OrkaTV

What OrkaTV does

OrkaTV (OrkaTV, Inc.) is a Santa Monica-based advertising marketplace purpose-built for Free Ad-Supported Streaming TV (FAST) and Connected TV (CTV). Founded in 2021 by Mike Woods, a former SVP of Product at Amagi, the company connects advertisers to over 4,000 linear FAST channels direct with publishers, 3,500+ of which are actively monetized, delivering 87%+ US household reach (Nielsen DMAs) and 500B+ monthly ad avails across 240+ countries. The platform processes 35B+ ad requests per month with near-zero IVT/fraud rates validated by Human, Pixalate, IAS, and DoubleVerify, and holds IAB membership and TAG registration.

The product surface spans seven components: the core FAST & CTV Ad Marketplace; Orka Ads Manager (a self-serve buying platform with a $500 minimum campaign); Orka Monitor (real-time reporting); Orka Packs (genre-curated channel bundles); Custom PMPs (private marketplaces); SportsGrid Plus (a sports-vertical PMP); and a consumer-facing OrkaTV Streaming TV App launched in June 2026. Technology components include a custom ad stack, AI-driven dynamic pricing and SSAI (via ElementalTV), an in-house Agentic KPI curation engine, a contextual targeting layer, and content operations supported by TVU Networks, Zype, and Amagi. Distribution is achieved through direct enterprise sales to agencies and brands, the self-serve platform for SMBs, and channel partnerships with FreeWheel and Vibe.

OrkaTV generates revenue primarily through marketplace commissions and take rates on advertising spend processed across its platform, supplemented by CPM-based pricing for direct IOs and a CPA outcome-based option. GTM is dual-motion: an enterprise field-sales motion targeting ad agencies and brands, and a product-led self-serve motion targeting the 9 million SMBs historically locked out of TV advertising. The company is privately held, founder-led, and bootstrapped with no disclosed funding rounds.

Name

OrkaTV

Legal name

OrkaTV, Inc.

Website

https://orka.tv

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

OrkaTV operates a FAST and CTV advertising marketplace connecting advertisers to 4,000+ linear TV channels with 500B+ monthly ad avails. It serves agencies, brands, and SMBs through self-serve tools, curated channel bundles, and custom private marketplaces.

Ownership category

akta.pro rank

Product category

Connected TV (CTV) Advertising

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPABAGAJ

Pay-TV Advertising Sales & Monetization (Addressable/Local Avails)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Pay-TV Operators (Cable, Satellite, IPTV)

SECONDARYMPACAAAD

Live TV Streaming (vMVPD/IPTV OTT)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Video Streaming Platforms (SVOD/AVOD/FAST)

Keywords

• CTV advertising marketplace
• FAST channel advertising
• Streaming TV ads
• Programmatic video advertising
• Connected TV platform

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Marketplace Commission: OrkaTV operates as the leading marketplace for streaming TV, monetizing over 3,500 FAST channels. The company generates revenue by facilitating advertising transactions between advertisers seeking to place campaigns on FAST & CTV channels and publishers/ broadcasters monetizing their content. Revenue comes from commissions on ad spend processed through the marketplace, CPM (cost per thousand impressions) based pricing, and transaction fees from programmatic ad buying across the platform's direct publisher relationships.
2. Self-Serve Platform Fees: Orka Ads Manager enables direct advertising purchases starting at $500 per campaign. The platform charges advertisers for access to premium FAST channel inventory through a self-serve model, democratizing TV advertising for SMBs who previously couldn't access the medium.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

OrkaTV operates an advertising marketplace built exclusively for FAST (Free Ad-Supported Streaming TV) and CTV (Connected TV), connecting advertisers with 4,000+ linear FAST channels and 500B+ monthly ad avails. The platform offers managed enterprise buying, a self-serve Ads Manager for SMBs starting at $500 per campaign, curated channel bundles (Orka Packs), custom Private Marketplaces (PMPs), and a free consumer Streaming TV App. Revenue is generated through marketplace commissions on advertising transactions across the platform.

Product overview

OrkaTV is a FAST & CTV advertising marketplace with a platform-plus-modules architecture. The core offering is the Orka Ads Marketplace connecting advertisers to 4,000+ linear FAST channels with 500B+ monthly ad avails. Primary products include Orka Ads Manager (self-serve buying starting at $500), Orka Monitor (real-time reporting), Orka Packs (genre-curated channel bundles), and Custom PMPs. The company also operates its own Streaming TV App. All products are purpose-built for the FAST ecosystem, delivering television-viewing audiences with no skipping and no pop-ups.

Differentiator

Problem solved

Functional benefit

Brands

• Orka Ads: The company's advertising marketplace platform for FAST & CTV, enabling brands and agencies to place ads on streaming TV channels.
• Orka Ads Manager
• Orka Monitor
• Orka Packs
• SportsGrid Plus

Products and services

• FAST & CTV Ad Marketplace The core advertising platform providing managed enterprise access to 4,000+ linear FAST channels with 500B+ monthly ad avails, 35B+ monthly ad requests, and 87%+ US household reach based on Nielsen DMAs. Enables campaign management, targeting, and delivery across FAST and CTV inventory for ad agencies, brands, and industry partners through direct sales relationships.
• Orka Ads Manager Self-serve advertising platform at am.orka.tv enabling small businesses, agencies, and brands to place ads on brand-name FAST television channels in minutes, with campaigns starting at $500. No prior CTV advertising experience required. Powered by ElementalTV's AI-driven dynamic pricing for campaign pacing optimization and SSAI technology for smooth ad delivery.
• OrkaTV Streaming TV App A free streaming television application delivering brand-name channels with live content to viewers. Available across multiple platforms (with more coming soon) plus a web player option at tv.orka.tv. Offers a fast, easy-to-use interface with aggressive addition of new channels and live FAST content.

Quantifiable outcome

• 87%+ household reach in the US (Nielsen DMAs)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• VSiN (The Sports Betting Network)coreChannel Partner/ Reseller/ Distributor · 16 June 2026VSiN (The Sports Betting Network) launched Best Bets TV, a 24/7 FAST channel, exclusively on OrkaTV. The channel features sports betting content including highlights from live programming, original analysis, and video podcasts with up to three hours of live content daily.
• FreeWheelcoreTechnology or Integration · 30 November 2023FreeWheel, a global technology platform for TV advertising, partnered with OrkaTV to provide marketers with new ways to buy advertising in the FAST sector. Advertisers working with FreeWheel gain access to more than 3,500 FAST channels through OrkaTV's marketplace. The partnership includes more accurate contextual advertising targeting through OrkaTV's value-added tech layer that ensures consistent video contextual data mapped to audience segments.
• VibecoreGTM or Marketing Partner · 9 October 2023OrkaTV partnered with Vibe, the all-in-one TV ad platform, to bring performance advertising to Streaming TV. The partnership connects thousands of Vibe's advertisers to over 3,000 FAST channels in OrkaTV's marketplace. For the first time, Vibe enables advertisers to drive brand awareness, measure campaign impact on website traffic, retarget web visitors on TV, and track lower-funnel product conversions.
• SportsGridcoreStrategic or Co-development Partner · 4 May 2023SportsGrid partnered with OrkaTV to launch SportsGrid Plus, a sports-genre private ad marketplace (PMP) for programmatic advertisers. The PMP provides exclusive access to SportsGrid's premium live sports programming with innovative targeting options for the Adult 18-34 demographic. At launch, the PMP had access to over 800 million ad impressions per month across 200 FAST sports channels.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samsung Ads: CTV ad sales arm of Samsung, monetizing Smart TV inventory and ACR data. Overlaps with OrkaTV on connected-TV ad inventory aggregation and monetization for premium brands.
• Magnite: Largest independent SSP for CTV, formed by the merger of Rubicon Project and Telaria. Operates a broad CTV/online video marketplace comparable to OrkaTV's FAST-focused offering but at significantly larger scale and with deeper DSP integrations.
• FreeWheel: Comcast-owned global TV ad tech platform. FreeWheel is both a direct integration partner of OrkaTV (distributing its 3,500+ FAST channels) and a broader incumbent operating across linear, CTV, and programmatic TV — overlapping substantially on FAST monetization.
• Index Exchange: Independent ad exchange with strong CTV and OTT supply, including FAST channel aggregation. Comparable as an open-web CTV marketplace competing for the same advertiser demand.
• PubMatic: Public ad tech company with growing CTV and FAST supply paths, offering header bidding and marketplace solutions. Competes for programmatic CTV budgets and overlaps on PMP-style inventory packaging.
• The Trade Desk: Leading independent DSP with a major CTV practice, transacting across SSPs including FAST marketplaces. Competes for the same advertiser budgets OrkaTV targets and represents both a buyer channel and an indirect competitor.
• Roku Ads: Walled-garden CTV ad platform monetizing Roku's owned viewership and Roku Channel inventory. A competitor in CTV ad buying but operates a closed platform with first-party data advantages.

Direct peers

• Vibe: All-in-one TV ad platform for SMBs and performance advertisers. Direct integration partner of OrkaTV and a direct competitor in democratizing streaming TV buying with low minimums and performance-focused pricing.
• Amagi: Cloud-based SaaS for FAST channel creation, distribution, and monetization. Founder Mike Woods was previously SVP of Product at Amagi; Amagi provides the underlying cloud playout and content infrastructure for FAST channels on OrkaTV's marketplace (e.g., VSiN's Best Bets TV).

Emerging players

• Simpli.fi: Programmatic advertising platform with a growing CTV/OTT offering focused on local and SMB advertisers. Competes with OrkaTV in opening TV-style video buying to fragmented, smaller-budget buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orkatv
• Xx.com/OrkaTV
• Facebookfacebook.com/OrkaTV

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrkaTV