Loopsider
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Loopsider firmographics
Firmographics- Name
- Loopsider
- Legal name
- Loopsider
- Website
- https://loopsider.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Loopsider industry classification
Industry- Product category
- Digital Media and Social Video News
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Loopsider is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Loopsider business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Brand Content Production: Loopsider produces original branded content for brands seeking authentic presence on social networks, from individual videos to comprehensive brand media strategies. This is a professional services and project-based revenue stream targeting brand marketing budgets.
- Social Media Advertising/Content: Short-form video content distributed across social media platforms (Instagram, TikTok, Snapchat, YouTube, LinkedIn, X) generating engagement and advertising revenue through viewership at scale (150M+ monthly video views).
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Loopsider product offering
Product offeringCore offering
Loopsider produces short-form video news content for French audiences, distributed across social media platforms (Instagram, TikTok, YouTube, Snapchat, LinkedIn, X, Facebook). The company also operates Studio Loopsider, a white-label video production service creating original branded content for media companies and brands such as Netflix, LVMH, Coca-Cola, and Google, producing over 500 content pieces per month.
Product overview
Loopsider is a multi-platform video media company consisting of a portfolio of brands and services: the core Loopsider brand produces short-form video news content distributed across social media; Period Studio and Hupster are sub-brands focused on specialized content and newsletters respectively; and Studio Loopsider provides white-label video production services for media companies and brands seeking custom brand content and brand media solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Period (period.studio): Sub-brand operating under the Loopsider umbrella.
- Hupster (hupster.media)
Products and services
- Loopsider (short-form video news content) Short-form video news content distributed across social media platforms (Instagram, TikTok, Snapchat, YouTube, LinkedIn, X, Facebook) targeting French audiences. Covers current events and trending topics for watching, understanding, and sharing. Generates 150M+ monthly video views.
- Period Studio Sub-brand under the Loopsider umbrella, focused on period-related content and storytelling distributed through social media (Instagram).
- Hupster (newsletter and media) Media sub-brand producing content on current topics and trends, with an associated newsletter offering distributed via kessel.media.
- Studio Loopsider (white-label video production) White-label video production studio that creates content for media companies and brands, ranging from single-unit videos to comprehensive brand media solutions. Produces over 500 content pieces per month, reaching 30 million people per month.
- Brand Content Production Original and impactful brand content produced for brands seeking to authentically emerge on social networks. Project-based professional services targeting brand marketing budgets, serving clients such as Netflix, LVMH, Coca-Cola, Google, BNP Paribas, SNCF, and others.
Quantifiable outcome
- 150M+ videos viewed per month
- +4 more outcomes
Companies that use Loopsider
Customer profileNamed customers32 records
Segments3 records
Loopsider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loopsider partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Media and Brand PartnerscoreLoopsider works with 30+ major brands and media companies as clients for brand content production services, including Netflix, Prime Video, LVMH, Coca-Cola, Google, SNCF, and others. Additionally, Loopsider produces white-label content for media partners including Elle, Télé 7 Jours, and Carrefour.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Loopsider competitors and assessment
Company assessmentBroad incumbents
- Vox Media: US digital-media company combining editorial brands with a significant branded-content and video-production arm (Vox Creative) for advertisers. Comparable on the editorial-plus-studio hybrid structure, though more text-leaning than Loopsider.
- Dailymotion: Paris-based global video-streaming platform owned by Vivendi, hosting professional and user-generated short-form video. Comparable as a French-headquartered video-distribution and content company, though platform-based rather than creator-led.
- Banijay: Europe's largest independent content producer and distributor, with significant production services for brands and media companies. Comparable on the production-studio and European B2B content services dimensions, though much larger and broader in scope.
- Vice Media: Global digital-media company with a large branded-content studio (Vice+ / Virtue) serving enterprise advertisers with social-native video. Comparable on the B2B branded-content and youth-audience D2C dimensions, though at much larger scale and breadth.
Direct peers
- Brut. French-founded, global social-first video news brand producing short-form video for younger audiences on TikTok, Instagram, YouTube and Facebook. Most directly comparable to Loopsider in mission, format, and target geography.
- Jellysmack: Paris-headquartered creator-economy company that produces, distributes, and licenses short-form video content for top creators and brands across social platforms. Comparable on the B2B content-production and multi-platform distribution side.
- NowThis: US-based digital-first news publisher built almost entirely around short-form video distribution on social platforms, with a parallel branded-content studio for advertisers. Closely mirrors Loopsider's two-sided D2C + studio model.
- Konbini: French digital media brand producing youth-oriented lifestyle and culture short-form video content distributed across social channels. Closely matches Loopsider's French-market D2C identity and content style.
- AJ+: Al Jazeera's social-first digital video network producing short-form news and explainers for global audiences on Facebook, YouTube, TikTok and Instagram. Directly comparable in format and audience-development motion.
Emerging players
- Make Lemonade: French digital creative agency producing social-first video and branded content for major advertisers. Comparable on the French-market, brand-content production side, though positioned as a pure agency rather than a publisher.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loopsider social profiles
Digital presenceLoopsider compliance and trust
Trust signalCompliance1 record
Loopsider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loopsider leadership team
Management profileNumber of profiles
Profiles2 records
Loopsider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loopsider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loopsider
What does Loopsider do?
Loopsider produces short-form video news content for French audiences, distributed across social media platforms (Instagram, TikTok, YouTube, Snapchat, LinkedIn, X, Facebook). The company also operates Studio Loopsider, a white-label video production service creating original branded content for media companies and brands such as Netflix, LVMH, Coca-Cola, and Google, producing over 500 content pieces per month.
Is Loopsider a public or private company?
Loopsider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loopsider founded?
Loopsider was founded in 2018. It employs 11 to 50 people.
Where is Loopsider based?
Loopsider is headquartered in Paris, France, in the Europe region.
How does Loopsider make money?
Two revenue lines are on record. Brand Content Production is the primary driver. The others are social Media Advertising/Content.
Who are Loopsider's main competitors?
Broad incumbents on record are Vox Media, Dailymotion, Banijay and Vice Media. Direct peers are Brut., Jellysmack, NowThis, Konbini and AJ+. Make Lemonade is listed as an emerging player.
Does Loopsider have an API?
No public API is recorded for Loopsider.
What industry is Loopsider in?
Loopsider's product category is Digital Media and Social Video News. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 5121 and its SIC code is 7812.