Right as Rayne Events

What Right as Rayne Events does

Right as Rayne Events (RARE) is a Colorado-based wedding and event planning company founded in 2017 and headquartered in Denver. The firm operates a modular service architecture with four core packages: Coordination (day-of, starting at $2,800), Partial Planning (starting at $4,500), Design (starting at $5,000), and Full Planning (starting at $8,000 with a 10% of vendor-spend tier above $100K). RARE also generates ancillary revenue through a curated decor rental inventory, photo booth rentals ($400/4-hour minimum), calligraphy services ($30/hr), and various add-on fees (extra coordinator assistants, venue sourcing, decor assembly, travel beyond 25 miles from Denver). Pricing is structured as one-time per-event fees rather than subscription or recurring contracts, with package pricing published transparently on the company website.

The business is led by co-founders Kinsey (Owner & Operations Manager, 10+ years in events) and Quincy (Founder & Lead Designer, 13 years in weddings), supported by six lead coordinators with backgrounds spanning bridal retail, interior design, education, tech sales, and event management. GTM is consultative and referral-driven: prospects request a free consultation through the website, and lead flow is generated through 198+ combined 5-star reviews on The Knot, Wedding Wire, and Google, plus a 14+ local vendor partner network and relationships with 120+ Colorado venues. Since 2017 the firm has executed 220+ weddings and now books through 2027, with recent service expansion into Texas. There is no proprietary technology stack, no AI/ML components, and no external funding; operations rely on human coordination services supported by marketplace listings and organic social channels (Instagram, Facebook).

Name

Right as Rayne Events

Legal name

Right as Rayne Events

Website

https://rightasrayneevents.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Right as Rayne Events is a Denver-based wedding and event planning company founded in 2017, serving Colorado (and select Texas) couples with tiered planning packages ranging from day-of coordination ($2,800) to full-service planning ($8,000+), plus decor rentals and add-on services, delivered by a team of eight coordinators.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Destination Wedding Planning (HSACABAD)

Keywords

• Wedding planning services
• Event coordination
• Wedding design
• Decor rentals
• Day-of coordination

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Full Planning Package: Comprehensive wedding planning from start to finish including vendor sourcing, design, and day-of coordination. Starting at $8,000. For events exceeding $100,000 in vendor spending, service price rises to 10% of total combined event vendor cost.
2. Design Package: Wedding day design services covering ceremony/reception design, invitations, save-the-dates, and wedding website. Starting at $5,000.
3. Partial Planning Package: Guided planning assistance with vendor sourcing for 4 vendors, budget management, and contract review. Starting at $4,500.
4. Coordination Package: Day-of coordination services starting 2 months prior to wedding. Includes timeline creation, floor plan, rehearsal coordination, and 10 hours on-site with two coordinators day-of. Starting at $2,800.
5. Decor Rentals: Curated collection of decor pieces available for rent including arches, candles, vases, table numbers, signs, easels, and more. Items rented on first-come, first-serve basis with prices ranging from $2-$400.
6. Additional Services & Add-ons: Extra hours on-site ($90/hr/person), extra coordinator assistants ($500), venue sourcing ($540), decor assembly ($225), design meetings ($75/hr), planner access ($325), calligraphy services ($30/hr), and travel fees for venues over 25 miles from Denver.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Right as Rayne Events is a Colorado-based wedding and event planning agency offering modular planning packages (Full Planning, Partial Planning, Design, and Day-of Coordination) along with decor rentals, photo booth rental, and calligraphy services. The company serves couples planning weddings across Colorado destinations including Denver, Boulder, Vail, Aspen, Estes Park, and Colorado Springs.

Product overview

Right as Rayne Events is a Colorado-based wedding and event planning company offering a modular service architecture with four core service tiers (Full Planning, Partial Planning, Design, and Coordination) plus add-on rental and specialty services. The Full Planning Package provides end-to-end wedding planning; the Design Package focuses on visual design and styling; Partial Planning offers assisted planning for couples handling some tasks themselves; and the Coordination Package provides day-of coordination. The company also offers a Decor Rentals program with items like arches, candelabras, frames, and table accessories, as well as Photo Booth Rental and Calligraphy Services as supplementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Planning Package Comprehensive wedding planning from start to finish including all vendor sourcing, design, timeline creation, floorplan design, rehearsal coordination, ceremony and reception setup and strike, and 10 hours on-site with two coordinators on the wedding day. For couples wanting a complete, stress-free experience. Starting at $8,000; for events exceeding $100,000 in vendor spending, service price rises to 10% of total combined event vendor cost.
• Design Package Wedding day design covering ceremony and reception design, save-the-dates and invitations design, wedding website design, vendor sourcing for 3 design vendors, budget management for design, designer access throughout the process, and full coordination. Includes 5 one-on-one design meetings and 3 custom design boards. For couples with a clear vision who need execution support. Starting at $5,000.
• Partial Planning Package Guided planning assistance with vendor sourcing for 4 vendors, budget management, contract review, detailed timeline creation, custom floor plan, rehearsal coordination, and 10 hours on-site with 2 coordinators. Includes 3 one-on-one planning meetings and unlimited advice and guidance. For couples who want to participate in planning but need expert support. Starting at $4,500.
• Coordination Package Day-of coordination starting 2 months prior to wedding, including a step-by-step wedding planning guide, one-on-one planner meetings, vendor management and coordination, detailed timeline creation, custom floor plan, rehearsal coordination, and 10 hours on-site with two coordinators on wedding day. For DIY planners wanting professional day-of support. Starting at $2,800.
• Decor Rentals Curated collection of wedding decor pieces available for rent, including arches (wooden, copper, gold), candle sets, votives, easels, dessert stands, lanterns, vases, table numbers, signs, baskets, trays, card boxes, and frames. Items rented on first-come, first-serve basis with prices ranging from $2-$400. Designed as a sustainable, cost-effective complement to wedding aesthetics.
• Photo Booth Rental Photo booth rental with camera stand and digital delivery via Wi-Fi, sending photos instantly to guests' phones. Includes a 4-hour minimum rental at $400, with extra hours available at $100/hr.
• Calligraphy Services

Quantifiable outcome

• 220+ weddings completed since 2017
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Local Colorado Wedding VendorscoreGTM or Marketing Partner14+ local vendor partners offering exclusive discounts to RARE clients. Vendors include photographers, florists, venues, and other wedding service providers. When clients book any RARE package, they receive access to these partner discounts.
• John Miller PhotographyminorGTM or Marketing PartnerFeatured photography partner on services page. Provides photography services for RARE client weddings.
• Leah Goetzel PhotographyminorGTM or Marketing PartnerFeatured photography partner. Provides photography services for RARE client weddings.
• Megan Simpson PhotographyminorGTM or Marketing PartnerFeatured photography partner frequently mentioned in reviews. Provides photography services for RARE client weddings.
• Rebecca Milam PhotographyminorGTM or Marketing PartnerFeatured photography partner on About Us page. Provides photography services for RARE client weddings.
• Ashlee Hamon PhotographyminorGTM or Marketing PartnerFeatured photography partner. Provides photography services for RARE client weddings.
• Castner PhotographyminorGTM or Marketing PartnerPhotography partner featured in reviews. Provides photography services for RARE client weddings.
• The KnotminorGTM or Marketing PartnerWedding vendor marketplace platform where RARE maintains 5-star profile with 116 reviews.
• Wedding WireminorGTM or Marketing PartnerWedding vendor marketplace platform where RARE maintains 5-star profile with 16 reviews.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Lily Events: Wedding and event planning company offering full-service planning with strong emphasis on design and decor. Direct peer with similar package structure and aesthetic-driven positioning.
• Calluna Events: Denver-based luxury wedding and event planning company serving Colorado and destination clients. Direct peer offering full-service planning, design, and coordination with comparable premium positioning and similar geographic focus.
• A Perfect Plan Events: Colorado wedding planning company offering day-of coordination, partial planning, and full planning services. Direct peer with overlapping package structure and similar vendor-partner-driven business model in the Colorado market.
• Birch Event Design: Colorado-based event design and wedding planning firm offering full planning and design services. Direct peer with similar decor and design focus, competing in the same Colorado destination wedding market.
• Liven It Up Events: Denver-based event planning company serving weddings and corporate events. Direct peer operating in the same Colorado market with comparable full-service planning offerings and small team structure.
• Engaging Events by Carrie: Nationally recognized full-service wedding planning company with comparable premium positioning. Direct peer offering similar full planning, partial planning, and day-of coordination packages to couples across multiple markets.
• Jessica Bishop Events: Wedding planning company serving couples with full planning and coordination services. Direct peer with comparable service tiers and founder-led small-team operating model.

Broad incumbents

• Bridal Bliss: Established Pacific Northwest wedding and event planning company with multiple offices. Comparable full-service wedding planner with similar package tiers, broader geographic footprint, and recognized brand.

Others

• The Knot Worldwide: Wedding marketplace and planning platform where RARE maintains a 5-star vendor profile. Not a direct competitor but an ecosystem platform that influences customer discovery and acquisition for wedding planners like RARE.
• Zola: Online wedding planning platform offering planning tools, registry, and vendor marketplace. Adjacent technology-enabled competitor that could disintermediate traditional wedding planners through self-service planning tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RightasRayneEvents
• Instagraminstagram.com/rightasrayne.weddings

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right as Rayne Events