SportsGrid
SportsGrid is a free, ad- and affiliate-supported 24/7 sports betting media network producing picks, analysis, and live streaming distributed across 18+ connected TV, mobile, web, and radio platforms for U.S. sports bettors and sportsbook operators.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What SportsGrid does
SportsGrid is a privately held, New York-based sports betting media network operating as SportsGrid INC. since its 2017 founding. The company produces a 24/7 streaming video and digital content platform focused on sports betting news, expert analysis, picks, odds, depth charts, and player prop coverage spanning more than 50 sports including the NFL, NBA, MLB, NHL, college football, college basketball, golf, soccer, MMA, WNBA, and horse racing. Content is distributed across the SportsGrid website (sportsgrid.com), a mobile application on iOS and Android, SportsGrid Radio, and more than 18 connected TV and streaming platforms including DIRECTV, Samsung TV Plus, Roku, Amazon Prime Video, FireTV, LG Channels, Vizio, YouTube TV, FuboTV, Plex, and Sling TV, giving the network living-room reach without requiring users to purchase a subscription or visit a dedicated property.
The product surface includes original programming (e.g., NFL Pro Football Today, The Early Line Live, The Craig Carton Show, The Bostonian Vs. The Book, NewsWire Live), a daily newsletter, SportsGrid Shorts short-form video, dedicated vertical hubs (NFL betting, NFL depth charts, NFL free agency, NFL Draft, transfer portal rankings), and a recently launched Prediction Markets and Casino/Social Casinos editorial footprint. Underlying technology is a content syndication architecture that broadcasts the same editorial IP across web, mobile, email, radio, and CTV endpoints. The company is led by CEO and co-founder Jeremy Stein, President and co-founder Louis Maione, and Chairman Harvey W. Schiller, with 51-100 employees.
SportsGrid is free to consumers and monetizes through two revenue streams: (1) affiliate/referral commissions from licensed U.S. sportsbooks including FanDuel, BetMGM, Caesars, Bet365, BetRivers, Fanatics, and DraftKings via promo codes and tracked links; and (2) advertising from sportsbook operators and other brands targeting the bettor audience. The company has raised approximately $8.7 million in disclosed funding across rounds in 2015, 2018, and 2019, operates as an independent private entity with no parent company, and holds media partnerships with NEXT.io and co-marketing relationships formed at industry events including ICE Barcelona alongside Better Collective, MetaBet, Snap, and Rarerthings.
SportsGrid firmographics
Firmographics- Name
- SportsGrid
- Legal name
- SportsGrid INC.
- Website
- https://sportsgrid.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SportsGrid is a free, ad- and affiliate-supported 24/7 sports betting media network producing picks, analysis, and live streaming distributed across 18+ connected TV, mobile, web, and radio platforms for U.S. sports bettors and sportsbook operators.
- Ownership category
- akta.pro rank
SportsGrid industry classification
Industry- Product category
- Sports Betting Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Spectator Sports (71121)
- SIC
- Television Broadcasting Stations (4833), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
- akta.pro secondary industries
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports Streaming Platforms (MPACAAAE)
Keywords
Where SportsGrid is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SportsGrid business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Revenue: SportsGrid earns commissions through sportsbook affiliate partnerships. The site features sportsbook promos, promo codes, and promotional links for operators including FanDuel, BetMGM, Caesars, Bet365, BetRivers, Fanatics, and DraftKings.
- Advertising Revenue: The platform monetizes its large audience through advertising relationships with sports betting operators and other brands seeking to reach sports bettors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all content |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
SportsGrid product offering
Product offeringCore offering
SportsGrid operates a 24/7 digital sports betting media network that produces and distributes original video programming, expert picks, odds, depth charts, and analysis across web, mobile, and 18+ connected TV platforms. The platform delivers content spanning 50+ sports including NFL, NBA, MLB, NHL, college football and basketball, golf, soccer, MMA, WNBA, and horse racing, with revenue generated through sportsbook affiliate partnerships and advertising.
Product overview
SportsGrid is a sports betting media network offering a platform-plus-channels architecture. The core offering consists of the SportsGrid Website (sportsgrid.com), SportsGrid TV live streaming network, SportsGrid Radio, and a SportsGrid Mobile App for iOS and Android. The platform provides expert-generated sports betting content including picks, odds, analysis, and live coverage across major sports leagues. Supporting products include dedicated NFL coverage hubs (NFL Betting Hub, NFL Depth Charts, NFL Free Agency, NFL Draft), original programming shows, the SportsGrid Daily newsletter, SportsGrid Shorts, and prediction market content. Content is distributed across web, mobile, TV streaming platforms, and radio.
Differentiator
Problem solved
Functional benefit
Brands
- SportsGrid Radio: Radio/streaming audio platform for sports betting content and shows
Products and services
- SportsGrid Website The SportsGrid website (sportsgrid.com) is the company's primary digital destination, providing 24/7 sports betting news, expert picks, live betting coverage, odds, depth charts, player props, game predictions, and betting strategy articles across NFL, NBA, MLB, NHL, CFB, CBB, golf, soccer, WNBA, MMA, and horse racing for individual sports bettors and fans.
- SportsGrid TV (Live Streaming Network) SportsGrid TV is the company's 24/7 live streaming video network delivering real-time sports betting news, analysis, live game coverage, and original programming, distributed across 18+ connected TV platforms and devices including DIRECTV, Samsung TV Plus, Roku, Amazon Prime Video, FireTV, LG Channels, Vizio, YouTube TV, FuboTV, Plex, and Sling TV. It targets sports bettors and fans seeking live, always-on sports betting content.
- SportsGrid Mobile App The SportsGrid mobile application for iOS and Android provides convenient on-the-go access to sports news, analysis, live scores, NFL betting lines, MLB picks, NBA picks, and other sports betting features for individual sports bettors and fans.
- SportsGrid Radio SportsGrid Radio is an audio streaming platform featuring sports betting talk shows and expert commentary, accessible via sportsgridradio.com, targeting sports bettors and fans who prefer an audio format.
- SportsGrid Daily Newsletter The SportsGrid Daily Newsletter is a daily email newsletter delivering best bets, prop bets, sports bet predictions, picks and parlays, upcoming events, and exclusive insights from SportsGrid betting experts to individual sports bettors.
- SportsGrid Original Shows SportsGrid's original programming lineup of TV and video shows focused on sports betting analysis and commentary, including SportsGrid College Football Today, NFL Pro Football Today, The Early Line Live, NewsWire Live, The Bostonian Vs. The Book, Gametime Decisions, and The Craig Carton Show, aimed at sports bettors and fans.
Companies that use SportsGrid
Customer profileSegments3 records
Ideal customer profiles3 records
SportsGrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SportsGrid partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NEXT.iocoreSportsGrid has a renewed media partnership with NEXT.io and will attend NEXT Summit: New York (March 10-11, 2026). The two-day summit is North America's premier iGaming and sports betting event, expected to draw 1,400 senior-level delegates from major operators, investment firms, regulators, and technology providers. Content from the event will be syndicated across SportsGrid's streaming video network and digital platforms, marking a continuation of the long-term collaboration between SportsGrid and NEXT.io.
- Better CollectiveminorSportsGrid participated in an ICE Barcelona panel alongside Better Collective, MetaBet, Snap, and Rarerthings. The discussion focused on how fragmented and fast-moving fan behavior is reshaping content, distribution, and monetization for betting platforms.
- MetaBetminorSportsGrid participated in an ICE Barcelona panel alongside Better Collective, MetaBet, Snap, and Rarerthings. The discussion focused on how fragmented and fast-moving fan behavior is reshaping content, distribution, and monetization for betting platforms.
- SnapminorSportsGrid participated in an ICE Barcelona panel alongside Better Collective, MetaBet, Snap, and Rarerthings. The discussion focused on how fragmented and fast-moving fan behavior is reshaping content, distribution, and monetization for betting platforms.
- RarerthingsminorSportsGrid participated in an ICE Barcelona panel alongside Better Collective, MetaBet, Snap, and Rarerthings. The discussion focused on how fragmented and fast-moving fan behavior is reshaping content, distribution, and monetization for betting platforms.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
SportsGrid competitors and assessment
Company assessmentDirect peers
- Better Collective: Global sports betting affiliate and content company that develops platforms, websites, and media to drive traffic to sportsbook operators. Directly comparable to SportsGrid in affiliate revenue model, sports content focus, and operator partnerships (and was named alongside SportsGrid in the ICE Barcelona panel).
- The Action Network: Sports betting media and analytics platform providing picks, odds, and content to sports bettors (now owned by FanDuel/Flutter). Closely mirrors SportsGrid's value proposition of expert-driven betting content, picks, and props across major US sports.
- VSiN (Vegas Sports Information Network): Sports betting media network producing betting analysis, picks, and original programming distributed via streaming and broadcast. Mirrors SportsGrid's combination of expert-driven content, original shows, and multi-platform CTV distribution in the US sports betting media space.
- Covers: Sports media and betting content platform offering picks, odds, analysis, and expert commentary across major US leagues. Comparable to SportsGrid as a content-first betting media destination monetized through affiliate referrals to sportsbooks.
- Gambling.com Group: Performance marketing and media company operating sports betting and casino affiliate websites that drive referred users to licensed operators. Comparable to SportsGrid in the affiliate-driven revenue model and sports betting content vertical.
- Catena Media: Online lead generation and affiliate marketing company for the iGaming and sports betting industry. Directly comparable to SportsGrid in affiliate revenue model, sports betting content focus, and operator partnerships.
Broad incumbents
- FanDuel: Largest US online sportsbook (Flutter Entertainment subsidiary) that has expanded into proprietary sports content and streaming (FanDuel TV) and acquired Action Network. Represents both a major commercial partner and a vertically integrating competitor to SportsGrid.
- DraftKings: Major US sportsbook and digital sports entertainment operator investing in original content, media, and live streaming. A commercial partner via affiliate relationships and a broader incumbent whose expanding content ambitions compete with SportsGrid for betting audience attention.
- Bleacher Report: Large-scale sports media brand reaching millennial and Gen Z sports fans across web, mobile, and social. Comparable to SportsGrid as a sports media destination competing for the same audience, though broader in scope (less betting-specific) and part of the Turner/Warner portfolio.
Emerging players
- OutKick: Sports opinion and news digital media platform owned by Fox Corporation with growing betting-adjacent coverage. Comparable to SportsGrid as an emerging digital sports media brand targeting sports fans with opinion and analysis, including betting-related content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SportsGrid social profiles
Digital presenceSportsGrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsGrid leadership team
Management profileNumber of profiles
Profiles3 records
SportsGrid funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsGrid M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsGrid
What does SportsGrid do?
SportsGrid operates a 24/7 digital sports betting media network that produces and distributes original video programming, expert picks, odds, depth charts, and analysis across web, mobile, and 18+ connected TV platforms. The platform delivers content spanning 50+ sports including NFL, NBA, MLB, NHL, college football and basketball, golf, soccer, MMA, WNBA, and horse racing, with revenue generated through sportsbook affiliate partnerships and advertising.
Is SportsGrid a public or private company?
SportsGrid is a private company. It is classified as venture growth investor backed and is currently operating.
When was SportsGrid founded?
SportsGrid was founded in 2017. It employs 51 to 100 people.
Where is SportsGrid based?
SportsGrid is headquartered in New York, United States, in the North America region.
How does SportsGrid make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are advertising Revenue.
Who are SportsGrid's main competitors?
Direct peers on record are Better Collective, The Action Network, VSiN (Vegas Sports Information Network), Covers, Gambling.com Group and Catena Media. Broad incumbents are FanDuel, DraftKings and Bleacher Report. OutKick is listed as an emerging player.
Does SportsGrid have an API?
No public API is recorded for SportsGrid.
What industry is SportsGrid in?
SportsGrid's product category is Sports Betting Media. Its primary akta.pro industry code is MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web), with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 5162 and its SIC code is 4833.