Daz 3d
Daz 3D (DAZ Productions, Inc.) is a Salt Lake City-based developer and broker of 3D graphics software and content, offering the free Daz Studio platform, the proprietary Genesis character system, and a marketplace of over 40,000 premade 3D assets that serves digital artists, hobbyists, and game developers worldwide.
- Company typePrivate
- Founded2000
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Daz 3d does
Daz 3D (legal entity DAZ Productions, Inc.) is a private Salt Lake City / West Jordan, Utah-based developer and broker of 3D graphics software and content, founded in 2000 and operating as a subsidiary of Tafi. The company builds Daz Studio, a free 3D creation platform centered on the proprietary Genesis character system (currently Genesis 9 and the backwards-compatible Genesis 8.1), which enables users to create realistic or stylized 3D human figures without traditional modeling, sculpting, or rigging. The platform includes a Daz Bridges plugin suite for exporting characters and scenes to seven industry-standard 3D environments — Maya, Blender, 3ds Max, Cinema 4D, Unreal, Unity, and Roblox — plus GoZ for bidirectional transfer with ZBrush, and Daz Studio 6 (released June 2026) adds Victoria AI Chat, adaptive rendering, and improved content management.
Daz 3D monetizes through a product-led growth / freemium strategy: the core Daz Studio software is free, and the company captures revenue through (1) a marketplace of over 40,000 premade 3D assets (characters, environments, props, wearables, hair, textures, shaders, animation kits) sold à la carte or in bundles priced in the $80–$110+ range, (2) tiered membership subscriptions (Daz Base, Daz Plus, Daz Premier), (3) specialized license add-ons (Interactive License for games, 3D Printing License for commercial printing, Academic License), and (4) an AI Training Data Solutions line that licenses character and content assets for AI/ML development purposes. Primary customer segments are digital artists, hobbyist 3D creators, game developers using FBX/GLB formats, and academic institutions, served through a single direct-to-consumer e-commerce storefront at daz3d.com without third-party retail or reseller channels.
The company operates with 51–100 employees and maintains a large community footprint — over 115,000 forum discussions and 1.8M+ comments across Daz Studio, Blender, Unity, Unreal, and related categories — anchored by active live tutorial programming ("In the Studio" on YouTube, Facebook, Twitch), a user gallery, and a Published Artist program that lets third-party creators monetize through the Daz marketplace. Leadership includes James Thornton (Chairman & CEO), Phil Reed (Chairman), Ty Duperron (Chief Product Officer), Preston Woo (Chief Financial Officer / Head of Strategy), and Jon Middleton (Chief Technology Officer). The only disclosed institutional funding is a 2007 round of $4.2 million; the company has not raised subsequent rounds of public record and operates profitably under Tafi ownership.
Daz 3d firmographics
Firmographics- Name
- Daz 3d
- Legal name
- DAZ Productions, Inc.
- Website
- https://daz3d.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Daz 3D (DAZ Productions, Inc.) is a Salt Lake City-based developer and broker of 3D graphics software and content, offering the free Daz Studio platform, the proprietary Genesis character system, and a marketplace of over 40,000 premade 3D assets that serves digital artists, hobbyists, and game developers worldwide.
- Ownership category
- akta.pro rank
Where Daz 3d is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Daz 3d business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fred 8.1 Rise to Fame Bundle - $110.95 |
| One time/ perpetual license | Pay-as-you-go | Eclipse Sci-fi Bundle - $81.95 |
| Freemium | Pay-as-you-go | Daz Studio - Free |
| Subscription | Monthly | Membership Tiers (Daz Premier, Daz Plus, Daz Base) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Daz 3d product offering
Product offeringCore offering
Daz 3D develops Daz Studio, a free 3D creation platform featuring the Genesis character system for building realistic or stylized human figures without traditional modeling, sculpting, or rigging. The company operates a content marketplace of over 40,000 premade 3D assets (characters, environments, props, wearables, textures, animation kits) supplied by Daz Originals and third-party Published Artists, and sells specialized licenses (Interactive for games, 3D Printing, Academic) plus membership tiers.
Product overview
Daz 3D offers a platform-plus-modules product architecture centered on Daz Studio, a free 3D creation platform. The core Daz Studio software integrates with the Genesis character system (Genesis 9 and Genesis 8.1) for building realistic or stylized 3D characters, while the Daz Store provides an extensive marketplace of over 40,000 premade 3D assets including characters, environments, props, and animations from Daz Originals and third-party Published Artists. Daz Bridges extend the platform's utility by enabling seamless content transfer to major 3D software including Maya, Blender, 3ds Max, Cinema 4D, Unreal Engine, Unity, and Roblox. The product suite includes tiered memberships (Daz Base, Plus, Premier) offering escalating benefits, various license add-ons (Interactive License for games, 3D Printing License for commercial printing), and AI solutions for training data. Daz Studio 6 represents the latest major platform release with AI integration including Victoria AI Chat.
Differentiator
Problem solved
Functional benefit
Products and services
- Daz Studio
Quantifiable outcome
- Create stunning characters in minutes without traditional 3D modeling expertise
Companies that use Daz 3d
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Daz 3d technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
Daz 3d partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TaficoreDaz 3D is part of Tafi, a parent company that owns the Daz 3D platform and brand. Tafi consolidates 3D character creation and digital fashion technologies under one umbrella, with Daz 3D serving as the primary platform for 3D modeling and character creation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Daz 3d competitors and assessment
Company assessmentDirect peers
- Sketchfab: Sketchfab is a 3D model publishing and marketplace platform with embedded 3D viewer functionality, comparable to Daz's marketplace in target buyers (creators, developers) and asset categories.
- TurboSquid: TurboSquid operates one of the largest 3D model marketplaces for characters, props, and environments, directly competing with the Daz Store for buyers and published artists across industries.
- Ready Player Me: Ready Player Me offers cross-platform avatar creation and character SDKs for games and metaverse apps, competing with Daz for game developer integrations and avatar pipelines.
- Unreal Engine MetaHuman: MetaHuman Creator produces high-fidelity, rigged digital humans for Unreal Engine workflows, overlapping with Daz Studio's character creation use case for professional game and virtual production pipelines.
- Adobe Mixamo: Mixamo provides automated character rigging and animation tools and a library of 3D characters, overlapping with Daz's Genesis system and animation kits for game developers and creators.
- CGTrader: CGTrader is a 3D model marketplace serving game developers, AR/VR, and CGI professionals with a similar published-artist model to Daz's content store.
- Blender Foundation (Blender): Blender is a free, open-source 3D creation suite with rigging, sculpting, and rendering tools that competes directly with the free Daz Studio for hobbyists and indie creators.
Broad incumbents
- Unity Asset Store: Unity Asset Store is a marketplace for 3D assets, characters, and tools targeting Unity developers, overlapping with Daz's game developer customer segment and Interactive License monetization.
- Autodesk (Maya / 3ds Max): Autodesk's Maya and 3ds Max are industry-standard 3D modeling and animation tools for studios. While not direct substitutes for Genesis-based content creation, they define the professional pipelines Daz Bridges integrate into.
- Adobe Substance 3D: Adobe's Substance 3D suite offers professional 3D texturing, materials, and asset tools, competing in the broader 3D creator tooling market where Daz operates, with deeper enterprise reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Daz 3d social profiles
Digital presenceDaz 3d financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daz 3d leadership team
Management profileNumber of profiles
Profiles5 records
Daz 3d funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daz 3d M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daz 3d
What does Daz 3d do?
Daz 3D develops Daz Studio, a free 3D creation platform featuring the Genesis character system for building realistic or stylized human figures without traditional modeling, sculpting, or rigging. The company operates a content marketplace of over 40,000 premade 3D assets (characters, environments, props, wearables, textures, animation kits) supplied by Daz Originals and third-party Published Artists, and sells specialized licenses (Interactive for games, 3D Printing, Academic) plus membership tiers.
Is Daz 3d a public or private company?
Daz 3d is a private company. It is classified as corporate owned and is currently operating.
When was Daz 3d founded?
Daz 3d was founded in 2000. It employs 101 to 250 people.
Where is Daz 3d based?
Daz 3d is headquartered in Salt Lake City, United States, in the North America region.
Who are Daz 3d's main competitors?
Direct peers on record are Sketchfab, TurboSquid, Ready Player Me, Unreal Engine MetaHuman, Adobe Mixamo, CGTrader and Blender Foundation (Blender). Broad incumbents are Unity Asset Store, Autodesk (Maya / 3ds Max) and Adobe Substance 3D.
Does Daz 3d have an API?
No public API is recorded for Daz 3d.