What Tekmar does

Tekmar S.r.l., operating as "Tekmar Promo," is an Italian field marketing and in-store promotion company founded in 1990 and headquartered in Rho (Milan), Italy. The firm operates a directly employed workforce of over 3,000 field workers (promoters, hostesses, merchandisers, and dedicated sales account teams) plus 25 headquarters staff, providing complete national coverage of Italy's large-scale organized retail (GDO) and specialized retail channels. Tekmar serves a roster of major FMCG and consumer-facing enterprise clients — including Mondelez, Unilever, Beiersdorf, Johnson & Johnson, Heineken, Samsung, Philips, and Kellogg's — handling in-store promotions, product tastings, merchandising installations, dedicated and multi-client sales field forces, specialized channel visits (pharmaceutical, technology, beauty, banking), shelf replenishment, and promotional logistics.

The company's service platform comprises seven integrated offerings: Promozioni (in-store promotions), Sales Field Force Dedicata (dedicated outsourced sales teams), Sales Field Force Multiclient (multi-client retail coverage), Allestimenti (store fittings with 16,000+ interventions/year), Visite nei Canali Specializzati (specialized channel visits), Rifornimento Banchi (250,000 shelf-loading hours/year with systematic stockout detection), and Logistica Promozionale (5,500-pallet warehouse plus 30,000 annual shipments with reprocessing and repackaging). These are supported by three internal web applications — Area Clienti (client portal for booking and real-time inventory), Area Collaboratori - Contratti (employee contract portal), and Tekmar 4 You (collaborator scheduling) — and proprietary reporting and data-collection software that provides clients with real-time photographic documentation and campaign analytics.

Tekmar generates revenue through professional-services contracts with consumer goods companies, retailers, and channel partners, delivered via a direct enterprise sales motion with dedicated senior account managers. Pricing is not publicly disclosed. The GTM approach is relationship-based and leverages 30 years of operating history. The firm operates exclusively in Italy. (Note: a separately incorporated, publicly listed UK company — Tekmar Group plc, LSE: TGP — shares the Tekmar brand name and operates in offshore wind and oil & gas engineering; it is a distinct legal entity from Tekmar S.r.l. and is not part of Tekmar Promo's operations.)

Name

Tekmar

Legal name

Tekmar S.r.l.

Website

https://tekmarpromo.it

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tekmar Promo (Tekmar S.r.l.) is an Italian field marketing and in-store promotion agency founded in 1990, employing 3,000+ directly contracted field workers to deliver promotions, merchandising, sales force outsourcing, shelf replenishment, and promotional logistics for major FMCG clients across Italy's GDO and specialized retail channels.

Ownership category

akta.pro rank

Product category

Field Marketing Services

akta.pro primary industry

Trade Promotion Management (TPM) & Optimization Services (CRAOAOAC)

Keywords

• Field marketing services
• In-store promotions
• Retail merchandising
• Shelf replenishment
• Promotional logistics

Headquarters

HQ city

Rho

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Offshore Engineering Services: Tekmar Group plc generates revenue through engineering services for offshore wind farms and oil and gas projects, including the €8m contract for UK offshore wind farm delivery in March 2027
2. In-Store Promotion Services: Promotional activities in large-scale retail chains (GDO) and specialized stores, including product tastings, animations, guided sales, slicing and weighing, sampling and gift distribution
3. Sales Field Force Services: Organized and managed sales forces and outsourced in-store account teams across all sales channels (GDS, GDO, DRUG, PHARMACIES), implementing Go-to-Market activities for client brands
4. Merchandising and Shelf Restocking: Daily shelf loading and stock replenishment services across major GDO chains covering fresh produce, grocery, perfumery, and frozen sections, with 250,000 hours per year of loading activities
5. Promotional Logistics: Logistics services supporting in-store promotion and field marketing activities, including storage, shipments, reprocessing and repackaging, with 5,500 pallet storage capacity and 30,000 annual shipments

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Tekmar provides field marketing and in-store promotion services to consumer goods companies operating in Italy's large-scale retail (GDO) and specialized channels. Its offering spans in-store promotions by trained hostess-promoters, dedicated and multi-client sales field forces, store fittings and display installations, shelf replenishment, and promotional logistics supported by proprietary reporting software. With over 3,000 directly employed field workers, a 5,500-pallet warehouse, and 30,000+ annual shipments, Tekmar delivers complete national coverage of in-store activation and merchandising activities.

Product overview

Tekmar is a field marketing and in-store promotion agency founded in 1990, serving Italy's large-scale organized and specialized retail distribution. The company operates a single integrated service platform comprising seven core offerings: Promozioni (in-store promotions with hostess-promoters), Sales Field Force Dedicata (dedicated outsourced sales teams), Sales Field Force Multiclient (multi-client retail coverage), Allestimenti (store fittings and display installations), Visite nei Canali Specializzati (specialized channel visits), Rifornimento Banchi (shelf replenishment), and Logistica Promozionale (promotional logistics with 5,500 pallet warehouse). Supporting these services are three internal web applications: Area Clienti for client bookings and activity tracking, Area Collaboratori - Contratti for contract management, and Area Collaboratori - Calendario Attività (Tekmar 4 You) for collaborator scheduling. The company employs 25 headquarters staff and over 3,000 field collaborators across Italy, managing over 30,000 annual shipments.

Differentiator

Problem solved

Functional benefit

Products and services

• Promozioni (In-Store Promotions)

Quantifiable outcome

• 250,000 shelf loading hours per year across all major GDO chains
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Mondelez InternationalcoreStrategic or Co-development PartnerMajor customer for in-store promotional activities in GDO channels across Italy. Tekmar provides promoters, product demonstrations, sampling, and promotional execution services for Mondelez brands.
• UnilevercoreStrategic or Co-development PartnerLong-term partnership for promotional and field marketing activities. Tekmar executes in-store promotions and brand visibility campaigns across retail channels for Unilever products.
• BeiersdorfmajorStrategic or Co-development PartnerProvider of in-store promotion and merchandising services for Beiersdorf personal care brands in Italian retail channels.
• Johnson & JohnsonmajorStrategic or Co-development PartnerField marketing services provider for Johnson & Johnson consumer health products in specialized and GDO retail channels.
• HeinekenmajorStrategic or Co-development PartnerPromotion and brand activation services for Heineken beverage products in Italian retail environments.
• Samsung ElectronicsmajorStrategic or Co-development PartnerIn-store promotion and specialized channel visits for Samsung electronics products in technology retail and specialized stores.
• GalbanimajorStrategic or Co-development PartnerPromotional activities including product tastings, demonstrations, and brand activation for Galbani cheese products in Italian grocery chains.
• Kellogg'smajorStrategic or Co-development PartnerMerchandising and promotional execution for Kellogg's cereals and breakfast products across Italian retail chains.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Advantage Solutions: NASDAQ-listed US-based retail activation services leader with a directly comparable mix of in-store merchandising, field marketing, and brand-representation services. Operates at materially larger scale but mirrors Tekmar's business model of outsourced CPG execution at retail.
• Acosta: US-headquartered retail marketing services company serving CPG brands with in-store execution, dedicated sales forces, and merchandising. Closest North American analogue to Tekmar Promo in terms of channel coverage and client base.
• Crossmark: Global retail services provider delivering sales, merchandising, and in-store marketing for retailers and manufacturers. Comparable in offering breadth and direct-employee field model.
• MKTG (Dentsu): Dentsu-owned global lifestyle and field-marketing agency with European operations. Comparable as a strategic partner to global brand owners on activation, sampling, and promotional campaigns in-store.
• News America Marketing: News Corp subsidiary providing in-store advertising, sampling, and merchandising services to retailers and CPG brands. Direct overlap on in-store PoP placement and promotional execution.

Others

• Circana: Retail insights and analytics provider (successor to IRI/NPD). Adjacent rather than competing — supplies the data and category-management analytics that complement Tekmar's in-store execution services for many of the same CPG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tekmarpromo
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/tekmar-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tekmar