The Shift
The Shift is a Los Angeles-based mental health media platform that produces video series, community storytelling, and interactive wellness sessions for general consumers seeking accessible mental health content and connection.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Shift does
The Shift is a privately held mental health media and content platform operated under the legal entity The Shift Productions, LLC, founded in 2019 and based in Los Angeles. The company produces and distributes video-based mental health content aimed at the general consumer, structured around three core product lines: "10 for When," a topical guidance series for specific emotional situations; "Permission to Speak," a community-led storytelling series inviting viewers to share their own experiences; and "Shift Sessions," interactive online wellness workshops including practices such as Laughter Yoga delivered in partnership with external practitioners such as Medicinal Media and Laughter Code. The platform is built on a Squarespace-hosted website with on-demand video, an email newsletter signup, and organic social distribution, including a YouTube presence for replay content.
The company is positioned as impact-driven rather than technology-driven: its core competency is content production, community curation, and creator partnerships in the mental health awareness space, not software or AI products. Pricing is not publicly disclosed and there are no subscription, membership, or advertising rate cards in the source material, indicating either a non-commercial or sponsorship/partnership-funded model. A sister entity, The Shift Productions, handles production and brand partnerships via a "Work With Us" channel, while a related co-founder/co-CEO structure under Maureen Isern provides leadership. There are no disclosed funding rounds, institutional investors, patents, certifications, or AI capabilities; revenue, headcount trajectory, and audience size are all undisclosed, leaving the commercial scale of the operation indeterminate from available data.
The Shift firmographics
Firmographics- Name
- The Shift
- Legal name
- The Shift Productions, LLC
- Website
- https://shifttheshow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Shift is a Los Angeles-based mental health media platform that produces video series, community storytelling, and interactive wellness sessions for general consumers seeking accessible mental health content and connection.
- Ownership category
- akta.pro rank
The Shift industry classification
Industry- Product category
- Mental Health Media
- NAICS
- Arts, Entertainment, and Recreation (71), Broadcasting and Content Providers (516)
- SIC
- Services-Social Services (8300), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industry
- Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
Keywords
Where The Shift is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
The Shift business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Shift product offering
Product offeringCore offering
The Shift is a mental health content and media brand that produces original video series, community storytelling, and interactive online wellness sessions. Its core offerings include '10 for When' (a guidance series addressing specific mental health situations), 'Permission to Speak' (a community-led series for sharing mental health experiences), and 'Shift Sessions' (interactive workshops such as Laughter Yoga). Content is distributed free to consumers via the company website, email, and social channels.
Product overview
The Shift is a mental health content and media platform that produces video series, community conversations, and interactive wellness sessions. The core offerings include: '10 for When' (a guidance series for mental health situations), 'Permission to Speak' (a community-led storytelling series), and 'Shift Sessions' (interactive online wellness workshops such as Laughter Yoga). These products work together to provide accessible mental health content, peer connection, and practical wellness practices through digital video content and live/replay sessions.
Differentiator
Problem solved
Functional benefit
Brands
- Permission to Speak: A community-led series for sharing voices on mental health topics.
- 10 for When
Products and services
- 10 for When
Companies that use The Shift
Customer profileSegments1 record
Ideal customer profiles2 records
The Shift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Shift partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Medicinal MediaminorMedicinal Media presented a Laughter Yoga Shift Session through The Shift platform. Ifacho Okeke from Laughter Code, in partnership with Medicinal Media, led a one-hour online session focused on laughter yoga practices for mental wellness.
- The Shift ProductionscoreThe Shift Productions, LLC is the production company behind The Shift's content, events, and community. They offer partnership opportunities for creative work.
Recent moves5 records
Expansion highlights4 records
The Shift competitors and assessment
Company assessmentDirect peers
- Happify Health: Happify combines mental wellness content, activities and coaching aimed at reducing stress and building resilience. It overlaps with The Shift's habit-change and strength-building content like the 'ABCs of Mental Strength.'
- Ten Percent Happier: Ten Percent is a meditation and mental wellness app built around authentic, practical content (podcasts, courses). It mirrors The Shift's positioning of relatable, community-friendly wellness content rather than clinical content.
- Calm: Calm is the dominant consumer mental wellness app offering guided meditations, sleep stories and wellness content. It directly competes with The Shift for consumer mindshare in mental wellness content, while operating at vastly larger scale as a paid subscription product.
- Lemonada Media: Lemonada Media is a podcast network producing mental health and wellness shows (e.g., 'Last Day,' 'Good Inside'). It is comparable as a content-first mental health media company with community and storytelling at its core.
- Open (formerly This Is Us): Open is a mental wellness platform offering daily content, classes, and community for emotional health. It competes with The Shift across video and community content, particularly for women and millennials.
- Headspace Health: Headspace offers guided meditation, sleep, focus and mental wellness content via app and web. It is a direct competitor to The Shift's mental wellness content positioning, with the addition of a B2B channel through Ginger.
Emerging players
- Wisdo: Wisdo is a peer-support community platform where people share lived experiences around mental health and life challenges. It is comparable to The Shift's 'Permission to Speak' community-led storytelling series.
Broad incumbents
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform offering counseling via subscription. It serves the same audience seeking mental health support but in a clinical offering rather than free educational content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Shift social profiles
Digital presenceThe Shift financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Shift leadership team
Management profileNumber of profiles
Profiles1 record
The Shift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Shift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Shift
What does The Shift do?
The Shift is a mental health content and media brand that produces original video series, community storytelling, and interactive online wellness sessions. Its core offerings include '10 for When' (a guidance series addressing specific mental health situations), 'Permission to Speak' (a community-led series for sharing mental health experiences), and 'Shift Sessions' (interactive workshops such as Laughter Yoga). Content is distributed free to consumers via the company website, email, and social channels.
Is The Shift a public or private company?
The Shift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Shift founded?
The Shift was founded in 2019. It employs 11 to 50 people.
Where is The Shift based?
The Shift is headquartered in Los Angeles, United States, in the North America region.
Who are The Shift's main competitors?
Direct peers on record are Happify Health, Ten Percent Happier, Calm, Lemonada Media, Open (formerly This Is Us) and Headspace Health. Wisdo is listed as an emerging player. BetterHelp is listed as a broad incumbent.
Does The Shift have an API?
No public API is recorded for The Shift.
What industry is The Shift in?
The Shift's product category is Mental Health Media. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of THAJAHAH, Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching). Its NAICS code is 71 and its SIC code is 8300.