MadmoiZelle
- Company typePrivate
- Founded2005
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
MadmoiZelle firmographics
Firmographics- Name
- MadmoiZelle
- Legal name
- MADMOIZELLE AGENCY
- Website
- https://madmoizelle.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MadmoiZelle industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industries
- Blogging & Website Publishing Platforms (MPACAIAB), Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where MadmoiZelle is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MadmoiZelle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising Revenue: Madmoizelle generates revenue through display advertising on its website, with personalized ads based on user navigation data and profile. The platform mentions 178 advertising partners.
- Affiliate Links: The platform uses affiliate links when mentioning products or services, earning commissions when readers make purchases through these links. These are identified as affiliated links for transparency.
- Sponsored Content / Brand Content: Madmoizelle offers brand content and advertising partnership opportunities for advertisers looking to reach their female audience.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
MadmoiZelle product offering
Product offeringCore offering
MadmoiZelle operates an online editorial media platform publishing French-language content from a feminist perspective across Society, Culture, Lifestyle, and Parenting (Daronne) verticals. The platform distributes free editorial content through a website, themed email newsletters, podcasts, an exclusive community forum reserved for female-identifying readers, and social media channels including Twitch, Instagram, Facebook, and Twitter/X.
Product overview
MadmoiZelle is a comprehensive French feminist media platform publishing editorial content on society, culture, lifestyle, and parenting topics. The portfolio includes the core MadmoiZelle.com website with multiple thematic sections (Daronne for parenting, Société for social issues, Lifestyle for fashion/beauty/travel, Culture for entertainment/tech), the Newsletters subscription service offering themed email deliveries, a community Forum for reader discussions, a Podcasts channel, and specialized content verticals including Témoignages (personal testimonials), Guides d'Achat (buyer's guides), Bons Plans (deals), and Tests (product reviews). The platform is published by MADMOIZELLE AGENCY based in Paris.
Differentiator
Problem solved
Functional benefit
Products and services
- MadmoiZelle Website (madmoizelle.com) Primary free editorial media website covering feminist perspectives on society, culture, lifestyle, and parenting, targeted at women and female-identifying readers in France.
- MadmoiZelle Newsletters Email newsletter subscription service offering multiple themed newsletters including Daily Madmoizelle, Chère Daronne, L'essentiel, Témoignages, Daronne, Lifestyle, Culture, and Société, distributed via Mailchimp and AWS SES.
- MadmoiZelle Podcasts Audio podcast content channel covering MadmoiZelle editorial topics, distributed globally via podcasts.madmoizelle.com.
- MadmoiZelle Forum Community discussion forum for MadmoiZelle readers with sections including an adult-only sex forum, restricted to women and female-identifying persons.
- Daronne Section (Parenting) Parenting-focused editorial section targeting mothers, with content on pregnancy, parenting advice, couple relationships, and child-rearing, including a dedicated "Chère Daronne" advice column.
- Société Section (Society / News) Society editorial section covering women's rights, feminism, ecology, justice, politics, health, sport, and current affairs from a feminist perspective, supported by the Société newsletter.
- Lifestyle Section Lifestyle editorial section covering fashion, beauty, wellness, home decor, food, travel, work, money, and psycho-sexology topics, supported by the Lifestyle newsletter.
- Culture Section Culture editorial section covering arts and exhibitions, cinema, web culture, books, music, TV series, and tech, supported by the Culture newsletter.
- Témoignages (Reader Testimonials) Reader testimonial section where women share personal stories on extraordinary moments, daily victories, budget management, relationships, and sexuality, supported by the Témoignages newsletter.
Companies that use MadmoiZelle
Customer profileSegments2 records
Ideal customer profiles2 records
MadmoiZelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MadmoiZelle partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OVHcoreWeb hosting provider for madmoizelle.com website and services. OVH is a major European cloud infrastructure company.
- SCALEWAYcoreCloud hosting provider used by Madmoizelle for data hosting and infrastructure services.
- HETZNERcoreCloud hosting provider used by Madmoizelle for data hosting and infrastructure services.
- CloudflarecoreProvides security and performance optimization services for the Madmoizelle website, including DDoS protection and CDN.
- MailchimpcoreEmail service provider used for newsletter distribution and email routing to subscribers.
- Amazon Web Services (SES)coreEmail sending service used for newsletter delivery and transactional emails.
- DidomicoreConsent management platform (CMP) used for GDPR/cookie consent collection and management on the website.
- 178 Advertising PartnerscoreAdvertising partners mentioned in cookie consent notice who use Madmoizelle's ad inventory for targeted advertising to the platform's audience.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MadmoiZelle competitors and assessment
Company assessmentDirect peers
- Aufeminin: France's largest female-focused digital media network (including Aufeminin, Marmiton, Doctissimo). Directly comparable to MadmoiZelle as a French-language editorial platform covering society, lifestyle, parenting, and beauty aimed at a female audience with advertising and content monetisation.
- Doctissimo: France's leading female-skewing health and wellness digital platform (now part of the Aufeminin/CCM Benchmark group). Comparable to MadmoiZelle in audience targeting and in monetising a French female reader via advertising and affiliated commerce.
- Terrafemina: French digital media outlet historically focused on women's rights, feminism, and societal topics with a clear editorial voice. Closest direct peer to MadmoiZelle given its feminist lens and France-based audience.
- Elle (France): French edition of Elle covering fashion, beauty, lifestyle, society, and culture aimed at a female audience. Mature advertising and branded-content business directly comparable to MadmoiZelle's verticals.
- Grazia France: French edition of Grazia covering fashion, beauty, culture, and lifestyle with a weekly magazine + digital platform. Directly comparable offering for advertising-led women's editorial.
- Femme Actuelle: Major French women's-interest magazine and website covering parenting (Femme Actuelle Parents), lifestyle, beauty, health, and culture. Comparable digital-plus-print portfolio serving the same horizontal female audience with advertising-led monetisation.
- Cosmopolitan France: French edition of Cosmopolitan targeting young women with culture, lifestyle, beauty, and society coverage. Comparable to MadmoiZelle's Lifestyle and Culture verticals with similar advertising-supported monetisation.
- Marie Claire (France): French edition of the global Marie Claire brand covering fashion, culture, lifestyle, and societal issues for a female audience. Direct competitor in the editorial women's media space with branded content and advertising monetisation.
Broad incumbents
- Slate.fr: Major French digital editorial outlet covering society, politics, culture, and lifestyle. Overlaps with MadmoiZelle's Société and Culture verticals in audience and advertising model, though not female-focused.
- Refinery29: International digital media brand focused on women, covering culture, style, beauty, and societal issues. Similar content verticals and digital-first advertising model to MadmoiZelle, though at much larger scale and English-language.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MadmoiZelle social profiles
Digital presenceMadmoiZelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadmoiZelle leadership team
Management profileNumber of profiles
Profiles2 records
MadmoiZelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadmoiZelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadmoiZelle
What does MadmoiZelle do?
MadmoiZelle operates an online editorial media platform publishing French-language content from a feminist perspective across Society, Culture, Lifestyle, and Parenting (Daronne) verticals. The platform distributes free editorial content through a website, themed email newsletters, podcasts, an exclusive community forum reserved for female-identifying readers, and social media channels including Twitch, Instagram, Facebook, and Twitter/X.
Is MadmoiZelle a public or private company?
MadmoiZelle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MadmoiZelle founded?
MadmoiZelle was founded in 2005. It employs 11 to 50 people.
Where is MadmoiZelle based?
MadmoiZelle is headquartered in Paris, France, in the Europe region.
How does MadmoiZelle make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate Links and sponsored Content / Brand Content.
Who are MadmoiZelle's main competitors?
Direct peers on record are Aufeminin, Doctissimo, Terrafemina, Elle (France), Grazia France, Femme Actuelle, Cosmopolitan France and Marie Claire (France). Broad incumbents are Slate.fr and Refinery29.
Does MadmoiZelle have an API?
No public API is recorded for MadmoiZelle.
What industry is MadmoiZelle in?
MadmoiZelle's product category is Digital Media Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPACAIAB, Blogging & Website Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.