luxury lines) with premium pricing for upscale hospitality venues
5. Parts & Accessories: Sale of replacement parts including glides, hardware, and components for existing furniture
6. Freight/Shipping Services: Specialized freight quote services for large items like cabanas that require custom shipping arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Florida Seating manufactures and distributes commercial-grade indoor and outdoor furniture for the restaurant, hospitality, and design industries. Core offerings include indoor seating (chairs, barstools) and indoor tables (tops, bases, dining, coffee, end/side tables), outdoor seating, outdoor tables, and pool/cabana furniture (sunloungers, cabanas, pavilions). Products are organized across 30+ named collections including Palm Beach, Mediterranean, Redington, Crystal Beach, Fiji, Monaco, and Jupiter, with custom cushion options in Sunbrella fabrics and Customer Own Material (C.O.M.).

Product overview

Florida Seating is a manufacturer and supplier of commercial restaurant, hospitality, and design furniture offering a comprehensive portfolio of indoor seating (chairs, barstools), indoor tables (tops, bases, dining tables, coffee tables), outdoor seating, outdoor tables, and pool/cabana furniture. The product line includes multiple branded collections including the Palm Beach Collection (luxury outdoor lounge with teak and aluminum), Mediterranean Collection (modular outdoor seating with teak accents), Redington Collection (outdoor seating with Batyline sling), Fiji Collection (rope-accented outdoor seating), Monaco Collection (luxury lounge furniture), Crystal Beach Collection (PE wicker outdoor seating), and Jupiter Collection (commercial sunloungers). The company also offers table bases (AL series), indoor seating (FLS series), and barstools across various collections. Products serve restaurants, hotels, resorts, and commercial hospitality venues with options for custom upholstery through Sunbrella fabrics and Customer Own Material (C.O.M.) programs. The company provides dealer integration through AutoQuotes and holds WBENC certification as a Women's Business Enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Seating Indoor seating furniture including chairs, barstools, and upholstered seating for restaurants and hospitality venues.
• Indoor Tables Indoor tables including table tops, bases, dining tables, coffee tables, and end/side tables for commercial interiors.
• Outdoor Seating Outdoor seating furniture including chairs, barstools, lounge sets, and modular seating for patios and outdoor venues.
• Outdoor Tables Outdoor tables including tops, bases, dining tables, coffee tables, and end/side tables designed for outdoor environments.
• Pool & Cabana Furniture Pool and cabana furniture including sunloungers, cabanas, and pavilions for resort and poolside installations.
• Palm Beach Collection Premium outdoor furniture collection featuring powder coated aluminum frames with teak accents and custom cushions for luxury hospitality settings.
• Mediterranean Collection Luxury modular outdoor seating collection featuring powder coated aluminum frames with real teak or wood-look trim, quick-dry foam, and custom cushions in various configurations.
• Redington Collection Outdoor seating collection with powder coated aluminum frames and Batyline sling seating, designed for durability in outdoor commercial environments.
• Crystal Beach Collection Heavy-duty outdoor wicker seating collection with PE faux wicker woven over aluminum frame and custom cushions.
• Jupiter Collection Commercial-grade outdoor lounge seating collection with powder coated aluminum frames and sling or cushion options.
• Fiji Collection Outdoor modular seating collection with rope backs and custom cushions, featuring powder coated aluminum frames.
• Monaco Collection Luxury outdoor seating collection with multiple lounge configurations and cushion options.
• Sunloungers Premium outdoor sunloungers featuring powder coated aluminum frames with sling seating, including stackable designs for commercial pool settings.
• Cabanas & Pavilions Outdoor cabanas and pavilions with powder coated aluminum frames, sling roofs, and custom cushions for poolside installations.
• Replacement Parts & Accessories Replacement parts including glides, hardware, and components for existing Florida Seating furniture.
• Quick Ship Program Quick Ship program offering select products with accelerated lead times of 1-2 weeks and 2-3 weeks at standard pricing for time-sensitive deployments.
• Custom-Made Cushions (Sunbrella & C.O.M.) Custom-made cushions using Sunbrella Canvas, Cast, and Spectrum fabrics or customer-supplied material (C.O.M.) with specified yardage requirements per furniture piece.
• Freight & Shipping Quote Service Specialized freight quote services for large items such as cabanas and bulk orders requiring custom shipping arrangements.

Quantifiable outcome

• Products stackable up to 10-14 units for efficient storage and shipping
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• AutoQuotes (FES)coreTechnology or IntegrationAutoQuotes integration through support.aq-fes.com provides dealer portal functionality for B2B ordering and catalog access. This technology partnership enables Florida Seating dealers and commercial customers to place orders through industry-standard procurement systems.
• SunbrellacoreStrategic or Co-development PartnerStrategic partnership with Sunbrella for outdoor upholstery fabrics. Florida Seating offers Sunbrella Canvas, Cast, and Spectrum fabric lines as standard options for custom cushions on outdoor furniture, ensuring weather-resistant, industry-leading fabric quality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tropitone Furniture: Established US manufacturer of commercial-grade outdoor and poolside furniture for hospitality and resort customers. Directly comparable to Florida Seating in target market (hotels, resorts, restaurants), material positioning (aluminum frames, sling and cushion construction), and product categories (lounge seating, sunloungers, dining sets).
• Telescope Casual Furniture: Family-owned US manufacturer of residential and commercial outdoor furniture including aluminum, marine-grade polymer, and sling/cushion seating. Closely comparable to Florida Seating's commercial outdoor seating and table lines serving hospitality, resort, and contract channels.
• Brown Jordan: Premium commercial and residential outdoor furniture brand with strong presence in hospitality, resort, and luxury residential. Comparable to Florida Seating's premium positioning, material sophistication, and Palm Beach/Mediterranean-tier collections.
• Woodard: Long-established US manufacturer of wrought iron, aluminum, and wicker outdoor furniture for both residential and commercial/hospitality customers. Overlaps with Florida Seating on commercial outdoor seating, frames, and finish customization.
• Gloster Furniture: Premium outdoor furniture manufacturer (teak, aluminum, woven) widely specified in luxury hotels, resorts, and high-end residential. Comparable to Florida Seating's luxury collections (Palm Beach, Mediterranean, Vero Beach) targeting premium hospitality.
• Lloyd Flanders: US manufacturer of indoor/outdoor wicker and aluminum furniture for residential and hospitality use. Overlaps with Florida Seating's Crystal Beach and Banyan Tree wicker-over-aluminum constructions and outdoor lounge offerings.
• Grand Rapids Chair Company: US manufacturer of commercial-grade seating, tables, and booth seating specifically engineered for restaurants, hospitality, and food service. Directly comparable to Florida Seating's indoor restaurant seating and table lines serving the same B2B commercial customer base.
• Hanamint: Manufacturer of cast aluminum and wrought iron outdoor furniture for both residential and hospitality/contract customers. Comparable to Florida Seating's powdercoated aluminum outdoor seating, dining, and pool/cabana categories.

Emerging players

• Polywood: Fast-growing US outdoor furniture brand specializing in recycled poly lumber (HDPE) furniture for residential and light commercial. Adjacent competitor in the outdoor category but distinct material platform; partial overlap with Florida Seating's outdoor seating/lounge lines.

Broad incumbents

• Restoration Hardware (RH): Large multi-category luxury home furnishings retailer/brand with a significant outdoor and hospitality-grade furniture offering. Not a direct competitor on price/channel, but competes for premium hospitality and high-end residential outdoor furniture spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/floridaseating
• Facebookfacebook.com/floridaseating
• LinkedInlinkedin.com/company/floridaseating
• Instagraminstagram.com/floridaseating

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Seating