MediaPlatform
MediaPlatform is a private enterprise video platform providing live webcasting, VOD management, and video delivery infrastructure for Global 2000 multinationals' internal communications, executive town halls, and corporate training, distributed through direct field sales and a global partner network.
- Company typePrivate
- Founded2005
- HeadquartersNorth Hollywood, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MediaPlatform does
MediaPlatform is a private enterprise video platform company founded in 2005 and headquartered in North Hollywood, California, specializing in live webcasting and on-demand video management for internal communications, executive broadcasts, employee training, and large-scale corporate events. The platform is built as a modular, API-driven system with deployment flexibility across cloud, on-premises, and hybrid configurations, and is anchored by products including MediaPlatform Broadcaster (core webcasting), Autocaster (automated broadcasting), Bridge (video conferencing interoperability with Cisco, Polycom, Skype for Business), On Demand (VOD portal), SmartPath (network overlay for intelligent routing and failover across corporate WANs), and Edge (edge delivery). The platform supports audiences up to 50,000+ concurrent live viewers and is sold as an annual subscription with custom enterprise pricing, supplemented by professional services for implementation and white-glove broadcast production, plus tiered technical support.
The company targets Global 2000 multinational corporations across technology, financial services, healthcare, defense, aerospace, and professional services, with named customers including Adobe, EY, Northwestern Mutual, Abbott Laboratories, Leidos, Spirit AeroSystems, Sprint, and Microsoft. Distribution is handled through a direct enterprise field sales motion supported by a global channel partner network spanning North America, UK, Germany, France, Eastern Europe, Australia, Africa, and the Middle East, alongside technology partnerships with Microsoft, Cisco, Adobe, AWS, Akamai, and P2P eCDN providers Peer5, Hive, StriveCast, and Kollective. MediaPlatform has been recognized as a Leader by Gartner (Magic Quadrant for Enterprise Video Content Management), Forrester (The Forrester Wave: Enterprise Video Platforms and Webcasting), and Frost & Sullivan, and reports a 98% renewal rate among customers running its largest broadcasts.
In 2025, MediaPlatform announced its integration into Brandlive, signaling a strategic combination of capabilities. The organization remains small (11-50 employees) and operates as MediaPlatform, Inc., with leadership headed by CEO Mike Newman and a team including VPs of Sales, Marketing, Finance, Customer Success, and EMEA operations. The company has raised approximately $25.75M in disclosed venture funding between 2006 and 2015 across rounds led by TVC Capital, Syncom Venture Partners, Monitor Ventures, Barshop Ventures, and Tudor Growth Equity, and reports no subsequent outside funding.
MediaPlatform firmographics
Firmographics- Name
- MediaPlatform
- Legal name
- MediaPlatform, Inc.
- Website
- https://mediaplatform.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MediaPlatform is a private enterprise video platform providing live webcasting, VOD management, and video delivery infrastructure for Global 2000 multinationals' internal communications, executive town halls, and corporate training, distributed through direct field sales and a global partner network.
- Ownership category
- akta.pro rank
MediaPlatform industry classification
Industry- Product category
- Enterprise Video Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
- akta.pro secondary industry
- Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)
Keywords
Where MediaPlatform is headquartered
LocationHeadquarters
- HQ city
- North Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MediaPlatform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Video Platform Subscription: SaaS-based enterprise video platform subscription for live webcasting, video management, delivery, and analytics. Available as cloud, on-premises, or hybrid deployment. Modular design allows customers to start with live webcasting and add VOD portal, video network overlay, edge devices, SIP gateway and analytics as needed.
- Professional Services: Implementation services, white glove live event services for high-profile webcasts, broadcast services, and technical support.
- Support Services: Tiered support with Priority 1 (24/7 phone), Priority 2/3 (business hours). Additional support cases beyond contract terms billed at per-case rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular subscription pricing based on deployment type and feature modules |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
MediaPlatform product offering
Product offeringCore offering
MediaPlatform is an enterprise video platform that enables Global 2000 organizations to deliver high-quality live webcasts and manage on-demand video content at scale. The platform provides end-to-end video communications covering capture, transcoding, hosting, delivery, and governance, with deployment available as cloud, on-premises, or hybrid. It is used for executive town halls, all-hands meetings, employee training, and large-scale corporate broadcasts supporting tens of thousands of concurrent viewers.
Product overview
MediaPlatform is an enterprise video platform providing a comprehensive, end-to-end solution for large-scale live streaming and on-demand video. The platform operates as a unified system with multiple integrated modules including MediaPlatform Broadcaster (primary webcasting product), MediaPlatform Autocaster (automated broadcasting), MediaPlatform Bridge (video conferencing integration), MediaPlatform On Demand (VOD portal), MediaPlatform Edge (edge delivery), and MediaPlatform Smartpath (network overlay technology). Supporting platforms include Live Webcasting, Video Management, Video Delivery, Video Analytics, and Enterprise Architecture modules. The portfolio also includes specialized dashboards (Event Success Dashboard, Video Business Intelligence) for analytics and insights, plus MediaPlatform AI for AI-powered automation. Services include Broadcast Services and Professional Services. The platform is available as cloud, on-premises, or hybrid deployment and integrates with Microsoft Skype for Business, Teams, SharePoint, Cisco, Polycom, Zoom, WebEx, and various eCDN solutions (Peer5, Hive, StriveCast, Kollective).
Differentiator
Problem solved
Functional benefit
Products and services
- MediaPlatform Broadcaster Core live webcasting platform that delivers HD-quality enterprise live video to any device anywhere, with real-time intelligence and network scalability for large internal broadcasts.
- MediaPlatform Autocaster Automated broadcasting feature that enables hands-free video streaming and streamlined live event production workflows for non-technical administrators.
- MediaPlatform Event Success Dashboard
Quantifiable outcome
- 98% renewal rate from customers with largest live broadcasts (50,000+ viewers)
- +2 more outcomes
Companies that use MediaPlatform
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
MediaPlatform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature9 records
MediaPlatform partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- MicrosoftcoreStrategic partnership for Skype for Business integration enabling interactive all-hands broadcasts to audiences over 10,000 live concurrent viewers. Also provides Azure-based deployment options and integration with Microsoft ecosystem including SharePoint and Teams.
- Peer5coreIntegration with Peer5 WebRTC peering video delivery solution providing up to 95% bandwidth reduction through browser-based P2P technology. SmartPath network overlay technology works with Peer5 for resiliency and backup.
- StriveCastcorePartnership enabling high-quality, scalable live video streams at minimum bandwidth requirements. StriveCast P2P eCDN reduces bandwidth by up to 95% while enabling unlimited scalability for enterprise video events.
- HivecoreIntegration with Hive WebRTC peering video delivery solution. Dramatically reduces bandwidth needed for live video and raises data rate using Adaptive Bitrate streaming for highest possible resolution. Cross-platform support for Mac, iOS, Android, Linux and Windows.
- 6ConnexstrategicIntegration of live, customizable and interactive premium webcasting as seamless component of 6Connex immersive digital experiences. Enables Global 2000 companies to host virtual trade shows, conferences and meetings with live keynote speakers.
- AkamaicoreTechnology partnership for CDN-based video delivery complementing MediaPlatform's SmartPath overlay network for global remote viewer reach.
- AWScoreAWS Elemental technology partnership for video processing and delivery capabilities within the MediaPlatform platform.
- CiscocoreInteroperability with Cisco video conferencing endpoints enabling organizations to use any Cisco endpoint as live webcasting source. Integration with Cisco collaboration tools.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
MediaPlatform competitors and assessment
Company assessmentDirect peers
- Kaltura: Kaltura provides an enterprise video platform spanning live webcasting, video portals, and virtual classrooms, with deep LMS and workplace integrations. Closely comparable to MediaPlatform's enterprise video and learning use cases.
- Panopto: Panopto is a leading enterprise video platform focused on knowledge sharing, training, and education with strong analytics and search capabilities. Directly comparable to MediaPlatform's video management and learning/training segment.
- Brightcove: Brightcove is one of the longest-standing enterprise video cloud platforms offering live streaming, VOD, and monetization tools for large enterprises and media companies. Directly competes with MediaPlatform in the corporate webcasting and video content management space.
- ON24: ON24 is an enterprise webinar and virtual event platform serving B2B marketing, demand generation, and customer engagement. Comparable to MediaPlatform's webinar and marketing events segment.
- Vimeo Enterprise: Vimeo's Enterprise offering delivers live streaming, video management, and analytics to corporate customers. Overlaps with MediaPlatform's live webcasting and video management capabilities, particularly for marketing-led use cases.
Emerging players
- Brandlive: Brandlive is a virtual events and live video platform for brands and retailers; it has now integrated MediaPlatform. Closely comparable given the recent corporate combination and overlap in interactive live video use cases.
Broad incumbents
- IBM Watson Media (formerly Ustream): IBM Watson Media offers enterprise-grade live streaming and video management with AI-powered analytics. Competes as a broader incumbent offering in enterprise video with emphasis on regulated industries.
- Zoom Events: Zoom Events extends Zoom's core video conferencing into large-scale virtual events, town halls, and webinars. Competes with MediaPlatform in the large-audience live webcasting space as part of a broader communications platform.
- Microsoft (Teams/Stream): Microsoft Teams and Stream (now integrated into Teams) provide bundled live events, webcasting, and video management inside the Microsoft 365 ecosystem. Represents a broad incumbent threat to standalone enterprise video platforms.
Others
- Kollective: Kollective is a P2P eCDN technology partner that optimizes enterprise video distribution across corporate networks. An ecosystem enabler directly integrated with MediaPlatform's SmartPath overlay.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MediaPlatform social profiles
Digital presenceMediaPlatform compliance and trust
Trust signalCompliance3 records
MediaPlatform financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaPlatform leadership team
Management profileNumber of profiles
Profiles9 records
MediaPlatform funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaPlatform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaPlatform
What does MediaPlatform do?
MediaPlatform is an enterprise video platform that enables Global 2000 organizations to deliver high-quality live webcasts and manage on-demand video content at scale. The platform provides end-to-end video communications covering capture, transcoding, hosting, delivery, and governance, with deployment available as cloud, on-premises, or hybrid. It is used for executive town halls, all-hands meetings, employee training, and large-scale corporate broadcasts supporting tens of thousands of concurrent viewers.
Is MediaPlatform a public or private company?
MediaPlatform is a private company. It is classified as venture growth investor backed and is currently operating.
When was MediaPlatform founded?
MediaPlatform was founded in 2005. It employs 11 to 50 people.
Where is MediaPlatform based?
MediaPlatform is headquartered in North Hollywood, United States, in the North America region.
How does MediaPlatform make money?
Three revenue lines are on record. Enterprise Video Platform Subscription is the primary driver. The others are professional Services and support Services.
Who are MediaPlatform's main competitors?
Direct peers on record are Kaltura, Panopto, Brightcove, ON24 and Vimeo Enterprise. Brandlive is listed as an emerging player. Broad incumbents are IBM Watson Media (formerly Ustream), Zoom Events and Microsoft (Teams/Stream). Kollective is listed as an others.
Does MediaPlatform have an API?
No public API is recorded for MediaPlatform.
What industry is MediaPlatform in?
MediaPlatform's product category is Enterprise Video Platform. Its primary akta.pro industry code is MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles), with a secondary code of HDABAGAD, Media Processing at the Edge (Transcoding, Packaging, DRM at Edge). Its NAICS code is 5162 and its SIC code is 4899.