Calluna Events
Calluna Events is a Boulder, Colorado-based boutique firm founded in 2004 that provides full-service luxury wedding planning and design for affluent couples across the Mountain West and international destinations, operating with a team of ~11 via a bespoke, consultative engagement model.
- Company typePrivate
- Founded2004
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Calluna Events does
Calluna Events is a privately held, founder-owned boutique wedding and event planning firm founded in 2004 by Heather Dwight and headquartered in Boulder, Colorado. The company delivers full-service luxury wedding planning and design — encompassing personalized consultation, tailored mood board and design creation, vendor curation, logistics and timeline coordination, and day-of execution — for affluent couples primarily across the Mountain West (Colorado, Wyoming) and a growing set of destination locations including California, New York, Arizona, Hawaii, Italy, Mexico, Ireland, Greece, and France. It also offers corporate and social event planning (galas, fundraisers, milestone celebrations) as a secondary vertical.
The company operates as a bespoke professional services consultancy with a team of approximately 11 people across roles (Owner, Lead Planners, Associate Planners, Event Assistants), supplemented by an adjacent sub-brand called Love Well Planned (launched 2019) that runs workshops and business coaching for wedding professionals. The go-to-market is high-touch and consultative: prospective clients submit inquiries through the website, begin with a personalized consultation, and receive quote-based engagements tailored to scope and complexity. There is no publicly disclosed pricing, no software platform, and no technology stack beyond content marketing surfaces (blog, Instagram, TikTok, Pinterest, SEO-optimized destination portfolio pages). Demand generation relies on organic content, earned media (BRIDES, Over the Moon), vendor referral partnerships, and 20+ years of accumulated brand recognition, including Best Wedding Planner in America by BRIDES (2018-2022), The Knot Best of Weddings Hall of Fame (2007-2022), and BizBash 500 Most Influential Event Professionals (2020-2021). Revenue is not disclosed and there is no institutional funding or parent company involvement.
Calluna Events firmographics
Firmographics- Name
- Calluna Events
- Legal name
- Calluna Events
- Website
- https://callunaevents.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Calluna Events is a Boulder, Colorado-based boutique firm founded in 2004 that provides full-service luxury wedding planning and design for affluent couples across the Mountain West and international destinations, operating with a team of ~11 via a bespoke, consultative engagement model.
- Ownership category
- akta.pro rank
Calluna Events industry classification
Industry- Product category
- Wedding Planning Services
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Destination Wedding Planning (HSACABAD), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
Keywords
Where Calluna Events is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Calluna Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wedding Planning & Design Services: Full-service wedding planning and event design for luxury weddings and celebrations. Services include consultation, design, vendor management, logistics, day-of coordination, and full wedding weekend execution. Operates as a bespoke consultancy with quote-based pricing tailored to each client's needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke wedding planning services — pricing tailored to client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Calluna Events product offering
Product offeringCore offering
Calluna Events is a boutique wedding planning and design firm offering full-service wedding planning, design consulting, vendor curation, logistics coordination, and day-of execution for luxury weddings across the Mountain West and select destination locations. Each engagement begins with a personalized consultation, followed by tailored design and mood board creation, vendor selection and management, timeline and logistics coordination, and seamless on-site execution of the wedding day or full wedding weekend.
Product overview
Calluna Events is a boutique wedding planning company offering full-service wedding planning and design as its core product. The company provides personalized consultation, tailored design and mood board creation, vendor curation and management, seamless logistics and timeline coordination, stress-free wedding day execution, and creation of unforgettable memories. In 2019, owner Heather Dwight launched a separate business called Love Well Planned, which provides workshops and business coaching for wedding planners and wedding creatives.
Differentiator
Problem solved
Functional benefit
Brands
- Love Well Planned: Business coaching and mentoring for wedding planners and wedding creatives, launched in 2019.
Products and services
- Wedding Planning and Design Services Full-service wedding planning, design, vendor curation, logistics and timeline coordination, and day-of execution for luxury weddings and multi-day wedding weekends across the Mountain West and destination locations. Designed for affluent couples seeking elevated, highly personalized celebrations.
- Corporate and Social Event Planning Event planning services for corporate clients and individuals, including galas, fundraisers, milestone celebrations, and anniversary parties beyond weddings. Provides professional event execution and immersive, memorable experience design.
- Love Well Planned Workshops and Coaching Business coaching, mentoring, and workshops for wedding planners and wedding creatives, operated as a sub-brand under Heather Dwight. Aimed at industry professionals seeking business development education.
Quantifiable outcome
- Recognized as Best Wedding Planner in America by BRIDES magazine for 5 consecutive years (2018-2022)
- +2 more outcomes
Companies that use Calluna Events
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Calluna Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Calluna Events partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co. (Mikayla)minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
- Montana Paper Co.minorA luxury wedding stationery studio creating custom paper goods for celebrations worldwide. Featured in Calluna's 'Cocktails with Calluna' blog series, which spotlights creative industry partners. Mikayla of Montana Paper Co. is highlighted as an industry friend and creative partner in the wedding planning ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Calluna Events competitors and assessment
Company assessmentDirect peers
- Lisa Vorce Events: Luxury destination wedding planning firm based in California serving affluent couples across the U.S. and internationally. Directly comparable to Calluna in boutique, high-touch model, multi-day weekend execution, and elite brand positioning.
- Colin Cowie Celebrations: Internationally recognized luxury event and wedding designer with celebrity clientele. Comparable to Calluna in premium positioning, national brand recognition, and full-service design-and-execution model.
- Mindy Weiss Party Designs: High-end event planner known for luxury weddings and celebrity events with a national footprint. Comparable to Calluna in design sophistication, multi-day execution, and premium pricing.
- Tara Guérard Soirée: Charleston-based luxury wedding and event designer with destination reach. Directly comparable boutique positioning, design-led aesthetic, and affluent couple target market.
- Sterling Engagements: Luxury wedding planning firm serving destination clients with a high-touch, design-led approach. Comparable boutique positioning and affluent couple target market to Calluna.
- A Perfect Event: Luxury wedding and event planning firm offering full-service design and coordination for affluent couples. Comparable high-touch model and design-driven aesthetic.
- Bash Please: Los Angeles-based wedding and event design studio with a modern, design-forward approach. Comparable boutique scale and full-service luxury wedding planning for affluent couples.
- Marcy Blum Associates: Long-established luxury wedding and event planning firm with national brand recognition. Comparable to Calluna in full-service planning, design-forward aesthetic, and celebrity-tier clientele.
- Easton Events: Boutique luxury wedding and event planning firm with destination expertise and a strong national brand. Comparable to Calluna in high-touch service model, multi-day destination weddings, and design-driven approach.
Emerging players
- Brooke Keegan Special Events: Northeast-based luxury wedding planner with growing destination portfolio. Comparable in boutique scale and design-led approach, though smaller brand recognition than Calluna.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Calluna Events social profiles
Digital presenceCalluna Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calluna Events leadership team
Management profileNumber of profiles
Profiles11 records
Calluna Events subsidiaries and ownership
Company hierarchySubsidiaries1 record
Calluna Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calluna Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calluna Events
What does Calluna Events do?
Calluna Events is a boutique wedding planning and design firm offering full-service wedding planning, design consulting, vendor curation, logistics coordination, and day-of execution for luxury weddings across the Mountain West and select destination locations. Each engagement begins with a personalized consultation, followed by tailored design and mood board creation, vendor selection and management, timeline and logistics coordination, and seamless on-site execution of the wedding day or full wedding weekend.
Is Calluna Events a public or private company?
Calluna Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Calluna Events founded?
Calluna Events was founded in 2004. It employs 1 to 10 people.
Where is Calluna Events based?
Calluna Events is headquartered in Boulder, United States, in the North America region.
How does Calluna Events make money?
One revenue line is on record: wedding Planning & Design Services.
Who are Calluna Events's main competitors?
Direct peers on record are Lisa Vorce Events, Colin Cowie Celebrations, Mindy Weiss Party Designs, Tara Guérard Soirée, Sterling Engagements, A Perfect Event, Bash Please, Marcy Blum Associates and Easton Events. Brooke Keegan Special Events is listed as an emerging player.
Does Calluna Events have an API?
No public API is recorded for Calluna Events.
What industry is Calluna Events in?
Calluna Events's product category is Wedding Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAD, Destination Wedding Planning. Its SIC code is 7990.