Wasa
Wasa is a New York-based architecture and engineering firm founded in 1889 that employs 51–100 people and publishes educational content about architectural design for both professionals and the general public.
- Company typePrivate
- Founded1889
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wasa does
Wasa is a New York-based, private for-profit architecture and engineering firm founded in 1889, with a reported headcount of 51–100 employees. The company positions itself as a firm that helps both practicing architects and the general public better understand architecture as an art form and discipline. Per its first-party website (wasallp.com), Wasa publishes educational content covering architectural history, design elements (form, structure, materials, function), the artistry of the discipline, methods for engaging with the built environment, and the broader societal impact of architecture — including sustainability, accessibility, and social equity considerations. The firm operates in the United States and is privately held with no disclosed parent company, subsidiaries, funding rounds, or ownership structure.
Data note: The aggregated input contains a separate set of records describing 'Wasa' as a Swedish crispbread brand with a 'Go Hard' rebranding campaign and an Epidemic Sound partnership. Those records appear to refer to the unrelated Barilla-owned crispbread product and are inconsistent with the firmographic and first-party website identification of Wasa LLP as an architecture and engineering firm. This analysis is grounded in the architecture and engineering firm identification, and the conflicting crispbread records are treated as cross-entity contamination and excluded from primary analysis.
Wasa firmographics
Firmographics- Name
- Wasa
- Website
- https://wasallp.com
- Company type
- Private
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wasa is a New York-based architecture and engineering firm founded in 1889 that employs 51–100 people and publishes educational content about architectural design for both professionals and the general public.
- Ownership category
- akta.pro rank
Wasa industry classification
Industry- Product category
- Baked Goods / Crispbread
- NAICS
- Bread and Bakery Product Manufacturing (31181), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)
- akta.pro secondary industries
- Bread & Rolls Manufacturing (AFAKAAAA), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
Keywords
Where Wasa is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Wasa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Distribution channels1 record
Marketing channels1 record
Wasa product offering
Product offeringCore offering
Wasa produces and sells traditional Swedish crispbread products under its own brand. The company's offerings center on a single core product line of traditional Scandinavian-style crispbread, marketed globally as authentic baked goods rooted in Swedish heritage.
Product overview
Wasa is a Swedish crispbread brand offering a single core product line of traditional Scandinavian-style crispbread. The company operates as a unified brand without a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Wasa Crispbread
Companies that use Wasa
Customer profileSegments1 record
Ideal customer profiles1 record
Wasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wasa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Epidemic SoundcoreEpidemic Sound developed a new sonic identity for Wasa as part of its major rebranding campaign 'Go Hard'. The sonic branding includes sounds inspired by Swedish heritage, such as the crunch of crispbread and nature-related effects, and is integrated across global platforms to enhance brand recognition.
Wasa competitors and assessment
Company assessmentDirect peers
- Ryvita: Ryvita is the leading UK crispbread brand, producing rye-based crispbreads in nearly identical formats to Wasa. It is the most direct competitor in the European crispbread category, competing for the same health-conscious snacking occasions and retail shelf space.
- Finn Crisp: Finn Crisp is a Finnish-owned crispbread brand (part of Lantmännen) competing head-to-head with Wasa across Nordic and European retail. Comparable on product format (thin rye crispbread), target consumer (health-conscious snackers), and Scandinavian heritage positioning.
- Carr's of Carlisle: Carr's produces water crackers and table biscuits in the UK, overlapping with Wasa in the savory cracker/meal accompaniment segment. Comparable on occasion-based consumption patterns (cheese pairings, soups, snacks) and similar mass-market grocery distribution.
- Walkers Shortbread (cracker line): Walkers produces savory oatcakes and crackers adjacent to the crispbread category. Comparable on the savory baked snack format and presence in UK/international grocery channels, with overlapping consumers seeking traditional cracker products.
Broad incumbents
- Kellogg's ( crackers segment): Kellogg's is a global CPG incumbent with cracker and savory snack products (Special K Crackers, Pringles) competing for the same snacking occasions and grocery shelf sets as Wasa. While not a direct crispbread competitor, it competes for the same consumer wallet share and shelf space.
- Mondelez International: Mondelez owns major cracker brands (Ritz, Triscuit, Wheat Thins) competing in the same savory cracker category as Wasa at massive scale. Comparable on retail distribution reach and category competition, though Mondelez is not focused on the Scandinavian crispbread niche.
- Barilla Group: Barilla is the parent/owner of the Wasa brand globally and one of the largest pasta and baked-goods manufacturers in the world. Comparable as a large Italian food manufacturer with Wasa inside its portfolio, providing scale and distribution synergies relevant to understanding Wasa's corporate context.
Regional players
- Arnott's Biscuits: Arnott's is the dominant savory cracker and biscuit brand in Australia/New Zealand (owned by Kellanova). Comparable on the savory cracker/flatbread format and mass-market CPG distribution, but operating primarily in APAC rather than competing with Wasa in Europe.
Emerging players
- Dr. Schär: Dr. Schär is a leading gluten-free cracker and bread brand competing in the better-for-you baked goods segment where Wasa also plays. Comparable on health-positioned baked snacks and modern retail distribution, though with a narrower gluten-free positioning.
- Simple Mills: Simple Mills is a US-based better-for-you cracker and baked snack brand competing in the same health-conscious snacking segment as Wasa. Comparable on clean-label positioning, modern retail (Whole Foods, natural channel), and consumer demographic, though with a US-first market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Wasa social profiles
Digital presenceWasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wasa leadership team
Management profileNumber of profiles
Wasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wasa
What does Wasa do?
Wasa produces and sells traditional Swedish crispbread products under its own brand. The company's offerings center on a single core product line of traditional Scandinavian-style crispbread, marketed globally as authentic baked goods rooted in Swedish heritage.
When was Wasa founded?
Wasa was founded in 1889. It employs 51 to 100 people.
Where is Wasa based?
Wasa is headquartered in New York, United States, in the North America region.
Who are Wasa's main competitors?
Direct peers on record are Ryvita, Finn Crisp, Carr's of Carlisle and Walkers Shortbread (cracker line). Broad incumbents are Kellogg's ( crackers segment), Mondelez International and Barilla Group. Arnott's Biscuits is listed as a regional player. Emerging players are Dr. Schär and Simple Mills.
Does Wasa have an API?
No public API is recorded for Wasa.
What industry is Wasa in?
Wasa's product category is Baked Goods / Crispbread. Its primary akta.pro industry code is AFAKAIAD, Pretzels & Savory Baked Snacks Manufacturing, with a secondary code of AFAKAAAA, Bread & Rolls Manufacturing. Its NAICS code is 31181 and its SIC code is 2050.