HDR10+ Technologies
HDR10+ Technologies, LLC is a Beaverton, Oregon consortium that administers the royalty-free HDR10+ dynamic-metadata video standard, licensing certification to display makers, SoC vendors, content platforms, and tool providers through capped annual administration fees.
- Company typePrivate
- Founded2017
- HeadquartersBeaverton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HDR10+ Technologies does
HDR10+ Technologies, LLC is a Beaverton, Oregon-based consortium established in 2017 that administers the HDR10+ certification, licensing, and logo program for an open, royalty-free High Dynamic Range video standard. Its core technology delivers scene-by-scene or frame-by-frame dynamic metadata built on SMPTE ST 2084 (PQ) and SMPTE ST 2094-40 specifications, supporting up to 16-bit quantization and a 0–10,000 nit brightness range, and is backward compatible with the static-metadata HDR10 baseline.
The product portfolio has expanded beyond the base HDR10+ standard to include HDR10+ GAMING (launched 2022, with a free Unreal Engine plug-in released October 2023), HDR10+ ADAPTIVE (ambient-light tone mapping via built-in light sensors), HDR10+ ADVANCED (unveiled December 2025 with Enhanced Overall Brightness, Intelligent Motion Smoothing, Local Tone Mapping, Genre-based Optimization, Advanced Color Control, and Adaptive Cloud Gaming support), and the newly-administered Eclipsa Video program (May 2026) based on SMPTE 2094-50 developed with Google, Apple, and NBCUniversal. Certification is handled through independent Authorized Test Centers, and adoption spans 184 companies and 22,000+ certified products across 11 categories, reaching roughly 80% of TVs sold worldwide and over 75% of global smartphones.
The business model is B2B and consortium-based: companies join as Adopters by paying category-specific annual administration fees ($2,500 for Source Providers, $4,000 for SoC vendors, $10,000 for Display Manufacturers, with content and tool categories also on annual terms), with a contractual cap of $10,000 aggregate per adopter across all license agreements. There are no per-device or per-unit royalties. Distribution is indirect, through adopter products in consumer electronics retail and through content deployed on partner streaming platforms including Amazon Prime Video, Netflix, Apple TV+, Disney+, YouTube, Hulu, Paramount+, and Rakuten TV, plus ATSC 3.0 NextGen TV broadcasts in 40+ US markets. The organization is led by co-managers Bill Mandel and Makoto Morise.
HDR10+ Technologies firmographics
Firmographics- Name
- HDR10+ Technologies
- Legal name
- HDR10+ Technologies, LLC
- Website
- https://hdr10plus.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HDR10+ Technologies, LLC is a Beaverton, Oregon consortium that administers the royalty-free HDR10+ dynamic-metadata video standard, licensing certification to display makers, SoC vendors, content platforms, and tool providers through capped annual administration fees.
- Ownership category
- akta.pro rank
HDR10+ Technologies industry classification
Industry- Product category
- Video Display Technology Standards
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- HDR & Mini-LED/OLED Monitors (HDACADAI)
- akta.pro secondary industry
- Standards, Registries & Interoperability Services (EIDR/ISAN, CPE, DDEX) (MPAHALAO)
Keywords
Where HDR10+ Technologies is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HDR10+ Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Adopter Licensing Fees: Annual administration fees charged to companies that join as Adopters and receive access to the technical specification, HDR10+ patent pool, and right to use certification marks. Fee structure varies by adopter category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Source Provider - Ultra HD Blu-ray players, AV receivers, soundbars, set-top boxes, game consoles, GPU/CPU manufacturers, services |
| Subscription | Annual | Display Manufacturer - TVs, monitors, projectors, mobile phones, laptops, non-standard interface systems |
| Subscription | Annual | SoC (non-GPU/CPU) Vendor |
| Subscription | Annual | Content Company or OS - Media or game publishers, producers, game developers |
| Subscription | Annual | Tool Vendor - Processing tools, encoders, game engines |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HDR10+ Technologies product offering
Product offeringCore offering
HDR10+ Technologies, LLC develops and administers the open, royalty-free HDR10+ dynamic metadata standard for high dynamic range video, including HDR10+, HDR10+ ADVANCED, HDR10+ GAMING, and HDR10+ ADAPTIVE profiles. The company licenses the technology to display manufacturers, SoC vendors, source providers, content companies, and tool vendors through a tiered annual administration fee and certifies compliant products through independent Authorized Test Centers, with the certification mark used to differentiate products in retail.
Product overview
HDR10+ Technologies offers an open-standard HDR video technology platform centered on HDR10+, a dynamic metadata technology that enhances video quality by providing scene-by-scene or frame-by-frame brightness optimization. The portfolio includes: the core HDR10+ standard for movies, TV, and games; HDR10+ ADVANCED (unveiled December 2025) with enhanced brightness, intelligent motion smoothing, and local tone mapping; HDR10+ GAMING for video game HDR optimization with automatic plug-and-play setup; and HDR10+ ADAPTIVE for ambient light-based tone mapping adjustment. The company also administers the HDR10+ Certification Program through Authorized Test Centers and launched the Eclipsa Video program in May 2026. HDR10+ is royalty-free, supports quantization from 10-bit to 16-bit and up to 10,000 nits brightness, and is backward compatible with HDR10.
Differentiator
Problem solved
Functional benefit
Brands
- HDR10+ ADVANCED: Enhanced dynamic metadata technology for elevated HDR10+ performance including Enhanced Overall Brightness, Intelligent Motion Smoothing, Local Tone Mapping, Genre-based Optimization, and Advanced Color Control.
- HDR10+ GAMING
- HDR10+ ADAPTIVE
- Eclipsa Video
Products and services
- HDR10+ Open, royalty-free HDR dynamic metadata standard that delivers scene-by-scene or frame-by-frame brightness optimization for movies, TV, and games. Licensed to adopters across display, silicon, content, source, and tool categories.
- HDR10+ ADVANCED Advanced dynamic metadata technology that elevates HDR10+ performance with Enhanced Overall Brightness, Intelligent Motion Smoothing, Local Tone Mapping, Genre-based Optimization, Advanced Color Control, and Adaptive Cloud Gaming support.
- HDR10+ GAMING HDR display optimization standard for video games that dynamically adjusts HDR display settings, featuring automatic plug-and-play HDR setup, display capability optimization, and no latency impact on gameplay performance.
- HDR10+ ADAPTIVE Extension of HDR10+ that adjusts tone mapping in real-time based on ambient light conditions using built-in light sensors, preserving shadow detail and highlight accuracy in both dark rooms and bright environments, with over 6,300 certified products available.
- HDR10+ Certification Program Independent certification program operated through HDR10+ Authorized Test Centers that verifies luminance accuracy, color gamut, and tone mapping performance and grants the right to use the HDR10+ certification mark on compliant products.
- Eclipsa Video Program New open source video standard administered by HDR10+ Technologies LLC based on SMPTE ST 2094-50, focused initially on smartphones and next-generation devices; devices certified for both Eclipsa Video and HDR10+ may use 'Eclipsa Video powered by HDR10+'.
- HDR10+ GAMING Unreal Engine Plug-in Free-of-charge Unreal Engine plug-in that enables game developers to implement the HDR10+ GAMING standard with seamless metadata integration between engine and certified displays.
Quantifiable outcome
- Nearly 80% of TVs sold worldwide support HDR10+
- +4 more outcomes
Companies that use HDR10+ Technologies
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
HDR10+ Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature6 records
HDR10+ Technologies partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Google, Apple, NBCUniversalcoreThese three companies collaborated to create SMPTE ST 2094-50, a new standard that uses adaptive metadata to dynamically manage display headroom, preserving creative intent across devices. Google also partnered to bring HDR10+ to Chrome browser for a clearer, more consistent HDR video experience.
- Amazon Prime VideocoreAmazon Prime Video is the flagship reference platform for HDR10+ content delivery. It has been an HDR10+ streaming platform since December 2017, with all HDR-enabled content carrying HDR10+ metadata. In 2026, Prime Video became the first streaming service to launch HDR10+ ADVANCED with Enhanced Overall Brightness and Intelligent Motion Smoothing on supported Samsung displays.
- SamsungcoreSamsung is the world's leading TV brand by volume with every Samsung TV supporting HDR10+. Samsung Research America is an adopter across Display, SoC, Source, and Tool categories. Samsung Japan Research Institute exhibited HDR10+ GAMING at Tokyo Game Show 2025. Samsung and NEXON unveiled the world's first HDR10+ GAMING title 'The First Descendant'.
- NEXONcoreDeveloped 'The First Descendant' in collaboration with Samsung - the world's first gaming title featuring the HDR10+ GAMING standard, unveiled at Gamescom 2023. NEXON Korea Corporation is listed as an adopter in the Content category.
- MediaTekmajorMediaTek is listed as an eager supporter of HDR10+ ADVANCED technology. As a major SoC vendor, MediaTek's chips power many smartphones and smart TVs with HDR10+ support.
- PanasonicmajorListed as an eager supporter of HDR10+ ADVANCED technology. Panasonic Corporation is an adopter in Display and Source categories, producing TVs and home electronics.
- RokumajorListed as an eager supporter of HDR10+ ADVANCED technology. Roku, Inc. is an adopter in the Source category, producing streaming devices and the Roku Plus Series TVs with HDR10+ certification.
- NetflixmajorNetflix supports HDR10+ available on AV1-encoded content with ongoing expansion. Netflix chose to deliver HDR10+ streams using the efficient open-source AV1 video codec, requiring devices with AV1 decoding capability.
- NVIDIAmajorNVIDIA Corp is listed as an adopter in the Source category, providing GPUs for HDR10+ GAMING certification. Graphics cards must be certified to correctly signal displays to enter HDR10+ Game mode.
- QualcommmajorQualcomm is listed as an adopter in SoC and Tool categories, providing Snapdragon chipsets that enable HDR10+ support in smartphones and other devices.
- Eclipsa Audio ProgramcoreHDR10+ Technologies LLC was selected to administer the Eclipsa Audio certification program launched in October, and subsequently the Eclipsa Video certification program in May 2026. Eclipsa Video is based on SMPTE 2094-50 created by Google, Apple, and NBCUniversal. Devices certified for both standards may use 'Eclipsa Video powered by HDR10+'.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HDR10+ Technologies competitors and assessment
Company assessmentBroad incumbents
- UHD Alliance: Industry alliance that defines Ultra HD Premium specifications covering resolution, HDR, and audio. Comparable in role to HDR10+ Technologies as a cross-industry consortium setting performance specifications and certification marks for displays and content.
- IMAX Corporation (IMAX Enhanced): Operates IMAX Enhanced, a premium picture-and-sound certification program for streaming content and certified devices. Competes with HDR10+ in the consumer-facing premium-certification space across TVs and streaming.
- SMPTE (Society of Motion Picture and Television Engineers): The standards body under which HDR10+ is defined (SMPTE ST 2094-40 and ST 2094-50). Operates as an upstream peer that publishes the foundational specifications that HDR10+ Technologies commercializes.
- Technicolor: Provides HDR production and mastering services, including proprietary HDR delivery technologies. Adjacent peer in the HDR value chain serving studios, OTT platforms, and consumer electronics brands.
- ATSC (Advanced Television Systems Committee): Standards body that defines ATSC 3.0 / NextGen TV, the broadcast platform through which HDR10+ is currently being deployed in 40+ US markets. Operates as a peer-level consortium standardizing next-generation television delivery.
Direct peers
- Dolby Laboratories: Owner of Dolby Vision, the primary proprietary competitor to HDR10+ in dynamic-metadata HDR. Dolby licenses its HDR technology to the same OEMs, studios, and streaming platforms that HDR10+ serves, making it the most direct head-to-head rival in the consumer HDR ecosystem.
Emerging players
- Mux: Video infrastructure and analytics provider used by major streaming services to deliver HDR-encoded content including HDR10+. Comparable as an enabling technology peer in the HDR streaming delivery stack.
- BBC R&D (Hybrid Log-Gamma): Co-creator of HLG (Hybrid Log-Gamma), an alternative HDR format used prominently in broadcast workflows. Competes with HDR10+ for HDR adoption in TV broadcasting, particularly in the UK and Japan.
- Bitmovin: Video encoding and streaming infrastructure provider whose encoder and player products support HDR10+ metadata. Comparable as a tool-vendor-class enabler of HDR10+ content delivery across OTT platforms.
- Visionular: Provides cloud-based HDR video processing and encoding infrastructure that complements HDR10+ workflows in streaming delivery. Comparable in addressing the dynamic-metadata HDR encoding pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HDR10+ Technologies social profiles
Digital presenceHDR10+ Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
HDR10+ Technologies leadership team
Management profileNumber of profiles
Profiles2 records
HDR10+ Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HDR10+ Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HDR10+ Technologies
What does HDR10+ Technologies do?
HDR10+ Technologies, LLC develops and administers the open, royalty-free HDR10+ dynamic metadata standard for high dynamic range video, including HDR10+, HDR10+ ADVANCED, HDR10+ GAMING, and HDR10+ ADAPTIVE profiles. The company licenses the technology to display manufacturers, SoC vendors, source providers, content companies, and tool vendors through a tiered annual administration fee and certifies compliant products through independent Authorized Test Centers, with the certification mark used to differentiate products in retail.
Is HDR10+ Technologies a public or private company?
HDR10+ Technologies is a private company. It is classified as unknown and is currently operating.
When was HDR10+ Technologies founded?
HDR10+ Technologies was founded in 2017. It employs 11 to 50 people.
Where is HDR10+ Technologies based?
HDR10+ Technologies is headquartered in Beaverton, United States, in the North America region.
How does HDR10+ Technologies make money?
One revenue line is on record: adopter Licensing Fees.
Who are HDR10+ Technologies's main competitors?
Broad incumbents on record are UHD Alliance, IMAX Corporation (IMAX Enhanced), SMPTE (Society of Motion Picture and Television Engineers), Technicolor and ATSC (Advanced Television Systems Committee). Dolby Laboratories is listed as a direct peer. Emerging players are Mux, BBC R&D (Hybrid Log-Gamma), Bitmovin and Visionular.
Does HDR10+ Technologies have an API?
No public API is recorded for HDR10+ Technologies.
What industry is HDR10+ Technologies in?
HDR10+ Technologies's product category is Video Display Technology Standards. Its primary akta.pro industry code is HDACADAI, HDR & Mini-LED/OLED Monitors, with a secondary code of MPAHALAO, Standards, Registries & Interoperability Services (EIDR/ISAN, CPE, DDEX). Its NAICS code is 5132 and its SIC code is 7370.