Upstep Custom Orthotics
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Upstep Custom Orthotics firmographics
Firmographics- Name
- Upstep Custom Orthotics
- Legal name
- Upstep
- Website
- https://app.upstep.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Upstep Custom Orthotics industry classification
Industry- Product category
- Custom Orthotic Insoles
- NAICS
- Footwear Manufacturing (31621)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)
- akta.pro secondary industries
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)
Keywords
Where Upstep Custom Orthotics is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Upstep Custom Orthotics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Orthotics (One-Time Purchase): Upstep sells custom orthotics and insoles as one-time purchases with no recurring subscription required. Payment plans are available through Klarna (4 interest-free payments). The company also sells custom sandals and gift cards as supplementary products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everyday Custom Insoles |
| Unit Pricing | Pay-as-you-go | Sport Custom Orthotics |
| Unit Pricing | Pay-as-you-go | Condition-Specific Orthotics |
| Unit Pricing | Pay-as-you-go | Custom Sandals (Upstep Cedar) |
| Other | Pay-as-you-go | Klarna Payment Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Upstep Custom Orthotics product offering
Product offeringCore offering
Upstep Custom Orthotics designs, manufactures, and sells 100% custom-made orthotic insoles based on individual 3D foot impressions captured via an at-home impression kit. Each pair is designed by in-house podiatrists for everyday, sport-specific, and condition-specific use cases, with free shipping and a 180-day money-back guarantee. The company also offers the world's first premium custom-fit sandals (Upstep Cedar).
Product overview
Upstep Custom Orthotics is a custom orthotic insole company offering a portfolio of 100% custom-made orthotics organized into three main categories: Everyday Custom Insoles (for daily activities, work boots, and extended standing), Sport Custom Orthotics (for running, hiking, cycling, golf, basketball, tennis/pickleball, gym, soccer, and football), and Condition-Specific Orthotics (for plantar fasciitis, flat feet, heel pain, bunions, Achilles tendon issues, metatarsalgia, and pronation). The company also offers Custom Sandals (Upstep Cedar) as the world's first premium sandals with integrated custom-fit insoles. All products are custom-made based on foot impressions, designed by in-house podiatrists, and backed by a 180-day money-back guarantee. The ordering process involves a quiz, an at-home impression kit, and 12-18 business day production time.
Differentiator
Problem solved
Functional benefit
Products and services
- On My Feet All Day Custom Orthotics 100% custom-made insoles for individuals on their feet 4+ hours daily; provides arch support and relief for hard-working feet.
- Normal Everyday Activity Custom Orthotics Custom orthotics for standard daily activities and normal everyday use.
- Work Boots Custom Insoles Custom orthotics designed specifically for work boots, providing support for occupational footwear.
- Running Custom Orthotics Custom orthotics that relieve pressure and help prevent running-related injuries.
- Hiking and Fitness Walking Custom Orthotics Custom orthotics designed for fitness walking and hiking activities, providing arch support and stability.
- Multi-Sports Custom Orthotics Custom orthotics designed for athletes participating in multiple sports, providing versatile support across activities.
- Cycling Custom Orthotics Custom orthotics specifically designed for cycling, optimizing foot positioning and power transfer.
- Golf Custom Orthotics Custom orthotics designed for golf, providing stability and support during golf activities.
- Basketball Custom Orthotics Custom orthotics designed for basketball players, providing impact absorption and ankle support.
- Tennis/Pickleball Custom Orthotics Custom orthotics for tennis and pickleball, offering lateral support and quick direction changes.
- Gym Custom Orthotics Custom orthotics designed for gym workouts and weight training activities.
- Soccer Custom Orthotics Custom orthotics designed for soccer players, providing cleat-compatible support.
- Football Custom Orthotics Custom orthotics designed for football players, providing support for the demands of the sport.
- Plantar Fasciitis Custom Orthotics Custom orthotics designed to treat plantar fasciitis, providing arch support and heel pain relief.
- Flat Feet Custom Orthotics Custom orthotics designed for flat feet, providing arch support and correcting foot alignment.
- Heel Pain Custom Orthotics Custom orthotics specifically designed to address heel pain and provide targeted relief.
- Bunions Custom Orthotics Custom orthotics designed to accommodate and support feet with bunions.
- Achilles Tendon Custom Orthotics Custom orthotics designed to support the Achilles tendon and reduce strain on the area.
- Metatarsalgia Custom Orthotics Custom orthotics designed to address metatarsalgia and ball-of-foot pain.
- Pronation Custom Orthotics Custom orthotics designed to correct pronation issues and provide proper foot alignment.
- Upstep Cedar Custom-Fit Sandals World's first premium sandals with a 100% custom-fit insole, combining custom orthotic support with open-toe footwear.
- Upstep Gift Card Gift cards available for purchase, allowing recipients to redeem them toward custom orthotics.
Quantifiable outcome
- 500,000+ pairs of custom orthotics delivered
- +3 more outcomes
Companies that use Upstep Custom Orthotics
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Upstep Custom Orthotics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Upstep Custom Orthotics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoAffPro (Affiliate Partner Program)minorUpstep uses GoAffPro (goaffpro.com) as its affiliate/partner platform, enabling third-party affiliates to promote Upstep products in exchange for referral commissions. The program is open for partner enrollment and serves as a demand-generation channel.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Upstep Custom Orthotics competitors and assessment
Company assessmentDirect peers
- FORM Insoles: Custom 3D-printed performance insoles sold DTC through a similar foot-scanning impression process. Directly comparable business model to Upstep's custom-fit orthotics with comparable target customer (athletes, active users) and similar ASP band.
- Protalus: Premium DTC orthotic insoles marketed for foot pain relief and alignment. Competes head-to-head in the custom orthotic insole category with a similar positioning around biomechanical support and at-home sizing.
- SOLE: Moldable custom insoles sold DTC and through retail. Custom-fit product line directly competes with Upstep's custom orthotics in the same condition-relief and sport-performance use cases.
- Superfeet: Premium insoles with a strong DTC and retail presence. While Superfeet's core is off-the-shelf premium insoles rather than fully custom, the brand competes for the same 'pain relief + performance' buyer who would otherwise consider Upstep.
- KURU Footwear: DTC footwear brand built around built-in orthotic support. Direct competitor to Upstep Cedar (custom-fit sandals) and broader Upstep positioning as orthotics-integrated comfort footwear.
- Powerstep: OTC orthotic insoles for foot pain conditions including plantar fasciitis and heel pain. Competes with Upstep's condition-specific product line at lower price points and with deeper retail distribution (drugstores, specialty retailers).
- ALINE Systems: Performance custom insoles for runners and athletes. Direct overlap with Upstep's sport-specific product line across running, cycling, golf, and team sports.
- Currex: Sport-specific orthotic insoles (running, hiking, soccer, tennis) sold DTC and through specialty retailers. Competes directly with Upstep's sport-orthotic SKUs across the same use cases.
Broad incumbents
- Vionic: Established orthotic footwear and sandal brand with broad retail distribution. Competes with Upstep Cedar custom sandals and with Upstep's everyday orthotic positioning at a more accessible price point and wider availability.
- Dr. Scholl's: Mass-market OTC foot care brand with deep retail distribution and high awareness. While not custom, competes for the entry-level consumer seeking relief from plantar fasciitis, heel pain, and other foot conditions at drugstore prices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Upstep Custom Orthotics social profiles
Digital presenceUpstep Custom Orthotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upstep Custom Orthotics leadership team
Management profileNumber of profiles
Profiles2 records
Upstep Custom Orthotics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upstep Custom Orthotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upstep Custom Orthotics
What does Upstep Custom Orthotics do?
Upstep Custom Orthotics designs, manufactures, and sells 100% custom-made orthotic insoles based on individual 3D foot impressions captured via an at-home impression kit. Each pair is designed by in-house podiatrists for everyday, sport-specific, and condition-specific use cases, with free shipping and a 180-day money-back guarantee. The company also offers the world's first premium custom-fit sandals (Upstep Cedar).
Is Upstep Custom Orthotics a public or private company?
Upstep Custom Orthotics is a private company. It is classified as unknown and is currently operating.
When was Upstep Custom Orthotics founded?
Upstep Custom Orthotics was founded in 2014. It employs 1 to 10 people.
Where is Upstep Custom Orthotics based?
Upstep Custom Orthotics is headquartered in New York, United States, in the North America region.
How does Upstep Custom Orthotics make money?
One revenue line is on record: custom Orthotics (One-Time Purchase).
Who are Upstep Custom Orthotics's main competitors?
Direct peers on record are FORM Insoles, Protalus, SOLE, Superfeet, KURU Footwear, Powerstep, ALINE Systems and Currex. Broad incumbents are Vionic and Dr. Scholl's.
Does Upstep Custom Orthotics have an API?
No public API is recorded for Upstep Custom Orthotics.
What industry is Upstep Custom Orthotics in?
Upstep Custom Orthotics's product category is Custom Orthotic Insoles. Its primary akta.pro industry code is CRADAMAL, Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments), with a secondary code of HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports). Its NAICS code is 31621 and its SIC code is 3842.