Technicolor

What Technicolor does

Technicolor is a global brand licensing and color science technology company operating under established.inc, the holding company that acquired the Technicolor brand following the collapse of the original Technicolor Group. The company monetizes a 100+ year Hollywood heritage — anchored by the Technicolor three-strip color process and cultural associations with films such as The Wizard of Oz and Gone With the Wind — through two principal revenue streams: (1) brand licensing of the Technicolor name and color authority to consumer electronics, fashion, home/lifestyle, experiential, beauty, food/beverage, kids/crafts, entertainment, and industrial B2B categories; and (2) technology licensing of the Advanced HDR video format to broadcasters (PBS, Capitol Broadcasting, Gray Media, Plex), TV OEMs (RCA, Hisense), and codec/hardware partners (Ateme, Tolka, Geniatech). Its core technology includes real-time SDR-to-HDR conversion at 60fps on 4K video, HDR codec development, and hardware optimization.

The business operates an OEM-embedded and channel-partner GTM: the company does not sell directly to end consumers but instead routes its brand and technology through 200+ licensees and 100+ retail partners that distribute Technicolor-branded products and Advanced HDR-enabled hardware/services globally. Pricing is quote-based and negotiated per licensing arrangement; royalty rates are not publicly disclosed. As part of the established.inc portfolio, Technicolor contributes to approximately $1.8-2B in global licensed sales. The company is privately held under established.inc, with Jason Sutton serving as executive director overseeing Technicolor operations. Day-to-day marketing and partnership development runs through Licensing Expo (Booth S243), direct outreach, and the technicolor.com corporate site.

Strategically, the company is executing a post-collapse relaunch: in May 2026 it formally launched the Technicolor Brand Licensing platform alongside a "Next Act" repositioning announcement, while in January 2025 it expanded its Advanced HDR ecosystem across broadcasting and hardware partners at CES 2025. Geographic focus is shifting from North America toward Asia-Pacific, EMEA, and Latin America.

Name

Technicolor

Legal name

established, Inc.

Website

https://technicolor.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Technicolor, operated under established.inc, licenses its 100+ year Hollywood color-science brand and Advanced HDR technology to 200+ licensees and 100+ retail partners across consumer electronics, fashion, home/lifestyle, broadcasting, and multiple other consumer categories globally.

Ownership category

akta.pro rank

Product category

Brand and Technology Licensing

NAICS

Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Household Audio & Video Equipment (3651)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

akta.pro secondary industry

Ancillary & Derivative Rights Licensing (Remakes, Spin-offs, Merchandising) (MPABANAJ)

Keywords

• Brand licensing services
• HDR video technology
• Color science imaging
• Technology licensing
• Entertainment IP licensing

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Brand Licensing: Technicolor licenses its iconic brand name and color science expertise to consumer electronics, fashion, home décor, lifestyle, gaming, and experiential companies. Partners gain access to Technicolor's Hollywood heritage, brand cache, and color authority to differentiate premium products.
2. Technology Licensing: Licensing of Advanced HDR format technology and color science solutions to broadcasting and hardware partners including PBS, Capitol Broadcasting, Gray Media, RCA, Hisense, Ateme, Tolka, and Geniatech.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Technicolor licenses its iconic Hollywood heritage brand and proprietary color science technology to consumer electronics, fashion, home décor, lifestyle, gaming, and broadcasting partners. The company also develops and licenses its Advanced HDR (High Dynamic Range) format technology to broadcasters, streaming platforms, and hardware manufacturers for enhanced video quality delivery.

Product overview

Technicolor operates as a brand licensing company under established.inc, offering a comprehensive licensing platform centered on its 100+ year Hollywood heritage and color science expertise. The portfolio includes the core Advanced HDR technology product for video processing, alongside brand licensing across multiple consumer and B2B categories including Consumer Electronics + Tech, Fashion + Accessories, Home + Lifestyle, Experiential, Beauty + Wellness, Food + Beverage, Kids/Crafts + Edu-play, and Entertainment. The company generates approximately $1.8B in global licensed sales through 200+ licensees and 100+ retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Technicolor Creative Studios: VFX, mastering and visual effects services for film and streaming content
• Advanced HDR
• Technicolor Brand Licensing

Products and services

• Technicolor Brand Licensing
• Advanced HDR Format

Quantifiable outcome

• Global licensed sales of approximately $2 billion
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor, core, supporting and flagship.

• TransPerfectminorOthers · 1 October 2025TransPerfect acquired The Mill's French division from Technicolor Group, following the collapse of the previous Technicolor Group entity. This is a historical relationship involving divested assets rather than an active partnership.
• PBScoreTechnology or Integration · 1 January 2025Public Broadcasting Service adopted Technicolor's Advanced HDR format for enhanced broadcasting quality, expanding HDR technology reach to public media audiences.
• Capitol BroadcastingcoreTechnology or Integration · 1 January 2025Capitol Broadcasting integrated Technicolor's Advanced HDR format into their broadcast operations, supporting enhanced video quality for television audiences.
• Gray MediacoreTechnology or Integration · 1 January 2025Gray Media adopted Technicolor's Advanced HDR format for their broadcast operations, expanding HDR adoption across their television station network.
• PlexcoreTechnology or Integration · 1 January 2025Plex partnership announced for HDR technology integration supporting live sports broadcasting and FAST channel content, expanding Technicolor's reach in the streaming platform market.
• RCAcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025RCA integrated Technicolor's Advanced HDR format into consumer electronics hardware, bringing HDR technology to RCA television products and displays.
• HisensecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025Hisense integrated Technicolor's Advanced HDR format into their television hardware, supporting premium display positioning through HDR technology.
• AtemesupportingTechnology or Integration · 1 January 2025Ateme provides video compression technology integration supporting Technicolor's HDR format delivery across broadcasting infrastructure.
• TolkasupportingOEM/ Whitelabel/ Licensing Partner · 1 January 2025Tolka integrated Technicolor's Advanced HDR format into their hardware solutions for television and broadcasting applications.
• GeniatechsupportingOEM/ Whitelabel/ Licensing Partner · 1 January 2025Geniatech integrated Technicolor's Advanced HDR format into their technology products, expanding HDR accessibility in the hardware market.
• established.incflagshipOthersTechnicolor is a proud member of established.inc portfolio of quality brands, responsible for approximately $2 billion in global retail sales. established.inc manages the Technicolor brand licensing program and portfolio operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Authentic Brands Group: The largest brand licensing platform in the world, managing iconic heritage and celebrity brands across consumer categories. Directly comparable to Technicolor's brand-licensing business model: licensor with portfolio of recognized IP, royalty-only revenue, and licensee-driven retail distribution.
• Dolby Laboratories: Operates the competing Dolby Vision HDR format, plus color science and audio technologies licensed to broadcasters, OEMs, and streaming platforms. Directly comparable in Advanced HDR technology licensing, color-science heritage, and broadcast/consumer-electronics partner ecosystem.
• Xcel Brands: Brand management and licensing company operating fashion and lifestyle brands (Isaac Mizrahi, Judith Ripka, Halston) through licensee partnerships. Comparable business model to Technicolor's Fashion + Accessories and Home + Lifestyle licensing verticals with royalty-based revenue.
• HDR10+ Technologies: Joint venture between Samsung, Panasonic, and 20th Century Fox developing the HDR10+ HDR format, a royalty-free industry standard competing directly with Technicolor's Advanced HDR. Directly comparable in broadcast and consumer-electronics HDR adoption, though business model differs (royalty-free vs. licensed).

Broad incumbents

• IMAX Corporation: Cinema-technology brand with strong Hollywood heritage that has expanded into consumer electronics, home theater, and brand licensing. Comparable to Technicolor in leveraging cinematic legacy into adjacent technology and consumer categories, though at a much larger scale.
• Lucasfilm / Disney Consumer Products: Operates one of the largest entertainment IP licensing portfolios (Star Wars, Marvel, Disney Princesses) across consumer products, fashion, and home. Comparable to Technicolor in entertainment-heritage brand licensing at scale, though Disney's portfolio dwarfs Technicolor's category reach.

Emerging players

• Pantone: Color authority and standards body that licenses color systems across fashion, beauty, packaging, and consumer products. Comparable to Technicolor in color-science IP licensing and brand-driven color authority, though Pantone operates in licensing and tools rather than cinema/video.
• Harmonic Inc. Video infrastructure provider for broadcasters, streamers, and content owners, including codec and HDR processing technology. Comparable to Technicolor in broadcasting video technology licensing, particularly the codec and processing stack supporting Advanced HDR deployment.
• Evertz Microsystems: Broadcast and media infrastructure manufacturer serving television networks and content providers with video processing, routing, and HDR solutions. Comparable to Technicolor's Advanced HDR technology ecosystem addressing the same broadcaster customer base.

Others

• X-Rite (Danaher): Color science and color management solutions provider serving printing, packaging, photography, and display manufacturers. Comparable to Technicolor in color-science heritage and B2B licensing of color expertise, though X-Rite focuses on measurement hardware/software rather than cinema/video.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Technicolor
• Facebookfacebook.com/Technicolor
• LinkedInlinkedin.com/company/technicolor

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technicolor