InstaVolt
InstaVolt Ltd is the UK's largest ultra-rapid EV charging network operator, owning and operating 700+ sites with 3,000+ DC chargers (50-160kW) across the UK and select European markets, serving individual EV drivers, commercial fleets, and site owner partners under EQT Infrastructure ownership.
- Company typePrivate
- Founded2016
- HeadquartersBasingstoke, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
InstaVolt firmographics
Firmographics- Name
- InstaVolt
- Legal name
- InstaVolt Ltd
- Website
- http://instavolt.co.uk/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InstaVolt Ltd is the UK's largest ultra-rapid EV charging network operator, owning and operating 700+ sites with 3,000+ DC chargers (50-160kW) across the UK and select European markets, serving individual EV drivers, commercial fleets, and site owner partners under EQT Infrastructure ownership.
- Ownership category
- akta.pro rank
InstaVolt industry classification
Industry- Product category
- Electric Vehicle Charging Infrastructure
- NAICS
- Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where InstaVolt is headquartered
LocationHeadquarters
- HQ city
- Basingstoke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
InstaVolt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Electricity Sales to EV Drivers: Primary revenue from selling electricity per kWh to EV drivers using the charging network. Pay-as-you-use model with no subscription fees. Standard rate of £0.92/kWh for contactless users, with app-exclusive off-peak rates of £0.55/kWh between 8pm-7am.
- Fleet Account Management: Fleet operators pay per kWh for their EV fleets with centralized account management, RFID cards, and itemized driver usage reporting.
- Advertising Platform: Brand advertising across charger screens (85,000+ weekly users), app (600,000+ users), social media (36,000+ combined audience), and e-newsletter (280,000+ subscribers with 48% open rate). Packages include Screen Advertising, App integration, Social Media Promotion, and eNewsletter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Contactless Rate - £0.92/kWh all day |
| Usage-based | Pay-as-you-go | App/RFID Off-Peak Rate - £0.55/kWh (8pm-7am) |
| Usage-based | Pay-as-you-go | Winchester Superhub Special Rate - £0.70/kWh standard, £0.65/kWh app daytime |
| Usage-based | Pay-as-you-go | Fleet Account Rate - £0.89/kWh |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
InstaVolt product offering
Product offeringCore offering
InstaVolt owns and operates the UK's largest public ultra-rapid DC electric vehicle charging network, with 700+ sites and 3,000+ chargers delivering 50kW to 160kW charging. Drivers pay per kWh via contactless card or the InstaVolt app, with no subscription or connection fees, while commercial fleet operators access a dedicated fleet portal with RFID cards and centralized billing. The company also offers site owner partnerships, an advertising platform (InstaVolt Amplify), and on-site battery energy storage at select hubs.
Product overview
InstaVolt operates as a rapid and ultra-rapid EV charging network operator offering a unified platform combining hardware (charging stations), software (mobile app, fleet portal), and services (advertising, battery storage). The core offering consists of the InstaVolt App for driver self-service and the Fleet Charging Management Portal for business customers, supplemented by the VAT Receipt Generator tool and the Winchester Superhub flagship location. Battery Energy Storage System (BESS) integration represents an add-on module enhancing site power management, while the InstaVolt Amplify advertising package extends the platform into B2B marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- InstaVolt App
Quantifiable outcome
- Over 99% network uptime, consistently exceeding UK Public Charge Point Regulations requirements
- +2 more outcomes
Companies that use InstaVolt
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
InstaVolt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
InstaVolt partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor.
- Costa CoffeeminorPartner brand co-located at InstaVolt charging sites offering food and beverages to charging drivers.
- Bannatyne Health ClubminorPartner brand co-located at InstaVolt charging sites offering fitness facilities to charging drivers.
- McDonald'sminorMajor quick-service restaurant chain hosting InstaVolt chargers at numerous UK locations.
- Booths SupermarketminorNorthern English supermarket chain hosting InstaVolt rapid chargers at store locations.
- OVO EnergyminorAdvertising partner using InstaVolt's charging screens, app, and newsletter for brand campaigns.
- E.ONminorEnergy company advertising partner on InstaVolt charging network.
- myenergiminorHome charger brand advertising on InstaVolt network to raise awareness for zappi GLO product.
- BYDminorAutomotive manufacturer advertising to EV drivers on InstaVolt network for brand awareness.
- AdmiralminorInsurance company advertising partner reaching InstaVolt EV driver audience.
- Red BullminorBeverage brand advertising on InstaVolt charging network.
- PolestarminorElectric performance car brand advertising on InstaVolt network through Snows Motor Group campaigns.
- EDFminorEnergy company ran multi-channel EV tariff campaign using InstaVolt's charger screens and app.
- ChanganminorAutomotive manufacturer advertising on InstaVolt EV charging network.
- so-energyminorEnergy supplier advertising partner on InstaVolt network.
- London Metric PropertyminorListed logistics warehousing platform owner partnering with InstaVolt for EV charging infrastructure at properties.
- Welcome Break ServicesminorMotorway services operator hosting InstaVolt chargers at Corley location.
- Epping Forest District CouncilminorLocal government authority partnership for public EV charging infrastructure deployment.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
InstaVolt competitors and assessment
Company assessmentBroad incumbents
- BP Pulse: BP's dedicated EV charging division operating one of the UK's largest public charging networks. Directly comparable as a major UK charge point operator with rapid and ultra-rapid charging, competing with InstaVolt for motorway and urban sites, but backed by BP's broader energy and fuel retail portfolio.
- Shell Recharge: Shell's global EV charging network with strong UK presence through forecourt and hub deployments. Comparable as a major charge point operator in the same UK market with rapid and ultra-rapid offerings, but operates as part of Shell's wider energy and convenience retail portfolio.
- Tesla Supercharger: Tesla's proprietary ultra-rapid charging network that has begun opening to non-Tesla EVs in the UK and Europe. Comparable as a premium ultra-rapid charging network with high reliability standards; key competitor for high-utilization sites and fleet customers.
Direct peers
- Gridserve: UK-based operator of the Electric Highway and standalone Electric Forecourts featuring rapid and ultra-rapid chargers. Directly comparable as a UK-focused public DC fast charging network operator with flagship hub sites, premium positioning, and a similar target customer base of EV drivers and fleets.
- Osprey Charging: One of the UK's largest rapid charging networks with hundreds of locations along major roads. Directly comparable as a UK-focused charge point operator deploying rapid DC chargers with similar GTM targeting individual EV drivers, fleets, and site hosts.
- Char.gy: UK charge point operator focused on on-street and destination public charging. Comparable as a UK public CPO targeting similar EV drivers, though Char.gy skews more toward slower AC/destination charging versus InstaVolt's ultra-rapid DC focus.
- GeniePoint: UK-wide public charging network operated by ENGIE. Comparable as a charge point operator serving individual drivers and fleets with rapid charging, though smaller in scale than InstaVolt and offering a mix of speeds.
- Pod Point: UK EV charging provider majority-owned by EDF, offering home, workplace, and public charging. Comparable as a UK charge point operator with consumer and fleet segments, though Pod Point skews more toward home/workplace AC chargers versus InstaVolt's ultra-rapid public DC focus.
Regional players
- Fastned: Dutch-listed operator of fast charging hubs across the Netherlands, Germany, UK, France, and other European markets. Comparable as a European ultra-rapid charging network operator with premium positioning and a similar hub-based model, though primarily active in continental Europe rather than the UK.
- Allego: European public EV charging network operator with operations across the Netherlands, Belgium, Germany, UK, and other EU markets. Comparable as a pan-European ultra-rapid charging operator pursuing a hub-and-spoke deployment model similar to InstaVolt, though with primary focus on continental Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
InstaVolt social profiles
Digital presenceInstaVolt compliance and trust
Trust signalCompliance1 record
InstaVolt financial estimates
Financial estimateRevenue estimate
Valuation estimate
InstaVolt leadership team
Management profileNumber of profiles
Profiles9 records
InstaVolt funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InstaVolt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InstaVolt
What does InstaVolt do?
InstaVolt owns and operates the UK's largest public ultra-rapid DC electric vehicle charging network, with 700+ sites and 3,000+ chargers delivering 50kW to 160kW charging. Drivers pay per kWh via contactless card or the InstaVolt app, with no subscription or connection fees, while commercial fleet operators access a dedicated fleet portal with RFID cards and centralized billing. The company also offers site owner partnerships, an advertising platform (InstaVolt Amplify), and on-site battery energy storage at select hubs.
Is InstaVolt a public or private company?
InstaVolt is a private company. It is classified as private equity controlled and is currently operating.
When was InstaVolt founded?
InstaVolt was founded in 2016. It employs 51 to 100 people.
Where is InstaVolt based?
InstaVolt is headquartered in Basingstoke, United Kingdom, in the Europe region.
How does InstaVolt make money?
Three revenue lines are on record. Electricity Sales to EV Drivers are the primary driver. The others are fleet Account Management and advertising Platform.
Who are InstaVolt's main competitors?
Broad incumbents on record are BP Pulse, Shell Recharge and Tesla Supercharger. Direct peers are Gridserve, Osprey Charging, Char.gy, GeniePoint and Pod Point. Regional players are Fastned and Allego.
Does InstaVolt have an API?
No public API is recorded for InstaVolt.
What industry is InstaVolt in?
InstaVolt's product category is Electric Vehicle Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of BPABAKAK, EV Charging Operations & Parking-Lot Electrification Management. Its NAICS code is 221122 and its SIC code is 4911.