Lloyd Flanders
Lloyd Flanders is a US premium outdoor furniture manufacturer specializing in patented Lloyd Loom® wicker, vinyl, aluminum, and FSC-certified teak products, serving retail consumers via a US/Canada dealer network and luxury hospitality operators directly.
- Company typePrivate
- Founded1982
- HeadquartersMenominee, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lloyd Flanders does
Lloyd Flanders is a privately held US manufacturer of premium outdoor furniture, headquartered in Menominee, Michigan, with 101-250 employees. Founded in 1982 when Don and Dudley Flanders acquired the Lloyd Manufacturing works from Heywood-Wakefield, the company traces its heritage to Marshall B. Lloyd's 1906 establishment of the original Lloyd Manufacturing Company and the 1917 patent of the proprietary Lloyd Loom® weaving process. All products are 100% Made in America at the same Menominee facility, and distribution spans the United States and Canada. The firm serves both discerning retail consumers seeking heirloom-quality all-weather outdoor furniture and commercial hospitality operators including luxury hotels, resorts, cruise lines, country clubs, and senior living communities.
The company's core technology is the Lloyd Loom® wicker weaving process, in which cellulose strands are twisted into cord and woven on looms drawing from over 500 spools simultaneously to create continuous wicker fabric that does not burr, crack, or peel. This fabric is sealed with Durium® paint, a high-solid polyester resin coating designed for outdoor durability. The product portfolio spans approximately 25 collections across two material categories (Lloyd Loom and Other Materials), with 20 Lloyd Loom finishes, 100+ fabric options, and accessories including bar carts, swings, and throw pillows. Material platforms now extend beyond the original cellulose wicker to include SunLoom vinyl, FSC-certified teak, and welded all-aluminum frame constructions.
Lloyd Flanders operates a dual go-to-market model. The retail segment reaches consumers through a network of authorized dealers across the US and Canada, supported by a dealer login portal and a 'Where to Buy' retailer locator on the company website. The hospitality segment operates as a direct enterprise field sales motion, with a dedicated division engaging hotels, resorts, golf clubs, cruise lines, and senior living operators on commercial projects with a 2-3 business day response commitment. Pricing is not publicly disclosed; customers are directed to dealers for quotes. Named commercial installations include the Waldorf Astoria, Ritz Carlton, JW Marriott, Hotel Hershey, The Breakers Palm Beach, Andaz Maui, Smithsonian, Purdue University, Great Wolf Lodge, Brookdale Living, and Sunrise Senior Living.
Lloyd Flanders firmographics
Firmographics- Name
- Lloyd Flanders
- Legal name
- Lloyd Flanders
- Website
- https://lloydflanders.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lloyd Flanders is a US premium outdoor furniture manufacturer specializing in patented Lloyd Loom® wicker, vinyl, aluminum, and FSC-certified teak products, serving retail consumers via a US/Canada dealer network and luxury hospitality operators directly.
- Ownership category
- akta.pro rank
Lloyd Flanders industry classification
Industry- Product category
- Premium Outdoor Furniture
- NAICS
- Broadwoven Fabric Mills (313210)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)
Keywords
Where Lloyd Flanders is headquartered
LocationHeadquarters
- HQ city
- Menominee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lloyd Flanders business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Furniture Sales: Lloyd Flanders generates revenue through the manufacture and sale of premium outdoor furniture including seating, tables, and accessories. Products are sold through retail dealers across the United States and Canada, as well as direct to hospitality customers including hotels, resorts, and commercial venues.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lloyd Flanders product offering
Product offeringCore offering
Lloyd Flanders manufactures premium all-weather outdoor furniture using its proprietary Lloyd Loom woven wicker process (patented 1917), along with woven vinyl, aluminum, and FSC-certified teak collections. Products include seating, tables, and accessories sold through a network of authorized retail dealers and directly to hospitality commercial clients across the United States and Canada. All products are 100% Made in America at the company's Menominee, Michigan facility.
Product overview
Lloyd Flanders is a luxury outdoor furniture manufacturer offering a comprehensive portfolio centered on its signature Lloyd Loom technology—a proprietary woven wicker process patented in 1917. The company produces two primary material categories: Lloyd Loom collections (All Seasons, Catalina, Frontier, Mandalay, Nantucket, Reflections, Summit, Universal Loom, Visions, Weekend Retreat) featuring natural-fiber wicker with Durium polyester coating, and Other Materials collections (Alpine, Charisma, Escape, Galloway, Grand Traverse, Largo, Low Country, Mackinac, Magnolia, Mesa, Milan, Pursuit, Riviera, Teak, Tobago, Universal Accessories) utilizing vinyl wicker, aluminum, and FSC-certified teak. The product line spans seating (bar stools, benches, chaises, dining chairs, gliders, lounge chairs, loveseats, ottomans, rockers, sectionals, sofas, swivel chairs), tables (bar tables, chat tables, cocktail tables, console tables, dining tables, end tables, fire tables), and accessories (bar carts, swings, throw pillows). All products are 100% Made in America at the Menominee, Michigan facility, with 20 Lloyd Loom finishes and over 100 fabric options from suppliers including Sunbrella, Outdura, and InsideOut.
Differentiator
Problem solved
Functional benefit
Companies that use Lloyd Flanders
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Lloyd Flanders technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lloyd Flanders partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ResearchAndMarketsminorLloyd Flanders is identified as a key industry player in ResearchAndMarkets' market analysis reports on the US outdoor furniture and kitchen market, which projects the market to grow from $8.77 billion in 2024 to $16.92 billion by 2033.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Lloyd Flanders competitors and assessment
Company assessmentDirect peers
- Summer Classics: Premium outdoor furniture brand offering a broad portfolio of wicker, teak, aluminum, and wrought iron collections via dealer and hospitality channels — operates as a closely overlapping premium competitor with similar GTM structure.
- Brown Jordan: Premium outdoor furniture manufacturer specializing in wicker, aluminum, and teak collections serving both residential and hospitality channels — directly comparable in product mix, customer base, and premium positioning to Lloyd Flanders.
- Telescope Casual: U.S. manufacturer of premium outdoor furniture including wicker, aluminum, and marine-grade polymer collections serving both residential dealers and the hospitality market.
- Homecrest: Outdoor furniture manufacturer producing wicker, aluminum, and cushion-based deep seating for residential and hospitality markets — comparable in product category, customization, and dealer-led GTM.
- Tropitone: Manufacturer of premium outdoor and patio furniture for residential, hospitality, and commercial poolsides — overlapping product materials, customization options, and dealer/hospitality dual-channel distribution.
- Woodard: Long-established outdoor furniture manufacturer offering wicker, aluminum, and wrought iron collections across residential and commercial segments — directly comparable wicker/outdoor product portfolio with hospitality exposure.
- Kingsley Bate: Manufacturer of premium teak outdoor furniture for residential and hospitality markets with a strong design-led positioning, comparable to Lloyd Flanders' FSC-certified teak collections and premium dealer network model.
- Frontgate: Premium outdoor and home furniture retailer that designs and sources its own outdoor collections (including wicker and teak) and sells direct to consumer — comparable premium outdoor assortment and customer overlap.
Emerging players
- Outer: Direct-to-consumer premium outdoor furniture startup offering innovative weatherproof modular sofas and sectionals — competes for the same premium outdoor buyer as Lloyd Flanders but through a digital-first, vertically integrated model.
Broad incumbents
- Restoration Hardware (RH): Premium home furnishings retailer with a broad outdoor and patio assortment and a hospitality/contract division — comparable at the premium customer level but operates as a broader lifestyle brand rather than a specialty outdoor manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lloyd Flanders social profiles
Digital presenceLloyd Flanders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lloyd Flanders leadership team
Management profileNumber of profiles
Lloyd Flanders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lloyd Flanders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lloyd Flanders
What does Lloyd Flanders do?
Lloyd Flanders manufactures premium all-weather outdoor furniture using its proprietary Lloyd Loom woven wicker process (patented 1917), along with woven vinyl, aluminum, and FSC-certified teak collections. Products include seating, tables, and accessories sold through a network of authorized retail dealers and directly to hospitality commercial clients across the United States and Canada. All products are 100% Made in America at the company's Menominee, Michigan facility.
Is Lloyd Flanders a public or private company?
Lloyd Flanders is a private company. It is classified as family owned and is currently operating.
When was Lloyd Flanders founded?
Lloyd Flanders was founded in 1982. It employs 101 to 250 people.
Where is Lloyd Flanders based?
Lloyd Flanders is headquartered in Menominee, United States, in the North America region.
How does Lloyd Flanders make money?
One revenue line is on record: outdoor Furniture Sales.
Who are Lloyd Flanders's main competitors?
Direct peers on record are Summer Classics, Brown Jordan, Telescope Casual, Homecrest, Tropitone, Woodard, Kingsley Bate and Frontgate. Outer is listed as an emerging player. Restoration Hardware (RH) is listed as a broad incumbent.
Does Lloyd Flanders have an API?
No public API is recorded for Lloyd Flanders.
What industry is Lloyd Flanders in?
Lloyd Flanders's product category is Premium Outdoor Furniture. Its primary akta.pro industry code is IMAOAKAJ, Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics). Its NAICS code is 313210 and its SIC code is 2590.