The Kagency

What The Kagency does

The Kagency is a privately held, founder-led venue marketing and booking agency headquartered in New York City, founded in 2004 by Karrie Goldberg. The company acts as a two-sided intermediary that represents 500+ premier event venues and curates a roster of 50+ talent (DJs, musicians, MCs, mixologists), brokering bookings for corporate events, fashion shows, brand activations, film/photo shoots, private celebrations, and arena-scale concert tours. Its exclusive venue portfolio includes marquee New York properties such as Chelsea Factory (8,675 sq ft, up to 599 guests), High Line Nine (eight galleries), SILO Brooklyn, 138 Bowery, National Sawdust, and a partnership with Capital One City Parks Foundation SummerStage at Central Park, with additional representation in Los Angeles, Miami, Chicago, Mexico City, and London.

The company's core technology is operational rather than platform-software: proprietary booking management systems, procedures, and templates that streamline venue sourcing, talent procurement, billing, and on-site execution. Service lines are organized into three interconnected offerings — venue representation (exclusive and non-exclusive, including marketing, active sales, event execution, and billing), talent booking and talent buying (procurement of celebrity DJs, bands, and presenters leveraging direct artist/agent relationships), and consulting (feasibility studies, operational systems, design-build, and media buying for real estate, hospitality, and brand clients). Distribution is direct and relationship-driven: enterprise inquiries flow through the website, email ([email protected]), and dedicated account managers, supported by a marketing mix that includes the Kagency Buzz newsletter, Instagram, LinkedIn, SoundCloud talent mixes, industry showcases, and PR-driven case studies (NYFW, Duran Duran's 2023 Future Past Tour, Meta/Ray-Ban launches, Spotify's Ariana Grande Sweetener exhibit).

Revenue mechanics are commission- and transaction-fee-based on venue bookings and talent procurement, supplemented by professional-services fees for consulting engagements; pricing is quote-based and not publicly disclosed. The customer base is enterprise-weighted and diversified across fashion/luxury (Vogue, Calvin Klein, Proenza Schouler, Rimowa, Lululemon, Moët Hennessy), automotive (Acura, Audi, Cadillac), technology (Google, Apple, Amazon, Spotify, Meta), financial services (American Express), media/entertainment (Paramount, CBS, MTV, Live Nation, Duran Duran), and consumer goods/retail (Nike, Adidas, Starbucks, Pfizer). The 7-person core team operates as a high-touch boutique, with Karrie Goldberg as Founder & CEO and Dana Bartle (formerly VP Sales at Brooklyn Bowl) as President.

Name

The Kagency

Legal name

The Kagency

Website

https://thekagency.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kagency is a New York-based, founder-led venue marketing and booking agency founded in 2004 that represents 500+ premier event venues and a roster of 50+ entertainment talent, brokering bookings for enterprise clients across fashion, luxury, automotive, technology, and media for events ranging from brand activations and NYFW shows to arena tours.

Ownership category

akta.pro rank

Product category

Event Venue Representation and Talent Booking Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Venue booking services
• Talent booking agency
• Event venue representation
• Event production management
• Venue marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Representation & Booking: Commission-based revenue from representing and booking venues for events. Works with venues exclusively or non-exclusively, handling marketing, active sales, event execution, and billing management.
2. Talent Booking: Procurement and booking of DJs, artists, and performers for corporate and private events. Revenue generated through talent buying fees and artist representation.
3. Consulting Services: Feasibility studies, operational systems development, design-build consulting, and media buying for real estate, hospitality, and brand clients seeking event location scouting.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Kagency is a venue marketing and booking agency that represents 500+ premier event spaces and books 50+ talent artists for corporate events, fashion shows, product launches, brand activations, film shoots, and private celebrations. The company provides end-to-end services including venue representation (exclusive and non-exclusive), talent procurement, event production support, and consulting services covering feasibility studies, operational systems development, and design-build guidance.

Product overview

The Kagency operates as a unified booking and representation platform offering three interconnected core services: venue representation (exclusive and non-exclusive), talent booking (DJs, artists, MCs), and consulting services (feasibility studies, operations, design-build). The platform manages event, film, and photo shoot bookings for a portfolio of venues including retail pop-up locations, photography studios, restaurants, nightclubs, galleries, penthouses, and outdoor spaces. Additionally, they provide talent bookings for international DJs, artists, mixologists and other industry specialists. Their proprietary tools, proven systems, and production direction support both venue partners and event clients. The company has expanded beyond venue marketing to include project management, talent representation, event-related media buying, and consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Representation Services Exclusive and non-exclusive venue representation services providing marketing, active sales, event execution coordination, and strategic consulting for venue partners. Manages the full booking lifecycle including billing for represented venues such as Chelsea Factory, High Line Nine, SILO Brooklyn, National Sawdust, and 138 Bowery.
• Talent Booking Services Booking services for celebrity DJs, international artists, MCs, mixologists, and other notable industry specialists sourced from The Kagency's roster of 50+ talent artists for events and brand activations.
• Talent Buying Corporate talent buying services for brands seeking performers like celebrity DJs, notable bands, or presenters, leveraging relationships with artists, managers, and agents across the industry.
• Event Production Support Project management, media buying, and event-related consulting services for event producers, marketers, and brand managers including A/V coordination, catering, permitting, and on-site supervision.
• Consulting Services Feasibility studies, operations development, design-build consulting, and location scouting for real estate, hospitality, and brands seeking venue expansion and operational setup.

Quantifiable outcome

• 500+ venues and 50+ talent artists available through single point of contact
• +1 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SummerStage / City Parks FoundationcoreStrategic or Co-development Partner · 23 April 2024Partnership with Capital One City Parks Foundation SummerStage Festival, NYC's iconic venue at Central Park's Rumsey Playfield. Partnership provides access to 5,000-capacity outdoor venue for private rentals.
• CxRAcoreStrategic or Co-development PartnerEvent production partner that collaborated with The Kagency on industry showcases at High Line Nine. CxRA partnered with AFR Furniture Rentals, Frost Productions and Botanica for venue showcase events.
• Sound InvestmentcoreTechnology or IntegrationExclusive AV vendor for High Line Nine venue, providing state-of-the-art audio-visual systems including Funktion-One sound system, LED uplights, and customizable LED arrays.
• SCOPEminorGTM or Marketing PartnerPartnership for Miami Art Week, positioning brands center stage at SCOPE during the annual art event.
• C24 GallerycoreStrategic or Co-development PartnerVenue partner represented by The Kagency. Hosted industry showcase events in partnership with The Kagency and CxRA.
• Wizard StudiosminorImplementation/ SI/ Consulting PartnerProduction partner that collaborated on events including Global Fashion Collective showcase at Chelsea Factory.
• Starbright FloralsminorImplementation/ SI/ Consulting PartnerEvent production partner that contributed to C24 Industry Showcase event production.
• IMGcoreStrategic or Co-development PartnerFashion show production company that produced Proenza Schouler NYFW shows at Chelsea Factory.
• Live NationcoreStrategic or Co-development PartnerTour producer for Duran Duran's The Future Past Tour. The Kagency booked all opening DJ acts for this 26-date North American arena tour.
• Chelsea FactorycoreChannel Partner/ Reseller/ DistributorExclusive venue represented by The Kagency. 8,675 sq ft flexible event space accommodating up to 599 guests, formerly Annie Leibovitz's studio.
• High Line NinecoreChannel Partner/ Reseller/ DistributorExclusive venue collection of 8 gallery spaces in Chelsea designed by StudioMDA, spanning over 5,000 sq ft with state-of-the-art AV.
• SILO BrooklyncoreChannel Partner/ Reseller/ DistributorExclusive venue in decommissioned hangar in East Williamsburg, featuring state-of-the-art sound, lighting, and projection. Capacity 50-500 guests.
• National SawdustcoreChannel Partner/ Reseller/ DistributorExclusive venue in Williamsburg featuring 2,200 sq ft main hall with Meyer spatial sound system. Flexible seating for 185 seated or 350 standing.
• 138 BowerycoreChannel Partner/ Reseller/ DistributorExclusive venue with 12,317 sq ft across three levels in Lower East Side. 20-foot ceilings, capacity 550 guests.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Convene: Premium meeting, conference, and event venue operator with full hospitality services. Adjacent to The Kagency's venue representation model but operates its own venues rather than curating third-party spaces.
• Splacer: Online marketplace for distinctive short-term event space rentals. Adjacent competitor to The Kagency's venue representation model, focused on urban markets like NYC where The Kagency is anchored.
• Peerspace: Online marketplace for booking unique event and meeting spaces by the hour. Competes with The Kagency's venue sourcing and representation business through a self-serve tech platform rather than curated concierge service.

Broad incumbents

• WME (Endeavor): One of the largest global talent and entertainment agencies, representing artists, athletes, and brands. Comparable to The Kagency's talent booking arm, but at vastly greater scale and across broader entertainment categories.
• United Talent Agency (UTA): Global talent, entertainment, and sports agency with representation across music, film, and brand partnerships. Comparable to The Kagency on DJ and talent booking for brand activations, with broader celebrity and media capabilities.
• IMG (IMG Events / Endeavor): Global events, fashion, and talent management firm that produces fashion weeks, sports properties, and brand experiences. Directly comparable to The Kagency on the fashion and brand event production side, having produced Proenza Schouler shows that The Kagency also served.
• Jack Morton Worldwide: Global brand experience agency producing live, virtual, and hybrid events for major brands. Comparable to The Kagency's brand activation and event production services at a much larger enterprise scale.
• Creative Artists Agency (CAA): Major full-service talent and sports agency representing artists, musicians, and public figures. Overlaps with The Kagency on talent booking for corporate and brand clients, but operates a global portfolio many orders of magnitude larger.

Direct peers

• MKG Events: Boutique experiential marketing and event agency serving premium brands. Closest direct peer to The Kagency in terms of scale, client profile (luxury/fashion/tech), and curated event + talent offering.
• MAS Event Design: Event production and design firm serving luxury brands, fashion houses, and corporate clients with venue and experiential services. Comparable to The Kagency in client base, premium positioning, and integrated event production offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/the-kagency
• LinkedInlinkedin.com/company/kage-konsulting
• Instagraminstagram.com/thekagency/?hl=en.
• Xx.com/thekagency
• Facebookfacebook.com/thekagency1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kagency