Hendrix Residential Group

What Hendrix Residential Group does

Hendrix Residential Group is a boutique, single-agent residential real estate brokerage headquartered at 9600 Great Hills Trail in Austin, Texas. Founded and led by Michelle Hendrix, the firm provides full-service buyer representation, seller representation, investment property advisory, and relocation support across the Austin metropolitan area and Hill Country submarkets including South Austin, Dripping Springs, Driftwood, Bee Caves, and Lakeway. The practice is affiliated with eXp Realty as its hosting brokerage and operates under an independent contractor model, with Michelle Hendrix personally handling all client transactions and relying on referrals, repeat business, and relocation partnerships for lead generation.

The firm's product surface combines traditional brokerage services with a digital marketing layer: an IDX Broker-powered home search portal with map-based filtering, an iOS Austin Homes app, neighborhood and lifestyle content pages, professional photography and staging coordination, and an Azulio CRM system with AI-assisted chat for lead capture. Marketing channels span the MLS, a branded website with SEO content, social media (Facebook, Instagram, LinkedIn, YouTube), and an Agent Partnership Program aimed at peer collaboration rather than recruiting. Customer segments span SMB residential buyers and sellers, real estate investors and developers, and corporate relocation clients, with a stated emphasis on luxury service delivery across all price tiers.

Revenue is generated exclusively through transaction commissions on buy-side and sell-side residential representation, typically negotiated per transaction in line with the 5-6% industry standard split between buyer's and seller's agents. The firm holds multiple industry certifications (CLHMS, ABR, GRI, RENE), has been recognized as a Platinum Top 50 winner, and is ranked among the top 30 individual agents in Austin. There is no disclosed funding, no institutional ownership, and no evidence of headcount scaling beyond the founder.

Name

Hendrix Residential Group

Legal name

Hendrix Residential Group

Website

https://hendrixresidentialgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hendrix Residential Group is a boutique, single-agent residential real estate brokerage in Austin, Texas, led by founder Michelle Hendrix. The firm provides buyer and seller representation, investment advisory, and relocation services, operating under eXp Realty and serving the Austin metro and Hill Country markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Luxury home marketing
• Real estate investment advisory

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission - Buyer's Representation: The firm earns commissions on residential property purchases, typically representing buyers in transactions across all price points in the Austin market. Commissions are negotiated per transaction and represent a percentage of the home sale price.
2. Real Estate Commission - Seller's Representation: The firm earns commissions on residential property sales, listing homes and managing the marketing and sale process. The majority of transactions come through referrals and repeat business, indicating a strong existing client base generating recurring revenue.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hendrix Residential Group is a boutique residential real estate brokerage in Austin, Texas providing full-service buyer representation, seller representation, and investment property advisory. The firm is led by Michelle Hendrix and is affiliated with eXp Realty, distributing listings through the MLS and supporting clients with property search, pricing strategy, marketing, and transaction management across Austin and surrounding Hill Country and lakeside communities.

Product overview

Hendrix Residential Group operates as a single-agent real estate services firm centered on Michelle Hendrix. The core offering is full-service buyer and seller representation in Austin-area residential markets. The product portfolio is organized around three pillars: (1) core real estate services — buyer representation, seller representation, and investment advisory — powered by IDX Broker listing search tools and Azulio CRM for lead and client management; (2) supplementary property-search and lifestyle content — neighborhood guides, lifestyle property categories (pool homes, equestrian, luxury, hill country, lake living, and budget-priced homes), and an iOS mobile app; and (3) a downloadable relocation guide for inbound clients. The company is affiliated with eXp Realty as its brokerage and does not appear to offer a platform with modular components or a multi-product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services
• Seller Representation Services
• Investment Property Services
• Property Search Tools
• Austin Homes Mobile App

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

One partnership is on record.

• eXp RealtycoreChannel Partner/ Reseller/ DistributorMichelle Hendrix is a real estate salesperson affiliated with eXp Realty, a licensed real estate broker. The brokerage affiliation provides access to MLS, technology platforms, and brokerage support services. eXp Realty is a cloud-based real estate brokerage known for its innovative approach and agent-centric model.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• eXp Realty: National cloud-based brokerage that hosts Hendrix Residential Group as an independent contractor team. Directly comparable as the parent platform providing MLS, technology, and brokerage infrastructure that Hendrix's services are built upon.
• Compass: National luxury-leaning real estate brokerage with a tech-forward platform and agent teams in Austin. Comparable as a scaled, brand-driven brokerage competing for luxury agent talent and listings in the same Austin market.
• Realty Austin: Large Austin-focused residential brokerage where Michelle Hendrix previously earned top-producer recognition (Sapphire Circle, Diamond Club). Direct competitor for listings, buyer leads, and agent recruitment in the same geography.
• Sotheby's International Realty - Austin: Global luxury real estate brand competing for the same high-end Austin and Hill Country listings and clients that Hendrix targets. Comparable luxury buyer pool and brand-driven marketing model.
• Redfin: Tech-enabled residential brokerage with significant Austin presence and lower-fee model. Comparable as a residential real estate brokerage serving Austin buyers and sellers, though positioned at the opposite end of the price/service spectrum.

Direct peers

• Moreland Properties: Long-established Austin luxury boutique brokerage with deep roots in the Hill Country and central Austin neighborhoods Hendrix serves. Closest direct peer — comparable boutique model, luxury positioning, and local market focus.
• Kuper Sotheby's International Realty: Texas-based luxury Sotheby's affiliate covering Austin, Hill Country, and lake markets. Directly comparable luxury positioning, lifestyle-category content, and high-net-worth client focus.
• Engel & Völkers Austin: International luxury brokerage with an Austin shop serving Hill Country and luxury segments. Comparable European-brand luxury positioning, advisor-driven model, and lifestyle-oriented marketing.
• The Modlin Group: Boutique Austin luxury real estate team operating under Compass with hyper-local content, lifestyle branding, and Hill Country focus. Closely comparable boutique team model targeting the same luxury and lifestyle buyer segments.
• Wilson & Goldrick Realtors: Long-standing Austin residential brokerage with a personal-relationship model and established presence in central Austin and surrounding neighborhoods. Comparable boutique residential brokerage serving overlapping buyer/seller segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@homebyhendrix/featured
• Facebookfacebook.com/SellMyHouseATX
• LinkedInlinkedin.com/company/hendrix-residential-group
• Instagraminstagram.com/homebyhendrix.atx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hendrix Residential Group