YMT

What YMT does

YMT (legally PT. Yield Marketing Technology) is an Indonesia-headquartered advertising technology company that operates an AI-powered platform combining programmatic media buying with online-to-offline commerce activation. Founded in 2020 in Southeast Asia by co-founders Prashant Chaudhry and Yasir Riaz, the company is headquartered in Jakarta (Kuningan) with a regional office in Singapore (OCBC Centre). The platform serves enterprise advertisers and agencies through two core products: Zeststack, a real-time bidding platform functioning as both demand-side (DSP) and supply-side (SSP) infrastructure across display, video, native, audio, connected TV, and digital out-of-home channels; and Modcart, an O2O commerce module integrated with 10,000+ retail outlets that enables geo-targeted coupon distribution, QR-code validation at point of sale, and in-store transaction tracking. Underlying technology leverages telco and retail data partnerships to process 400B+ monthly signals across 300+ audience segments, combined with generative AI creative tools for personalized face-swap videos, AI avatars, virtual try-ons, and mood-reactive banners.

YMT's commercial model is enterprise B2B with custom quote-based pricing and multi-year contracts. Revenue is generated through transaction fees on ad spend flowing through the Zeststack DSP/SSP, fees on Modcart O2O coupon activations and transaction validation, and professional services revenue from AI-powered creative campaign execution. The go-to-market is direct enterprise field sales targeting global brands and their regional agencies in Southeast Asia, supported by telco and retail data partnerships on the supply side and publisher inventory partnerships on the SSP side. The customer base spans 50+ enterprises with notable concentration in FMCG/CPG (Nestle, P&G, Unilever, Danone, Indofood, Fonterra, Reckitt, Haleon), food and beverage (Pocky/Glico, Bango, Coca-Cola), personal care (Rexona, L'Oreal), entertainment (Walt Disney, Spotify, Bilibili), financial services (BCA), pharmaceuticals (Bayer), and consumer electronics (Mitsubishi, Lego).

Documented customer outcomes include 57% coupon redemption and 2.3x ROAS for Rexona, 1M+ participants and +13% sales lift for Pocky, 88% target audience reach and +330bps sales increase for Bango, and 9.7M reach and +27% brand favorability for Bilibili. The company is privately held with no disclosed institutional funding, no public financials, and headcount estimated at 11-50. Leadership includes co-founders Prashant Chaudhry and Yasir Riaz (also CEO), CMO Leslie Hodgin, CGO Sharique Ahmad, and regional sales/partnership leads. The company is independently operated with no disclosed parent company.

Name

YMT

Legal name

PT. Yield Marketing Technology

Website

https://yieldmartech.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

YMT is an Indonesia-based AI-powered adtech firm operating the Zeststack DSP/SSP programmatic platform and Modcart O2O commerce module. It serves 50+ global enterprise advertisers, primarily FMCG/CPG brands, across Southeast Asia with telco data-driven targeting and integrated retail activation.

Ownership category

akta.pro rank

Product category

AdTech Platform

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Programmatic advertising platform
• Real-time bidding technology
• O2O commerce solutions
• Generative AI advertising
• Audience intelligence data

Headquarters

HQ city

Kuningan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. DSP Services (Demand-Side Platform): Platform services enabling advertisers and agencies to plan, execute, and manage digital advertising campaigns. Revenue generated from ad spend passing through the platform, bidding fees, and campaign management fees.
2. SSP Services (Supply-Side Platform): Publisher monetization services facilitating inventory management, ad delivery, and yield optimization for publishers and supply partners.
3. O2O Commerce & Retail Media: Real-time coupon distribution and validation services with measurable sales uplift. Processing 1M+ coupons and 150K+ transactions daily through retail outlet integrations.
4. AI-Powered Creative Services: Generative AI creative services including AI avatars, face-swap videos, virtual try-ons, and personalized content generation for advertising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

YMT operates Zeststack, a real-time bidding advertising platform functioning as both a demand-side platform (DSP) and supply-side platform (SSP), enabling advertisers and agencies to plan, execute, and manage digital ad campaigns across web, mobile, connected TV, audio, and digital out-of-home. Its Modcart O2O commerce add-on extends campaigns into physical retail with real-time geo-targeted coupon distribution and validation across 10,000+ outlets. Generative AI creative tools (face-swap, AI avatars, virtual try-ons, mood-reactive banners) personalize ad creative at scale.

Product overview

YMT is an AI-powered advertising technology company that operates as a unified platform combining Zeststack (a DSP/SSP real-time bidding advertising platform) with Modcart (an O2O commerce add-on). Zeststack handles campaign planning, targeting, bidding, and measurement across digital channels including display, video, native, audio, connected TV, and digital out-of-home, while Modcart extends the platform into physical retail by enabling geo-targeted coupon drops, QR code validation, and in-store transaction tracking. Together, they bridge digital advertising with offline commerce outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Zeststack: Real Time Bidding Advertising platform (DSP/SSP) that functions as both a demand-side platform and supply-side platform for digital advertising campaigns.
• Modcart

Products and services

• Zeststack
• Modcart
• AI-Powered Creative Services

Quantifiable outcome

• 35% sales growth and 2.3x ROAS demonstrated in Rexona O2O campaign
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Telco Operators (Multiple)coreTechnology or IntegrationDeep telco partnerships providing 300+ audience segments, live device-level location signals, and 400B+ monthly data signals for precision targeting and measurement.
• Retail Chains (10,000+ outlets)coreTechnology or IntegrationPartnerships with retail outlets enabling Modcart O2O commerce technology integration, real-time coupon distribution and validation, and in-store engagement measurement.
• Publishers & Supply-Side PartnerscoreTechnology or IntegrationBid request partnerships with publishers, apps, and connected TV platforms for SSP inventory management and ad delivery services.
• Third-Party Data ProviderssupportingTechnology or IntegrationData vendors and partners providing pseudonymous data to enhance targeting or analytics capabilities, subject to privacy policies and contractual terms.
• Cookie Syncing PartnerssupportingTechnology or IntegrationTechnology partners enabling cookie ID matching and cross-device targeting capabilities across platforms.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Appier: AI-driven marketing and advertising platform operating across APAC, offering cross-channel campaign orchestration, audience intelligence, and predictive targeting — directly comparable to YMT's Zeststack DSP/SSP in customer base (enterprise brands), geography (APAC focus), and AI-led positioning.
• InMobi: India-founded mobile ad-tech platform providing DSP/SSP services, audience data, and commerce-linked advertising across APAC. Highly comparable to YMT on operating geography (India/SEA), advertiser profile (FMCG/enterprise), and ad-tech-plus-commerce model.
• Affle: Mobile marketing and ad-tech company headquartered in Singapore/India, offering programmatic media buying, audience data, and conversion-tracking solutions to enterprise brands in emerging APAC markets — closely aligned with YMT on customer segment, geographic focus, and revenue model.
• Magnite: Largest independent SSP for CTV and digital video globally, managing publisher inventory and programmatic demand. Directly comparable to YMT's SSP functionality within Zeststack and competes for similar publisher relationships in APAC.
• Pubmatic: Independent SSP and programmatic ad-tech provider offering supply-path optimization and header bidding across CTV, video, and display. Operates in similar functional territory to YMT's SSP layer and serves many of the same types of publishers and DSP buyers.
• Viant Technology: Independent ad-tech platform providing a DSP plus its own household-level data and identity graph. Comparable to YMT on combining first-party data assets with DSP functionality for enterprise advertisers, though U.S.-centric.

Broad incumbents

• The Trade Desk: Global independent DSP leader serving large advertisers and agencies across display, video, CTV, audio, and DOOH. Competes with YMT's Zeststack for enterprise brand budgets, but at much larger scale and without YMT's SEA telco data or O2O retail integrations.
• Criteo: Global retargeting and retail-media platform serving e-commerce advertisers with dynamic product ads and audience data. Overlaps with YMT on performance marketing for retail/FMCG advertisers and on retail-media direction, though Criteo is significantly larger and more e-commerce-focused.

Others

• DoubleVerify: Ad verification and measurement platform that detects fraud, viewability and brand safety issues across programmatic campaigns. Adjacent to YMT's fraud-detection and attribution capabilities rather than a direct competitor, but a complementary partner in the programmatic ecosystem.

Regional players

• Aleph Group: Digital advertising ecosystem enabler focused on emerging markets, connecting global platforms with local advertisers and publishers in LATAM, EMEA and parts of APAC. Comparable to YMT as a regional ad-tech specialist bridging global enterprise demand with local market execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ymtads
• Facebookfacebook.com/YMTads
• LinkedInlinkedin.com/company/yieldmartech
• Instagraminstagram.com/ymtads

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMT